Marketing 11: Visual Merchandising Shoebox Project
Part 1: Shoe Box Window Display
Window displays are just one component of Visual Merchandising, but as we have discussed, it can be a
vital part of the pre-selling step. It has the potential to draw in prospective customers, show off new
merchandise, or even sell items instantaneously. Now you have the opportunity to design your own
window display for products of your choice from your store….choose wisely! 
Design your window display in a shoe box using the following steps.
Steps/Requirements:
1. Select the merchandise: must have sales appeal
2. Select the type of display: one-item, line-of-goods, related-merchandise, or assortment
3. Choose a setting: realistic, semi-realistic, or abstract
Part 2: Store Layout
The way that a store is laid out directly affects the amount of merchandise that customers purchase.
Think of your favorite stores to shop at…..are they roomy? Are the products easy to see and get to? Are
the dressing rooms large and plentiful? Now, think of your least favorite store to shop at….is the store
small? Cluttered? Is the merchandise hard to find? In this project, you have the chance to design a store
layout that will be inviting and comfortable for customers to shop. Your job is to create the store layout
in the shoebox. You need to include the following in your shoebox:
Displays



Closed displays: Shadow box or showcase
Open displays: Gondola, Ledge, Display Rack, Table, Dump, Platform or Package
Architectural: eg IKEA style
Types of Space



Cash register/Point of Sale
Personnel space (lunch room? Washroom?)
Customer space

Minimum of 10 items (1 closed, at least 2 open, 1 architectural, Cash register, Personnel Space,
Customer space, walk ways, point of sale display)
Anything else that you would like to add…..

Part 3: Reflection Paper
After you have completed your shoe-box window display you will need to write a short paper over your
thought process and the elements of the display. Tell me:
 how you imagined this to look in ‘real life’
 the decision you made for each of the requirements. WHY?
Next, explain your reasoning for your store layout. Tell me:
 What is the store image?
 Describe the storefront including the marquee, entrances, and signs
 Describe the flooring, lighting, walls, decorations, and colors
Window Display
/10
Merchandise Selected
Type of Display (Open, closed, semi-closed)
Appeal/Creativity
/2
/2
/6
Store Layout:
/10
Minimum of 10 items
Displays





Closed display
Open displays
Architectural display
Point of Purchase
Additional Store Displays/Decorations
/1
/2
/2
/1
/1
Types of Space



Cash register/Point of Sale
Personnel space (lunch room? Washroom?)
Customer space (change room? Self checkout?)
/1
/1
/1
Reflection Paper





/10
how you imagined this to look in ‘real life’
the decision you made for each of the requirements. WHY?
What is the store image?
Describe the storefront including the marquee, entrances, and signs
Describe the flooring, lighting, walls, decorations, and colors
Total marks
/2
/2
/2
/2
/2
/30
Date Due: January 7, 2013