DARPA 50th Anniversary Logo
Usage Guidelines
Available Formats and Sizes
Introduction
These guidelines are to ensure the 50th Anniversary logo is used in a manner consistent
with good design principles and quality information products, while at the same time
honoring this important DARPA milestone. These guidelines are not meant to be
comprehensive. The following are some important considerations, thresholds for when
to request additional guidance or approvals and information about currently available
artwork.
Erin Gabrian is the POC for logo requirements. She can be contacted at (571) 2184453 or Erin.Gabrian.ctr@darpa.mil , room 911.
General usage guidelines
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Size: Changing the size of the logo, as necessary, is encouraged and
appropriate. The current inventory of artwork is listed below, along with
suggested use and technical notes. To ensure readability, the minimum size
should be 1” wide. The regular logo should be used for small items such as
business cards.
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Tag lines: The anniversary logo contains the tag lines “Bridging the Gap” and
“Powered by Ideas.” These tag lines should remain within the logo art. No
additional tag lines should appear near the logo. The logo may not be reset or
modified in any way.
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Color: Colors are to be consistent with versions provided. Grayscale and black
and white (non-gradient) versions are available.
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Clarity: If you are providing the logo to a third-party (vendor) to imprint on a
product, inform the vendor of the available formats so they can assist you in
determining which format will work best for their production process.
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Contrast: No other artwork may be attached to the logo and it should never be
contained within a box, circle or other shape – except, if the logo is to appear on
a dark, complex, photographic or patterned background, a white surrounding
glow may be used.
Relating the logo to other art elements: The logo is never to appear connected to or as
part of any other symbol or icon. When grouped with other logos, enough space around
the logo is necessary so it is represented as a single entity.Artwork Formats
The logo is available in several different file formats suitable for print and electronic
applications. The full inventory of logos will be maintained on the Administrative
Support Center SharePoint site at
http://sdwss1.darpa.mil/fad/asc/graphics/logos/default.aspx.
1.
DARPA50th_Logo_FINAL_Powered-by-Ideas_blk_txt_300dpi_lg.jpg
Best use: websites, intranets, and electronic presentations (PowerPoint)
Technical notes: Low resolution jpeg, full-color raster1file.
2.
DARPA_50th_logo.gif
Best use: Internal web pages; electronic presentations (PowerPoint); color printing
(inkjet, laser); and promotional materials that do not require vector1 art.
Technical notes: High resolution .gif, 4-color raster file. (Enlarging this image reduces
resolution. Quality degradation increase exponentially as enlarged.)
3.
DARPA 50th Vector Logo 6-color ai
Best use: Large format printing (banners and signage), 4-color process offset printing,
promotional materials that require vector art. Image will also work for color printing
(inkjet, laser) and most multimedia applications.
Technical notes: High resolution Adobe Illustrator (ai), 4-color vector2 file.
4.
Special Requirements: For special printing needs (6 or less spot colors, grayscale,
black and white), provide your requirements and timeline to the Erin Gabrian.
As other files are created on an as needed basis, they will be added to the site.
Raster: A raster file is “resolution dependent.” If the image is scaled up or down the number of
pixels stays the same and can result in a “jagged” or “blurry” image if enlarged too far
(especially if enlarged).
Vector: A vector file is “resolution independent,” meaning that it can be scaled to any size
without losing its clarity.
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