Touro College – Lander College for Men, Business Policy, Geordan Hull, 1
Instructor: Geordan Hull
Department: Business
Course Title: Business Policy
Course Number: EBM 493
Session: Spring 2009
Days & Times: Monday/Wednesday, 9:35 p.m. – 10:40 p.m.
E-mail: GeordanQC@yahoo.com
Office Hour: TBD… Please feel free to speak with me before or after class
Prerequisite: Senior Standing
Credit Hours: Three (3)
Course Description:
This is an integrated capstone course focusing on the application of concepts to the nature, functions and activities of actual businesses, analyzing objectives, policies, and performance, all in relation to the outside environment. Case studies will be used to develop analytical skills.
Knowledge and techniques, which have been learned in earlier courses, will be applied in this course.
Course Objectives:
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To challenge students’ strategic business planning, justification, and implementation abilities
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To present real world situations which require students to develop strategies that maximize companies’ opportunities and minimize companies’ threats
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To allow students to integrate knowledge gained in accounting, finance, management and marketing, and apply this toward developing strategic plans
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To expose students to the senior management perspectives within organizations, in addition to organizational stakeholders, competitors, and markets served
Departmental Objectives:
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Understanding of the respective discipline from a theoretical basis
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Understanding of the respective discipline from a practitioner basis
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Familiarizing students with the appropriate level of the core concepts of the specific subject area
 Showing students how the specific subject benefits an organization, its targeted audience, its stakeholders, and home/host markets
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Delineating, analyzing, and synthesizing the various subject components
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Allowing each student multiple opportunities to demonstrate acquired knowledge via interactive and/or individual activities
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Learning the importance of ethical, individual, and organizational behavior
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Developing an understanding of how local, regional, national, and world events/changes impact organizational behavior
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Understanding the impact of changing and new technologies, such as the Internet, on business activities and decision-making
 Gaining an appreciation for the dynamics of change
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Learning the specific terminology and definitions associated with each discipline

Touro College – Lander College for Men, Business Policy, Geordan Hull, 2
Course Content:
Students will take the perspective of senior managers in developing long-term corporate strategies that can/will enhance overall organizational effectiveness. As the capstone business course, students will be applying their accumulated learning amassed in accounting, finance, management, and marketing courses. Topics include corporate governance, competitive activity within given industry structures, and maximizing corporate effectiveness and efficiency within stated constraints.
Hardware/Software/Materials Requirements:
Personal computer, Internet access, and Microsoft programs
Course Requirements:
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Students are responsible for all material covered in lectures, reading assignments, class assignments, and homework assignments
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Please take notes during class
 Please check my website on a regular basis
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Please bring your textbook to each and every class, unless otherwise stated
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Please submit all assignments on time; assignments received late will not be accepted
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Cheating, in any form, will not be tolerated and will result in a grade of 0 and/or an F in the course; prior to taking an examination, you must remove all books, papers, etc. from your desk area
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Missing an examination will result in a grade of 0 , unless there is an extreme emergency; you will have to provide official documentation that verifies and explains the absence
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All examination and course grades are final and non-negotiable
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If you believe that there is an error or mistake in the grading, feel free to speak with me; however, please realize that your grade may be lowered as quickly as it may be increased, as
I will review your entire examination
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Please turn off all cell phones; if you have an emergency and need to have your cell phone on, please have it on “silent” mode or “vibrate” mode
Grading Guidelines:
Your final grade will be based on the combination of several factors:
 Classwork/Attendance/Punctuality/Participation
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Homework
Project
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Two Examinations
Final Examination
Methodology:
Lectures, class discussions, and/or presentations
Course Textbook:
Strategic Management and Business Policy, 11e, by Wheelen & Hunger, (ISBN-10:
013232346X; ISBN-13: 9780132323468)

