Flinders University Web Editorial Guide Version 1.0 Statement of purpose This document was developed as part of the web redevelopment for the purpose of providing web authors with some guidance on planning and writing web content. It provides guidelines for: planning web content writing for the web designing text for readability and accessibility style proofreading and approvals. It was used as a guide for content copywriting within the phase 1 implementation of the web redevelopment. It is also intended to inform and assist the further rollout of the web redevelopment whilst also being applicable to web content outside of the University’s content management system. Revision history Version Date Updated by Summary info 0.1 16 October 2006 Helpful Partners First draft 0.2 20 April 2007 Helpful Partners Second draft 0.3 24 April 2007 Web Project Officer Third draft 1.0 3 August 2007 Web Project Officer Ready for publication Table of contents Web content ................................................................................................... 1 Planning your web content .................................................................................... 1 Consider your goals and target audiences ....................................................................... 1 Consider the impact of incorrect and out of date content ................................................. 1 About writing for the web .............................................................................. 1 How readers use the web ...................................................................................... 1 Principles for best practice..................................................................................... 1 Split your content into chunks ........................................................................................... 1 Make each page self-explanatory ..................................................................................... 2 Rewrite printed material .................................................................................................... 2 Useful planning steps........................................................................................................ 2 Designing text for readability and accessibility ....................................................... 3 Use a concise, personal, direct style ................................................................................ 3 Write for your target audience .......................................................................................... 3 Make content easy to scan ............................................................................................... 3 Titles and headings ........................................................................................................... 4 Summary paragraph ......................................................................................................... 4 Page and section text ....................................................................................................... 4 Highlighting ....................................................................................................................... 4 Bulleted and numbered lists ............................................................................................. 4 Write meaningful link text .................................................................................................. 5 Provide contextual content for file downloads .................................................................. 5 Style guidelines.............................................................................................. 6 Spelling ................................................................................................................. 6 Spelling names ................................................................................................................. 6 Local information ................................................................................................... 6 University location ............................................................................................................. 6 Phone numbers................................................................................................................. 6 Australian dollars .............................................................................................................. 6 Capitals ................................................................................................................. 6 Punctuation ........................................................................................................... 7 Lists ................................................................................................................................... 7 Numbers................................................................................................................ 7 Dates ................................................................................................................................. 8 Financial years .................................................................................................................. 8 Span of years .................................................................................................................... 8 Time .................................................................................................................................. 8 Street numbers ................................................................................................................. 8 Percentages ...................................................................................................................... 