Business Plan:
Jumping Bunnies
Childminding Services
Willowmena Bloggs
Willow Road
Westiminster
BL89 9XZ
Ofsted Registered Childminder
Registration Number 39393827
Summary
This is a Business plan for Jumping Bunnies Childminding Services.
This plan will outline the service that is provided to parents and their families and
identify ways in which the business has developed, how it will be marketed and how
progress will be made to provide a quality service for children and their parents.
A one page summary of the entire report. Make sure to include any conclusions that
you make.
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TABLE OF CONTENTS
1.
INTRODUCTION ................................................................................................... 1
1.1.
Nature of business ...................................................................................... 1
1.2.
Background ................................................................................................ 1
2. STRATEGIC PLANNING ........................................................................................ 2
2.1.
Mission Statement ...................................................................................... 2
2.2.
Goals and Objectives ................................................................................. 2
2.3.
Competitive Advantage / Unique Selling Points ........................................ 2
3. SITUATIONAL ANALYSIS ..................................................................................... 3
3.1.
SWOT Analysis........................................................................................... 3
3.2.
Customer .................................................................................................... 3
3.3.
Environment ............................................................................................... 3
3.4.
Marketing and product objectives ............................................................. 4
3.5.
Target Market ............................................................................................ 4
3.6.
Points of Difference ................................................................................... 4
3.7.
Positioning ................................................................................................. 4
4. MARKETING PROGRAM / STRATEGY AND TACTICS ............................................. 5
4.1.
Product ....................................................................................................... 5
4.2.
Pricing........................................................................................................ 5
4.3.
Place .......................................................................................................... 5
4.4.
Promotion .................................................................................................. 5
4.5.
People ........................................................................................................ 5
4.6.
Processes.................................................................................................... 5
4.7.
Physical evidence ....................................................................................... 5
5. FINANCIAL PROJECTIONS .................................................................................... 6
5.1.
Start up / First Year Expenses ................................................................... 6
5.2.
Gross Profit................................................................................................ 6
5.3.
Expected Market Share .............................................................................. 6
5.4.
Expected Net Revenue ................................................................................ 6
6. IMPLEMENTATION PLAN ..................................................................................... 1
6.1.
Gantt chart ................................................................................................. 2
6.2.
Promotion Schedule ................................................................................... 3
7. EVALUATION AND CONTROL .............................................................................. 1
7.1
Quality Control .......................................................................................... 1
7.2
Risk Analysis .............................................................................................. 1
7.3
Evaluation Analysis ................................................................................... 1
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1. Introduction
1.1. Nature of business
I am a Childminder who is registered with Ofsted under the name of ‘Jumping
Bunnies Childcare Services’.
I am registered on both the Early Years and
Childcare registers.
1.2. Background
I completed the Local Authorities Pre Registration Programme in 2009 and
registered with Ofsted in 2010. I am able to provide quality childcare for up to 6
children under 8 years old, of these 6 a maximum of 3 children may be under 5
years and of these 3, I am able to care for 1 baby under the age of 1year.
I offer both flexible and affordable, quality childcare for children aged 0-5 (0-8)
years of age within my home. I have a current ‘enhanced’ CRB check and hold
both public liability insurance and Class 1 business use on my car insurance.
In addition I am a member of the National Childminder Association and have
close links with the Early Years and Childcare Team. The services I offer vary
dependant on the needs of the parent / carer. This can be part time, full time places
between the hours of 7am and 7pm. As an extra help to families, I also offer
evening and weekend care. If overnight care is required, this can be negotiated as I
am willing to become registered with Ofsted to offer this service
All my work is based around the Early Years Foundation Stage. Your child’s
development and progress whilst in my care will be recorded as part of your
child’s ‘Jumping Bunnies Journal’. This can be taken with you and shared
withschool when your child leaves. In addition, I will provide a written report to
you on your progress at the end of each term.
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2. Strategic Planning
2.1. Mission Statement
To provide quality childcare for children and their families at affordable prices.
2.2. Goals and Objectives
Non- Financial
To maintain a high standard of childcare
To develop links with other childminders within the area
Financial
To be affordable to parents within the locality
To become self-sufficient within my practice
2.3. Competitive Advantage / Unique Selling Points

I have been registered as a Childminder with Ofsted since January 2010

I offer quality childcare for children aged 0-8 years in a home environment

The service I provide is available between the hours of 7 am and 7 pm 6 days
a week
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3. Situational Analysis
3.1. SWOT Analysis
The SWOT analysis can be split into Self, Service and / or Competitor
Strengths
Weaknesses


Registered with Ofsted
Completed pre registration
programme
 Service available 6 days a week
 Only Childminder in the area
 Within walking distance to
schools
 etc
Opportunities











New to Childminding
Don’t know anyone else in the area
Not got Ofsted grading on practice
yet
etc
Threats
To offer overnight care
To link with schools in the area
To link with other childminders
To link with Children Centres
To link with other support
services
etc



