COURSE SYLLABUS
COLLEGE OF SOUTHERN MARYLAND (CSM)
COURSE NO. ECN 1015.60622 COURSE NAME: INTRO TO BUSINESS IN A
MARKET ECONOMY
CREDIT HOURS: 3
LECTURE HOURS: 3
DATE: FALL 2007
DEVELOPED & PREPARED BY: ATHENA MIKLOS
E-MAIL: athenam@csmd.edu
PROFESSOR: ATHENA MIKLOS
PHONE: 301.934.7595
301.870.3008 x7595 &
301.884.8131 x7595
FAX: 301.934.7698
OFFICE: BU 494
OFFICE HOURS: T/TH 11:45 - 2:00 PM
T/TH 3:30 – 3:45 PM
REQUIRED TEXT: NICKELS, W.G.; McHUGH, J.M.; McHUGH, S.M.; UNDERSTANDING
BUSINESS, 8TH ed.; IRWIN/McGRAW-HILL, BOSTON, MA.
OPTIONAL MATERIALS:
UNDERSTANDING BUSINESS SELF-TEST
ASSESSMENT & LEARNING GUIDE AND UNDERSTANDING BUSINESS AUDIO CD’S by
NICKELS
PREREQUISITE:
ENG 0900 or placement and RDG 0800 or placement.
COURSE DESCRIPTION
Students examine business in the United States as a social institution. Topics include the U.S.
economic system, legal factors, government regulation, forms of ownership, management, employee
relations, finance, accounting, and marketing.
COURSE OBJECTIVES
Upon completion of this course the student should be able to:
I
Identify and describe the basic functions of business.
1. Determine the role of human relations in successful businesses.
2. Identify the major finance statements necessary to the decision
making process and to identify their major components.
3. Identify and discuss the relevance of social responsibility to
today’s business environment.
II
Demonstrate an understanding of application of business vocabulary
1. Define the language of business as in the text glossary.
2. Name and describe the elements of the marketing mix and define the marketing concept.
3. Synthesize information in the text and knowledge gained through analysis.
4. Name and describe the different types of financial institutions.
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III
Understand the role of American business in a technologically driven global economy.
1. Discuss the role of American business in a global economy.
2. Discuss and appreciate the role of cultural diversity in today’s work force.
3. To recognize ethical and social issues affecting today’s business.
IV
Identify and describe business management processes and practices pertaining to leadership,
decision making and the drive to satisfy stakeholders.
1. Define the role of marketing within the management philosophy.
2. Identify and describe the major functions of management.
3. Relate the role of economics to the business decision making process.
4. Describe the use of finance in the decision making process.
5. Describe the use and role of the financial exchanges in the decision
making process.
TOPICAL OUTLINE
TOPIC I:
Introduction: A general overview of business trends and the economic
environment surrounding the global nature of firms today. A discussion on
developing a business and understanding basic marketing concepts will be
conducted.
TOPIC II:
Management: An examination of the role of today's manager in organizing the
business, operation and production, high tech management and working with
people of diverse cultures will be emphasized.
TOPIC III:
Fiscal Functions: This section will focus on basic accounting principles,
financing, and making sound financial decisions.
TOPIC IV:
Other Business Concerns: Risk management and insurance concepts will be
discussed. Students will deliberate the legal and ethical performance of business
today and their international roles.
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STATEMENT ON GENERAL EDUCATION
Business in a Market Economy (ECN1015) is designated a general education course by the
College of Southern Maryland and the Maryland Higher Education Commission (MHEC). Successful
completion of this course provides the transfer student with three general education credits in the area
of Social/Behavioral Science.
Faculty of the College of Southern Maryland consider general education a body of value, skills,
and knowledge to which all graduates with associate degrees should be exposed and for which we may
determine certain levels of competency
GENERAL EDUCATION VALUES ADDRESSED IN THIS COURSE
1.
Learning
Graduates should be able to:
a.
apply course theories to solve practical problems.
2.
Reasoning
Graduates should be able to:
a.
identify, evaluate, and solve problems.
3.
Political/Historical
Graduates should:
a.
be aware of historical, philosophical, and ideological foundations of major
systems of government and of social organization.
4.
Cultural/Social
Graduates should:
a.
have a basic understanding of how individuals and groups behave, develop, and
function;
5.
Economic
Graduates should:
a.
be familiar with basic economic principles (e.g., supply and demand) and
economic systems (e.g., socialism and capitalism) and;
b.
be aware of the role played by business, consumers, and government in
influencing our economy.