Touro College – Lander College for Men, Business Policy, Geordan Hull, 3
Closing:
I want this course to be fun, enjoyable, and useful for everyone. Please feel free to ask me questions before class, during class, or after class. No questions are juvenile. Every question is beneficial. I want you to feel comfortable, and to get as much out of this course as possible.
Welcome to the class!
Bibliography:
Anders Aslund. Building Capitalism: The Transformation of the Former Soviet Bloc. Cambridge
University Press. 12/2001. ISBN: 0-521-80139-7.
Dan Coffey (Editor), Carole Thornley (Editor). Industrial and Labour Market Policy and
Performance: Issues andPerspectives. Routledge. 07/2003. ISBN: 0-415-26786-2.
Maher Dabbah. The Internationalisation of Competition Regulation. Cambridge University
Press. 10/2003. ISBN: 0-521-82079-0.
Daniel Drache. Between the Market and the Public Domain: Redrawing the Line. Routledge.
08/2001. ISBN: 0-415-25469-8.
Eagles Publishing. Strategos Business Policy, a Process: The CEOs (General) Poised Attack to
Win. Eagles Publishing. 08/2002. ISBN: 0-9713609-2-8.
Ronald Hall (Editor), Alasdair Smith (Editor), Loukas Tsoukalis (Editor). Competitiveness and
Cohesion in EU Policies. Oxford University Press, Incorporated. 03/2001. ISBN: 0-19-829522-7.
Icon Group International, Inc Staff. Policy Management Systems Corp.: Labor Productivity
Benchmarks and International Gap Analysis. Icon Group International, Incorporated. 10/2000.
ISBN: 0-597-28011-8.
Catherine Jones Finer (Editor), Gillian Lewando Hundt (Editor). The Business of Research:
Issues of Policy and Practice. Blackwell Publishing. 08/2001. ISBN: 0-631-22824-1.
Paul Krugman. The Great Unraveling: Losing Our Way in the New Century. W. W. Norton &
Company, Incorporated. 09/2003. ISBN: 0-393-05850-6.
Ding Lu (Editor), G Wen (Editor), Huizhong Zhou (Editor). Globalization and the Chinese
Economy. Ashgate Publishing, Limited. 06/2003. ISBN: 0-7546-3194-X.
Robert G Murdick, Harold C Babson, R Carl Moor, William H Tomlinson. Business Policy and
Strategy: An Action Guide. Saint Lucie Press. 07/2000. ISBN: 1-57444-277-5.
Manfred Neumann. Competition Policy: History, Theory and Practice. Edward Elgar Publishing,
Incorporated. 04/2001. ISBN: 1-84064-300-5.
Michael Porter, Hirotaka Takeuchi, Mariko Sakakibara. Can Japan Compete?. Basic Books.
10/2000. ISBN: 0-465-05989-9.

Touro College – Lander College for Men, Business Policy, Geordan Hull, 4
Leonard S Reich. The Making of American Industrial Research: Science and Business at GE and
Bell, 1876-1926. Cambridge University Press. 08/2002. ISBN: 0-521-52237-4.
F M Scherer. Competition Policy, Domestic and International. Edward Elgar Publishing,
Incorporated. 01/2001. ISBN: 1-84064-320-X.
Vivek Suneja (Editor). Policy Issues for Business: A Reader. Sage Publications, Incorporated.
03/2002. ISBN: 0-7619-7414-8.
George Symeonidis. The Effects of Competition: Cartel Policy and the Evolution of Strategy and
Structure in British Industry. MIT Press. 02/2002. ISBN: 0-262-19468-6.
John Viney. The Culture Wars: How American and Japanese Business Have Outperformed
Europe's and Why the Future Will Be Different. John Wiley & Sons, Incorporated. 03/2001.
ISBN: 1-900961-25-3.
David L Wank. Commodifying Communism: Business, Trust and Politics in a Chinese City.
Cambridge University Press. 07/2001. ISBN: 0-521-79841-8.
Thomas L Wheelen, J David Hunger. Concepts in Strategic Management and Business Policy.
Prentice Hall PTR. 07/2003. ISBN: 0-13-142405-X
Thomas L Wheelen, J David Hunger. Strategic Management and Business Policy. Prentice Hall
PTR. 12/2001. ISBN: 0-13-065121-4.
Thomas L Wheelen, J David Hunger. Concept of Strategic Management and Business Policy.
Prentice Hall PTR. 11/2001. ISBN: 0-13-065131-1.
Tom Wheelen, David Hunger. Strategic Management and Business Policy. Prentice Hall PTR.
07/2003. ISBN: 0-13-142179-4.
Ian Worthington, Chris Britton. The Business Environment. Financial Times/Prentice Hall.
12/2000. ISBN: 0-273-64163-8.
Ian Worthington, Chris Britton. The Business Environment. Financial Times/Prentice Hall.
06/2003. ISBN: 0-273-67827-2.