Objective 8.01
CLASSIFY CONSUMER OR INDUSTRIAL GOODS
Directions: Consider the following list of products. In the second column distinguish each
product as a consumer or industrial good. Then to further categorize each product, use
the third column to distinguish each as a specific type of consumer or industrial product.
Explain your decisions in the last column provided. Be prepared to discuss your answers.
Product
Consumer or
Industrial
Type of Consumer
or Industrial Good
Chewing
Gum
Electrical
Components
Shampoo
Consultant
Services
Raw Cotton
Lawn Mower
Parts
Hand Tools
Warehouse
Storage
Copier
Mannequins
Maintenance
Services
Specialized
Medical
Care
Shipping
Labels
Chicken
Marketing Management
E-7
Explanation
Objective 8.01
CLASSIFY CONSUMER OR INDUSTRIAL GOODS – KEY
Directions: Consider the following list of products. In the second column distinguish each
product as a consumer or industrial good. Then to further categorize each product, use
the third column to distinguish each as a specific type of consumer or industrial product.
Explain your decisions in the last column provided. Be prepared to discuss your answers.
Product
Consumer or
Industrial
Chewing
Gum
Consumer
Type of Consumer
or Industrial Good
Convenience
Good
Electrical
Components
Industrial
Component Parts
Convenience
Good
Shampoo
Consumer
Shopping Good
Consultant
Services
Industrial
Business to
Business
Raw Cotton
Industrial
Raw Materials
Lawn Mower
Parts
Consumer
Specialty Goods
Hand Tools
Consumer
Shopping Goods
Warehouse
Storage
Industrial
Business to
Business
Copier
Industrial
Accessory
Equipment
Mannequins
Industrial
Accessory
Equipment
Industrial
Business to
Business
Consumer
Unsought Good
Industrial
Consumable
Supplies
Consumer
Convenience
Goods
Maintenance
Services
Specialized
Medical
Care
Shipping
Labels
Chicken
Industrial
Component Part
Explanation
Inexpensive good consumers purchase with
little thought.
Items that become part of the finished
product. Example would include a TV, Car, or
a Computer.
Inexpensive good consumer purchase with
little thought.
Good purchased by comparing brands, price,
and features. May be purchased at a salon.
Business assistance and/or advice provided
for a fee by one business to another business.
Unprocessed that usually come from nature
and are used to make products.
Specific products that customers insist upon
and are willing to search for.
Less frequently purchased products that are
usually higher in price and require more
thought on the part of the buyer.
Business service provided for a fee by one
business to another business.
An industrial product used to facilitate the
product of the product although this
equipment does not become a part of the
finished product.
An industrial product used to facilitate the
product of the product although this
equipment does not become a part of the
finished product.
Business service provided for a fee by one
business to another business.
Products that consumers will not shop for
because they do not know about the product
or do not feel a strong need for the product.
Items that facilitate an organization’s
production and operations but do not become
part of the finished product.
Inexpensive good consumers purchase with
little thought.
Items that become part of the finished product
completely with little or no additional
processing.
Marketing Management
E-8