8 Decimals ........................................................................................................................... 8 Fractions ........................................................................................................................... 8 Measures .......................................................................................................................... 8 Inclusive language ................................................................................................. 8 Gender neutral language .................................................................................................. 9 Indigenous peoples ........................................................................................................... 9 Ethnolinguistic groups ....................................................................................................... 9 People with disabilities .................................................................................................... 10 In relation to age ............................................................................................................. 10 Acronyms and abbreviations ............................................................................... 10 Flinders University Web Style Sheet.................................................................... 10 Before publishing your content .................................................................. 11 Proofreading ................................................................................................................... 11 Proofreading checklist..................................................................................................... 11 Approval .......................................................................................................................... 12 Keep web content up to date ...................................................................... 12 Glossary of general web terms ................................................................... 13 Bibliography ................................................................................................. 15 Flinders University Web Style Sheet .......................................................... 16 Web content Planning your web content Consider your goals and target audiences All content should serve a purpose and be useful to your target audience. Keep the specific goals of the content and the needs of your target audience in mind when planning and writing web content. Consider the impact of incorrect and out of date content Incorrect or out of date content can frustrate and mislead users. There are also potential ethical and legal ramifications. When planning web content, always consider the impact of incorrect or out of date content prior to publishing content. If the content will be subject to regular factual updates, consider how those updates will be made and what resources are required to maintain that content. Consider if the value of providing that content is worth the costs associated with maintaining it and the potential risks associated with providing out of date or incorrect content. If your business or academic organisational unit is not the authorative source for a particular piece of content (eg parking fees, the process for applying for a visa) you should provide a link to the the authorative source rather than duplicate the content within your web pages. Eg: We recommend you visit the Department of Immigration and Citizenship (DIAC) website for comprehensive information about applying for a student visa. About writing for the web How readers use the web Readers process information on web pages differently than on printed pages. Studies have shown that: 80% of people scan the screen for keywords or phrases rather than reading word-forword reading from a computer screen is 25% slower than reading from the printed page readers do not like to scroll down through lengthy web pages. Therefore, web text needs to be much more concise. Aim to cut equivalent printed text by about 50%. Principles for best practice Split your content into chunks Keep page length short without compromising depth of content by splitting content into multiple pages connected by hyperlinks. The reader can quickly scan the page and select the level of information they want. The web is unique because it is interactive and it enables the user to move through the deeper levels for more information. Each page should focus on a separate topic and be connected to other levels by links. Flinders University Web Editorial Guide Page 1 Make each page self-explanatory Readers interact with the web and will quickly jump to another link without moving through a logical sequence of pages. Search engines can also deposit readers at any page within your site, or users may have bookmarked a specific page rather than the whole site. Each web page needs to be self-explanatory and able to stand alone. Understanding the content of a page should not depend on a reader having arrived at it from a previous page. Help readers who do not have the background to understand the page by linking to explanatory information. Rewrite printed material Where possible, rewrite material for the web rather than duplicating what is already available in print. Aim to reduce the amount of printed information by 50%. PDF files can be used where: you wish to retain the layout or integrity of a printed document such as reports, brochures or forms, or where conversion to HTML would take too much time. The maximum size of files should be about 2 MB. When working with large publications can be split into separate downloadable chapters. Useful planning steps 1. Understand the purpose of the content, and the communication and information needs of your target audience. 