Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Electronic Venues:
Chapman online events
calendar
Who to contact
Event must be requested through
25Live.
Timeline Note
At least 5 working days
before event date
Questions: Communications & Media
Relations, pr@chapman.edu
Happenings Blog/Email
Submit request through 25Live
Student Events Newsletter
Questions: Communications & Media
Relations, pr@chapman.edu
Submit request through the Student
Request & Wilsontron Requests Form on
OrgSync
At least 5 working days
before each publication
deadline
Every 2 weeks - See Student
& Campus Life website for
deadline calendar
Questions: Dept. of Student & Campus
Life – studentevents@chapman.edu
Important notes
25Live users must be trained and
have a 25Live username and
password.
Student Organizations – contact
studentorgs@chapman.edu to get
trained.
Daily/Email reminders sent out
Weekly
Sent out every Sunday to all
undergraduate students. Reserved
for student-focused events with
priority given to student-run
organizations and student affairs
departments
Include graphic if desired, will be
used as space is available
Wilsontron (large screen on
athletic field)
Student Union TVs
Submit request through the Student
Request & Wilsontron Requests Form on
OrgSync
Questions: Dept. of Student & Campus
Life – studentevents@chapman.edu
Submit request through the Student
Request & Wilsontron Requests Form on
OrgSync
Submit minimum of 2
weeks prior to event
Submit minimum of 2
weeks prior to event
Student Union TVs are reserved for
student-focused events with priority
given to student-run organizations
and student affairs departments
Questions: Dept. of Student & Campus
Life – studentevents@chapman.edu
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Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Blackboard
To create a new Blackboard organization: Contact Kevin Silva for more
Kevin Silva – IS&T - Portal Manager,
details
silva@chapman.edu, x6868
Good for mass e-mails &
announcements
Parent e-newsletter
Alumni e-newsletter
Parent newsletter – send to
parents@chapman.edu,
Parent newsletter sent every
15th of month, Alumni
newsletter sent the 1st of
month – submit at least 5
days before
Contact Chapman Radio for
more details
Only for events including parents &
alumni, sent once a month
Send graphic if applicable, may be
used
At your own timing
Free, you can create a reminder for
the day of the event, but it will only
be viewed by interested individuals
Cost per day, cycles frequently
through ads so seen often, can
create graphic ad
Calendar, Forms, Polls, Messaging
and Text Messaging
Chapman Radio PSA
Facebook event/status
updates
Alumni newsletter – send to
alumni@chapman.edu
General Manager
chapmanradio@chapman.edu
X7049
On your own with supervisor approval
Facebook Ads
Your supervisor for permission to utilize
funds/budget
Immediately begins ads
OrgSync
On your own with supervisor approval
At your own timing
Video
Panther Productions can create a
promotional video for departments or
student organizations for a cost.
Depends on the project;
leave plenty of time
Can make announcements or
possibly conduct radio interviews
Visit the Strategic Marketing &
Communications website to fill out the
form
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Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Webcasts or Podcasts
Must provide your own video camera. If
available, may request Media Services
staff x6808 to provide video services
(including equipment).
At your own timing
Can create commercials for your
events
Timeline Note
Poster may only be hung to
dry in AF 303 for 3 days.
Important notes
Must be stamped by the front desk
Contact Kevin Silva x6868 for assistance
with video upload to website.
Check with your supervisor for
permission to utilize funds/budget
Visual and Print Media:
Banners
Who to contact
** Butcher paper & paints are only
available for banner making by
recognized student organizations.
Other event planners may contact the
Student Affairs Center about purchasing
rolls & paints for your event.
Immediate approval in most
cases
Must include sponsoring
organization’s name;
Review posting policy for details &
approved locations
Student Affairs Center - Argyros Forum
303 -- Check-out materials at the Front
Desk, bring your Chapman ID
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Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Flyers
Contact University Services x6821 for
photocopying and campus distribution.
(Coin photocopiers are also located in
Library)
All - No posting approval is required for
Community Bulletin Boards, located in
Beckman 1st & 2nd floors, Argyros Forum
1st floor, and white kiosks on campus.
Once received, University
Services can usually
complete your print job in 12 days, distribution happens
within two days; Flyers are
immediately approved in
most cases
Review posting policy for details &
approved locations
Posters are immediately
approved in most cases
Review posting policy for details &
approved locations
Must include the sponsoring
department or organization’s name.
Can distribute flyers to all residence
hall students, faculty, staff or
departments through University
Services. (inquire about cost)
Student Organizations- Bring the original
(preferred) or copies to the Student
Affairs Center - AF 303 to be approved.