6.
Natural/Technological
Graduates should:
a.
have a basic knowledge of local, national, and world geography and
b.
be familiar with the role of technology and human activity in shaping our society
and environment.
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THE COLLEGE OF SOUTHERN MARYLAND
EVALUATION OF THE STUDENT
COURSE NO. ECN 1015. 60622
PROFESSOR: ATHENA MIKLOS
DATE PREPARED: FALL 2007
COURSE NAME: INTRO TO BUSINESS IN A
MARKET ECONOMY
The objective of instructors, in our department, is to help the student learn some of the concepts
of business. The purpose of evaluation is to indicate, to some degree, the extent to which the student
learned. Learning is a shared responsibility between instructors and students. The process of
evaluation, while the ultimate responsibility of the instructor, should also be shared with the student.
Certainly, you should be aware, at any given point, what your status is in terms of academic
accomplishment.
SPECIFIC FACTORS
1.
EXAMS & LATE WORK: There will be a test to coincide with the completion of each
section of the course. The test will then cover several chapters and may be comprised of multiple
choice, true or false, short answer or short essay questions or a combination of two or more of these
types of questions. Quizzes may or may not be given and may or may not be announced.
You should try your utmost to avoid missing scheduled exams, quizzes, or failing to turn in
work at assigned times. LATE WORK WILL NOT BE ACCEPTED AND ANY
MISSED EXAMS, QUIZZES, OR HOMEWORK WILL RESULT IN A ZERO (0)
FOR THAT GRADE. IT IS YOUR RESPONSIBILITY TO MAKE
ARRANGEMENTS FOR ANY EXCEPTIONS TO THIS POLICY IN ADVANCE
OF THE EXAM, QUIZ, OR DUE DATE FOR AN ASSIGNMENT. IF
EXCEPTIONS TO THIS POLICY ARE GRANTED, THE ASSIGNMENT WILL
LOSE 10 POINTS PER DAY BEYOND THE MY DESIGNATED DUE DATE.
IF A YOU ARE ABSENT ON THE DAY OF AN ANNOUNCED EXAM, AN
ACCEPTABLE EXCUSE MUST BE PRESENTED TO ME IN ORDER TO BE
PERMITTED TO MAKE UP THE EXAM. IF I APPROVE, THE EXAM MUST
BE TAKEN WITHIN ONE WEEK OF THE ORIGINALLY SCHEDULED
EXAM. MAKE UP TESTS ARE A PRIVILEGE--NOT A RIGHT-AND, ONLY
UNDER SPECIAL CONDITIONS WILL BE GIVEN AT A SPECIFIC TIME
AND PLACE DESIGNATED ONLY BY ME. THERE WILL BE ABSOLUTELY
NO CONSIDERATION FOR MAKE UP EXAMS FOR FINALS THAT MAY BE
MISSED.
2. STUDY GUIDE: There is no required study guide for this course. However, you may find it a
useful tool in preparing for exams and studying chapters.
3. ATTENDANCE: Classroom attendance is highly recommended. Class discussion will be an
integral part of this course.
It is understood that there are times when you will be absent due to illness or other acceptable
reasons. When it is necessary to be absent, you should discuss this with me prior to the absence. Call
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me if you are not going to be in class. Treat this class in the same manner you would treat your job. If
you arrive ten minutes after the class begins, you are considered late and will be so designated in the
record book. Three lates equal one absence. If you come in after attendance is taken it is your
responsibility to make me aware of it after class.
While there is no set penalty for absences, attendance is necessary for proper comprehension of
the course material as well as for classroom effort, a portion of the grade, which may become important
in the case where some may have borderline grades. For example, if your grade point average is
79.999999% the grade will not be rounded off to 80%. Instead, bonus points are awarded to you for
attendance. The following schedule is used to determine bonus percentage points. These percentage
points are added to the your final grade.
Absences
% Points
0-1
2
3
4%
2%
0%
4. CLASS PARTICIPATION: This is very subjective in nature and while class participation is
strongly encouraged, in general, it will not be used in evaluation, except in very positive cases and
under unusual circumstances.
5. EXTRA CREDIT PROJECTS: There are no extra credit projects in this course.
6. GRADING SCALE: Letter grades are assigned based on a mathematical calculation. All points
awarded, throughout the semester, will be added together and divided by the total number of possible
points for the course. Letter grades will correspond with the following scale:
100 - 90% = A
89 - 80% = B
79 - 70% = C
69 - 60% = D
BELOW 60% = F
EXAM I
EXAM II
EXAM III
EXAM IV
ASSIGNMENT A or B
=
=
=
=
=
20%
20%
20%
20%
20%
100%
100 points
100 points
100 points
100 points
100 points
500 possible points
Using all of the preceding factors, you should constantly be aware of a potential final grade in the
course. You are welcomed and encouraged to initiate discussion with me regarding progress or other
aspects of this course.