2. Decide on the major headings and sections for each page. 3. Write down the minor points under each section. 4. Add any points relating to potential content management implications under each section. 5. Add relevant links against points. 6. Write each minor point as a paragraph/list/dot point. 7. Write a short summary of the page. 8. Shorten the summary into an informative title. Flinders University Web Editorial Guide Page 2 Designing text for readability and accessibility Use a concise, personal, direct style Web users prefer text to be short, concise and to the point. Aim to use as few words as possible to convey the message. Each word should need to be in the text. Remember web text is both slower and harder to read than printed material. It is better to provide short sentences that users will read than complex, lengthy sentences that they will skim over and ignore. Use plain English and avoid technical language and jargon. Keep sentences as direct as possible. Use ‘planned’ instead of ‘anticipated a future planning need’, ‘use’ instead of ‘utilised’, ‘help’ instead of ‘facilitate’, ‘try’ instead of ‘endeavour’ etc. Use active rather than passive language, ie ‘The Vice-Chancellor decided…’ rather than ‘The decision was made by the Vice-Chancellor’. Avoid the urge to be self-promotional and don’t use marketese words like ‘great’ or ‘exciting development’. Use words to inform, not impress or persuade. The web is a more informal and immediate medium than print, and readers prefer a more personal and direct style of writing. Use of direct address invites interaction and participation, for example, ‘You can contact the Alumni Office…’ rather than ‘Alumni can contact the Office …’ The site will also be accessed by readers interstate and overseas. Therefore, avoid local expressions and slang where possible. Write for your target audience Remember the site will be read by both young and older people, people from other language backgrounds, experts and people unfamiliar with the University environment. A simple and direct writing style that follows good readability principles will suit most readers. Pages directed at particular audiences should, however, be written in a style familiar to them. For example, use suitable language for pages directed at postgraduates and researchers. In addition, ensure that your content addresses the communication needs of your audience. Make content easy to scan The web demands that you put the readers’ needs first, otherwise they will grow impatient and move on. Web users want to scan a page quickly and know immediately if it is relevant to their needs. The topic and main content should be obvious from the page heading. A short summary at the top of the page helps the reader understand if the page is useful and if they should continue reading. Page headings and summaries are also used by search engines and in bookmarks, and should clearly state the page content. Break down remaining text into short sections with subheadings. Each paragraph should contain one idea. Links embedded in text act as highlighted key words and aid scanning. Only embed meaningful links as part of the text or they will become a distraction. Group other useful links to additional information at the end or side of the page. If you are using the content management system use the related links side box area available in the new templates of the content management system. Flinders University Web Editorial Guide Page 3 Titles and headings Headings should be in lower case with an initial capital (sentence case) and no full stop at the end. Headings are important scanning devices and should clearly indicate the content of the page or section. Titles should be no more than about 60 characters. Don’t start with ‘A’ or ‘The’. Put the most important words at the beginning. Keep subheadings to no more than three hierarchy levels. Any more is confusing and difficult for readers to follow. Summary paragraph The summary paragraph should immediately convey the main purpose of the page. Be brief. Limit the summary to two or three short sentences. Highlight key words with bold. Page and section text Keep pages short. No more than two or three screens long. If your text is longer than this, break it up into linked pages covering different topics. However, don’t use linked pages to break up a long passage of text covering a single topic, for example a statute. Accessing sequences takes longer and is more difficult to print. Consider providing documents longer than three screens as downloadable PDF files. Sections of text should be less than about 100 words. If you can, break up lengthy sections into two or three paragraphs with subheadings. Highlighting Key words emphasising minor points within sections can be highlighted to catch the scanning eye. It also makes it easier to pick out sections readers want when re-reading a page. Highlighting can be used more and with greater impact on the web than in print. Words are usually highlighted with bold text. Don’t use blue or underlining as they can be confused with links. Do not use capital letters. THEY ARE HARD TO READ AND SLOW THE READING PROCESS EVEN FURTHER. Highlight only information-carrying words or words that you wish to draw the reader’s attention to. Do not bold whole sentences or paragraphs as they will dominate the page and are difficult to scan for important points. Do not use italics for blocks of text as they are also slow to read online. Use only when necessary to highlight a quote. Bulleted and numbered lists Numbered and dot point lists slow down the scanning eye and can be used more effectively on the web than in print. Use numbered lists when order of items is important, or when related text refers to a specific item from the list. Otherwise, use bullets. Try to limit items in a list to less than ten. For more information, refer to Punctuation - lists. Flinders University Web Editorial Guide Page 4 Write meaningful link text Avoid writing ‘Click here to view ...’ or writing out a URL address in full. Instead, use the name of the page you are linking to as the link. eg ‘Refer to our News and events for the latest updates’ rather than ‘Click here to access our news and events’ and ‘For further information refer to using text matching software’ rather than ‘For further information go to http://www.flinders.edu.au/teach/aims/detection/index.php’. Provide contextual content for file downloads It is good practice to advise users that a particular link refers to a downloadable file. The following good practices apply. Provide some contextual content outlining what content is available within a document. Eg ‘The Complete SET Manual (PDF 111 KB) provides the complete list of questions.’ Note: This means that you should not provide direct links to files from navigation menus. Provide the file name, type and size within the link name. Eg ‘Administrative structure (PDF 38 KB)’ Note: If you are using the content management system (CMS), the file manager will automatically do this as part of the default insert file behaviour. Flinders University Web Editorial Guide Page 5 Style guidelines Spelling Use Australian English spelling as given in the latest edition of The Macquarie Dictionary, and when you choose a spelling option be consistent with it. The Flinders University website uses some terms in specific ways. Refer to our style sheet for details. Be careful—spellcheckers may not be based on Australian English, and do not recognise words in context ie ‘there’ instead of ‘their’. Use ‘ise’ not ‘ize’ and ‘isation’ not ‘ization’ for word endings. For information about using acronyms refer to Acronyms. Spelling names Spell the name of official bodies or companies exactly as spelt by the organisation itself, eg World Health Organization not Organisation. Local information University location If it is necessary to identify where Flinders University is located, this can be done using conventional narrative. Do not write Flinders University of South Australia – there is a risk of confusion with the University of South Australia. When writing for an international audience, be aware that readers may not understand that South Australia is a designated state rather than a general region. Phone numbers Use area codes for phone numbers. Use standard formats: (08) 8123 0123 13 10 84 1902 240 699 1300 361 021 0411 999 999. Australian dollars Use $ sign, not A$. Capitals Headings should be in lower case (except for proper nouns) with a capital letter at the start, eg Companion of University recipients. Use initial capitals only for proper nouns. Titles are capitalised when referring to a specific person, eg the Vice-Chancellor. However titles are not used when referring to the position in general, eg topic coordinator, convener, course coordinator. Refer to the Flinders University Website Style Sheet for more examples of how to use capitals in specific circumstances. Flinders University Web Editorial Guide Page 6 Punctuation Use minimal punctuation and avoid colons and semicolons where possible. Use ‘single’, not “double”, quotation marks. Do not use full stops in headings. Apostrophes are used to indicate possession (the Chancellor’s office) and contraction (we’re ready), not plurals (there were six dogs). Lists Bulleted or numbered lists can form part of a sentence or be a complete sentence within themselves. When the items in a list form complete sentences, they should be punctuated like this: This is a list: We describe some circumstance. This is a different description. Note that there is a colon at the beginning of the list. Each item is a complete sentence so it has a capital letter and full stop. When the list forms part of a sentence, it should be punctuated like this: It is important to: identify something describe something else end with the last thing. Note that there is a colon at the beginning of the list, and a full stop only after the last item. The items do not have capitals and there is no ‘and’ before the last dot point. Numbers Use minimal punctuation. In general, use numerals (15) not words (fifteen) on web pages. Use numerals in technical documents. Conventional style guidelines may be used for documents designed to be printed, such as reports, brochures and policy statements: use words not numerals for cardinal numbers up to 10, numerals for numbers over 10 use words not numerals when a sentence begins with a number, eg 'One hundred kilometres’. Use space before each group of three digits, eg 1 700, 17 000, 17 000 000. Flinders University Web Editorial Guide Page 7 Dates Thursday 25 January 2007, or 25 January 2007 (no commas, spell month in full). Do not use 10.8.98 (means 8 October 1998 to Americans). Financial years 2008/09 not 2008-09 Span of years 2008-15, 1890s (no apostrophe), 8th century, seventeenth century Time 5am, 7pm (no spaces or full stops) Street numbers 139-146 Rundle St Percentages 50% (no space) or 50 per cent. Decimals 0.25 not .25 Fractions One-third, ⅜ not 3/8 Measures 3 cm, 100 km (space, no full stop) Inclusive language Language should not exclude or discriminate against any group or section of the community. It should be gender neutral and non-racist in tone, and show respect for people who are disabled, older, younger or from other language backgrounds. A simple and direct writing style that follows good readability principles will suit most users. Use commonsense. A sentence can often be rewritten to