UNIVERSITE PARIS XII Faculté des Lettres/IUT Sénart - Fontainebleau Licence professionnelle « Commerce : Echanges Internationaux » Annexe 12 SENDER : Date : 15th July 2004 Page(s) : 29 RECIPIENT : Synelec USA Inc. Marketing Department Synelec Corp HQ Sales and Marketing Dpt Ref : MKG/SURV-US-07/2004 THE SECURITY AND SURVEILLANCE MARKET IN THE UNITED STATES Synelec USA Inc. – Marketing Department -1- Table of contents GENERAL TRENDS 3 I. MARKET SEGMENTATION ANALYSIS 4 SCHOOL/UNIVERSITIES BORDER CONTROL GOVERNMENT HOSPITALS OFFICES BUILDING CASINO/GAMING TRAFFIC CONTROL 4 6 8 10 11 12 13 II. IDENTIFICATION OF THE MAIN COMPETITORS 15 MANUFACTURERS SYSTEMS INTEGRATORS 15 19 CONCLUSION/OPPORTUNITIES 26 BIBLIOGRAPHY 27 Synelec USA Inc. – Marketing Department -2- GENERAL TRENDS The security and surveillance market generates nowadays a growing demand in many applications. Indeed, the total Homeland Security outlays have grown from $5 billion in 2000 to $85 billion in 2004 and forecasts $130 billion by 2010. In addition, the IT security is expected to more than double between 2001 and 2006 and the video surveillance industry holds the secondhighest growth rate of all major product categories in the security industry. Moreover, according to the study by Freedonia Group Inc., demand for electronic security products and systems in the United States are projected to increase 8.7 percent per year through 2008 to $15.5 billion. The increasing demand in this market is essentially due to the effects of 9/11. However, other reasons can explain this evolution: the digital conversion of the industry, the rising influence of systems integrators and the extensive development on new products. Moreover, it is interesting to see the distribution of the 2004 Department of Homeland Security budget: - $15 billion for the border security - $12 billion for critical infrastructure protection - $7.2 billion in emergency preparedness. According to the SDM (Security Distribution and Marketing) forecast study 2004, systems integrators expect their revenue to increase by 10 to 20 % on the security market. The study shows also the distribution of integrator’s revenue: - 43% for the integrated systems - 17% for the CCTV - 16% for the access control Major areas of opportunities are the following: cyber-security and protection of critical infrastructure networks, border, airport, seaport security, bioterrorism, safety systems, monitoring technologies, defense technologies. Synelec USA Inc. – Marketing Department -3- I. MARKET SEGMENTATION ANALYSIS School/Universities - Trends/Facts The education system has reported an increase of violence and crime: more than 100 lives lost to violent incidents in schools over the last 5 years. Moreover, school and universities are rethinking campus security due to the events of 9/11. - Equipment More and more schools and universities invest on CCTV monitors, key cards, access control. The results are quite positive. Many campuses have been able to use campus-wide CCTV broadband technology to move video to a centralized monitoring area with the use of broadband encoders/decoders. However, setting up a security system may appeared complicated for schools. That’s why special programs from Government or Organizations can help them. For example, the National School Safety and Security is a Cleaveland (Ohio), based, leading national consulting firm specializing in school security and crises preparedness training security assessments. (www.schoolsecurity.org) Moreover, the National Association of State Fire Marshals (NASFM) has been set up a project to help school decide themselves which measures they need to take to become safer and more secure: The Safe and Secure School project. - Needs To reduce fights and violence crime To reduce property such as break-ins, theft and vandalism Entrances need to be monitored. - Budget Synelec USA Inc. – Marketing Department -4- The budget starts from $25,000 for the equipment (CCTV), testing and installation. Examples: The Independent High in Columbus, Ohio spent about $23,000 which includes 12 black and white cameras, 2 monitors, a VCR and a multiplexer. The Huntsville, Alabama school system has used an elaborate microwavebased camera surveillance set up for its more than 40 schools. The security system cost $1.7 million to install and required licensing by the Federal Communication Commission. - Opportunity CCTV, access control and video surveillance tend to be the most visible security technology components on many campuses. - Drawbacks The privacy right is still a problem when cameras are used for monitoring and the cost of CCTV remains expensive for some universities. The Department of Education: www.ed.gov Synelec USA Inc. – Marketing Department -5- Border control - Trends/Facts The US maritime trade volume is expected to more than double by the year 2020 and 361 ports are among the country’s most vulnerable sites for terrorist attacks, specially the container transport sector. A recent study from the U.S Customs Service reported that less than 2% of the cargo coming into the nation’s seaports is inspected. On consequence, illegal cargo smugglers have a 98% chance of gaining entry. Indeed, according to the U.S Commissioner of the Bureau of Customs and Border Protection, Robert Bonner, “there are serious concerns over the potential for terrorist organizations to conceal weapons of mass destruction in cargo containers. So it is very important we focus attention on improving security of the movement of container cargo to the United States.” Moreover, the container business has been growing annually at a rate of 5 to 7% a year. Indeed, the container security outlays for maritime security has grown from $60 million in 2001 to $750 million today and it is expected to grow to $1.4 billion by 2010. - Equipment No federal standards exist for security at US seaports and the government spends no money on infrastructure to help support the security of the nation’s seaport. In addition, facilities are outdated and there is no real way of monitoring containers. Robert Bonner in a recent visit to Australia reported that “one of the more impressive systems is the CCTV monitoring the ports of Australia, and is beyond anything we have in the United States”. He added: “we have some things that we can and are learning from Australian Customs in terms of technology and the use of technology”. - Needs Most of the US ports need to develop and implement a comprehensive border surveillance system utilizing the most effective technology to monitor the border as video surveillance, perimeter intrusion detection, alarms, access control,… Seaports need to improve their infrastructure and to develop electronic security technology, in particular in the area of container inspection. Systems for cargo