Other people may register who live
close by
To be required to hold a
qualification
Legislation changes
etc
3.2. Customer
There are currently no other childminders within the area.
There are 4 primary schools within 1 mile and there is also 1 Children’s Centre.
There are also 2 private day nurseries.
Each school has a nursery that has children under the age of 5 years.
3.3. Environment
Jumping Bunnies aims to provide quality play opportunities to children
throughout the day indoors and, where possible, outdoors.
In addition we will be visiting the local environment eg, park, supermarket, shops
etc as much as possible, this with the agreement of parents.
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3.4. Marketing and product objectives
Our service provides a wide and varied selection of activities within a home
environment to support your child’s development and help them to enjoy their
stay with us.
3.5. Target Market
All parents with children under the age of 8 years
 Before and after school
 Morning, afternoon
 Full day
3.6. Points of Difference
We are within walking distance of school; therefore we can take and collect your
children from school.
We provide
 Breakfast, lunch and high tea
 Healthy snacks and drinks throughout the day
 Nappies
 Nappy cream, individual to each child
 Sun hats
 Sun cream (non allogeneic)
3.7. Positioning



There are currently no other Childminders within the area
There are 4 primary schools within 1 mile and there is also 1 Children’s
Centre
There are also 2 private day nurseries
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4. Marketing Program / Strategy and Tactics
4.1. Product




Full time
Part time
Hourly care
Local to schools
4.2. Pricing



To complete a business plan to identify running costs
To identify current market charges
To provide an affordable yet competitively priced service
4.3. Place

To introduce myself to
o Local schools
o Children centres
o Childminder drop in sessions
4.4. Promotion


To print flyers and business cards
To advertise in local shop
4.5. People

To identify client groups inc
o Working parents
o Businesses
o Colleges
4.6. Processes


To develop all appropriate policies and procedures
To gather appropriate legislation
4.7. Physical evidence


To collate all documentation to support business
To collate all documentation to support practice
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5. Financial Projections
5.1. Start up / First Year Expenses
In my first year I expect to spend £ xxxx on running my business
5.2. Gross Profit
I expect that this will be £ xxxx
This will include all amounts after initial expenses are paid
5.3. Expected Market Share
There are very few childminders within the area but there are 4 primary schools, 2
of which have nursery classes
5.4. Expected Net Revenue
After paying tax and insurance I expect the net revenue to be
£xxxx
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First Year
Opening Balance
Income
Total Money
£ 1,000.00 £ 1,000.00 £ 808.00 £ 588.00 £ 468.00 £ 214.00 £ 184.00 -£
£
£
£
£
£
£
£
£
£ 1,000.00 £ 1,000.00 £ 808.00 £ 588.00 £ 468.00 £ 214.00 £ 184.00 -£
71.00 -£ 271.00 -£ 336.00 -£ 156.00 £ 24.00
£
£ 600.00 £ 600.00 £ 600.00
71.00 -£ 271.00 £ 264.00 £ 444.00 £ 624.00
Description
November December January
February March
April
May
June
July
August
September October
Pre registration programme
£ 192.00
Travel to College
£ 20.00 £ 20.00 £ 20.00
Ofsted registration fee
£ 35.00
First Aid kit
£ 40.00
Health Check
£ 45.00
Toy Library registration
£
5.00
Public Liability Insurance
£ 80.00
Car insurance - Class 2
£ 10.00
Stationery
£ 25.00 £ 25.00
Marketing materials
£ 120.00 £ 80.00
First Aid Training
£ 69.00
Health and Safety
£ 65.00
Manual Handling
Food Safety
£ 85.00
Paper
Ink
Business Cards
House Amendments
£ 200.00
Health and Safety equipment
£ 100.00 £ 100.00
Heating
Lighting
Telephone
Water
Toys
Equipment
Furniture
Training and Development
Tax and NI
£ 20.00 £ 20.00 £ 20.00
Salary
£ 400.00 £ 400.00 £ 400.00
spent
£
£ 192.00 £ 220.00 £ 120.00 £ 254.00 £ 30.00 £ 255.00 £ 200.00 £ 65.00 £ 420.00 £ 420.00 £ 420.00
£1,000.00
£808.00
£588.00
£468.00
£214.00
£184.00
-£71.00 -£271.00 -£336.00 -£156.00
£24.00
£204.00
6. running total
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7. Implementation Plan
7.1. Gantt chart
YR 1
Dec
Jan
Check planning
permission
Complete Pre Reg course
Make links with
appropriate support
services inc
EY & CC Team
Make changes to house
Purchase / rent toys and
equipment
Write all policies /
procedures
Register with NCMA /
obtain insurance cover
including public liability /
employers liability (if
appropriate) Car
insurance
Register with ofsted
Registraiton inspection
visit
Receive Ofsted
Certificate
Advertise business
Register with HMRC
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Feb
March
April
May
June
July
Aug
Sept
7.2. Promotion Schedule
YR 1
Jul;y
Aug
Design flyers &
Cards
Register with HMRC

Display flyers in
Shops and
Children Centres
Distribute cards
Visit Schools
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Sept
Oct
Nov
Dec
Jan
Feb
March
April
8. Evaluation and Control
The marketing plan will be reviewed every 6 month and updated annually
7.1 Quality Control

Links with Early Years and Childcare Team

Workforce Planning and Development Team

Business Bolton

National Childminding Association
7.2 Risk Analysis

Lack of children

Lack of income

Lack of resources
7.3 Evaluation Analysis

The marketing plan will be evaluated, reviewed and updated on an annual basis
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