J AMES B ERRY
Portfolio: jamesberry.com
220 East 22 nd Street #1L
New York City, NY 10010
Phone: (917) 553-0713
E-mail: jimb@logicengine.com
TECHNICAL DIRECTOR / PRODUCER
Highly creative and technical-minded digital media expert whose 18 year career reflects achievements in web, streaming video,
broadcast video, mobile and interactive TV technologies. Solid expertise in complex website development, streaming audio
and video production, social media, media convergence and integration, content development, editorial initiatives, brand
management and recognition, creative team leadership, technical direction, and project management.
Deliver corporate value through accomplishments in general business management, project leadership, brand development,
cutting-edge technology adoption, innovative website marketing strategies, search engine optimization initiatives, and crossfunctional team leadership (Designers, Programmers, DBAs, Producers, Implementers, and other talent). Advanced skills in
HTML, CSS, JavaScript, Flash AS 2/3, JSP, PHP, ExpressionEngine, MySQL, and JQuery; strong understanding of the front
end, backend, and middleware requirements for project success.
NOTABLE ACCOMPLISHMENTS
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Launched sputnik7.com, grew employee base to nearly 75 in two years, and owned the design, brand, and technology
direction. Extremely instrumental in website winning a Webby Award for “Best Music Site” and enabling an acquired
company to win a Webby Award the following year for “Best Radio Site.”
Conceived “sitelet,” a mini-video player that could be branded by a third party. Managed the technology design and
hosting aspects, and provided a platform to provide streaming music, film, anime, and MP3 downloads for clients such as
Levi Strauss, National Geographic, and Diesel. Developed a media project for Syfy that involved the streaming of fulllength anime movies.
Designed and implemented a technology architecture allowing Music Choice to tap into their real time feeds at
a satellite uplink facility and stream it to web players with synchronized song metadata.
Project managed the first brokerage site on the Internet for American Express Financial Direct. Led creative talent that
designed groundbreaking technology for this revolutionary project that secured $2 million in revenue.
Managed team that created The Weather Channel’s first website which featured real time weather reports.
EXPER IENCE AND QUALIFICATIONS
Creative and Technical Project Leadership Website and Digital Property Design and Production Hands on Programming
Skills Javascript HTML CSS Flash Actionscript PHP Drupal MySQL JQuery MooTools Mobile Social Media
Strategic Content Decisions Website Aesthetics, Content, and Branding Video Editing Online Entertainment Site
Development and Management 3D Modeling Systems Media Encoding System Development Interactive Programming
Platforms Online Content Convergence Leadership Marketing and Ad Sales Team Sponsorships Marketing, Ad Sales,
Research, Legal, Creative Talent, and Other Group Collaboration Team and Budget Management Reporting and Ad
Technology Management Productivity Improvements Cost Saving Strategies Internal and External Stakeholder Relationships
Problem Anticipation and Resolution Early Technology Adoption
CAREER ACCOMP LISHMENTS
thelab, New York City, NY
Senior Technical Producer - Interactive Media……………………………………………………………July, 2010 to Present
A 360 Media Arts company providing services for Interactive Media, CG, Motion Graphics, Shoot Production, Print,
Retouching, & Sound Design.
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Contributed Digital Strategy and Implementation for the award-winning Comedy Central brand redesign which
was created and developed by thelab and introduced online and on air in early 2011.
Produced and developed a Facebook App for Allstate’s Digital Locker product to help them promote their iOS and
Web application. Developed the backend MySQL database and all query services to the front end Flash application.
Produced an iPad application for Clinique to be used at an in-store Kiosk in the US, UK, Brasil, Korea, and Hong
Kong. Created an engaging Coverflow-like interface, with interchangeable content and multi-language selection.
Produced a website for Pencils of Promise, Justin Beieber’s and Scooter Braun’s charity to help raise money for
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building schools across the globe. Featured pencil drawings by artists/performers such as Coldplay, Hugh Jackman,
Mariah Carey, Shaquille O’Neal, and Katie Couric. http://www.pencilsofpromise.org/
Produced and developed an HTML5/responsive design website for the award winning agency David & Goliath.
http://www.dng.com/
Produced multiple Flash banner & Rich Media banner campaigns for Clinique, The Art Institutes, Westin, and
Celebrity Cruises, and others.