Departments- No approval required when
sponsoring Department’s name is
included on the flyer.
Posters
Contact Publications x6661 for design
and printing.
Same approval process as flyers above
The Panther
*Paid advertisements
*Events calendar
*Event coverage - article
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Editor:
chapmanads@gmail.com
Advertising Manager
chapmanads@gmail.com
x 7616
thepanthernewspaper@gmail.com
(714) 997-6870
Send press release to
thepanthernewspaper@gmail.com
(714) 997-6870
Must include sponsoring department
or organization’s name
Contact us
Ad submissions due Thurs.
prior to publication at 5pm
Contact The Panther staff
for more details
Contact The Panther staff to
discuss event
See the Panther Newspaper website
for advertising rates and publication
schedule
At staff’s discretion
At staff’s discretion
3/9/2016
Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Visual and Print Media:
Local papers or magazines
(OC Weekly, OC Register, LA
Times, etc.)
*Paid advertisement
*Event coverage - article
Who to contact
Varies – see below
Timeline Note
Important notes
Good for events open to the public
or public promotions
Contact business directly for costs
Deadlines vary per
publication
Contact Mary Platt in
Communications & Media Relations
to promote to the public
Contact Mary Platt in
Communications & Media Relations
for tips for writing press releases
Timeline Note
As long as approval takes.
Easels requests are
approved on a first-come,
first-served basis
Important notes
Easels should be used indoors
unless approval by Facilities is
granted
Post on your own
Kiosks - 4 locations around campus
 By Lastinger parking structure
 By Oliphant Hall (Music)
 Btwn Hutton & Interfaith Ctr
 Btwn Global Citizen Plaza &
Walnut
Visit the Strategic Marketing &
Communications website for information.
Contact: pr@chapman.edu
Displays:
Foam board displays on
easels
Who to contact
Contact Publications for design &
printing of the foam board ads, Facilities
for easels, various offices for reserving
some lobby spaces.
Easel approval varies per building
*No special approval required for
Argyros Forum & Beckman, *Currently,
special approval required for Library and
Film School
Bulletin boards
Approve flyers or posters through your
supervisor or advisor
For posting: No approval required
*Community boards
- White Campus Kiosks
- Argyros Forum (1st floor)
- Beckman Hall (1st & 2nd
floors)
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**Must include department or
organization sponsor’s name
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Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Displays:
Bulletin Boards cont.
*Inside buildings & other
campus posting locations
Who to contact
Student Organizations- Bring the original
(preferred) or copies to the Student
Affairs Center - AF 303 to be approved.
Timeline Note
Post on your own
Important notes
**Must include department or
organization sponsor’s name
Departments- No approval required when
sponsoring Department’s name is
included on the flyer.
3-D displays
Display must be approved by Facilities
Student Organizations - Display must be
approved by Student & Campus Life as
well; Calendar location through Event
Scheduling form
Display idea must be
discussed with Facilities and
Student & Campus Life
before construction – may
not be approved as
proposed; calendaring
approval requires one week
Can be creative in creating these
displays, usually very eye-catching &
unique
Verbal/Personal:
Promotional Tables
(Handbills/Giveaways)
Announcements at meetings
or classes
Who to contact
Calendar location, request tables and
chairs through 25Live
Professor or President of Organization
Timeline Note
Submit form at least seven
days prior to tabling
Suggest contacting faculty
or org presidents 1-2 weeks
in advance
Personal Invitations
On your own with supervisor/advisor
approval
Contact relevant colleagues, advisors or
mentors to promote events more widely
Important notes
See the Posting Policy for more
details
Must get approval, must
accommodate the set time of the
class or mtg.
See handbills section of the Posting
Policy for more details
Promotion/endorsement
from colleagues, deans,
advisors & mentors – i.e.
 Professors
 Resident Advisors
 Faculty/Staff
organization advisors
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Suggest notifying others at
least 2-3 weeks in advance
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Chapman University Marketing Approaches and Venues
Updated November 19, 2012
Word of mouth
Incentive Tactics
*Get class credit
*Win prizes
*Free food
Page 7
On your own - requires your time and
enthusiasm, people may attend because
they know you and know others who are
attending
Your supervisor for permission to utilize
funds/budget, Contact professors in
relevant classes to propose class credit
Best way to get strong attendance
Suggest notifying faculty at
least 3-4 weeks in advance,
Donations usually require
over a months’ notice
3/9/2016