Jonathan Heller
ED 606 – Technology Application Integration Lesson Plan – Voice Thread and Wikispaces Page
Subjects: Business, Intro to Computers, Technology Education
Grade Levels 9-12
Introduction of the Marketing Mix to a Marketing I / Entrepreneurship class using a Voice
Thread and the class interactive material that is on the class Wikispaces page. The students will
also engage in a discussion that will take place on the Wikispaces page
(http://jonathanheller.wikispaces.com/).
Objectives:
•
To explain why marketing is the business function that identifies customer’s needs and be
able to provide real world examples of how the 4 P’s of Marketing do that.
•
Use marketing to establish your brand.
•
Identify the four elements of the marketing mix.
•
Create a marketing plan for your business.
•
Students will apply the knowledge that they gain from the use of the Voice Thread on the
class Wikispaces page to comment on the Voice Thread and give examples of the 4 P’s
of Marketing.
Standards:
Connecticut Career and Technical Education Performance Standards
Marketing Education –
PERFORMANCE STANDARDS AND COMPETENCIES
F. Marketing/Information Management: Understand the concepts and systems needed to access,
synthesize, evaluate and disseminate information for use in making business decisions.
38. Explain the nature of the marketing information using technology.
39. Demonstrate procedure for gathering marketing information using technology.
40. Explain the nature of marketing research.
41. Analyze the environments that affect business operations.
42. Explain techniques for processing marketing information using technology.
G. Pricing: Understand concepts and strategies used in determining and adjusting prices to
maximize return and ensure customer satisfaction.
43. Describe the nature of the pricing function.
44. Determine pricing objectives, policies and strategies.
45. Describe considerations in setting prices.
46. Explain non-price considerations that affect prices.
47. Use technology to assist in price setting.
48. Determine selling prices.
49. Adjust selling prices.
50. Use calculations that affect product quantity/purchases.
H. Product/Service Planning: Understand the concepts and processes needed to develop,
maintain and improve a product or service mix in response to market opportunities.
51. Explain the nature of the product/service planning function.
52. Describe considerations in developing and maintaining a product mix.
53. Plan a product service/mix.
54. Describe factors used by marketers to position products/businesses.
55. Describe the marketing planning process
I. Promotion: Understand the concepts and strategies needed to communicate information about
products, services and/or ideas to influence behavior.
56. Explain the communication process used in promotion.
57. Describe the nature and scope of the promotion function.
58. Identify the elements of the promotion.
59. Write promotional messages that appeal to targeted markets.
60. Select promotional media to communicate with customers.
61. Apply sales promotions techniques.
62. Use past advertisements to aid in promotional planning.
63. Coordinate promotional activities.
64. Develop a promotional plan.
65. Prepare a promotional budget
International Society for Technology in Education (ISTE) Student Standards
3. Research and Information Fluency
Students apply digital tools to gather, evaluate, and use information.
Students will:
a. plan strategies to guide inquiry.
b. locate, organize, analyze, evaluate, synthesize, and ethically use information from a variety of
sources and media.
c. evaluate and select information sources and digital tools based on the appropriateness to
specific tasks.
d. process data and report results.
4. Critical Thinking, Problem Solving, and Decision Making
Students use critical thinking skills to plan and conduct research, manage projects, solve
problems, and make informed decisions using appropriate digital tools and resources. Students
will:
a. identify and define authentic problems and significant questions for investigation.
b. plan and manage activities to develop a solution or complete a project.
c. collect and analyze data to identify solutions and/or make informed decisions.
d. use multiple processes and diverse perspectives to explore alternative solutions.
6. Technology Operations and Concepts
Students demonstrate a sound understanding of technology concepts, systems, and operations.
Students will:
a. understand and use technology systems.
b. select and use applications effectively and productively.
c. troubleshoot systems and applications.
d. transfer current knowledge to learning of new technologies.
Materials:
•
Laptop, desktop computers or smart phones
•
Writing utensils and paper
Lesson:
1. Introduce Chapter 10 (What is Marketing and the 4 P’s of Marketing)
2. Activity – The students will watch the two YouTube videos that are embedded on the
wikispaces class page. We will discuss the videos in class.
3. Activity - Have students go to the wikispaces class page and have them watch and listen
to the Voice Thread on the Marketing Mix, 4 P’s of Marketing. The students will
comment on the Voice Thread and give examples for each “P.”
4. Use PowerPoint presentation and handouts of slides to further describe and discuss the 4
P’s of Marketing. (The PowerPoint presentation is on the wikispaces class page).
5. Activity – “What “P” doesn’t fit? (on the wikispaces class page). This will be discussed
in class.
6. Review the CTE Marketing Definitions (4”P’s”). This is on the wikispaces class page.
Discuss with the students the differences between the CTE definitions and the more
common definitions of the 4 P’s and why it is important to make this distinction.
7. Activity – “What are the 4 “P’s” of Coca-Cola and Pepsi” – The students will answer
questions about the 4 “P’s” of these two competitors by doing internet searches of the
two company’s websites. (www.pepsi.com and www.coca-cola.com)
8. Homework – The students will answer the discussion question on the wikispaces class
page regarding the 4 P’s of Marketing.
Accommodations for students with special needs: They will be addressed as needed.