REQUIREMENTS FOR USING THE
AMERICAN EXPRESS® NAME AND LOGO ON YOUR WEB SITE
The accompanying logo can be used on your Web site wherever you display other bankcard logos,
particularly on your home page and payment page.
WHEN LISTING PAYMENT OPTIONS

The term "American Express®" must be displayed in full with at least equal prominence and
accessibility as other general purpose payment options such as Visa® and MasterCard® on any
Web site payment menus, drop down boxes or lists (i.e. not shown under "Other" or secondary
menus.) Alphabetical listing is preferable.
WHEN SHOWING PAYMENT OPTIONS

An approved American Express® logo must be displayed with at least equal prominence as other
general purpose payment logos, such as Visa® and MasterCard®, where those logos are displayed
on a Web site.

If you automatically bring forward a customer's Card details from a previous transaction when
arranging payment for a current transaction, it is essential that the American Express® logo is
displayed, offering Cardmembers a choice in payment method.
REPRODUCTION REQUIREMENTS

The minimum reproduction size for the "Blue Box" logo (including the ®) is 53 x 45 pixels. The
Blue Box logo cannot be specified smaller than 15.5mm in electronic media.

The Blue Box logo cannot be modified, shortened or altered in any way. The American Express®
typography inside the Blue Box cannot be used outside of the Blue Box. Do not cut, realign,
reduce or enlarge any element of the logo, and do not alter the Blue Box to credit card shape.

The logo must always be surrounded by an open space. A minimum distance of 1/3 of the Blue
Box width must be allowed above, below and to the sides of the logo (including the "®").

The Blue Box logo must always be reproduced in American Express® Blue (PMS 307), or in
black if a piece is black and white only. The Blue Box logo should never be placed on a blue
background that is close in colour to American Express Blue.

In lieu of American Express Blue, PANTONE® 307 may be used. PANTONE® is a registered
trademark of Pantone, Inc.

The words "American Express®" inside the Blue Box logo must always be outlined in white,
regardless of the background colour upon which the logo appears. The Blue Box logo may not be
reversed to a white box/blue type for any reason.

The American Express® logo may not be incorporated into line drawings, cartoons or artistic
depictions other than those provided by American Express®.