Director, Networks Marketing
Sony International Television
Location: Los Angeles, CA
Reports to:
Executive Director, Networks Marketing
Hiring Manger Contact: Lauren Welsh (MIBS’97),
Lauren_Welsch@spe.sony.com
Direct Quarterly Package process with International Networks
Facilitate the collection, compilation and review of marketing materials from each
channel
Facilitate best practice section from Channels and other SPTI departments
Oversee distribution back to all channels, regional offices and network/ad sales
department
Manage calls to discuss recent quarter, identifying successes and challenges
Provide marketing support to international territories for AXN, SET, and ANIMAX
New launch planning /execution with regional counterparts
Managing regularly scheduled update calls with marketing departments channels
to be aware of local activities, facilitate network needs in US
Sharing marketing ideas with the teams and collaborate on how to provide the
best services based on the on the markets
Facilitate the project management for Network Marketing and International
Channel Portfolio
Management of SPTI portfolio and individual majority owned channel collateral,
trade advertising and video for business development, programming and ad
sales
Strategic planning and writing briefs with key copy points for collateral materials,
writing of collateral material on projects as needed
Facilitate the distribution to channels, regional offices and network department
Support Exec Director on brand initiatives (i.e. graphic packages, brand manuals,
annual channel meetings and industry events)
Manage printed and online brand manuals for key SPTI brands (AXN, SET &
ANIMAX)
Support Global initiatives
Channel Launch planning to include press events, collateral needs (EPK, web
microsites, collateral, etc.), and legal clearances
Manage Off Air Marketing, Press and Talent initiatives within SPTI department
Manage requests from marketing and ad sales departments: promotion review,
talent interviews, talent endorsements, legal clearances, ad pub materials,
collateral
Coordinate with marketing resources on SPTI and non-SPTI product
Develop and manage studio and production company relationships to fulfill non
SPTI product requests for promotion and talent opportunities
Develop and manage across Sony departments/divisions in support of integrated
opportunities
Advertising Sales
Supervising Ad Sales Preview events
Management of studio to studio marketing contacts in fulfillment of promotions
Knowledge/ Skill Qualifications
Bilingual language skills a plus.
Marketing experience within entertainment industry, studio is a plus
Experience in project management with focus on getting the job done on time, on
budget and to Sony quality standards
International marketing experience, general understanding of international
marketplace/practices
Ability to multi-task is essential.
Must have strong creative instincts and an eye for detail.
Must be a dynamic team-player with strong verbal and writing skills and be
comfortable working with and presenting to a variety of management levels
Must be proficient at MS Word, MS Excel, PowerPoint