BBC FINAL TRANSCRIPT Copyright © 2002 The Open University T305 - DIGITAL COMMUNICATIONS AUDIO TRACK 6 PROGRAMME TITLE: A Word Without Wires OU CASSETTE NO: 3131 DIRECTOR: Ian Black PA: Helen Lowery DURATION: Approx. 30 minutes MAIN CONTRIBUTORS: NAME: TITLE (Job/Company etc.) Winifred Robinson Presenter TRACK 6 A Word Without Wires Winifred Robinson This is track 6, A World Without Wires. Bluetooth, is a short range radio technology, designed to smooth wireless data communications between devices such as laptops, PDAs, cell phones printers and so on. Swedish telecom manufacturer Ericsson, pioneered the technology in the mid 1990's, but since then, hundreds of other developers and manufacturers have signed onto the standard. It's taken longer to get Bluetooth products out the door, than its promoters had expected. But as of mid 2001, PC cards and other devices were finally beginning to ship in quantity. In track 6, we'll be looking at the development of Bluetooth, and asking the question, will we really be living in a world without wires. The following is a programme broadcast on Radio 4 in 2001, and it was presented by Peter Day. Peter Day Once heard, never forgotten. Bluetooth is a memorable name, and if you haven't heard of it yet, you will do soon. Bluetooth stands every chance of being the next big thing. Man Here's a new technology that's going to reach penetration rates of five times the size of the internet, in the next five years. I mean this stuff is literally going to be everywhere. Your car, your home, your office, as you move about, Bluetooth is going to be everywhere. Man It is going to be huge, over the next five years. We're expecting two billion Bluetooth chips to be shipped by two thousand and five. Peter Day It's not just chips, Bluetooth is setting a new standard, for the way in which machines communicate with each other, across very short distances, up to ten metres. In the room of a home for example. It sounds pretty limited, but it's a system brought to the market by an alliance of thousands of minds from hundreds of companies, all over the world. Some of them fierce rivals, in hot pursuit of a big new idea. Man The world is going for open standards, and speed, and that's what we are trying to combine, to create an open standard and get acceptance, and do it with great speed. Peter Day If the advocates of Bluetooth are right, we're about to enter a world, where computer speaks to phone, and oven to fridge, and car to garage, and it all happens without wires, and without pointing an infrared device in the right direction like a TV controller. The Bluetooth concept is simple, that the impact on the way we work and play, may be a large one. 2 Man The concept of unconscious communications is one of the key underlying assumptions within the Bluetooth initiative. But it's more fundamental than that because, technology's been conceived to be extremely low cost, extremely small, so it can be embedded within almost any electronic device you can imagine. For those reasons, ultimately it could proliferate and become a very major industry in its own right. Peter Day I'll explain what all these people are talking about in a minute, and we'll also hear, that some experts are sceptical about whether it will work, quite as well as intended. But here's an example of Bluetooth in action. I'm in a room holding a portable computer, one of those tiny things they call a palm top. Using a cheap Bluetooth radio chip as the connection from the computer to the phone system, my little hand held device, effectively turns into a mobile phone, with a wireless connection, that reaches out across the room. Instant connectability, and cheap too, listen. Man Here we have a Bluetooth telephone. The palm device with a voice clip on, if I just click on there, it brings up a telephone number, lift the handset. So now we've got a Bluetooth call out, to the public network, and actually coming out on a telephone speaker there. So this is your first Bluetooth telephone call that you've listened to. Peter Day That, is quite impressive. Yes it works, that was a demonstration for me just the other day by Graham Carter, from a new company called Red M, based in a little nest of hi-tech firms near Slough in the Thames valley. Bluetooth addresses a rather simple problem, wires. Now that computers are everywhere, so are wires. Cables that need plugging, and unplugging and winding up, wires that make using a computer or even a mobile phone stop and start, cumbersome. With the rise of the internet, wires have been getting in the way of everyday communicating more and more. The engineers started thinking about wires, at the Swedish mobile phone giant Ericsson, in 1994. Eventually, they devised a system, a specification, that would take wires out of many uses in the home, and in the office. In the ancient university town of Lund in rural southern Sweden, Ericsson has based its inventive mobile phone business. It's booming so much, that the sleek new labs and office blocks just months old, are already flanked by prefabs, so fast is the growth of the industry. Stephan Svedburg shows me round. Stephan Svedburg If you look at this floor, you can find a lot of the software engineers and hardware engineers working at Bluetooth, and in this particular