7. WRITTEN WORK: Throughout the semester, you are required to submit written work. YOU
SHOULD KEEP A PERSONAL COPY OF ALL WORK SUBMITTED TO ME. It is important for
you to realize that your written work is designed to enhance critical thinking and your ability to
articulate written thoughts. Those who are able to write well are more competitive when seeking
employment. Your written work must be well thought out and supported with facts. Mere opinions
are irrelevant and only research will adequately support your thoughts. You will be graded on
content, structure and style, and mechanics. Please note that there is no such thing as a paragraph
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containing only one sentence. Your work must have substance. Critical thinking and drawing
conclusions based on the information you gather is a sure way to earn high marks in this course.
Written work MUST BE TYPED. All work submitted must be double spaced using
complete sentences. This allows me the opportunity to make comments where necessary. Please do
not put your paper in any type of binder; simply put the paper together and staple it in the top left hand
corner. If you submit a paper in a binder you will forfeit the binder. All assignments, other than the
term paper, must comply with these requirements. If they do not, papers will not be graded, but
returned to you. You then have one week to make corrections and return it to me. In these cases, the
point value of the assignment will be lowered the equivalent of one letter grade before evaluation.
Term papers and case studies are required to use the format designated in the Publication Manual of
the American Psychological Association (APA). All term papers and case studies submitted must
use this format. If not, points will be subtracted before evaluating the paper.
I adopted certain standards by which all written work is graded. These are standards supported
by the college. Since the college is committed to writing across the curriculum, I will use them when
grading your papers. They are attached to this syllabus. READ THEM CAREFULLY!
8. POLICY REGARDING AUDITS: It is my policy to not penalize you for auditing a class.
Therefore, no failing grade will be issued for auditing the course. The Student Handbook details the
College's policy regarding audits. Read it for specific information.
9. POLICY REGARDING HONESTY: It is assumed that you are honest. You are expected to
perform your own academic work. Using the words and ideas of another is considered a form of theft
and is called PLAGIARISM. Plagiarism is blatantly dishonest. All academic dishonesty will result in
disciplinary action. If there is a situation in which you are observed in dishonesty during testing, I will
tear up your exam, the grade recorded for that test will be a zero (0), and the incident will be reported.
A plagiarized paper will receive a zero (0) grade and be reported. Other offenses will lower your final
grade and be reported. Disciplinary action is defined, in these cases, in the Student Handbook and can
result in a warning, probation, interim suspension, suspension, dismissal, expulsion, or other penalties.
10. UNAUTHORIZED PERSONS IN THE WORKPLACE: In order to preserve academic
integrity, CSM strongly discourages unauthorized persons from attending any college sponsored
instructional activities. Therefore, if, for example, you have childcare difficulties, contact me
immediately to make arrangements for any missed work. Recognize, however, that you may seriously
jeopardize your grade because of excessive absences, regardless of the reason for them. See the
Student Handbook for more details on this policy.
11. ASSIGNMENTS: You may follow one of two assignment tracks, Assignment A or Assignment B.
Details of those assignments are found on pages 10 and 12. Read them carefully.
12. DISABLED STUDENT SERVICES: If you believe you may have a disability and believe that
you may need accommodations for this class please contact Disabled Student Services at ext. 7614 as
soon as possible to better ensure that such accommodations are implemented in a timely fashion.
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13. ELECTRONICS: The use of all electronic equipment during class time is inappropriate and
unacceptable. Please turn them off when you come to class. This refers to all equipment such as cell
phones, iPods, MP3 players, cameras, or any other hand held or hands free devices. There will be no
text messaging during class. If you feel the urge to use these devices during class, you must leave class
for the day.
These devices disrupt classroom scheduled activities and are rude behavior. Proper deportment
will be observed during class time. Employers want people with high moral and ethical standards and
those who use proper etiquette in the workforce. We begin now. With that said, if you feel that you
will have an emergency to deal with during class time, let me know and you may put your device on
vibrate. If you get a call, you will then be allowed to step out of the room to take care of your concern
and then return to class.
