1 Introduction to Psychology Psychology: The scientific study of mental processes and behavior. What do we mean by “mental processes” and “behavior”? What is the scope of psychology? What are some advantages to such a diverse area of study? What are some limitations? All psychologists have two general goals: 1. Understand mental processes and behavior 2. Apply that understanding in the service of human welfare What do we mean by “understand” and “apply”? 2 Major Philosophical & Theoretical Foundations of Psychology Very Early Philosophical Foundations 1. Empiricism (17th century) Major Proponents: Locke, Hume Knowledge comes through observation and experience. 2. Structuralism (19th century) Major Proponents: Wundt, Titchner Endeavors to study the components of the mind, as well as the relationships among those components ("quality" and "intensity"). 3. Gestaltism (19th – 20th century) Major Proponents: Wertherimer, Koffka, Kohler Mental experiences are only meaningful when interpreted as a whole. The whole is more meaningful than the sum of its parts. 4. Functionalism (late 19th – 20th century) Major Proponents: James, McDougall Assumes that the mind and behavior have adaptive purposes. Endeavors to study what the mind and behavior are for. 3 Contemporary Theoretical Perspectives 1. Behaviorism (Watson, Pavlov, Skinner) Watson (1913) insists that for psychology to become a true natural science, it must be restricted to studying observable behaviors. 2. Psychoanalytic (Freud, Jung, Adler) Examines the influences of unconscious processes on personality, behavior, and mental illness. 3. Humanistic (Rogers, Maslow) Focuses on an individual’s potential for personal growth. 4. Biological (Loewi, Sherrington, Olds, Sperry) With the discovery of neurons and neurotransmission, a deeper understanding of the brain and nervous system develops. 5. Sociobiological/Evolutionary (Wilson, Buss, Dawkins) Interprets mental processes and behavior in terms of their adaptive value to the survival of a species. 6. Cognitive (Atkinson, Schiffrin, Broadbent, Miller, Anderson, Neisser) With the advent of the computer, psychologists were provided with a new metaphor for how humans processed, stored, and retrieved information. 4 How Do Psychologists Acquire Knowledge About Mental Processes & Behavior? Psychologists alone are not the only individuals who study mental processes and behavior ... What are some other disciplines that endeavor to understand mental processes and behavior? Empirical Research: the systematic gathering and analysis of information. 5 Conducting Empirical Research Empirical Research: the systematic gathering and analysis of information. Preliminary Steps in The Empirical Research Process 1. Identify a Problem: the research question 2. Review the relevant literature 3. Theoretical Considerations: what is the theory? Is there one? Theory: a system of interrelated ideas used to explain a set of observations that comprise a complex phenomenon of interest. A good theory: (a) provides a logical explanation of the phenomenon (b) is falsifiable through scientific investigation 6 Major Steps in Scientific Investigation 1. Develop a hypothesis Hypothesis: a testable prediction about the relationship between the relevant variables. To test a research hypothesis: a. Select a phenomenon of interest, and identify relevant variables b. Control and measure relevant variables and minimize influence of irrelevant variables 7 Identifying Relevant Variables Hypothetical Constructs & Observable Variables Hypothetical Constructs: Ideas or concepts that describe a psychological phenomenon. They are theoretical definitions! What might be some examples? 8 How do you study hypothetical constructs? Hypothetical constructs must be operationally defined into observable variables. Operational Definition: The operations (behaviors/manipulations), events, or stimulus conditions that relate to the hypothetical construct. Operationally defined variables be observed and objectively measured or controlled. They establish precisely what is meant by each variable in the study. Based on the observable variables specified by the operational definition, you can now develop a testable hypothesis about the phenomenon of interest. 9 Independent Variables, Dependent Variables, and Extraneous Variables Independent Variable: A variable that is causal, explanatory, or predictive. Usually (but not always) manipulated. (“True” vs. “Participant” IV’s) Dependent Variable: A measured or observed variable. Predicted, influenced, or explained by the IV. Extraneous Variables (Irrelevant variables): Factors other than the independent variable that can influence the dependent variable. (Nuisance variables and Confounds) 10 2. Select an appropriate method of researching the problem and design the study There are two major types of research: 1. Descriptive/Correlational: Focuses on carefully mapping out a situation, and examining how two or more events change together over time. General correlational hypothesis: Changes in X are related to changes in Y 2. Experimental: Focuses on the identification of cause and effect