room, we do a lot of testing. So here, we have all the future versions of the technology that we are trying out right now. Peter Day This phone book over here, is this is the Bluetooth specification, the heart of the matter. Stephan Svedburg 3 Yes that's actually, only a part of the specification but, yes it is the specification of Bluetooth. It's sixteen hundred pages full of test and diagrams, describing all the details, but also some hints on how to do applications. Peter Day So this is the thing around which everything else revolves. Stephan Svedburg Yes, this is where you find the truth of Bluetooth, and how to do all the small details, and the important thing here is to get the details right, because, one small error, or one misinterpretation, and you don't get the inter-operability. Peter Day Inter-operability, machines that interact with each other across the room. That's the thing that makes Bluetooth so compelling an idea, as expressed by Stephan Svedburg, the manager of software and standardisation, of Ericsson's Bluetooth operation. The essence of Bluetooth, is not the chips or the software that makes it possible, but those sixteen hundred pages of specification, that create the standard, and the complex detailed plans, for the new communications medium. Now when Ericsson's engineers had got a long way with devising and creating the Bluetooth standard, they did a curious thing. They gave it away to the world for free, creating what they hope is the global standard for very short range wireless communication, by offering it to all comers, even deadly rivals such as the Finish mobile phone giant Nokia. By convening what they called a special interest group, including some of the biggest names in world computing, Ericsson tried to insure that this was the one defining global standard. and to make it ear catching for consumers as well as engineers, they named the standard, Bluetooth, after the tenth century king Harold Blatand or Bluetooth, who pacified the Danes, and united them with the Norwegians. But why did Ericsson give this technology idea away. Stephan Svedburg I think what you need is a single idea, so you know what to do, and then. Peter Day Coherence around that. Stephan Svedburg Coherence around that, having a lot of people going for the same goals, so if you can achieve that which I think we have done with Bluetooth. I think that is even more powerful. Peter Day It's a very interesting business model though isn't it? I mean you've got a lot of brain power at work on this thing. Stephan Svedburg We've really got a lot of brain power to work on this thing, right now we have almost two thousand companies working on this, especially nine companies driving it. Peter Day and people coming at it from all over the place. So you have, airlines involved in ways of making their planes lighter, and people building much more simple applications like, the wireless headset. So, the ideas are coming from all over the known world? 4 Stephan Svedburg Yes, when you think about having this short wireless link, you can do quite a lot of the new application, about everything. Peter Day But it's a fascinating business plan when people say, we don't know quite what the applications are going to be, let's put it in the marketplace and find out. This is quite different from the old big brother corporate control of an organisation. Stephan Svedburg Yes but at the same time, we knew the first application, and that's what driving it into the market, you need to have a couple of applications to do that. Peter Day The tie has to be right. Stephan Svedburg The time has to be right, the technology has to be right, and you have to have the first application. Peter Day and that first Bluetooth use, the wireless link between the body of a mobile phone, and the headset, will be in the shops near Christmas. Still at Ericsson in Lund, and as Ed Lund is the marketing director of Bluetooth, which now has almost two thousand companies from all over the world, lined up to exploit the idea, in whatever way they can think of. This extraordinary concentration of effort, explains why Ericsson shared its technology with the world, in a way that must run counter, to normal corporate instincts. Stephan Svedburg You see that more and more these days, because [inaudible] have solutions sell them, becomes very wise, but there are exceptions of course, Microsoft for example. But, generally speaking, to have a success and benefit, I think you will see more and more open systems and I think that's a little bit depends. Peter Day It becomes a way of creating a band wagon, that everybody can jump on so the total market becomes so large. Stephan Svedburg Exactly, exactly, the pie gets bigger, and hopefully you can maintain the [inaudible] and percentage wise but, it's the biggest slice. Peter Day But the idea is that it should come down to a chip, costing a dollar or two dollars, something really very cheap compared with the total cost of nearly any component. Stephan Svedburg Yes exactly, that is the idea, and that's been the design criteria from the beginning, to make it possible to integrate a basically a communication chip for a dollar a few dollars in any kind of device, from a mouse to a, cellular phone or whatever. 