avoid discriminatory phrases or the need to substitute words. Where appropriate, consider your target audience, eg pages written for international students should reflect an appropriate writing style. Further examples of appropriate terminology and Australian English usage are available in the Style manual for authors, editors and printers. Other useful sources are: Flinders University’s Appropriate Terminology, Indigenous Australian Peoples (PDF document 1 MB), developed as part of the Cultural Diversity and Inclusive Practice Project. Flinders University’s Guidelines for Language Use in the University. Flinders University Web Editorial Guide Page 8 Gender neutral language Use ... Not ... businessperson / owner businessman chairperson / the chair / convenor chairman fishing licensee / angler fisherman supervisor / work supervisor foreman police officer policeman tradesperson / trader tradesman representative / official spokesman worker / employee workman working hours man-hours human resources / labour force / personnel / staff manpower You can avoid the he/him/his pronouns by: using the plural ‘they’ using ‘he and she’ or ‘she and he’ rephrasing the sentence to leave out the pronoun changing the address to ‘you’, ‘I’ or ‘we’. Indigenous peoples The Aboriginal and Torres Strait Islander Commission recommends use of the following terminology to designate the original inhabitants of Australia and their descendants: Aboriginal and Torres Strait Islander Australians Aboriginal and Torres Strait Islander peoples Indigenous Australians Indigenous peoples. Ethnolinguistic groups Avoid using terms like ‘New Australians’, ‘ethnic’ or ‘migrants / immigrants’. Preferable terms are ‘people from other language backgrounds’ or ‘people from non-Englishspeaking backgrounds’. Note: exemptions may be appropriate for content written in an academic context. Flinders University Web Editorial Guide Page 9 People with disabilities Disabled people are depersonalised by language in which they are treated as a disability rather than a person with a disability. Use ... Not ... persons with a disability / disabled persons / disabled people the disabled blind people / people with a visual impairment the blind people with a disability / people with a handicap the handicapped physically disabled people / people with physical disabilities the physically handicapped deaf people / hearing-impaired persons the deaf In relation to age Use ... Not ... older people / seniors / senior citizens the aged / the old young persons / young people youth / the young Acronyms and abbreviations Acronyms are words formed from the initial letters of other words. They should be used with great care on the Flinders University website. Remember that many of your readers will not be familiar with the language of higher education, and some will be from interstate and overseas so will not recognise acronyms that South Australians regard as self-evident. The best practice for using acronyms is to write them in full, followed by the acronym the first time they are used on each web page. Thereafter on that page the acronym alone may be used. Remember, readers can access the website randomly so may not have seen previous pages where the term was written in full. Below is an example of this. One hundred and eighty prominent and influential alumni willingly serve the University through the Flinders Ambassadors in the Community organisation (FACes). Members of FACes are now leaders in many fields including business, medicine, education, film and television. Do not use full stops between the letters of acronyms. Avoid starting a sentence with an acronym or abbreviation. Write the words in full or rearrange the sentence. Some acronyms can have more than one common meaning, eg SA can be South Australia or South Africa. Take special care with these acronyms. In these cases it may be better to always write the acronym in full, depending on the context of the page. Flinders University Web Style Sheet Although the latest version of The Macquarie Dictionary is an effective authority for most words, there may be occasions where it provides more than one alternative form with the preferred form appearing first. Flinders University Web Editorial Guide Page 10 A style sheet has been prepared specifically for Flinders University. It lists many of the common terms used in the website and specifies the preferred form for each one. Refer to style sheet at the end of this document, if you are in any doubt about how a word should be spelled when you use it in the website. Before publishing your content Proofreading Proofreading is essential to ensure the quality of your web content. It is hard to proofread your own writing, so it is often beneficial to have a fresh set of eyes review your work. If you can’t have someone else proofread your work, it is a good idea to: leave the work aside for a little while (a day or a week, if you have the time) and look at it again when you are fresh proofread in a different setting – away from your desk, for example if you have been working on screen, print the document and proofread it on paper read from back to front, section by section. All these strategies trick your brain into thinking it has not read the material before. This can improve concentration and help identify problems. Proofreading checklist Yes, there is a lot to think about when proofreading! All the elements of this guide have to come together. Here is a proofreading checklist that might help you produce quality web content: Have you split your content into chunks? Have you made each web page self-explanatory? Have you written your content with your target audience in mind? Is your writing style concise, personal and direct? Have you used techniques to make