Załącznik nr 2
do zarządzenia Rektora nr /12
COURSE DESCRIPTION CARD
NOTE: If the course consists of lectures and classes, the Course Description applies to both forms
of teaching
1. Course title: International Business Strategies for CEE 2. Course code …
markets
Number of ECTS credits: 4,0
Course completion method
in Polish: Strategie biznesu na rynkach Europy ŚrodkowoCourse commenced / Year
Wschodniej
2015/2016
3. Faculty: Management
4. Field of Study: International Business
5. Department of the Field of Study Coordinator: International Management
6. Name of tutor: Aleksandra Nizielska, Phd.
Classes: Aleksandra Nizielska, Phd.
Lab classes Examiner: Aleksandra Nizielska, Phd.
Lectures:
Aleksandra Nizielska, Phd.
7. Tutor’s department : International Management Department
8. Number of contact hours with students:
Type of course
Full time study
Lectures
Classes
Foreign language classes
Lab classes
Seminars
Introductory Seminars
Other
Total hours
Examination (hours)
Part time study
15
15
30
9. Course timeframe (no. of semesters): 1
Course commencement / bachelor studies/ semester 6 (summer)
Course commencement /
10. Stage of tertiary education:
11. Course status
 Compulsory for the field of study
 Compulsory for the specialization …
 Optional
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12. Requirements
Compulsory:
Recommended:
13. Course objectives:
Equipping students with knowledge and competences allowing them to choose the proper business
strategy for realization on CEE markets.
Knowledge:
Equipping students with knowledge about the specific futures of business activity on CEE markets
(especially the investment attractiveness of CEE markets and the business strategies appropriate for
the conditions of CEE markets).
Competencies:
Equipping the students with competencies of the analysis and evaluation of environment conditions
for the choice of proper strategy of entry and business strategy appropriate for the conditions of
CEE markets).
Social competencies:
Preparing the students for independent and critical attaining knowledge in international business
field.
14. Teaching and learning methods:
A. Direct student/teacher contact hours:
No.
1.
2.
3.
Teaching methods
Number of teaching hours
Full time study
Part time study
15
0
8
0
Description
Lectures with PP
Courses with case
studies
Courses with brain
storms
Total
7
AS:
0
30
AN: 0
B. Self-study hours:
No.
1.
2.
3.
Learning methods
Description
Preparing of the report
Analysis of the notes
from lectures and
courses
Case study analysis
Total
Number of hours
Full time study
Part time study
30
0
20
0
BS:
Total AS+BS = 100
Examination (E) = 0
Total AS+BS+E= 100
20
70
0
BN: 0
Total AN+BN = 0
Examination (E) = 0
Total AN+BN+E = 0
15. Key words: business strategy, marketing strategy, CEE markets attractiveness
16. Course content:
1. Internationalization of companies – concept, motives
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2. Central and East European markets as the area of foreign expansion of the companies –
analysis of the business environment
a) economic environment
b) socio- cultural environment
c) political and legal environment
d) technological environment
3. Central and Eastern European markets attractiveness
a) criteria and measures of CEE countries attractiveness
b) real, potential versus perceived attractiveness of Central and Eastern European markets
4. Business strategies for international markets- characteristics
a) market entry strategies
b) marketing mix on international markets (standardisation versus adaptation)
c) competitive strategies
d) transnational strategies
5. Identification of business strategies being realized on the Central and East European markets
a) business strategies of transnational corporations on Central and Eastern European markets
b) marketing strategies of local companies on Central and Eastern European markets
17. Student learning outcome achieved in the course, as related to the outcome intended for the
field of study. Methods of outcome achievement evaluation.
Student learning
outcome intended
for the field of study
/ Symbols
Student learning outcome achieved in the course
Methods of
assessing student
learning outcome
achieved in the
course
Documentation
Knowledge
IB1_W18
Can identify basic principles governing
international enterprises, national
economies, integration groups and
international economic organizations in
international settings.
Written exam
List of
questions
IB1_W20
Can identify elementary processes of the
Written exam
global economic change, has essential
knowledge of its causes, mechanisms,
scale and consequences.
Skills
Can identify and interpret global
economic, social and managerial processes Case study
and phenomena as well as their
analysis
determinants.
List of
questions
IB1_U01
IB1_U02
IB1_U15
Can apply elementary theoretical
knowledge of international business and
related academic disciplines to interpret
and analyze the situation of entities
operating in domestic and international
markets.
Is able to prepare presentations in English
on the subject of international business,
referring to specific issues in detail,
applying basic theoretical concepts and
drawing on a variety of information
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Case study
Case study
analysis
Case study
PPT presentation
Plan of the
presentation
sources.
Social skills
Is prepared to acquire and improve
knowledge of international business
independently.
IB1_K08
Is ready to create or contribute to creating
socio-economic entities, also in
international markets.
18. Methods of grading student performance:
IB1_K09
No.
1.
2.
Student performance
assessment methods
and course
completion
requirements
Written exam
Work in groups
3.
Case study analysis
PPT presentation
Plan of the
presentation
Case study
analysis
Plan of the
presentation
Description
Percentage of the final grade
Test + open questions
Preparing the presentation
about business strategy of
the chosen company on CEE
markets
Analysis of the case study of
the impact of the CEE
markets conditions on
companies activity
40,0%
40,0%
20,0%
* If students are required to earn credits and pass an exam, the credit accounts for at least 30% of the final grade
19. Reading list
Compulsory reading list:
1. M. Szymura Tyc: International Marketing and Business in the CEE Markets. Wyd. UE Katowice, Katowice , 2009.
2. Ch. W. Hill: Global Business, Competing in the Global Marketplace. Wyd. McGraw Hill, Irwin 2011.
3. V.H. Kirpalani, L. Garbarski, E. Kaynak: Successufully doing business/ marketing in Eastern Europe. Wyd.
Routledge, New York, 2011.
Recommended reading:
1.
A. Nizielska: Central European Market Attractiveness for Polish SMEs Engaged in the Process of
Internationalization, Wyd. AUMEC, 2009.
2. M.R. Czinkota, I. Ronkainen: The Future of Global Business: a reader (w:) The future of Global Business, a reader.
Wyd. Abingdon, Routledge , 2011.
3. St. Arnold, P. Chadraba, R. Springer (ed.): Marketing Strategies for Central and Eastern Europe. Wyd. Ashgate,
Aldershot, Burlington USA, Singapore, Sydney, 2001.
4. D. W. Conklin: Cases in the environment of business: international perspective. Wyd. Sage Publications, 2006.
5. I. Brooks, J. Weatherston. G. Wilkinson : The international business environment: challenges and changes. Wyd.
Financial Time/ Prentice Hall, 2011.
20. Language of instruction: English
21. Tutors’ recommendations:-
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