Utilizing Institutional Assessment Data to Help Drive an Enrollment Management Initiative
Wednesday, July 22nd ~ 1-3 EDT
Overview
Over the past decade the SUNY College at Oneonta has utilized institutional assessment data
to help drive an enrollment management initiative which has enjoyed considerable success.
During a time when the aggregate growth in New York State high school graduates totaled
approximately 12%, freshmen applications at SUNY Oneonta have grown over 95% (from 6,400
to 12,500). At the same time, the College’s acceptance rate decreased from almost 80% to
37% while freshmen to sophomore retention increased from 61% to 82%, with similar size growth
in the College’s four, five, and six year graduation rates. Mean freshmen class high school
averages have grown from 81.99% to 90.40% while mean combined SAT scores have
increased 140 points, to 1137. As a result of these and other related institutional performance
indicators, undergraduate enrollment at Oneonta has grown over 15% at the same time that
the annual student inputs needed to drive this larger enrollment have decreased.
Objectives (what will participants learn?)
Participants will leave with an understanding of the role that the utilization of institutional
assessment data can play in improving student recruitment and increasing student retention.
Specific institutional assessment tools utilized by Oneonta will be analyzed and their
applications will be discussed. Lastly, participants will leave with the ability to assess whether
their home institution is prepared and ready to engage a data driven enrollment
management initiative.
Who Should Attend?
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Presidents
Vice Presidents
Deans
Chief Enrollment Officers
Directors of Admission
Other senior professionals involved in the recruitment and retention of students
Who are the speakers
President for Student Development, SUNY College at Oneonta
Dr. Perry began his career in college student development in 1978 and moved to Oneonta in
1984. Prior to his appointment as Vice President, he served as Director of Career Development
and Academic Advisement, Interim Director of Admissions, and Associate Vice President for
Student Development. He holds a Ph.D. in Educational Administration and Policy Studies from
SUNY Albany, an M.S. Ed. in Counseling and Educational Psychology from Slippery Rock
University, and a B.A. in Psychology and Sociology from Grove City College. In 1996 Dr. Perry
was the recipient of a State University of New York Chancellor’s Award for Excellence in
Professional Service. Dr. Perry’s email address is perrysr@oneonta.edu.
Mr. Roger Sullivan, Associate Vice President for Enrollment Management, SUNY College at
Oneonta
Mr. Sullivan has over thirty years of experience in higher education and came to Oneonta in
1996. Prior to his appointment as Associate Vice President, he served in a variety of student
development and enrollment related positions including Director of Graduate and
Undergraduate Admissions, Interim Dean of Students, and Director of Enrollment
Management. He holds an M.A. in College Student Personnel from Bowling Green State
University and a B.A. in Secondary English Education from SUNY Potsdam. In 1996 Mr. Sullivan
was the recipient of a State University of New York Chancellor’s Award for Excellence in
Professional Service. Mr. Sullivan’s email address is sullivrb@oneonta.edu.
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Utilizing Institutional Assessment Data to Help Drive an Enrollment Management Initiative
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