Sharp Takes Printing to New Frontiers: Introducing the Sharp MX

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SHARP ELECTRONICS CORPORATION
One Sharp Plaza
Mahwah, New Jersey 07430-1163
(201) 529-8200
www.sharpusa.com
FOR IMMEDIATE RELEASE
SHARP® ADDS TWO NEW MONOCHROME LASER MULTIFUNCTION PRODUCTS TO
COMPLETE ITS HI-SPEED WORKGROUP ENGINE LINEUP
Mahwah, N.J., July 8, 2010 – Sharp Imaging and Information Company of America
(SIICA) today introduced the new MX-M623N and MX-M623U monochrome hi-speed
document systems to its extensive lineup of multifunction products (MFPs). These new
higher-volume MFPs are designed to help businesses maximize their document workflow
efficiency while providing outstanding performance and ease-of-use. The MX-M623
models follow the recently introduced MX-M753, another model in Sharp’s hi-speed
monochrome MFP lineup released this past spring.
Engineered to increase workflow productivity, the MX-M623 and MX-M753 devices
come with an 8.5-inch high-resolution touch-screen color display and a powerful 800 MHz
multi-tasking controller that processes complex jobs quickly, even while documents are
being scanned. Moreover, the MFPs produce copy/print speeds of 62 and 75 pages per
minute (ppm) respectively, while feeding up to 110 lb index stock through the paper trays,
providing power and reliability to handle professional-level printing needs.
The customizable Home Screen and My Menu simplify use by bring access to Sharp
OSA® applications and commonly-used features to the forefront of the display for one-touch
operation. The MX-M623N and MX-M753N also offer a standard retractable keyboard,
simplifying jobs that require repetitive data entry tasks such as email-distribution, archiving
or scanning to a document management application, while also enabling quick interaction
with network applications.
“Customers in high-end workgroup markets need easy-to-use machines that can
handle large and complex jobs quickly, while also maintaining a high level of efficiency and
a low cost of ownership,“ said Mike Marusic, vice president of marketing and service, Sharp
Imaging and Information Company of America. “The high-performance engine,
customizable functions and seamless integration of the OSA 3.5 development platform
enable users to set up the devices in a way that meet their own personal business needs.
Adding these new models to Sharp’s high-volume MFP lineup gives customers a number of
different options to choose from that do just that.”
Designed for Exceptional Performance and Reliability
Featuring an 800 MHz true multi-tasking controller that delivers copy, print and fax
jobs continuously, and can also process network scanning jobs while existing jobs are
output, the MX-M623N and MX-M753N models are extremely versatile. These MFPs are
manufactured with Sharp second generation micro-fine toner technology, which provides
more uniform image coverage and a lower consumption rate than conventional toners,
resulting in crisp, high-quality output that is also economical.
These new models feature an available on-line paper capacity of up to 6,600 sheets;
and a 150-sheet duplex single pass document feeder with color Scan2 technology
standard. Sharp’s award-winning Scan2 technology enables users to scan two-sided
documents in a single pass, speeding up workflow, reducing misfeeds and improving
reliability.
A New Standard for Ease-of-Use
The MX-M623N and MX-M753N models offer a standard, retractable keyboard that
is designed to streamline data entry and simplify e-mail address and subject line entries.
This sturdy keyboard offers users a familiar, ergonomic interface and makes these models
convenient portals to the network, saving time on jobs that may require user authentication
or include repetitive scanning and archiving of documents.
The brilliant 8.5” high-resolution touch-screen color display offers intuitive menu
navigation with razor-sharp graphics that makes operation simple. Coupled with Sharp’s
easy-to-use Document Filing System, users can store and quickly recall frequently used
files such as forms and reports intuitive, graphics-driven displays making it easy to search
for saved documents via thumbnail images rather than file names. An advanced Image
Check feature even allows files to be previewed on-screen for verification.