14. STUDENT SUCCESS SERVICES: This is a valuable service provided to students needing
assistance in tutoring, skills assessment, national testing, and writing assistance. Contact this
department at the following phone numbers: La Plata Campus – 301.934.7657, Leonardtown Campus
– 240.735.5300, & Prince Fredrick Campus – 443.550.6000 or visit the web site at:
www.csmd.edu/studentsuccess
15. EMERGENCY CLOSINGS: Hotline – 301.369.1999; Toll Free – 1.800.650.4023
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GRADING STANDARDS FOR ALL WRITTEN WORK
A - 90 - 100 points
CONTENT: An interesting topic, adequately restricted, handled with intelligence.
STRUCTURE AND STYLE:
1. A well-planned theme, with carefully organized paragraphs and use of concrete detail.
2. Relative maturity in style: insight, honesty, originality of thought in the presentation
of the topic.
3. Precisely stated with vigor and originality.
MECHANICS:
1. No spelling errors, sentence fragments, or run-on sentences.
2. Punctuation conforming to good usage, expect in a few minor or debatable cases.
3. No serious grammatical faults or outstanding awkwardness such as lack of pronoun
agreement.
B - 80 - 89 points
CONTENT: A topic worthwhile developed and handled with competence.
STRUCTURE AND STYLE:
1. A well proportioned and adequately developed theme with clear and logical
presentation.
2. Writing of some fluency and consistency.
3. Ideas expressed in careful diction.
MECHANICS:
1. No sentence fragment, run-on, or comma splice.
2. Only a few misspellings of words not ordinarily used.
3. Minor and slight lapses in punctuation and grammar.
C - 70 - 79 points
CONTENT: Informative topic, presentation.
STRUCTURE AND STYLE:
1. Adequate organization and structure with evidence that the writer understands
paragraph development.
2. Sentences clearly and correctly presented.
3. Diction somewhat limited.
MECHANICS:
1. No more than one fragment, run-on, or comma splice.
2. No misspellings of common words.
3. Only minor errors in grammar and punctuation.
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D - 60 - 69 points
CONTENT: A trivial subject treated perfunctorily and sometimes confused.
STRUCTURE AND STYLE:
1. Ideas recognizable, but awkwardly and obscurely expressed.
2. Sentence structure somewhat confused.
3. Diction, at times, inaccurate with word misused.
MECHANICS:
1. Instances of comma splices, run-ons, fragments, fused sentences and misspellings of
common words.
2. Errors in spelling and grammar.
3. Errors in punctuation.
F - 59 points & below
CONTENT: A poorly restricted subject treated with confusion.
STRUCTURE AND STYLE:
1. Few, if any, ideas to communicate.
2. Sentence structure monotonous, juvenile, and incoherent.
3. Very weak vocabulary.
MECHANICS:
1. Instances of comma splices, run-ons, or fragments.
2. Gross misspellings.
3. Inconsistent and inaccurate punctuation.
COMMENT:
The content of a paper is important, but no matter how interesting and well organized the
ideas are, carelessness in mechanics should keep the paper from passing. A higher grade should
not be given any paper than that indicated by the level in mechanics demonstrated.
In the same respect, a paper that is merely technically correct in mechanics but poor in
content and style should not be considered passing.
Assigning Grades
In some cases a student may submit a paper whose content indicates a "B" grade could be
awarded. However, there may be a sentence fragment or other mechanical or structural error. In
this case that student may be awarded up to 79 points, one point away from what qualifies as a
"B." In other cases a student may have written a "C" paper that contains more than one
mechanical or structural error, two sentence fragments for instance. In this case that student may
receive 69 points, which is one point away from a "C" grade. Finally, if a student submits a
paper that is clearly demonstrates "C" work, then that student may receive 75 points.
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RESEARCH PAPER
ASSIGNMENT A
ATHENA MIKLOS, PROFESSOR
Business decision-taking is guided by national and global economic conditions, political
and social events and resolutions, and the global competitive environment. Work teams are
charged with the responsibility of examining this competitive environment to choose important
strategic decisions. The impact of these decisions is undeniable. Therefore, it is critical that
business students become aware of news and world events that create changes in a firm's
competitive environment and affects its future. This knowledge allows you to take control of
your future, careers, and better prepares you for management roles in a global economy.
In pursuit of this goal, you may choose to work in teams or individually to research then
submit a term paper during the 13th week of classes (see course schedule for firm due dates.)