your content easy to scan? Have you avoided marketese terms? Are key words highlighted in bold? Have you written meaningful link text? Have you provided contextual content for file downloads? Have you written meaningful headings and a summary at the top of the page? Have you cut printed text by approximately 50%? Have you complied with the Flinders University Style Sheet and The Macquarie Dictionary? Have you explained acronyms and abbreviations? Do your web page lists use correct punctuation? Are numbers written in the right style? Have you used inclusive language? Have you checked spelling, local information, capitals and punctuation? Flinders University Web Editorial Guide Page 11 Approval All new web material must be appropriately approved before publication. If you want to include material written by someone else on your web pages, eg a report by another organisation, you will need to get permission from the holder of the copyright. If you want to include links to other sites, you may wish to check with the proprietors of the other site. Each site should have an appropriate authoriser / approver. For those using the content management system, the approval process will be automated in the workflow, requiring the approval of the allocated ‘Publisher’ prior to publication. Other relevant approvals may be necessary based on the nature of the content and its relationship to the exisiting policies and procedures. Keep web content up to date People expect that the content they find on a website is current. Out-of-date and inaccuarate content is frustrating and misleading. In the worst case scenario it also creates legal and ethical risks. Do not publish and forget. Make sure you maintain and manage the content you publish. Flinders University Web Editorial Guide Page 12 Glossary of general web terms Adobe Acrobat files See PDF Bookmark A record kept by your web browser of selected URLs which the user can readily return to. Frequent web users tend to accumulate a long list of bookmarks or favourites. Browser An application or program used to view or interact with various kinds of Internet resources. The browser uses HTML tags to open the web page on your screen. The two most common browsers used by users of the Flinders University web are Internet Explorer and Firefox, followed by small numbers of Safari and Netscape users. Content Management System (CMS) The content management system (CMS) is a software application. It provides improved management of web content, controls web publishing through a workflow process, and makes it easier for authorised end users to create and edit content in accordance with standardised styles. Flinders University is in the process of progressively rolling out the ShadoMX CMS for use across the University. Web publishers within faculties may be using other forms of content management systems, which have been developed by faculty web developers. Dreamweaver Dreamweaver is a web development tool, created by Macromedia (now Adobe Systems). The majority of web publishers at Flinders University use Dreamweaver to publish web content. As the University’s content management system rolls-out, the use of Dreamweaver will decrease. HTML (Hypertext Markup Language) The standard method for tagging documents for publishing on the World Wide Web http (Hypertext Transfer Protocol) A protocol for exchanging HTML pages and forms. Hyperlink An electronic path that connects two places in a network, often represented as buttons or pointers on web pages. Hypertext A piece of text that allows embedded links to other documents. Clicking on a hypertext opens up another web page or goes to another section of the page. Metadata Coded information about a web document used by Internet search engines to find and classify web sites. This information is contained in the 'head' section of web documents in the HTML code underlying the document. PDF (Portable Document Format) Files in Adobe Acrobat format. These files can be read with a free reader from http://www.adobe.com. These files retain document layout features and are used to retain the appearance of existing printed documents and for downloading large files. Random access The ability of a user to immediately and easily access any of the Flinders University Web Editorial Guide Page 13 contents of an electronic document, in contrast to linear access with, for example, videotapes or audiotapes. Server A powerful computer connected to the Internet which stores web files and 'serves' them back to a user's web browser on request. URL (Uniform Resource Locator) The location or address system used by servers and web users to request web documents, eg http://www.etc. World Wide Web (www) The World Wide Web (WWW) or simply ‘the web’, is a system of interlinked, hypertext documents that runs over the Internet. With a Web browser, a user can view web pages containing text, images and other multimedia and navigate between them using hyperlinks. Flinders University Web Editorial Guide Page 14 Bibliography Guidelines for Commonwealth Information Published in Electronic Formats, [online book] Canberra: AusInfo, 2000. http://www.agimo.gov.au/__data/assets/file/18799/master_jan2000_guidelines.pdf Comprehensive design and style guide for web and digital publishing. The Macquarie Dictionary, 4th edition, 2005 For Australian spelling, hyphenation and use of italics. Krug, Steve, Don’t make me think, 2nd edition, 2005 A short and very easy-to-read book about human computer interaction and web usability. Jakob Nielsen has done a great deal of research on the useability and scannability of web pages. Some useful articles on web writing are: Nielsen, Jakob, 'Be succinct! Writing for the web' [online article] http://www.useit.com/alertbox/9703b.html