LOGICENGINE CONSULTING, New York, NY
Technical Project Manager / Developer…………………………………………….…………………………2003 to July, 2010
Interactive media company assisting clients in the film, music, publishing, sports, television, fashion, cable, and banking
industries.
Establish and manage all aspects of a digital media consulting firm that specializes in website design and implementation,
backend and database development, interactive television applications, video and sound projects and compression, Flash
animation/ads, SEO, mobile implementation projects, corporate brand and logo development, and digital technology
consulting.
Leverage expertise to concentrate on technical and creative direction, project concept development, web streaming video
projects, brand awareness management involving multiple media avenues, and Internet marketing strategies. Collaborate with
diverse experts including business development, programming, legal, and others. Hire external experts to participate in projects
including DBA Experts, Video and Sound Editors, and Digital Video Compression Specialists. Client list includes Buick,
Atari, Cablevision, and IFC.
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Developed a Flash project for Condé Nast which was hired to promote the new Buick Lucerne and design a vacation
package to drive consumer interest in new product. Delivered media project on time and on budget.
Built a complex website for a travel service firm in India – the first e-commerce site in the country to help customers
coordinate travel services across India. Recruited and managed a Web Designer, Logo Designer, and a Backend
Programmer, and performed all client side programming. Website is very similar to expedia.com, was delivered on time
and on budget, and client expects to generate as much as $2 million a year within five years.
Hired by Cablevision to program front end code for two digital interactive cable stations that allows a customer to
view a channel and to search/view/buy vehicles and real estate properties. Unprecedented project was nominated for an
Interactive TV Emmy Award.
Engaged in a revolutionary project and programmed the front end code for digital ad stations for Cablevision.
Project enables a brand to buy a channel and provides an interactive platform for customers to watch VODs, sign up for
newsletters, or participate in contests by simply using a remote control. Disney and the US Navy were two of the first
companies to participate in this exciting new media initiative.
Retained by Fancaster for consulting services, and participated in and project managed the development of
specifications and wireframes for a new sports vertical website that will provide an ingenious mobile/wireless solution
and innovative offline and online presence.
PALM PICTURES / SPUTNIK7.COM, New York City, NY
Vice President, Creative Technology………………………………………………………………………………1998 to 2003
Streaming media website that specialized in progressive entertainment including music, film, and anime. Company also
provided technical services and technology applications for third party and sister companies.
Founding member of a groundbreaking music/film media company. Initially focused on technology evaluations and selection,
database software, streaming video platform, code decision making, video encoding system development, and record label
licensing agreements. Creative leadership role involved creative direction, brand development and management, website
development, media/content encoding management and acquisition, information architecture, video interstitial development,
editing, 3D modeling, project management, technology leadership, newsletter development and distribution to nearly 500,000
end-users, new business development, and budget management. Recruited and managed a creative team of 15+ including an
Art Director, 3D Animator, Flash Programmer, Editor, Senior Producer, and Project Manager.
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Creative talent behind the success of a streaming media website that was deemed as extremely innovative and well
branded. Catalyst in capturing a 2001 Webby for “Best Music Site,” “Best Streaming Media Website,” and “Best
Entertainment Website” during the New Media Invision Awards Event. Company received a Deems Taylor Award from
ASCAP.
Built a branded video player (sitelet) using corporate technology and servers to create web streaming video
campaigns for companies such as Syfy, Levi Strauss, Perrier, National Geographic, Diesel, and several entertainment films
and bands. Idea triggered hundreds of thousands of dollars in revenue from clients. Co-managed a video submission
project on behalf of Panasonic to promote a new D-Snap camera; project produced $100,000 in revenue.
