IBM Storage Sales
IBM Information Archive
© 2009 IBM Corporation
IBM Storage Sales
Agenda
 Understand the benefits of archiving information
 Describe the IBM Information Archive
 Explain Information Archive’s key features and benefits
 Articulate the customer values Information Archive delivers
 Explain how the Information Archive can extend the value of
other IBM offerings
 Understand the importance of the ISV Ecosystem planned for
the IBM Information Archive
© 2009 IBM Corporation
IBM Storage Sales
Archiving Reduces the Costs of Storing Data
 Migrating inactive data to lower cost storage frees up primary storage
 Storing inactive data on lower cost storage saves money
 According to IDC, 40% of fixed
content is active or frequently
accessed
Low Duty
Cycle
Active
Data
Inactive
Data
$ / GB
Active
data
High Duty
Cycle
 According to Forrester Research
85% of production data is
inactive
5 Years
3 Years
Production
Disk
1 Year
 68% not accessed in last 90 days
Online
Tape
20 Years
Inactive
data
Archive
Disk
Retention Systems
Source: various research data
Source: SNIA/Source Consulting
© 2009 IBM Corporation
IBM Storage Sales
Archiving Provides Operational Benefits
 Backups can be completed within the
allotted time, avoiding impacts to
application availability
 Removing inactive data from primary
storage enables faster backups and
quicker restores
 Removing inactive data from primary
storage helps improve application
performance
Supply Chain/ERP
Call Center/CRM
Financial Management
Human Resources
 Adding data reduction techniques can
further reduce the amount of data
archived
© 2009 IBM Corporation
IBM Storage Sales
Archiving Reduces Business Risks
 Manage the legal, regulatory and business risks
associated with information
 Retain, protect and secure business critical
information
 Adhere to internal records management policies
 Reduce the costs of e-discovery and litigation
– Index, search and retrieve business records
with accuracy and efficiency
– Ensure the records are unaltered and
undeleted
$1.5 million
The average cost to
defend a corporate lawsuit
per case (Gartner, 2006)
The average e-discovery
request can cost from
$150K to $250K
Sources: CIO Magazine survey 2007; IBM
Tivoli Market needs and profiling study 2005;
© 2009 IBM Corporation
IBM Storage Sales
Content
Generating
Applications
Archiving
Application
TSM
Client
Content
Repository
Content
Collector
Content
Manager
FileNet
Optim
FileNet
P8
IBM Enterprise Archive Services
IBM Archiving Solutions - TODAY
Storage
Repository
DR550
N series
w/SnapLock
Tape
Disk
© 2009 IBM Corporation
IBM Storage Sales
Content
Generating
Applications
Archiving
Application
Content
Repository
TSM
Client
Content
Collector
Content
Manager
FileNet
FileNet
P8
Optim
IBM Enterprise Archive Services
IBM Archiving Solutions - 4Q 2009
Storage
Repository
Information Archive
Tape
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive Objectives
 Simple-to-use, easy to implement
 Support standard file interfaces into the system
 Provide efficient index / search on data and metadata
 Support existing retention policies or enable admins to set
 Eliminate complex installation and configuration
 Scale storage capacity and / or performance easily
 Incorporate current DR550 Capabilities
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive
 The Next Generation Information Retention Solution
 A universal storage repository for all types of content
– Structured (database) and unstructured (files, email, images,
docs)
 A robust, scalable, secure information retention solution.
 An fully integrated hardware and software solution
 Addresses complete information retention needs of mid size and
enterprise clients
– Business, legal, or regulatory
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive: More Details
 Scales capacity up to 304 TB – will grow
 Provides protected storage for data integrity and
authenticity
– Both WORM & NENR data retention
 Provides three information collections per IA
 Provides multiple protection levels for flexibility
 Stores information via multiple access methods:
– System Storage Archive Manager (SSAM)
interface
– Industry-standard interfaces (NFS, CIFS *,
FTP *, HTTP *)
 Also part of a cross-brand email archiving bundle
* Future Releases
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive Concept
Admin GUI
Applications
LAN
One Namespace
NAS
NAS
SSAM
Disk
Disk
Disk
Collection 1
Collection 2
Collection 3
Clustered
Clustered
IBM Information Archive
Tape or other devices
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive Features
Feature
Function
Benefit
Consumability
Install and configure quickly
and easily
Quick time-to-value
Ease of Use
Manage the archive from a
single point
Fewer resources lowers costs
Compliance
Modes
Set compliance modes via
Enhanced Protection
Provides choice for setting
compliance
Scalability
Increase capacity and
performance
Grows with a customer’s
