BROOKE ERIN DUFFY
Annenberg School for Communication
3620 Walnut Street
Philadelphia, PA 19104
C: 267-210-3886
bduffy@asc.upenn.edu
EDUCATION
University of Pennsylvania, Annenberg School for Communication, Philadelphia, PA
Ph.D. student in communication, degree expected 2011
Dissertation: “Magazines…without the Magazine? Conceptualizing Organizational Identity in an Era
of Media Convergence”
Advisor: Dr. Joseph Turow
University of Pennsylvania, Annenberg School for Communication, Philadelphia, PA
Master of Arts, communication, 2008
Programme in Comparative Media Law and Policy, University of Oxford, Oxford, UK
Participant in the Oxford/Annenberg Global Media Policy Institute, Summer 2007
The Pennsylvania State University, Schreyer Honors College, University Park, PA
Bachelor of Arts in Advertising/Public Relations with highest honors, 2002
RESEARCH EXPERIENCE
Research Fellow, Annenberg School for Communication, Fall 2009-Summer 2010. Working
under Dr. Katherine Sender’s supervision on a qualitative study of televisual depictions of sites of
cultural production. Data collection includes in-depth interviews with key producers/executives
and a textual analysis of five contemporary TV series.
Research Fellow, Annenberg School for Communication, Spring 2009. Assisted Dr. Sharrona
Pearl with the planning of a conference on the performative aspects of scientific knowledge.
Research Fellow, Annenberg School for Communication, 2006-2008. Assisted Dr. Joseph
Turow with a number of his book-length projects including the updated edition of Media Today: An
Introduction to Mass Communication and the edited collection Thinking Critically about Advertising and
Consumer Culture (with Matt McAllister).
Research Assistant, College of Communications, The Pennsylvania State University, 2002.
Supported Dr. Fuyuan Shen with “Chronic Accessibility and Individual Cognitions: Examining the
Effects of Message Frames in Political Advertisements” (Journal of Communication, 2004).
PUBLICATIONS
Peer Reviewed Articles
Duffy, B. E. (2010). “Empowerment through Endorsement? Polysemic Meaning in Dove’s UserGenerated Advertising.” Communication, Culture, and Critique, 3(1), 26-43.
Duffy, B. E. (2009). “Shopping with Friends you’ve Never Met: Social Shopping in the Age of Etailing.” Rocky Mountain Communication Review, 6(1), 92-97.
Brooke Erin Duffy
Books and Book Chapters
Duffy, B. E. & Turow, J. Eds. (2008). Key Readings in Media Today: Mass Communication in Contexts.
New York: Routledge.
Duffy, B. E. (2008). “Time Ahead: Digital Challenges Facing Print Magazines.” In B.E. Duffy & J.
Turow, Eds. Key Readings in Media Today: Mass Communication in Contexts. New York and London:
Routledge.
Articles under Review
Duffy, B. E., Snorton, C.R., and Green, C.M. “Domestic Goddesses in the Corporate Pantheon:
Oprah Winfrey, Martha Stewart, and Rachael Ray as Celebrity Brands.” Critical Studies in Media
Communication.
TEACHING EXPERIENCE
Invited Seminar Leader, “From Gutenberg to Twitter: Understanding New Media,” December
2009. Led a three-hour seminar on print media in the digital age as part of Exploritas’s Day of
Discovery on Campus program.
Instructor, College of Liberal and Professional Studies, University of Pennsylvania, Summer 2009.
Communication 130: Mass Media and Society. Developed syllabus, prepared and presented class
lectures, administered two exams, graded papers, and assigned final grades for class of 16 students.
Teaching Fellow, Annenberg School for Communication, Fall 2008. Assisted Dr. Joseph Turow
with Comm 130: Mass Media and Society. Created and taught a lecture on the magazine industry,
helped write course examinations, graded exams and essays.
Teaching Fellow, Annenberg School for Communication, Fall 2007. Assisted Dr. Joseph Turow
with Comm 130: Mass Media and Society, a survey course with 180 undergraduates.
CONFERENCE PRESENTATIONS
Duffy, B.E. (2010). “New You, Only Better: Ideology, Identity, and Interactivity in the Virtual
Makeover.” Accepted for presentation at the annual meeting of the National Communication
Association, San Francisco, CA.
Duffy, B.E., Liss Mariño, T., Sender, K. (listed alphabetically) (2010). “Producing Production:
Televisual Depictions of the Creative Industries.” Accepted for presentation at the annual meeting of
the National Communication Association, San Francisco, CA.
Duffy, B.E. (2010). “Manufactured Authenticity: The Rhetoric of the Real in Women’s Magazines.”