The Sharp MX-M623 and MX-M753 document systems also feature the latest
version of the Sharp OSA development platform. With the standard application
communication module and external accounting module, the new MX Monochrome Series
becomes the gateway to providing fast, flexible access to documents and network
applications. Sharp OSA technology leverages the high-resolution display of these new
Sharp MFP models to enable customized user interfaces that support richer graphics, webbased HTML, JAVA and Flash clips for the integration of motion video. Sharp OSA
technology also features Open USB capability, allowing developers to provide a broader
range of access control, such as the ability to log in via a card swipe and the ability to
authenticate via Chip/Smart Card (CCID).
Unparalleled Device Management Capabilities
These new models also include the new Sharp printer administration utility (PAU
version 5.0), which incorporates a Remote Front Panel feature that allows an IT
administrator to remotely take control of the device’s front panel and see exactly what the
end user is seeing. The IT administrator can remotely change settings, show the user how
to perform a function, or diagnose and often rectify problems without deploying a
technician.
The capabilities of PAU version 5.0 are fully integrated into Sharp’s intelligent Device
Management (iDVM), which for the dealer can transform many service support functions
from an onsite task to a remote task, leading to enhanced productivity and profitability, as
well as reduced costs. Developed and marketed with MWA Intelligence (MWAi), a leading
provider of M2M (machine-to-machine) solutions and tools, iDVM also enables the dealer
to automate meter read collection and integrate the data into their ERP system providing an
enhanced, streamlined billing process. It will also allow service providers to remotely
access service logs, receive real-time service alerts and consumable levels notification,
update firmware, and clone device settings, dramatically improving user uptimes and
service support levels.
Supporting the Newest Security Standards
With Sharp’s latest award-winning, multi-level document and network security suite,
customers can be assured that their information is secure. These models meet the new
IEEE-2600TM -2008 security standard for MFPs as well as offer advanced, web-based
device management for administrator level and user level login control. Sharp also offers
an optional data security kit that encrypts document data using AES (Advanced Encryption
Standard) methodology. This same kit also erases temporary memory on the hard drive by
overwriting the encrypted data up to seven times.
Sharp Best of Breed Engineering
The MX-M623 and MX-M753 are the result of Sharp’s unique approach to designing
and building office products. The company employs a global product development process
in which management, business development, R&D, product development, marketing,
manufacturing, training and customer service teams all work collaboratively during each
stage of the product development process. This gives Sharp a 360-degree view of the
MFP market, allowing the company to form a common platform strategy in which the core
components of its product line are designed, developed and manufactured together.
Components, software and processes are engineered to be shared across engine
platforms, making Sharp’s products “look and act” similarly across virtually all segments of
the market. The culmination of this approach is a line of award winning products
universally praised for exceptional reliability and superior performance.
The MX-M623 and MX-M753 will be available exclusively via authorized Sharp
dealers and direct sales. For more information about the complete line of Sharp document
solution products, contact Sharp Imaging and Information Company of America, Sharp
Plaza, Mahwah, N.J. 07495-1163, or call 800-BE-SHARP. For online product information,
visit Sharp’s Web site at sharpusa.com or sharpusa.com/documents.
###
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide
developer of one-of-a-kind home entertainment products, appliances, networked multifunctional
office solutions, solar energy solutions and mobile communication and information tools. Leading
brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision®
projection products, Notevision® multimedia projectors, Insight® Microwave Drawer® appliances,
SuperSteam™ ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more
information visit Sharp Electronics Corporation at www.sharpusa.com
Sharp, Sharp OSA, and related trademarks are trademarks or registered trademarks of Sharp
Corporation and/or its affiliated companies. All other trademarks are the property of their respective
owners.
CONTACT:
Andrew Stein
Crenshaw Communications
Phone: 646-484-4568
Email: andrew@crenshawcomm.com
Chris Loncto
Sharp Electronics Corporation
Phone: 201-529-8680
Email: lonctoc@sharpsec.com
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