needs
Performance
Ingests large amounts of
information
No performance impact to
existing applications
Standards Based
Accepts information from
many sources
No need for special APIs
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive: Customer Value
 Reduces Cost
– Reduced TCO with archive pools combining disk and tape
– Reduces the need for primary storage by moving information to lower cost
tiers
– Enables non-disruptive migration to future technologies to maintain access
to information
 Improves Productivity/Efficiency
– Industry standard interfaces and protocols provides easy access archiving
• No custom APIs required
– Installs and configures quickly to achieve a quick time-to-value
– Single user interface and RAS footprint simplify managing archived
information
 Reduces Risks
– Enables businesses to meet the industry’s most stringent regulations
– Provides a compliant storage repository (WORM, NENR, encryption)
– New patent-pending tamper proof technology increases protection
© 2009 IBM Corporation
IBM Storage Sales
Information Archive Improvements over DR550
Area
IBM Information Archive
DR550
User Interface
Single, task oriented GUI to manage the entire
solution (+ CLI)
Limited integration using IBM Director
– manages components
Application
Interfaces
NFS, CIFS, HTTP, FTP, SSAM – all within IA
SSAM; NFS/CIFS requires add-on
appliance
Scalability
Supports billions of objects – SSAM uses DB2
database in SSAM v6.1
Limited number of objects by database
in SSAM v5.5
Performance
Currently up to 6X DR550 (2X per collection –
IA delivers 3 collections)
Already better than Centera with a
single ingest node
Retention
Policies
Accepts retention policies from applications or
creates them
Only accepts retention policies from
SSAM
Compliance /
Security
Extends DR550 model with no customer access
Compliant – KPMG, Cohasset
to root
Index / Search
Full text indexing and search (both data and
metadata) – R1.5
No index, search only through
application interface
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive: Why Care?
 Archiving is a large, fast growing market – if we don’t
sell it, our competition will
– IDC WW Archiving SW forecast through 2013 – 13%
CGR
– GMV WW Archiving HW forecast through 2102 – 28%
CGR
 Every customer needs an archiving solution
 Proposing dual compensation (HW & SW) for 1H 2010
to help motivate selling
 Storage capacity upgrades create an annuity stream
 Helps to block competition from your accounts
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive – Cross Brand Solutions
 Joint development project with Tivoli and STG
 Tivoli Lab Services developing implementation services
 We expect further examples of solutions, like . . .
– Tivoli Appliance Solutions, IBM CloudBurst
 Working with ECM, Tivoli and STG to develop a sales
model that motivates cross brand selling
 Developing an Email Archive bundle with ECM, Tivoli
and STG
– Combines ECM email archive SW stack with
Information Archive
– Target launch with Information Archive
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive “ISV Ecosystem”
 ISVs join via IBM PartnerWorld
– Worldwide program
IBM PartnerWorld
– Software Catalog Access to IBM software for
testing, demonstrations and certification
 ISV solution certified with IBM Information Archive
– IBM and ISV work together to ensure our products work
together
– Ready for Tivoli Logo issued to ISV partner upon certification
– ISV solution published in IBM Tivoli Open Process Automation
Library (OPAL)
© 2009 IBM Corporation
IBM Storage Sales
Summary
 IBM Information Archive will provide unique
opportunities to sell into a fast-growing market
 IBM Information Archive addresses key customer
requirements in this space
– Consumability and quick time-to-value
– Provides a compliant storage repository (WORM, NENR)
– Use standard interfaces & protocols to reduce their
investments in information retention
 IBM Information Archive announces Oct 20, 2009
– GA is Nov 20, 2009
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Archive: Need more information?
 Archive Sales Solution Leaders
–Jeff Barber
–Laura Guio
STG Sales Leader
Tivoli Sales Leader
 GTS Global Storage Services
–Sergei Varbanov
–Michael Griese
Global Services Archive Services
WW Technical Support Manager
 Archive Solutions Marketing Managers
–Vanessa Vera
–John Foley Jr
–Funda Eceral
DR550/IA Marketing Manager
TSM and IA Marketing Manager
Archive Sols Marketing Manager
 Archive Solutions Product Managers
–Roger Wofford
–Manuel Avalos Vega
Information Archive Product Manager (Tivoli)
DR550, GAM and IA Product Manager (STG)
 Archive Solutions Technical Contacts
–Nils Haustein
–Will Witten
–Tricia Jiang
IA/Archive Sols ATS lead for Europe
IA /Archive Sols ATS Lead for Americas
Technical Evangelist
© 2009 IBM Corporation
IBM Storage Sales
Additional Information
© 2009 IBM Corporation
IBM Storage Sales
Archiving vs Backup