5 Peter Day So as far as the consumer, the uninterested customer in any high street in the world is concerned, this thing is going to appear, in a month or two, and then, become ubiquitous, become everywhere, faster even than mobile phones caught on. Stephan Svedburg Yes I think so and, of course if we have succeeded the consumer will never notice the Bluetooth functionality that it really has worked, and that's the ultimate goal. Peter Day Because if it works, you're going to make a lot of people in a lot of companies, rich. Stephan Svedburg Yes, but it certainly will help many small companies to form a new business. It will give many new business possibilities to many small and big companies so yes, it will make some people rich too I'm sure. Peter Day Though some of the companies which are exploiting Bluetooth are famous international giants, many are new and almost unknown. Cambridge silicone radio for example, is a business only two years old, which has enormous ambitions. CSR is based in the now rather bulging Cambridge science park, where its founders have used twenty years of previous experience in a variety of communications technologies, put together a Bluetooth communications device, on a single silicone chip, which they hope to be supplying in vast quantities, very soon pretty cheap about ten pounds. Glen Collinson is one of the founders of Cambridge silicone radio, a company which thinks it's solved many of the tricky technical problems, created by putting buzzy radio frequencies, and sensitive computer wiring, side by side, on a tiny chip of silicone. One of the important things about Bluetooth, he thinks, is how it begins to make using computers, almost invisible for doing some of the very ordinary things of everyday life. Glen Collinson [inaudible] as a businessman be in a conference, meeting people, and normally, we go there and we exchange business cards with each other so that we have each other's contacts afterwards. Bluetooth is a technology that will make that process unconscious. So, the scenario would be, every businessman has a portable computer or a person with digital assistance, and those PDAs are exchanging business cards information, unconsciously with each other. Peter Day A whole room full if necessary. Glen Collinson In indeed a whole room full yeah. Peter Day What was special about what you aimed to do right from the start. Because, a lot of people were involved in Bluetooth right from the beginning, and therefore could easily have had exactly the same idea as you, maybe in established companies. Glen Collinson 6 The key special thing that CSR offers, is the ability to combine on one single silicone chip, all of the functionality and technology needed to make the Bluetooth radio a reality. So many other companies are out there now developing their own versions of the technology, their own versions of the implementation, but no one to date, has been able to combine everything on to one silicone chip. Peter Day But you knew it couldn't be very expensive, if you didn't have the luxury, or your aim was not to have the luxury, of a huge profit margin per chip, you weren't buffered by that. This was a mass product from the very beginning. Glen Collinson That's right, that was key to everything that we've set out to do here at CSR which was to build a company that could ship, millions of devices, millions of silicone chips rather than just thousands, and thereby become one of the, potentially one of the major new semi-conductor companies in the world, it really is as big as that. Peter Day How many chips are you going to sell, millions, millions and millions, or billions yourself? Glen Collinson Well, our business plan at the moment, is showing that we'll be selling tens of millions of chips within the next couple of years, and beyond that, if we can maintain our lead, by continuing to innovate, and it's not unrealistic to expect to sell hundreds of millions within a three to five year time frame. Peter Day But it's interesting that it's you, a small team, not the big mobile phone companies with their thousands of researchers, who have got this particular lead. Glen Collinson Yes, that's interesting, and I think, a quote from silicone valley perhaps is relevant here. The question should not be, can the small beat the large, the question is, can the quick beat the slow, and of course the answer is yes. Peter Day Glen Collinson, marketing director of Cambridge silicone radio. We heard earlier from another new Bluetooth company, Red M of Slough. They've produced a coffee percolator size computer, a so called server that sits on a desk, and communicates with other Bluetooth enabled devices. So here I am, back in Slough, standing in a room right in the middle of a Bluetooth network. Simon Gaun of Red M describes it. Simon Gaun What we're trying to do, is provide with inside of a building, or inside of an office, inside of a car dealership, or even inside of a hotel room, or an airport lounge, the ability to access information, over a wireless connection, where ever you are. Peter Day But people will say, oh it hasn't been that fiddly to plug myself, my computer, in when I'm travelling, to a point in the airport lounge for example, it hasn't been that fiddly to do. 7 Simon Gaun Well, as a frequent traveller, it is a very big problem. I