Naveed Aftab Zaidi

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I have got TRANSFERRABLE IQAMA
Naveed Zaidi
AAC, P.O Box 8837, Jeddah-21492, KSA
Cell: 00966567342236, Email: zaidi.naveed@gmail.com
Objective:
To obtain a marketing position in an organization that utilizes my experience & skills and
enables me to make a positive contribution to the organization.
Professional Experience:
September 2006 – till date
Spectrum Communications (Pvt.) Ltd
Affiliated with Y&R Network
Working as Client-service Manager
(Account Management Department)
Major Clients and Achievements:
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Allied Bank Limited
Launched Debit Card of Allied Bank, quarterly newsletter of the bank and also worked for its
corporate campaigns
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Roche Pakistan Ltd. – Pharmaceutical
I have launched 360 degree cancer awareness campaign, which resulted to be an effective
communication in imparting general information about three types of cancers namely Lymphoma,
Colorectal and Breast Cancer.
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Chevron Pakistan
Launched Havoline with Deposit Shield in Pakistan for both Passenger Car Motor Oil (PCMO) and
Motor Cycle Oil (MCO). The concept was also adapted regionally and then globally starting from this
region.
Promotional campaign was made for Euro2008. It was then adapted into eight different European
Languages all across European Region.
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Soya Supreme cooking oil
Prepared and executed promotional campaign called “Bachat Hit Hai”.
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Pakistan International Airline (PIA)
Launched several services including RMS (Revenue Management System), Web-ticketing, Delivery of
tickets at doorstep, Induction of new planes into fleet.
New Destinations Launches such as Nairobi, Kuwait, Bradford, Barcelona, Kuala Lumpur, Beijing etc.
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AlBaraka Islamic Bank
Jaffer Brothers Pvt. Ltd.
First Women Bank Ltd.
Karachi Port Trust
National Fullerton Asset Management Limited (NAFA)
Launched Government Securities Liquid Fund, Islamic Income Fund and Islamic Multi-asset Fund
June 2005 – August 2006
Publicis Pakistan (Pvt.) Ltd
Worked as Client-service Manager
(Account Management Department)
Major Clients and Achievements:
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Sanofi Aventis – Pharmaceutical
Worked on product literature and internal marketing communication
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Hewlett Packard
Organized several training workshop and NPL seminars
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Saudi Pak Bank
Faisal Asset Management
TAG Heuer
Nov. 2003 – May 2005
Adgroup Advertising
Worked as Client-service Executive
(Account Management Department)
Major Clients:
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Pakistan International Airline (PIA)
Dawlance – Home Appliances
Ford Rhodes Sidat Hyder – Chartered Accountants
Ahmed Foods – Jam, Jelly, Marmalade, Pickle
Job Description:
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Assisting clients in the development of marketing strategies
Team Management
Development of Advertising Campaigns
Monitor and analyze the results of advertising/promotional campaigns
Preparation of advertising budgets and negotiations of contracts with vendors
Copy Writing & Concept Development
Creative Direction
Presentations & Report Writing
Development of media strategies
Time Management
Responsible for providing the complete solution to clients’ requirements including
the development of marketing plans with clients, advertising, promotions, and
public relations.
Additional Professional Activities:
July 2003 – Till date
Pakistan Herald Publications – Daily DAWN
Working as Freelance Writer / Interviewer for the
Advertisement and Supplement Section of Daily DAWN
and have contributed in a number of supplements by
writing articles and having interviews with top
personalities of government and non- government
organizations.
Special Reports done:
 Performance of oil marketing companies
 Ports & Terminals Activities
 Medical Education
 Aviation & Tourism
 Housing Finance
 Two Wheeler’s Trend in Pakistan
 Performance of Banking, Finance & Insurance
Professional Qualification:
2009
Masters in Business Administration
MBA Marketing
Iqra University - Karachi
2005
Masters in Mass Communication
Department of Mass Communication
University of Karachi
2002
B.S. - Computer Science
4-year Degree Program
Department of Computer Science
University of Karachi
Specialized courses attended:
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Strategic Marketing Management
Marketing Management
Principles of Management
Organizational Behavior
Print, Electronic & Outdoor Media
Research Methodology
Business & Managerial Communication
Advertising & Public Relations
Development Support Communication
Reference:
Mr. Khalid Perwaiz
Aljomaih Auto Company
Khalid.perwaiz@aljomaihauto.com
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