Backup
System


Production
Data


Archive
Repository
 Understand your data and classify it (data rationalization).
Know what you have, its’ value, take action: delete, tier, archive.
 Index, Archive, Retain valuable and required information.
Reduce production data volume, improve system performance and
efficiencies, secure data for compliance support, lower costs.
 Backup production data.
Reduce resources needed and costs for backup/recovery.
 Search and Retrieve from archive and Recover from backup.
Utilize appropriate techniques for effectiveness and efficiencies.
© 2009 IBM Corporation
IBM Storage Sales
IBM IA Collections

Set of fixed-content documents managed together in same policy domain

Each collection uses one of the defined interfaces (NFS, CIFS, HTTP, SSAM/TSM, etc.)

R1 supports up to three collections per IA appliance

Compliant or non-compliant modes

High availability through asynchronous replication to a second IA

Supports time-based and event-based retention – and retention holds

NAS Collection -- Archiving applications that use standard NAS protocols
– Clustered NFS, HTTP & NetApp SnaplockTM compatibility (R1)
– Clustered CIFS (R2.0)
– Can store document metadata and policy information using XML files

DR550 Collection – uses SSAM 6.1 vs SSAM v5.5, but otherwise same as existing DR550
– Higher scalability in number of objects
© 2009 IBM Corporation
IBM Storage Sales
ECM Sales Resources
 Key IBM ECM Sales SAP Contacts
– Jerry Bower/Costa Mesa, Offering Manager
– Patrick Chesnot/Costa Mesa, Product Manager
– Mike Egan/Chicago, ECM Lab Services
– Pete Stryjewski/Columbus, EMC Lab Services
EMEA
– Doug Coombs, David Gillespie, UK
– Dirk Jahn, Thomas Schrenk, Michael Kirschner, Germany
– Giorgio Amselmi, Italy
APAC
– Jason Y.S. Ho, Anthony Ng, Singapore
© 2009 IBM Corporation
IBM Storage Sales
IBM System Storage DR550
 A purpose built, information archive for long term data
retention and protection
► Policy-based, non-erasable, non-rewriteable disk
storage
► Industry leading IBM advanced technology
 Automatic policy-based tiered storage management
 Data encryption – In flight and at rest
 IBM dual processor Power5 technology for high performance
(benchmarked at over 3x competition)
 IBM SATA disk technology for low cost
 Enablement of secondary storage, i.e. WORM Tape (optional)
supporting very low TCO
 Simple Network Management Protocol (SNMP) Monitoring –
proactive system problem prevention and correction
► High
speed 10/100/1000 Ethernet connectivity
► Disaster
recovery options with synchronous and
asynchronous replication
► Deemed
compliant with SEC 17a-4 by independent
consultants
© 2009 IBM Corporation
IBM Storage Sales
IBM Information Infrastructure for Information Compliance
IBM System Storage™ DR550 V4.6
 Client value
– Improves performance in large
environments, due to larger disks
– Reduces TCO and power
consumption up to 50% with blended
disk and tape option, compared to alldisk configurations
 Reasons to buy:
– New 1TB drives adds 33% more disk
capacity than previous drives
– IPv6 support on single node
configurations expands network
address space to 128 bits and
eliminates the network address
translation (NAT) role
33% more disk capacity
Information Compliance
DR550 Model DR1
DR550 Model DR2
http://www-03.ibm.com/systems/storage/disk/dr
© 2009 IBM Corporation
IBM Storage Sales
DR550 Solution Architecture Examples
Three critical components required to build a “Retention Managed Data” solution
1.
Business application
2.
Content management application
3.
Retention device – policy based non-erasable non-rewritable
Business
application
Document files
E-mail
Content management
application
Retention
device
IBM DB2 Content Manager
DB2
SQL Server
Optim 6.2
Enterprise Vault
IBM DB2 CommonStore
… and others
IBM System Storage DR550
© 2009 IBM Corporation
IBM Storage Sales
DR550 Information Retention Solutions
 Examples of DR550 solutions include many IBM and non-IBM solutions:
 Retention: DR550 + IBM Content Manager
 Exchange Archiving: DR550 + IBM Content Manager + IBM CommonStore Exchange
 Exchange Archiving: DR550 + Symantec Enterprise Vault
 Exchange Archiving: DR550 + Zantaz EAS
 Domino Archiving: DR550 + IBM Content Manager + IBM CommonStore Domino
 Domino Archiving: DR550 + Zantaz EAS
 SAP Archiving: DR550 + IBM Content Manager + IBM CommonStore SAP
 SAP Archiving: DR550 + EasySoftware Easy Enterprise x
 Optical Replacement: DR550 + IBM Content Manager for iSeries + MBS Technologies
StorageView Connector for CM/i
 Database Archiving (Oracle, DB2, PeopleSoft, Siebel): DR550 + Princeton Softech
Optim
 Image Archiving: DR550 + FileNet Image Manager
 NFS/CIFS/FTP Gateway: DR550 + Triade TriFSG Gateway
© 2009 IBM Corporation
IBM Storage Sales
Application Support for IBM DR550
 IBM DB2 CM for Multiplatforms
 IBM DB2 CM for zOS
 IBM DB2 CM On Demand for
Multiplatforms
 IBM DB2 CM On Demand for zOS
 IBM CommonStore for Exchange
Server
 IBM CommonStore for Lotus Domino
 IBM CommonStore for SAP
 IBM CM for Message Monitoring and
Retention
– With iLumin
 BRMS iOS (also via IFS to BRMS)