was in for instance Copenhagen yesterday, and there were no phone connections available, and where it was very urgently required for me to get my E-mail, I was unable to do that. If I could walk into the lounge, and not only get a connection from a laptop, but also my hand held computer, it would make me so much more productive. Peter Day Now your server, how many signals can it cope with. A room full of lots of different people doing lots of different things? Simon Gaun Well the Bluetooth specification allows you to have up to seven active connections. Now what we've also got is a way of extending the network, to larger environments, with this access point. Peter Day This is a, this is a thing that looks like a sort of shaving, it's the box that you put an electric shaver in. Simon Gaun Well it's designed to be very appealing, you're absolutely right. and what you do with this, in a very large environment like an airport, you can imagine the size of Heathrow, you'd literally dot thousands of these around the airport. So literally every area of the airport would have access to Bluetooth. So you can imagine a scenario where you step off a seven four seven from the U.S., and instantly, as soon as you come out of the plane, you turn on your hand held computer, instantly get a connection over Bluetooth onto the internet. You can get your E-mail, you get up dated messages. If you're say going to take out a car rental, you could even get messages from the car rental service, saying, hello, welcome to Heathrow airport, I see you're now at gate thirty two, it's going to take you twenty minutes to clear customs, we'll have that car ready for you. We're offering special upgrade services. So for an extra five pounds a day, you can upgrade to a Jaguar for instance. You can click yes on the hand held, and eventually you could even say type in your destination, and we'll have a map ready for you. Peter Day Now that's quite an interesting example of how this little thing, just taking the wires out of the connection, starts people thinking about the business opportunities, all over the communications chain. Simon Gaun Absolutely, so you've got this close co-operation inside of the Bluetooth special interest group. Between the developers of the technology, and the users of the technology, and that's rapidly expanded the number of possibilities that we're looking at. Peter Day Simon Gaun of Red M, the subsidiary of Maj networks, which won the innovation prize at the Monte Carlo Bluetooth conference in the summer. Beating great bit companies such as Toshiba and Ericsson. Long established companies are also being swept up in the race to put Bluetooth into use. Imagine cars, with the cables taking out, there'd be huge savings. In Finland Ericsson's great Nordic mobile 8 phone rival Nokia, has been thinking about the impact, of a home without wires. Listen to Hano Narjus, from Nokia. Hano Narjus What we see at the strategic evolution, is to be able to introduce new types of appliances, and also more importantly, new types of services, which we have not even seen imagined yet, and that is enabled, by introducing this whole network. Peter Day So, until now we've kind of had internet access or, connections. I mean, who will talk about the internet in the future, it'll just be another connected up thing won't it. But we've had this, in a special place, you've sat down you logged on all this kind of thing. Now in Finland you have this vision of people being almost permanently wired up to communications. you walk you talk, where ever you are in the world, and there's enough intelligence there to log you into whatever you want to be logged into without thinking about it. Hano Narjus That's right, so this always on now become possible. So, then, you can start to receive your E-mails where ever you are, you can have location based services as you are always on, and the network can follow the path that you are taking. Peter Day and with this in mind, that people, given access to this thing will use it, the assumption is, more and more and more, yes. Yes yes. Peter Day An enthusiastic Hano Narjus director of sales and market creation, a nice title, at Nokia home communication in Helsinki. and I have to say that the fins I've met, do seem to have some deep understanding, of the way mobile phones change the way we move through the world. Still in the home, the international household appliance company whirlpool, wants to add Bluetooth communications to its ovens and fridges, and washing machines. Gustavo Manarchi is the director of electronic business, for whirlpool Europe, based in northern Italy. Gustavo Manarchi The way we see that in the services that we are developing, is that we will have an internet enabled refrigerator, and that refrigerator will be able to do shopping for you. So it will be able to keep track of your inventory, will be able to order your groceries, will be able to tell you through you mobile phone, what you have in your fridge. The washing machine, will be also web enabled, will allow you to, go through the process of identifying what's the right programme, to get rid of a certain stain, for a certain fabric. and if your washing machine, hasn't got the right programme, the machine will be able to connect to the internet, look