LM 9700
Veronica Oguilve Araya
Lesson Plan 3
February 6th, 2010
Level 5
Objectives
Students will be able to
Recall how childhood used to
be like in the past.
Recall facts stated in the
video regarding consumerism
and childhood.
Discuss how advertising
affects children.
Procedures
Pre task warmer
Ss recall ideas about the
meaning of the cartoon and the
quote about consumerism and
childhood.
Language
Used to
Strategies/skills
Speaking
Pre task
SS watch a mini documentary
about children current
practices and behaviors in the
US related to consumerism.
Listening
Task
SS write key phrases about
what the experts say about the
topics current childhood.
(Games, food, study,
communication, family and
social life), exchange
information and then report it.
Post task: Panel discussion
SS state their opinions about
the effects of advertising that
targets children
Writing and
speaking
Speaking
Assessment
criteria
Compare and
contrast
characteristics
of childhood
in different
time periods
Material /Time
Handout #9
10 min
Video:
Consuming kids:
The
Commercialization
of Childhood
15 min
Handout # 10
20 min
Handout #11
20 min
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Handout #9
Step 1. Brainstorm ideas about the meaning of the cartoon below.
“This generation of children is marketed to as never before. Kids are being
marketed to through brand licensing, through product placement, marketing in schools, through
stealth marketing, through viral marketing. There are DVDs, there are video games, there’s the
Internet, there are iPods, there are cell phones. There are so many more ways of reaching
children, so that there’s a brand in front of a child’s face every moment of every day.”
By SUSAN LINN
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Handout # 10
Step 1. Recall what the experts say about the topics on the left. Write down the ideas as notes.
Notes
GAMES
FOOD
STUDY
COMMUNICATION
FAMILY
SOCIAL LIFE
http://www.youtube.com/watch?v=HKH4YGKnOSs
78
Handout #11
Panel Discussion
Do TV ads targeting children have negative social consequences?
Should there be a ban on television advertisements aimed at children? Why?
What does this mean for our future?
wiki.idebate.org
79