AXS-One
BrainTribe (Formerly Comprendium)
CaminoSoft
Ceyoniq
D.velop AG







Easy Software
Heilig & Schubert (H&S)
FileNet
Hummingbird
Hyland Software (OnBase)
Hyperwave
IRIS Software (Documentum Connector)


MBS Technologies
– (iSeries Connector for IBM CM V5)
OpenText (formerly IXOS)
Princeton Softech Optim 6.2
– for PeopleSoft; Siebel; Oracle
Saperion






SER Solutions
TRIADE (NFS/CIFS/FTP Gateway)
Veritas Enterprise Vault (formerly KVS)
Waters (Creon Labs, NuGenesis)
Windream
Zantaz


© 2009 IBM Corporation
IBM Storage Sales
Key DR550 Differentiators












Event-based retention management
Policy-based automatic expiration/deletion of data
Policy-based reuse of storage
Tiered storage management to multiple tiers of less expensive
storage – Can significantly reduce TCO using disk & WORM tape
combination
Off-site (vault) protection of the data
Media Migration – When replacing old media with new
Data Encryption – for enhanced security
Very High Performance with IBM Power5 technology
Very Competitive Price on base models
Integration of different technologies with our storage pool hierarchy
Access and authentication control
Enterprise class availability, reliability, scalability
© 2009 IBM Corporation
IBM Storage Sales
References
 Large UK Bank – IBM Content Manager on Demand
 Depository Trust – IBM Content Manager
 Porsche (Automotive) – Ceyoniq
 IBM Customer Support Organization – IBM Content Manager
 Hudson Valley Credit Union – Hyland
 Boehringer (Pharmaceutical) – Documentum
 Large US-based Financial Services Company – IBM Content Mgr
 Large Semi-conductor company – IBM CommonStore for SAP
 Leading Logistics provider – d.velop document mgmt software
© 2009 IBM Corporation
IBM Storage Sales
DR550 Competition
© 2009 IBM Corporation
IBM Storage Sales
Strengths of EMC Centera
 Allows Single Instance Storage
– One and the same object is stored only once
– In-band data deduplication
 Scalable based on RAIN Architecture
– Storage is added via storage nodes (disk only)
– Performance scales with access nodes (Ethernet connectivity)
– Supports Active-Active Mirroring relation between nodes
 Includes Outboard Search capabilities in Centera
– Allows to search for Content
 Established and recognized Product in the market
– Many customer references available, many ISV support EMC Centera API
 CAS architecture is a marketing advantage
– Content Address can be used to validate content authenticy
– Clever idea, but not required by regulations
*Based on preliminary findings of internal IBM projections.
© 2009 IBM Corporation
IBM Storage Sales
Weakness of EMC Centera
 Does not offer Tiered Storage or alterative storage technologies
– Higher TCO, especially for longer term archiving
– Less flexibility for migration to other storage technologies
 Data protection only through additional disk
– Content Mirroring is not synchronous
– No backup of data to less expensive storage media
 Sticky Technology
– Replacement of MD-5 hash requires application to read all data
 Known Performance Issues
– According to non-disclosed sources and ISVs
– Partially caused by RAIN Architecture (CAS and Centera Network)
 No data encryption included
*Based on preliminary findings of internal IBM projections.
© 2009 IBM Corporation
IBM Storage Sales
Key Strengths for IBM DR550
 DR550 allows for lower Total Cost of Ownership for long retention times
– DR550 supports true tiered storage (disk, optical, tape)
– With removable media storage DR550 is more energy-efficient
– With Centera data is kept on disk for long archival period, less energy efficient
 DR550 includes Data Migration Functions
– Centera is disk centric, migration just from disk to disk
 DR550 is not a sticky Technology
– DR550 leverages industry-leading technology such as TSM
– Centeras’ CAS implementation is sticky
 DR550 provides flexible options for Data Protection
– DR550 provides synchronous mirroring or backup to tape
– Centera requires disk and even more disk
 DR550 has leading Archival – Retrieval Performance
– Get real numbers from EMC Centera and compare it to DR550
 DR550 includes Data Encryption Techniques
