Subject Description Form Subject Code ISE5602 Subject Title Management of Innovation and Technology Credit Value 3 Level 5 Pre-requisite/Corequisite/Exclusion Nil Objectives This subject enables students to explore, understand, and practice innovation and technology as corporate resources that determine both the strategic and the operational capabilities of firms in designing and developing products and services for maximum customer satisfaction and corporate competitiveness. Intended Learning Outcomes Upon completion of the subject, students will be able to Subject Synopsis/ Indicative Syllabus a. recognize the range, scope, and complexity of issues and problems related to the strategic management of technology and innovation; b. define and work out strategic management problems related to technology and innovation management; c. apply the principles and skills for strategic management of technology and innovation. 1. Integrating Technology and Corporate Strategy Technological evaluation; How to put technology into corporate planning; Technological innovation and strategy; Design and implementation of technology strategy. 2. Developing a Firm’s Innovative Capabilities Internal and external sources of technology; Linking new technology and novel customers’ needs; Cultivating capabilities to innovate. 3. Creating and Implementing a Technology Development Strategy New technology development; Building competencies and capabilities through new product development; Managing the development of new markets for new technologies. 4. Innovation Challenges in Established Firms Choosing the right technology (justification scheme); Building a learning organization for technology adoption. 15.7.2010 Teaching/Learning Methodology The CyberU mode of studies is used for teaching and learning this subject. Interactive and multimedia online learning materials are available to students for self-directed learning. Assignments, tutorials, and bulletin board discussions facilitate and enhance students’ understanding and application of the knowledge and skills learned in the subject. Project and presentation provide opportunities for students to practice what they learned in real situations and to present their findings to others. Online quizzes, discussion forums, email support, and supplementary face-to-face instructor-led seminars are available to facilitate students' learning. As an advance elective, this subject intends to integrate and extend the knowledge attained in other courses. As such, the value students derive from this subject strongly depend on “their” input, both in terms of seminar preparation and effective participation in online discussions. Therefore, students are encouraged to engage in the “discussions” and participate in developing ideas and frameworks for use in this subject. Assessment Methods in Alignment with Intended Learning Outcomes Specific assessment methods/tasks % weighting Intended subject learning outcomes to be assessed a b c 1. Assignment/Project/Presentation 55% 2. Tutorials/Bulletin board participation 5% 3. Examination 40% Total 100% Assignments, tutorials, and bulletin board discussions assess students’ understanding and application of the knowledge and skills learned in the subject. Project and presentation assess students’ capability to apply what they have learned in a real situation and to present their findings to others. Examination tests assess their understanding of the subject. Student Study Effort Expected Class contact: Seminar/Workshop 6 Hrs. On-line tutorial 3 Hrs. Other student study effort: On-line learning and self-learning 56 Hrs. Project/Assignments 35 Hrs. On-line discussions/Forum 14 Hrs. Total student study effort 15.7.2010 114 Hrs. Reading List and References 1. Schilling M. 2010, Strategic Management of Technological and Innovation, New York, N.Y. : McGraw-Hill/Irwin. 2. Davila T, Epstein, M, J and Shelton, R. 2006, Making Innovation Work, Wharton School Publishing/Pearson Edition 3. Burgelman, R, Christensen, C and Wheelwright, S. 2009, Strategic Management of Technology and Innovation, McGraw-Hill/Irwin 4. Evans, N D. 2003, Business Innovation and Disruptive Technology, Financial Times/Prentice Hall 5. Chesbrough, H. 2003, Open Innovation, Harvard Business Press 6. Harrison, N and Samson, D. 2002, Technology Management: Text and International Cases, McGraw-Hill, Inc. 7. Christensen, C M. 1999, Innovation and the General Manager, McGrawHill 8. Tushman, M and Anderson, P. 1997, Managing Strategic Innovation and Change, Oxford Press 9. Utterback, J M. 1996, Mastering the Dynamics of Innovation, Harvard Business Press, Boston 10. Day, G and Schoemaker, P. 2000, Wharton on Managing Emerging Technologies, John Wiley and Sons. 11. Ettlie J E. 2006, Managing innovation : new technology, new products and new services in a global economy, 2nd Ed., Burlington, MA : Elsevier Butterworth-Heinemann 15.7.2010