Morkes, John and Jakob Nielsen, 'Applying writing guidelines to web pages' [online article] January 6, 1998. http://www.useit.com/papers/webwriting/rewriting.html For those interested in the research, a detailed study can be found at: Morkes, John and Jakob Nielsen, 'Concise, scannable, and objective: how to write for the web' [0nline article] 1997. http://www.useit.com/papers/webwriting/writing.html Style Manual for Authors, Editors and Printers, 6th ed. Canberra: AusInfo, 2002. Guidance and recommendations for publications in print or electronic format. Flinders University Web Editorial Guide Page 15 Flinders University Web Style Sheet A Aboriginal (not aboriginal - unless referring to non-Australian indigenous people) ageing (not aging) and (not &) Asia-Pacific Associate Professor Smith (not abbreviated) audiovisual (no hyphen) aural, oral (distinguish between aural - pertaining to the ear, and oral - pertaining to the mouth) B Bachelor of Education (written in full with capitalisation) bachelors degree (not Bachelor’s Degree, lower case ‘b’ and no apostrophe) BEd (no full stops if abbreviated) C case study (two words) casework (one word) Class Contact 2 one-hour lectures; or 1 one-hour lecture and 1 one-hour seminar; or 2 one-hour lectures and 2 one-hour laboratories. 2 lectures and 1 tutorial Clause 8 (capital and numeral where referring to a specific numbered clause) cognitive behaviour cognitive science Commonwealth (capitalise if used in Australian context to denote federal level, else lower case) computer-aided computer-based convener (not convenor) cooperate (not co-operate) coordinator (not co-ordinator) course coordinator topic coordinator cost-benefit (use hyphen. not slash ‘/’ ) coursework (not course work, course-work) Flinders University Web Editorial Guide Page 16 criticises (use ‘s’, not ‘z’) D database (one word) data-driven decision-making degree with honours (no capitals) dependant (noun) dependent (adjective as in ‘dependent upon’) Deputy Vice-Chancellor E eg (no full stops) email (not E-mail, e-mail) emphasised (‘s’, not ‘z’) enquiry (used when seeking information) etc (no full stops) Examinations Board (use capitals when referring to formal body) F faculty Faculty Board (title) a faculty appropriate faculty relevant faculty the faculty will the Faculty of Health Sciences (use capitals when naming a specific faculty) fieldwork (one word) final honours year (not Final Honours year) First Year (when title as in ‘a number of First Year students’) first year (when level or time) Flinders University or Flinders or the University (not FU, FUSA, FUAA) In all cases, the preferred use is simply Flinders University. This is now an official name listed in the Act. For branding purposes, the words Flinders University Adelaide Australia may be used in association with the University crest (see below) for international audiences. For more information on using the University’s name, refer to Use of the University name and University crest. focus focusing focused Flinders University Web Editorial Guide Page 17 foetal foetus four year course fractions one-third (use hyphen) framework (one word) full fee-paying full-time (not full time or fulltime) G graduate-entry (lower case) H head of department (no capitals when using the term generically) Head of Department of Psychiatry (use capitals when referring to a specific head of department, eg The applicant must complete a Department of Management application form and submit it to the Head of the Department.) health care (two words unless used differently in a formal name) health-related honours candidate honours degree I ie (no full stops) in-depth in-house inquiry (used when reference is to interrogation eg inquiry into conduct) internet (not Internet or the Net) L level (only use capital if in formal name eg Physical Sciences, Third Level) long-term Flinders University Web Editorial Guide Page 18 M Master of Arts or MA (no full stops) masters degree (not Master’s degree) masters qualifying micro-organism microskills midyear (no space, no hyphen) multiculturalism (no space, no hyphen) multidisciplinary (no space, no hyphen) N National Health and Medical Research Council (abbreviate to NH&MRC) Numbers (prefer to write as text if single digits - four, 26) twice yearly or two-yearly (every two years) forty-five (prefer 45 but use hyphen if writing large numbers as text) one year course O occurred offshore (no hyphen) on-campus (with hyphen if adjective, else two words) ongoing (one word, no hyphen) online (one word, no hyphen) on-site (use hyphen if adjective, else use two words - ‘there are toilets on site’.) organisation P part-time (not part time or parttime) pathophysiology per cent or % PhD (no full stops) policy-making post-colonial postgraduate pre-registration prerequisite(s) (not pre-requisites) pre-term pro rata problem-based problem-solving Flinders University Web Editorial Guide Page 19 Professor Smith (not Prof Smith, professor Smith) program programmed programming psychodynamic psychosocial R reappointed recognised Rule 21A S self-evaluation self-monitoring semester (write in full, no capital) short-term sociobiology (no hyphen) sociocultural socioeconomic sociopolitical software South Australian Centre for Applied Economics (SACAE) South Australian Institute of Technology (SAIT) specialisation subclause (no hyphen) subcommittee (no hyphen) subsection (no hyphen) subtopic (no hyphen) T teleconference U undergraduate university (when referring to a university in the generic sense) University (when referring to Flinders University) utilise V Vice-Chancellor Flinders University Web Editorial Guide Page 20 W website (not web site) Y Year 12 (capital when referring to school year) Flinders University Web Editorial Guide Page 21