if the programme is available, and download it to your machine. But it will allow us to build a direct link, a direct relationship with the consumer. Peter Day So people are buying your knowledge on how to clean stains in fabrics, as well as the machine itself. Gustavo Manarchi That's a possibility yeah. 9 Peter Day I mean I think this is fascinating that product manufacturing companies are becoming service companies, transformed by the internet. The suggestion is, that you'll be able to charge, a sort of recipe by recipe some of the things you send over using Bluetooth to the oven or fabric, solution by solution. You'll be able to make micro payments for these charges eventually so, you'll be feeding the stuff down on a revenue generating basis, is that right. Gustavo Manarchi That's certainly an opportunity. We haven't defined yet, the structure of pricing and charges for this product, but it's opening the opportunity for the subscription base, their transaction base, or a fixed amount of charge, for having access to our knowledge base for example. Then there are different ways to approach this, but certainly something is clear, you know something is going to change. Peter Day Gustavo Manarchi from Whirlpool. But all new technologies have their detractors, and I have also to report, that some skilled technical people have their doubts, about the effectiveness of Bluetooth. Potential clashes with the French military communication system, appear to have been resolved. But the radio frequency Bluetooth uses, is the same one that's used by microwave ovens, a feature of many of the homes that will want to use Bluetooth equipment. Back in Cambridge at the Plextech communications consultancy, managing director Collin Smithers, says Bluetooth has its limitations. Collin Smithers It is clear that, if you're using Bluetooth alongside other systems and, towards the limit of its range, and then you turn the microwave oven on, the system will degrade. It has been designed to degrade gracefully, so it won't simply shut down, but there is a sharing going on. Peter Day There's always snags in these things. They look universal, they look as though the solution is finally delivered, oh no it ain't. Collin Smithers The standard is trying to evolve very quickly, and there will be certain interoperability issues within itself. Peter Day You mean it won't work. Collin Smithers There will be standards of equipment, or families of equipment will work with each other better than others, although they all have Bluetooth components in them. Currently there are, events taking place called unplugged fest, where different manufacturers are, literally testing with each other, just how well their equipment built to the same standard will in fact talk. Peter Day Oh so they take along a lot of things with prototype Bluetooth attachments, and just see what happens. 10 Collin Smithers Correct. Peter Day The aim is that this is a pretty ubiquitous thing, that most of the products that have wires in them, will one day not have wires, and it'll be Bluetooth that enables that. Collin Smithers Bluetooth is one standard which will achieve that. There are other standards which will achieve it better in different situations. For instance if you go in to high street stores now, you will see, that nearly half of them are digital phones, and they're to the Dect standard, that this is domestic cordless phones. Peter Day So if we have a cordless phone at the moment doing what to a lay person, a user will appear to be the same thing as Bluetooth is promising, Bluetooth doesn't necessarily take away, that standard from an existing domestic cordless phone. Collin Smithers Not at all. There are multiple standards, also for more industrial high bit rate wireless local area networks, other standards may be more applicable. Peter Day Because they work over further distances. Collin Smithers It may be distance related, or it may be data rate related, or the way it handles interference. Peter Day This is very confusing because, all these people were jumping o the Bluetooth band wagon, suggests, that it's going to be, the universal solution to, all kinds of problems, sort of not ever so well defined perhaps. If you want to interconnect, use Bluetooth, it ain't like that you say. Collin Smithers No it's not as simple as that, and of course, those people who have vested interests in Bluetooth, would say that wouldn't they, but those who have interests in other standards, also promote the upside of their standards, and it really is horses for courses. Peter Day Collin Smithers, managing director of Plextech in Cambridge. Ericsson insist microwaves won't disrupt Bluetooth equipment, so we'll have to wait and see. But let's not get too carried away. We've had this hype about new technologies before, and some of them have severely disappointed. Look at WAP phones for example. Full of as yet unfulfilled promise about new information, plucked out of the air by wireless application protocol. The question that has to be asked is, how big is Bluetooth going to be, as the world's new short range wireless standard. Let's ask the affable semi-conductor expert at the investment house Merrill Lynch, in London, Andrew Griffin. Andrew Griffin 11 It is going to be huge, over the next five