This paper is based on the global competitive environment that impacts businesses within a
specified industry. Teams or individuals will submit a topic for the paper, a brief description of
your selected industry, and the expected outcomes during the 4th week of classes (see course
schedule for firm due dates.) A list of at least 10 references must be submitted during the 7th
week of classes and an outline during the 9th week of classes (see course schedule for firm due
dates.) For each assignment not submitted 10 points will be subtracted from the final term
paper before it is graded. Therefore, it is possible for a team or individual to lose up to 30
points on the term paper before it is submitted.
You may watch any news on T.V. except local network news for ideas concerning major
industries. Acceptable news programs include, but are not limited to, comprehensive reports on
CNN, The News Hour, the Nightly Business Report, or BBC World News. The last three
programs are aired on public television five days each week. You may also watch other news
programs found on public television. Public television is an excellent source when trying to
identify relevant issues. You may want to keep a journal of these programs highlighting the
major events of the day. This may help you when writing the research paper.
Each team or individual will submit a typewritten term paper that discusses the global
competitive environment of an industry and its potential affect on firms within that industry.
You must keep a personal copy of the term paper. Therefore, make two copies, one for me and
one for you. The term paper must consist of no more than 20 typewritten pages, 15 pages for an
individual, and must include a cover page, a running head, an executive summary, and a list of at
least 10 references. Use no more than five Internet references unless approved by me.
Use the format presented in the Publication Manual of the American Psychological
Association (APA). Copies of this are available at the campus bookstore and are also available
in the library. It is not necessary to purchase a copy. I will go over general information in class.
You must, however, examine the manual for specifics. FOLLOW THE FORMAT VERY
CAREFULLY. A TOTAL OF TEN (10) POINTS MAY BE SUBTRACTED FOR NOT
USING THE APA FORMAT. The specific due date appears on the Tentative Schedule of
Assignments attached to this syllabus.
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The final typewritten paper should include a running head, headers, and headings as
indicated in the outline that will be given to you at a later time. See the APA manual for
information regarding running heads, headers, and headings. Additional specifications will be
discussed in class. PAY ATTENTION AND ATTEND CLASS ON THAT DAY!!!!!!!!!!!
You must reference approved magazines and newspapers. The Wall Street Journal and
the New York Times are highly recommended references. Make sure that your references are
diverse. This will keep you from a skewed perspective of what is happening. There are several
references on reserve at the library as well as sample papers from other students.
Those of you working in teams will have the opportunity to evaluate each peer's
performance. While the term paper will receive one grade, your individual grade will be a
combination of the term paper grade and your team's evaluation of your achievements and
participation. Each will be equivalent to 50% of your grade for this project. Therefore, one
half (1/2) of your grade for this project is determined by your team and the remainder is the
term paper grade. These two grades will be averaged to give you your total project grade. A
copy of how your peers will grade you is attached to your syllabus. These peer evaluations are
strictly confidential and will not be revealed to anyone. Also, you may fire team members no
later than the last day of mid-semester week. This should give an unemployed member time to
either do an individual term paper or find another team. In addition, you may be in a team in
any section I teach. Therefore, your individual course section is irrelevant.
If you choose to do individual papers you are responsible for a 10 minute classroom
presentation of your findings and conclusions then you will respond to a five minute
question/answer period. For individuals choosing this option, 50% of the grade will be based
on the presentation and 50% of the grade will be based on the written component. Take this
presentation seriously. I will try my utmost to correct and return your papers before your
presentations although that may not always be possible. If I get your papers back to you, make
changes to your presentation based on my comments. Dress appropriately. You must use 3x5
note cards. DO NOT READ YOUR PAPER TO THE AUDIENCE. This will result in a
failing grade. Make sure you have at least two visuals to stress important points. A copy of
how you will be graded during the presentation is attached to this syllabus. Read it very
carefully. It is the basis for your grade.
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FOUR CASE STUDY ASSIGNMENTS
ATHENA MIKLOS, PROFESSOR
25 POINTS EACH – TOTAL 100 POINTS
If you chose not to do assignment A, you are required to submit four (4) detailed video
case studies throughout the semester. Each case study is valued at 25 points for a total of 100
points and must consist of a minimum of four (4) typewritten double spaced pages. You are
required to view a video that can be found at the reference desk in the library, and do outside
research to complete these cases. Evidence of this will come from your identified references.
You must have a minimum of 4 references. Please note that the text is not an acceptable
reference and that references must be current. This means that your references must be no
earlier than 2006 unless I specifically approve them.