Principle player involved in a revolutionary web series entitled “We Deliver”; led team that shot and broadcast the
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series that starred Rosie Perez. Designed a viral marketing campaign that was extremely successful and was recognized by
Wired Magazine as being as successful as Dreamwork’s “A.I.” campaign.
Co-negotiated an agreement with Manga Entertainment to broadcast an anime “Blood: The Last Vampire.” Managed
team that streamed the film for 24 hours the same day it was released to movie theaters and via DVD. Unprecedented
project triggered phenomenal website traffic, enabled client to sell more than 1,000 DVDs in the first two days, and led to
another deal with a second anime company for full length feature films.
Directed team that designed, architected, and deployed an Intranet site using Movable Type for parent company to
publish public information, videos, and mp3 files from company bands.
Guided the creative development of video interstitials and original Flash cartoons for webcasting and video/DVD
releases, and managed cross-functional teams that built websites for sister companies and Palm Pictures.
SIEGEL & GALE, New York City, NY
Director of Production, Senior Producer - Interactive Media…………………………………………………….1995 to 1998
35+ year old strategic communications firm specializing in interactive media, corporate identity development, advertising
campaigns, and simplified communications.
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Led the development of the world’s first online brokerage website which featured integrated trade activities, research
and analysis tools, and real time graphing. Collaborated with leaders of American Express Financial Direct, and delivered
$2 million project on time and on budget.
Architected, produced, and programmed a CD-ROM/web-based guide that was distributed to Coca-Cola vendors
to help them align with the company’s brand. $150,000 project enabled vendors to correctly implement the brand, and
download current logos and graphics from the client’s website.
Produced a CD-ROM for Genesis Eldercare, managed a production crew who acquired over 70 hours of film footage,
and co-wrote content. Media activities involved selecting the best video clips, managing the programming aspects, and
shooting instructional videos via a green screen for compositing within the interface seamlessly(a new technique at the
time). Delivered $275,000+ project on time and on budget.
Produced a media project for Kodak’s “Picture This” campaign in 1998. Groundbreaking project enabled customers
to develop customized postcards by integrating pictures into a template with overlaid text and send a link via e-mail.
Participated in the coding aspects of this $145,000+ project.
CD ARCHIVES INTERACTIVE, INC., New York City, NY
Co-Founder, Vice President………………………..……………………………………….………………………1992 to 1995
Comprehensive multimedia company specializing in development of CD-ROM products and B2B corporate communications.
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Established one of the first companies in New York City to offer video compression services for CD-ROM and web
projects. Teamed with prestigious clients such as Arthur Anderson Consulting and AT&T to handle digital video encoding
projects.
Hired by a popular comic book company, and developed multimedia versions of comic books by modifying static
pages, redrawing, animating, and incorporating new voice over and music components.
Worked with Philips Medical Products and designed an exciting cross-platform multi-media CD-ROM that featured
green screen video overlays.
Designed a CD-ROM multimedia database for SCVIR, and created a sophisticated animation and presentation
application for Discovery Channel, Animal Planet, and The Learning Channel.
EDUCATION & TECHNICAL EXPERTISE
Bachelor of Music; Concentration: Sound Recording Technology
University of Massachusetts, Lowell, MA
Operating Systems: Windows OSX Linux
Programming Languages/Frameworks: HTML CSS JavaScript ActionScript 2/3 PHP JSP ExpressionEngine JQuery
Software Applications: Flash Director Photoshop Illustrator Media Encoder Epsiode Squeeze SVN Eclipse AfterEffects
Final Cut Pro DVD Studio Pro Logic Pro BBEdit Office
AWARDS, PUBLIC ATIONS & MEDIA
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Led the development of several websites that won two Webbys, ASCAP Deems Taylor, New Media Invision,
International Web Page Awards, as well as an Emmy nomination.
Contributed content to “The Multimedia Producer’s Bible” published by IDG Books.
A chapter of the book "Make You Small Business Website Work" dedicated to sputnik7.com's user interface.
Includes extensive interview.
Wrote articles that were published by several international trade magazines.
Major player in numerous unprecedented projects including the first original web series, “We Deliver”.
Interviewed many times by media representatives.