years. We're expecting two billion Bluetooth chips to be shipped by 2005, and that's because it will go into so many applications. They'll be, most cell phones will have them, that's a billion or so, then there'll be a doubling effect from the wireless headsets. Most PCs will have Bluetooth in them. So there's going to be a massive volume market for these chips. Peter Day and it works does it, Bluetooth actually works. Andrew Griffin Yes, I wish you hadn't asked me that question. It certain work. Peter Day Is actually you know, it is actually a little bit fundamental. Andrew Griffin This is key, one of my worries is, that the technology will be put out too early, rather like WAP, which is a lovely technology, but the underlying speed at which you can access data is too slow still. Now with Bluetooth it's being pretty hyped as you know, it'll do everything for you, and while, I think the radio technology will work, we've seen it demonstrated, that isn't an issue. What you do need is, for the two pieces of equipment that are talking to each other must know what they are, and that means that, the whole Bluetooth industry must write a lot of software, so that every possible communication eventuality can be covered. Peter Day Otherwise the refrigerator starts talking to the printer for example. Andrew Griffin Quite, which would may be good, because it maybe a, maybe it's a print out of what you need to fill it with. But you probably don't want your fridge talking to your car in garage, I can't see that eventuality ever happening. Peter Day You're kind of suggesting, there may be a lot of awful experiences, or mildly irritating experiences, as a result of this thing perhaps not being controlled enough that, machines will interfere with each other, and if early adopters start buying Bluetooth equipped stuff, and taking it home, it may simply be too early to refine it. Andrew Griffin Yeah I would firmly say they will not interfere with each other, that isn't the worry, it is merely that the first Bluetooth phones, possibly the only Bluetooth function they'll have, will be the Bluetooth link to the headset, and you may need to download additional software, to communicate to the laptop. and what I'm hoping is that by the time the market actually becomes a volume market, and I'm expecting this in fact that, the software will already be out there. I will, I'm certain, that Microsoft will put Bluetooth into Windows, which means that every PC, whether you know it or not will have, the software necessary. So, as long as the PC itself has the Bluetooth chip in it, your cell phone will be able to talk to it. Whether we know it or not, we will definitely know that, more and more electronic devices are able to communicate with each other without cables. It will, in ten years time, appear ridiculous, that you had to connect your video recorder to your TV. Peter Day 12 Andrew Griffin at Merrill Lynch in London. Big hopes are resting on Bluetooth. If it really works, we'll never go back to wires. In ten years, fridge will talk to the supermarket delivery service, and ovens and central heating will synchronise themselves, so that the home comer is greeted by welcoming warmth, and welcoming food. Cutting the wires, will change our lives. That anyway is what the people behind Bluetooth really expect to happen. It's starting about now. Winifred Robinson Between the broadcasting of this programme on Radio 4 in 2001, and the making of this track in 2002, the outlook for Bluetooth has waxed and waned, and is maybe waxing again. Microsoft announced in April 2001, that they wouldn't after all be integrating Bluetooth, with the first release of Windows XP. But now they're saying, that a future release of XP, will include native support for Bluetooth. By the time you've listened to the tracks in T305, it could all have changed again. But there's little doubt, that the wireless world that motivated Bluetooth will come. Less certain, is the extent to which it's carried by Bluetooth. Maybe the fanfare for king Harold Bluetooth, ends up heralding someone else. That ends the last of the audio tracks for T305. Over the series of the six tracks, we've explored a wide range of influences, on the development of communications technology. Social issues, like the fashions of internet use, and the allegiances to football clubs, issues of standardisation like Bluetooth, as well as the direct government intervention in the interests of national security, or requirements of the universal service obligation. Government intervention through the regulator, as in the unbundling of the local loop, and commercial decisions, like the failure of fibre, to reach the home. and technological innovations, like mesh networks, plus the digital encoding of television signals. Similarly, you've heard how digital communications, are changing the world we live in, through the internet, through mobile telephony, and through a universal service of communications. In summary, we've explored digital communication in the wider context, and you should be better placed to appreciate the causes and effects of the technology that you study in T305. I'm Winifred Robinson, I hope you've enjoyed all the tracks on T305, and good luck with your studies with the Open University. [END OF TRACK 6] 13