When preparing your case, first type the question. The questions should be singlespaced and bold. After you type the question, change your settings to double-spacing and
respond to the first question. Repeat this format for each question. In other words type the
question, respond, type the question, respond, etc. until you’ve completely answered all of the
questions.
You will be graded on content, structure and style, and mechanics. Please note that oneword responses are unacceptable and that there is no such thing as a paragraph with only one
sentence. Your work must have substance. Critical thinking and drawing conclusions based on
information you gather is a sure way to earn high marks on these cases. Opinions are only
acceptable if you have evidence supporting them. Thus, your opinions are irrelevant unless
they are supported by facts. It is also recommended that you read the relevant chapters. This
will help you sort your thoughts. All of this requires research and statements of fact.
Each case study will include a cover page, a list of references at the end of the paper,
and follow the format found in the Publication Manual of the American Psychological
Association (APA). The cover page will consist of:
Header
Running Head
Video Case Study Title
Student's Name
Title of Course
Course Number and Section
Days and Time the Section Meets
Date Submitted
To Whom You Submitted the Completed Assignment (Me)
The Name of the College (CSM)
The City and State
The reference page is also a separate sheet and must include at least three sources. These two
pages are not considered part of the required typewritten pages unlike Assignment A where
they are. Video case studies must be submitted on the due date or they will not be
accepted unless extremely unusual circumstances prevail. Students will simply receive a
zero (0) for that grade.
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You may choose between one of two cases for each assignment. The video case choices
are:
Video Case Study 1: P. 57 – Katrina’s Aftermath – Chapter 2
1. No economic system has been able to respond quickly to the
devastation caused by war or major natural disasters. Why is
the free market system more likely to respond faster? What
advantages might a socialist system have in responding to the
needs of the poor? Explain and support your response.
2. What could the government do to better coordinate the efforts
of churches, other nonprofit organizations, government
agencies, businesses, and individual citizens when
emergencies strike? What factors have hindered such
coordination in the past?
3. When disasters hit an area, the cost of everything seems to go
up immediately: food, water, housing, gas, and so forth.
Explain why this phenomenon may be a good thing, using the
laws of supply and demand to explain your answer. What
would happen if prices did not go up? Explain and support,
or;
P. 87 – The Mouse that Doesn’t Come with a Computer –
Chapter 3
1. Working in another country can be a fun and challenging
experience. If you has to choose one country to live in besides
the United States, where would it be and why? What U.S. firms
are located there?
2. What products have you bought lately that was made in a
different country? What countries produced them? Did you have
any difficulty accepting the fact that the product came from there?
Did you have any difficulty with the directions or the follow-up
service? What does that tell you about global marketing and
global business? Discuss and support your response.
3. Imagine yourself trying to sell someone from France on the
idea of visiting the Disney Park. What issues might you expect to
encounter? Why? What issues may you encounter when trying
to get someone visiting from France to go to the Disneyland Park
in the United States? Why?
Video Case Study 2: P. 203 – Bread Lines are Back at Panera! – Chapter 7
1. Who are the major competitors to Panera Bread in your area?
What managerial differences, if any, do you see? Given the
description of panera Bread in this case, for which company
would you rather work? Why?
2. Thus far Panera Bread has not gone international, nor does it
open stores as fast as some franchises do. What do you see as
the benefits and drawbacks of such a policy? Explain and
support your response.
3. Ron Shaich has applied almost everything you learned in this
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chapter to the management of Panera Bread. Would these
management skills be equally useful to him if he were to go to
a different organization to work? Explain and support your
response. What about a nonprofit organization? Explain and
support your response, or;
P. 257 – Reality on Request – Digital Domain – Chapter 9
1. Do you have an appreciation for operations management now
that you have seen how exciting such a job can be at a company
like Digital Domain? Why or why not? Explain and support.
2. Mass customization is critical in the production of movies and
special effects. As a consumer, what benefits do you see in being
able to buy custom-made shoes, clothes, automobiles, and more?
Explain and support your response.
3. What lessons did you learn from this video that you could
apply to any job you might get? Explain and support.
4. This video points out that certain workers are very focused on
quality and that there comes a time when you have to stop
improving things because time has a cost. Have you had to make
a trade-off between perfection and “good enough?” What were
the consequences? Explain, support, and discuss in detail.
Video Case Study 3: SolutionPeople Have the Idea – Chapter 14
1. What kind of services could you offer others in your area?
Think of tutoring, lawn mowing, hair cutting, consulting, etc.
How would you go about pricing your service? Why would
you use that strategy? Explain. Can you see how service
pricing is more difficult than pricing goods? Explain in detail
and support.
