Level I Program Form
I Summary of Proposed Changes
Department/program Management and Marketing
Based on an increased interest by students and needs by employers, the
Summary
SoBA’s Management & Marketing and MIS departments plan to jointly offer
a certificate in Digital Marketing
II Endorsements and Approvals
Please obtain the Program Chair/Director’s approval, the Dean and the Associate Provost.
Requestor: Nader Shooshtari Phone: 6701
____________________________09/20/12__
Signature
Date
Program Chair/Director: see above
________________________09/20/12_____
Dean’s Signature
Date
___________________________________
Initial Review in Provost’s Office
date
__________________________ 09/20/12 _
Signature
Date
Other affected programs: BMIS
____________________________________
Faculty Senate Review
date
___________________________09/20/12___
Signature
Date
Other affected programs: MAR
Other affected programs: GPHY
_____________________________________
Signature
Date
See original document for signature
See original document for signature
_____________________________________
Signature
Date
Other affected programs: FORS
___________________________________
Provost
date
See original document for signature
_____________________________________
Signature
Date
Are other departments/programs affected by this
Please obtain signature(s) from the
modification because of
Chair/Director of any such department/ program
(a) required courses incl. prerequisites or
(above) before submission
corequisites,
(b) perceived overlap in content areas
(c) cross-listing of coursework
III Type of Level I Proposal (please check the appropriate space)
(a) Re-titling existing majors, minors, or options
(b) Eliminating existing majors, minors, or options via a program termination checklist
(c) Adding new minors or certificates where there is a major
X
(d) Adding new minors or certificates where there is an option in a major
(e) Departmental mergers and name changes
(f) Program revisions –for minor modifications use the program modification form
(g) Distance delivery of previously authorized degree program.
(h) Adding option within an existing major or degree *
(i) Eliminating organizational units such as departments, divisions and colleges or
schools *
(j) Consolidating existing program and/or degree *
*Requires level II BOR documentation submitted to the Provost’s Office (refer to
http://www.umt.edu/provost/curriculum.htm)
IV Catalog Language
If you are proposing a change to an existing
Please provide the proposed copy as you wish it
program or major, please cut and paste the
to appear in the catalog. 
requirements as they appear in the current catalog U Certificate in Digital Marketing
below. www.umt.edu/catalog 
This certificate program is designed to allow
students to learn and demonstrate skills in the
areas of online and social media marketing and
in e-commerce, thus bridging the fields of
marketing and MIS. The requirements to earn a
Digital
Marketing
Certificate
at
the
undergraduate level are listed under the general
School of Business Administration's Certificates
section of the catalog.
Digital Marketing Certificate
The DMC prepares students for careers in
website design, social media marketing, and
internet data analysis. Knowledge associated
with this professional opportunity rests at the
intersection between Management
Information Systems and Marketing. Hence,
the courses are designed to help students
navigate this intersection and to develop the
requisite skill set for successful career
opportunities. Notably, the certificate
addresses the need of both Marketing and
MIS students to be skilled users of data and
understand the role of quantitative data in
decision making. To obtain the DMC,
students must (1) complete all requirements
for at least one School of Business
Administration major; (2) meet with the
DMC advisor; (3) complete the following
required courses: BMIS 372, BMIS 373,
BMIS 478, BMKT 342, BMKT 343, BMKT
460, BMKT 466, (4) complete one of the
following courses: BMIS 365, BMIS 370,
BMIS 479, FORS 284/GPHY 284, MAR
101L, MAR 102, MAR 111A, MAR 341; (5)
complete the DMC application; and (6)
receive a GPA for all the above courses
combined of 3.0.
Please explain/justify the new proposal or change. 
The DMC prepares students for careers in website design, social media marketing, and
internet data analysis. Knowledge associated with this professional opportunity rests at the
intersection between Management Information Systems (MIS) and Marketing. Hence, the
courses are designed to help students navigate this intersection and to develop the requisite
skill set for successful career opportunities. Notably, the certificate addresses the need of both
Marketing and MIS students to be skilled users of data and understand the role of quantitative
data in decision making. There has been an increased interest in digital marketing both by
students as well as employers, such as advertising agencies and non-profit organizations. The
DMC will help develop students to pursue careers in this field.
What other programs are affected by your
MAR and FORS/GPHY as electives.
proposal? Obtain signatures as requested below.
V Department Summary Required if several proposals are submitted. In a separate document
list program title and proposed change for all proposals.
VI Copies and Electronic Submission After all signatures have been obtained submit the
original, a paper copy and electronic file to the Faculty Senate Office, UH 221.
Revised
11/09