by manipulating one variable to examine its effect on another variable. General experimental hypothesis: Changes in X are responsible for changes in Y 11 Types of Descriptive/Correlational Research Case Studies: a detailed examination of a particular behavior, mental process, disorder, etc. found in a single individual. Example: interviewing someone with brain damage. Advantages: May be the only way to study a rare or complex phenomenon... Disadvantages: Difficult to draw conclusions based on only a single case Highly subjective 12 Types of Descriptive/Correlational Research Naturalistic Observation: observes people or animals in natural environment. Example: observing people in a queue Advantages: Best way to examine a phenomenon! Disadvantages: Observer Bias Lack of Control Observer Interference People behave differently when watched 13 Types of Descriptive/Correlational Research Measurement Research: measurements of attributes, skills, abilities, or task performance are measured with as much precision as possible. Relations between scores are examined. Example: measuring SAT’s and also college GPA to examine the relationship. Advantages: Allows for prediction, best option when no control Disadvantages: Measurement error Lack of control The “Third variable” problem 14 Types of Descriptive/Correlational Research Survey Research: ask self-report questions to a large number of people. Examine relationships between attitudes and behavior. Example: Do attitudes about job satisfaction relate to job performance? Advantages: Easy Cheap Fast way to obtain a lot of information! Disadvantages: All of the disadvantages of measurement research plus: Questions may be poorly constructed People may lie about responses or not be able to answer accurately Opinions may not relate to actual events in real world 15 Types of Experimental Research True Experiments: manipulate an independent variable (IV) to see how it influences a dependent (measured) variable (DV). Differences are compared between a group that was randomly assigned to receive one level of the IV and one or more groups that were randomly assigned to receive a different level of the IV or a placebo. Example: comparing recall between three groups or participants, 500 mg Super Ginkgo, 250 mg Super Ginkgo, and placebo. Advantages: Can establish a cause and effect relationship between variables Greatest amount of precision and control Disadvantages: May be artificial (external validity) Practical and ethical concerns Still can never rule out chance 16 Types of Experimental/Causal Research Quasi-Experiment: when it is neither possible nor ethical to randomly group people by manipulation of variables. Example: Comparing visual memory between females and males. Advantages: Still enables you to (more or less) examine cause and effect Disadvantages: Can't control random assignment so it's harder to draw conclusions. It’s really a correlational design. 17 Some Examples of IV’s, DV’s, and Extraneous Variables Type of Research Causal: True Exp. IV DV possible Extr. Var lever pressing room for water temperature Hours of water deprivation Causal: Number of play time prior True Exp. hidden boredom switches a toy Causal: Dose of motor activity tolerance to True Exp. caffeine caffeine Causal: Sex (F or M) Accuracy of previous Quasi Exp. depth experience perception with task Relational: SAT scores college GPA study or test measurement anxiety Relational: IQ score yearly income SES measurement Relational: scores on the time spent like or survey (self report) observing a dislike for Perceptual novel the subject Curiosity photograph matter of the scale photograph 18 3. Recruit participants, conduct study, collect data Samples and Populations Representativeness & sampling Bias Random sampling vs. random assignment 4. Conduct statistical analyses that will facilitate description and interpretation of your data in order to draw conclusions Descriptive Statistics: summarize the data I. Central Tendency: a "typical" score or value Mean: average score (total/n) Mode: most frequently occurring score Median: the middle score (1/2 above and 1/2 below) II. Variability: how much the scores differ from one another; the spread in a data set. Range: the range in scores (highest - lowest) Standard Deviation: standardized average variance of each score from the mean 19 III. Relational Statistics: indicates how two or more variables are related to one another. Correlation coefficient: the direction and magnitude of covariation between two variables (ranges from 1.0 to -1.0). We assume that values for X and Y are random. Regression: tells you how well a variable (x) can predict changes in another variable or variables (Y). We assume that values for X are fixed and that values for Y are random. 20 IV. Inferential Tests t-test: used to compare two group means to see if they are "significantly*" different from one another. ANOVA: used to compare more than two group means. *a "significant" difference between group means is interpreted that the difference is not likely to be due to chance. 5. Report your findings, and share with the scientific community!