2. There are lots of professional service organizations trying to
sell their services to other companies, including legal,
accounting, financial, and consulting services. There are also
cleaning services, delivery services, and so on. Which service
organizations have been able to create a positive image for
themselves that makes their companies stand out from the
competition? Explain and support your response. Try to
identify companies in as many areas listed above as you can.
How were those positive images created? This may require
interviews.
3. Has this video given you any new insights into the service
sector of the economy? Explain. How might you use those
new ideas to choose a career different from those that most
students are choosing? Explain and discuss in detail, or;
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P. 428 – Feeding the Poor of Chicago – Chapter 15
1. When you compare the food distribution system being used to
feed the poor with the distribution system used by supermarkets
in your area, what other technologies, systems, techniques, or
strategies might you recommend for making the logistics of food
distribution to the poor more effective and efficient? Explain and
support your response.
2. There are literally billions of poor people throughout the world
who need food and other staples. Envision and describe a
distribution system that would become more global in scope?
Find supporting evidence for your thoughts. Would that be a
good idea? Why or why not? Explain and support.
3. After reviewing this video, do you see the opportunities such
organizations provide for applying business skills you are
learning in this class? Identify, describe, and discuss these
potential opportunities. Do you see yourself volunteering for
such and organization? Why or why not? What might you do for
them if your do volunteer? Explain and discuss in detail.
Video Case Study 4: P. 481 – When the Goal Line Meets the Bottom Line –
Chapter 17
1. Does accounting seem more interesting and important when
analyzed in the context of a major sport? Why or why not?
Explain and support in detail.
2. Player salaries are a major expense to a sports team. What
role might accounting play in helping managers and coaches talk
to the players about salaries? Discuss and support. Does the fact
that arena football is a relatively new sport have anything to do
with such negotiations? Why or why not? Explain and support
your response.
3. Do different groups, like managers and stockholders and
players and fans, want different figures compiled by the
accounting department? What are those differences and why are
they important? Explain and support your response, or:
P. 509 – It’s My Money – Chapter 18
1. Why do you suppose a free thinker like McFarlane tries to
avoid getting other investors involved in his business? What is
the advantage, in this instance, of debt financing? Explain and
support your response.
2. What is the advantage of having a “line of credit” at the bank?
What can a business do to keep loan charges at a minimum?
Support your response.
3. Do businesspeople have a special obligation to give some of
their money to charity? Why or why not? What famous
businesspeople have been in the news because of their giving?
Should others follow their example? Why or why not? Explain
and support your response.
Page 15
Write in the third person, active voice. Write in complete sentences. I will examine your work
for logical paragraph development and a comprehensive understanding of the questions asked.
Remember, in writing your paper, first number and type the question in bold using a single
space format. Your response will follow and must be double-spaced and in paragraph form.
Be complete and thorough in your response.
Page 16
TEAM MEMBER EVALUATION FORM
Make out one for each member of your team. Course No. & Section: __________________
Name of participant __________________________________________________________
Your name ___________________________________________ Team Number _________
Assign the participant, for each criterion, one of the following ratings:
10 = Superior 8 = Above Average 6 = Average 4 = Below Average 2 = Poor 0 = Very
Poor
CRITERIA
SCORE