Presented at the “Blowing Up the Brand II: Critical Perspectives on Promotional Culture” seminar at
the Cultural Studies Association meeting, Berkeley, CA, March 2010.
Duffy, B. E. (2009). “Not Just a Magazine: The Changing Organizational Identity of 21st Century
Magazines.” Annual National Communication Association conference, Chicago, IL; November
2009.
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Brooke Erin Duffy
CONFERENCE PRESENTATIONS (continued)
Duffy, B.E. (2009). “Empowerment through Endorsement? Polysemic Meaning in Dove UserGenerated Advertising.” Annual International Communication Association conference, Chicago, IL;
May 2009.
Duffy, B.E. (2009). “Shopping with Friends You’ve Never Met: Social Shopping in the Age of the Etailing.” 100th annual Eastern Communication Association convention, Philadelphia, PA; April 2009.
Duffy, B.E. (2008). “Advertising, Ritual, and Language: An Analysis of the Advertising Industry’s
Construction of Christmas.” Annual Meeting of the National Communication Association, San
Diego, CA; November 2008.
Duffy, B.E., Green, C.M., and Snorton, C.R. (2008). “Domestic Goddesses in the Corporate
Pantheon: Oprah Winfrey, Martha Stewart, and Rachael Ray as Celebrity Brands.” Annual Meeting
of the National Communication Association, San Diego, CA; November 2008.
Duffy, B. E. (2008) “Marketing’s Influence on Contemporary Halloween Rituals.” Annual Meeting
of the International Communication Association, Montreal; May 2008.
Duffy, B. E. (2007) “From Christ to Santa Claus to Yours Truly: How Advertisers Are Constructing
Christmas in the 21st Century.” Annual meeting of the Mid-Atlantic Popular/American Culture
Association, Philadelphia, PA; November 2007.
Duffy, B. E. (2007) “Pushing Time Ahead: An Exploratory Study of Time Construction in
Women’s Magazines.” Annual meeting of Eastern Communication Association, Providence, Rhode
Island; April 2007.
Duffy, B. E. (2006) “The Apprentice in Cyberspace: Exploring the Tension Between Individual and
Collective Identities in a New Media Environment.” Annual meeting of Eastern Communication
Association, Providence, Rhode Island; April 2007.
Duffy, B. E. (2006) “Pushing Time Ahead: An Exploratory Study of Time Construction in
Women’s Magazines.” Annual meeting of National Communication Association, Austin, Texas;
November 2006.
HONORS/AWARDS
Full tuition and research stipend, Annenberg School for Communication, 2006Annenberg Summer Research Fellowship, 2007, 2008, 2009
College of Communications Student Marshal: Ranked first in graduating class, 2002
Top Scholar Award, Kappa Tau Alpha National Honor Society, 2002
Wayne J. Hilinski Advertising Scholarship, 2001-2002
Class of 1922 Scholarship, 2001
The Honor Society of Phi Kappa Phi, inducted 2001
Juanita M. and Tony Decillis Scholarship, 2000-2002
The Golden Key National Honor Society, inducted 2000
Phi Eta Sigma National Honor Society, inducted 1999
The National Society of Collegiate Scholars, inducted 1999
Dean’s List, 1998-2002
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Brooke Erin Duffy
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PROFESSIONAL MEMBERSHIPS
International Communication Association
National Communication Association
Eastern Communication Association
Cultural Studies Association
Pennsylvania State University Alumni Association
PROFESSIONAL EXPERIENCE
Assistant Director of Donor Relations, School of Arts and Sciences, University of Pennsylvania,
2003-2006
Developed and executed annual stewardship plan for individual, corporate, and foundation donors
to the School. Prepared annual reports, acknowledgements, and gift announcements under the cover
of the dean. Created development website content, lecture remarks, and faculty appointment
announcements. Produced an ongoing feature for Penn Arts & Sciences magazine.
Media Relations Assistant, Yale School of Management, New Haven, CT, 2002-2003
Implemented publicity campaigns to enhance awareness of faculty research and to promote the
mission of the School. Composed a wide range of public relations materials including press releases,
pitches, and media alerts. Designed and oversaw production of a web and print version of the Media
& Communications Report.
ACADEMIC AND VOLUNTEER SERVICE
Graduate Student Organizer, Performing Science Conference, July 2009
Representative, Annenberg School for Communication Graduate Council, 2006-2007
Volunteer, Fair Acres Geriatric Center, 2006-present
Mentor, College of Communications Peer Mentoring Program, 2001-2002
Updated-April 2010