– On disk via API encryption, On tape via Tape encryption
© 2009 IBM Corporation
IBM Storage Sales
Performance Comparison
NetApp and EMC Centera Testing
 8 Enterprise Vault Servers
archiving 8 Exchange Servers
 4 x 1-Gbit Ethernet Interfaces
 NetApp FAS3050 and R200
 EMC Centera G4 with 4 Access
Nodes and 12 Storage Nodes
using CPM
DR550 Testing
 5 Zantaz EAS servers archiving 4
Exchange Server
 2 x 1-Gbit Ethernet Interfaces
 DR550 with 7 TB single node
Throughput in MB/sec
Performance Comparison E-Mail
Archiving
14
12
10
8
6
4
2
0
FAS3050
R200
Centera
DR550
Device Type
Source: Test Report from Veritest, July 2006
“Network Appliance™ FAS3050, R200, and EMC Centera G4 Performance Comparison”
ESG Lab Review™, May 2007
http://www-03.ibm.com/systems/storage/disk/dr/pdf/esg_lab_review03072007.pdf
© 2009 IBM Corporation
IBM Storage Sales
DR550 Competitive Attack Points
IBM DR550
EMC Centera
Customer Business Value
Tiered storage with attached WORM or non-WORM
tape helps provide lower total cost of ownership
Centera data is disk only, which is more
expensive due to initial purchase cost, and
power, cooling and service costs over long
archiving periods
Lower TCO with DR550 over long archiving periods by
off-loading “aged” data to lower storage tiers (e.g. tape
or optical) and Implements ILM practices
Integrated data migration capabilities for long term
archiving: DR550 supports many storage
technologies (disk, tape, optical) and data migration
functions. As data “outlives the media”, DR550
provides transparent migration capabilities to new
storage technologies.
EMC Centera is disk centric, with no media
migration path to other storage technologies.
Improved operational efficiency for long term archiving
and commitment to open architecture
High performance archive and retrieve enabling data
rates of up to 60 MB/sec and more than 2000
objects/second. Scalable performance through
multi-object transaction enabled by TSM API.
EMC will not publish performance data. Vendors DR550 offers improved return on overall IT investment
report significant performance deficiency of EMC through improved overall system throughput,
Centera compared to DR550.
scalability and quick access to archived data
Disaster protection options:DR550 supports
synchronous and asynchronous replication as well
as asynchronous replication (backup) and offline
vaulting to many external devices.
Asynchronous replication only, does not provide
integrated capability for backup and offline
vaulting.
DR550 maintains data integrity via hardware RAID
and embedded Cyclic Redundancy Checks (CRC)
EMC Centera Content Addressable Storage
(CAS) technology is not future proof. The
content address will become vulnerable, and
then the application will need to read and rewrite
all objects in order to provide a new, more
secure content address.
IBM DR550 built-in data integrity capabilities help to
assure compliance and enable transparent upgrades of
data integrity check methods.
The DR550 has flexible data encryption with the
option for transparent key management done by the
DR550 or by the application.
Data encryption is not included.
Flexible encryption options protect data using tiered
storage, and additionally prevent sensitive data
disclosure on removable media that could be
misplaced.
Built-in and cost-free file archiving solution via
SSAM Archive Client
No built-in file archiving solution.
Offers cost efficient file archiving solution.
DR550 scales in three dimensions: storage,
performance and price (economies of scale)
Only scales in one dimension: storage. It does
not scale performance or price.
Supports growth, provides investment protection,
enables an open architecture for archiving, and lowers
TCO.
Addressing the risk of technology obsolescence
Synchronous mirroring offers higher data protection
with better recovery point objective and lowers risk of
data loss as result of a disaster.
Backup to tape offers lower TCO than backup to disk
over long archiving periods.
Another option for data encryption is on the tape
storage media with key management by DR550 or
another key manager.
© 2009 IBM Corporation