COMMENTS
Attitude - contribution to team
process; objectivity
Substructure Contribution knowledge of problem, reasoning,
thoroughness, helpful, contribution
Research - contribution of
information from outside research
Task and Maintenance - assisted in
maintaining team functions and
contribution to the tasks at hand
Synthesis - ability to combine all of
the elements to create a whole, to
harmonize the information
Language Usage - clarity, accuracy,
fairness, appropriateness
Speaking - efficiency, intelligibility
style, listening ability
Relationship to Members - attitudes,
sharing in discussion
Helpfulness to Leader - heeding to
pattern of co-operativeness, helping
others stay on topic agenda
Ethical Conduct - fairness, refraining
from exaggeration, distortion,
deception, unfair manipulation
TOTAL SCORE: _____________
LETTER GRADE: ________100 - 90 = A; 89 - 80 = B; 79 - 70 = C; 60 - 60 = D; 59 - 0 = F
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PRESENTATION RATING FORM
Topic: ________________________
Course No. & Section: __________________
Presenter: _______________________________________
Date: __________________
1. CLEAR PRESENTATION (35 points):
WELL
NEEDS
Introduction generated interest and set direction
DONE
WORK
Body was logically organized with clear transitions
[5] [4] [3] [2] [1] [0]
Used understandable language
Cited evidence or examples to support assertions
Conclusion reinforced introduction & summarized body
2. HELD AUDIENCE ATTENTION (20):
Asked provocative questions
Gave relevant examples/stories/analogies
Got participants involved
Conveyed enjoyment, drama, or enthusiasm
3. EFFECTIVE USE OF VISUALS (10):
Used image size that could be seen all over the room
Used visuals that helped make/reinforce difficult points
Interacted with visual during the presentation
Used visuals that were professional in appearance
WELL
DONE
[5] [4]
WELL
DONE
[5] [4]
[3]
[3]
[2]
[2]
[1]
NEEDS
WORK
[0]
[1]
NEEDS
WORK
[0]
[1]
NEEDS
WORK
[0]
[1]
NEEDS
WORK
[0]
[1]
NEEDS
WORK
[0]
[1]
NEEDS
WORK
[0]
4. EFFECTIVE USE OF VOICE (10):
Spoke with enough volume to be heard all over the room
Spoke in an enthusiastic tone
Spoke at an appropriate pace
Used diction that was easy to understand
Uttered few, if any, "ah's", "uh's", and "um's"
5. EFFECTIVE CONTACT WITH
AUDIENCE (10):
Gave attention to all sections of the room
Made eye contact with members of the audience
Avoided staring at notes and projected visuals
Answered audience questions directly and crisply
WELL
DONE
[5] [4]
WELL
DONE
[5] [4]
[3]
[3]
[2]
[2]
6. PROFESSIONAL 'PRESENCE' (10):
Used natural gestures
Exhibited good posture and professional mannerisms
Did not block participant's view of visuals/exhibits
Moved naturally without pacing or rocking
Wore appropriate attire
7. TIGHTLY SCHEDULED (5):
Used all available time, but no more
Comments/Suggestions:
WELL
DONE
[5] [4]
WELL
DONE
[5] [4]
Page 18
[3]
[3]
[2]
[2]
BUSINESS IN A MARKET ECONOMY
ECN 1015.60622
T/TH 8:30 - 9:55 AM
TENTATIVE SCHEDULE OF ASSIGNMENTS /DUE DATES FIRM
WEEK 1 – AUG. 28 – 30
A. INTRODUCTION
WEEK 2 – SEPT. 4 – 6
A. CHAPTER 1
B. CHAPTER 2
WEEK 3 – SEPT. 11 - 13
A. CHAPTER 3 & 4
B. INTERNET IN LAB – SEPT. 13
WEEK 4 – SEPT. 18 - 20
A. CHAPTER 5 & 6
B. TOPIC STATEMENT & CASE I DUESEPT. 20
Sept. 19 – College Transfer Day – 10:00 – 1:00 PM
WEEK 5 – SEPT. 25 - 27
A. EXAM I - CHAP. 1 - 6 – SEPT. 25
B. CHAPTER 7
WEEK 6 – OCT. 2 - 4
A. CHAPTER 8
B. CHAPTER 9
WEEK 7 – OCT. 9 - 11
A. CHAPTER 10
B. CHAPTER 11
C. REFERENCES & CASE II DUE - OCT. 11
WEEK 8 – OCT. 16 - 18
A. CHAPTER 12/REVIEW
B. EXAM II - CHAP. 7 - 12 – OCT. 18
WEEK 9 – OCT. 23 - 25
A. CHAPTER 13
B. CHAPTER 13
C. TERM PAPER OUTLINE – OCT. 25
WEEK 10 – OCT. 30 - NOV. 1
A. CHAPTER 14
B. CHAPTER 15
C. CASE III DUE – NOV. 1
WEEK 11 – NOV. 6 - 8
A. CHAPTER 16
B. CHAPTER 17/REVIEW
Nov. 5 - Last Day to Withdraw/Audit
WEEK 12 – NOV.13 - 15
A. EXAM III - CHAP. 13 - 17 – NOV. 13
B. CHAPTER 18
WEEK 13 – NOV. 20
A. CHAPTER 19
B. TERM PAPER & CASE IV DUE - NOV. 20
Thanksgiving Break after classes Nov. 20
WEEK 14 - NOV. 27 - 29
A. CHAPTER 20
WEEK 15 – DEC. 4- 6
A. REVIEW FOR FINAL
B. FINAL EXAM CHAP 18 – 20 – DEC. 6
WEEK 16 - DEC. 11 - 13
A. PRESENTATIONS
HAVE A GREAT HOLIDAY!!!!
Page 19