and vehicle screening, detection, explosive detectors and X-ray machines are also needed to improve security. Synelec USA Inc. – Marketing Department -6- Access control: Unauthorized access to the port/terminal, secure areas within the port/terminal should be prohibited. Parking controls: Parking within the port/terminal secure areas should be controlled and restricted. Procedural Security: Port/Terminal operators should have written and verifiable security procedures in place with regards to areas under port/terminal control. Personnel Security Security Awareness: A security awareness program should be provided to employees. Physical Security: Physical security includes adequate perimeter fencing, interior fencing, gates and gatehouses, signage, CCTV, lighting inside and outside the facility, locking devices on external and internal doors. Maintenance Information Security Cargo Security: Procedures should be established to control and monitor cargo transfer operations within the port/terminal. - Budget The Border Infrastructure and Technology Modernization Act authorizes: - $100 million per year for 5 years to implement infrastructure and technology at border ports. - $50 million for the creation of various technologies on the Northern and Southwestern borders. - Opportunity Great demand in CCTV to monitor containers, access control. - Organisms: The US Border Control: www.usbc.org Customs and Border Protection (CBP): www.customs.treas.gov. The Container Security Initiative (CSI) is a CBP Program. Transportation Security Administration (TSA): www.tsa.gov One installation of the TSA is in the port of Houston. Indeed, the nation’s largest in terms of foreign trade and second largest in tonnage received $1.5 million grant for a new command and control. Local state and federal agencies can also use to monitor and control emergencies ranging from hurricanes to terrorist attacks. - Events The U.S Maritime Security Expo: www.maritimesecurityexpo.com (14-15 Sept 2004, NY City). Main issues: Protecting Port, Harbors, Bridges, Cargo Containers, Power Plants, Off Shore Oil Rigs, Railroads, Cargo and Passenger Ships. Synelec USA Inc. – Marketing Department -7- Government - Trends/Facts The US Government end-user security market will double in size within the next 5 years. Indeed, it will generate $16 billion in revenues in 2009. Moreover, federal government agencies have intensified security post September 11, 2001. The government security market presents good opportunities for system integrators and manufacturers. - Equipment Ministries are equipped with access control but legacy systems have not been upgraded for years. - Needs To upgrade installation in various agencies. To develop systems that can incorporate diverse application such as security, time and attendance, and building controls. To implement access control systems that combine network and physical security. To improve the integration of security function and location. - Budget The IT security budget has increased among government security market, especially budget from The Department of Homeland Security. - Opportunity To invest in high-end defense systems such as chemical, biological and explosive detection equipment. Great demand in new technologies and specially technology that can seamlessly assimilate function of all security systems. Security spending for the Department of Transportation, Department of Justice and Department of Defense will be the most significant. A recent Department of Justice report indicated that fixed-position CCTV cameras are in use by law enforcement in all 50 states. - Organisms The Department of Homeland Security: DHS: www.dhs.go Synelec USA Inc. – Marketing Department -8- The DHS is one of the largest end-user markets for security solution and system providers. DHS aims to develop new tools to fight terrorism and to better coordinate existing assets. Opportunities for firms seeking to work in partnership with the new Department: cyber security and protection of critical infrastructure networks, border, airport and seaport security, bioterrorism. Safety systems, monitoring/sensing technology, defense technologies. Among the major federal agencies transferred to the DHS are the border security control functions of the Immigration and Naturalization Service, the U.S Customs Service and the Transportation Security Agency. Moreover, the Federal Government is not the only market for homeland security technologies and services. State and local governments are also vastly expanding their homeland security functions, providing a major opportunity for innovative companies to enter into a variety of contracts and partnerships. The Department of Defense: www.defenselink.mil The Department of Justice: www.usdoj.gov Police Department Prisons: Federal Bureau of Prisons: www.bop.gov FBI: www.fbi.gov National Crime Information Center (NCIC) Other: City Council, Parliaments, Courthouse, Supreme Court, City Hall, Embassy,… - Events www.govsecinfo.com: The Government Security Expo and Conference. Synelec USA Inc. – Marketing Department -9- Hospitals - Trends/Facts Main threats identified in a hospital environment: insider/employee theft, outsider gang members, visitor thefts, threats against patients or staff, crimes. Due to unusually large amount of patients, hospitals tend to increase the efficiency of all security. - Equipment Most of hospitals are equipped with CCTV cameras, access control system with card, video surveillance but in black and white cameras and analog VCR. - Needs To monitor and secure entrances and exits To protect from incidents To control access to the doors CCTV with digital technology and color cameras Products needed: alarm pagers, detection systems, patient wandering systems, CCTV video pursuit systems. To cover strategic areas such as outpatient clinics, common areas in psychiatric units and sub-basement location to monitor thefts of personal property. - Opportunity CCTV system is proved to be a reliable investigation tool in hospitals. Synelec USA Inc. – Marketing Department - 10 - Offices building - Trends/Facts Workplace surveillance has become a growing security market. During the past, office building were secured against crime, property, damage, theft and injury. Now, we are securing buildings for other things like anthrax and terrorist attacks. Property owners are investing substantially more money to increase the security level in their building. An estimated 80% of the major U.S companies electronically monitor their employees in some form, according to a survey by the American Management Association: 38% conduct video surveillance, 47% monitor e-mail, 36% monitor computer files, and 43% monitor phone usage. Finally, the industry is planning more permanent security measures. - Equipment Since 9/11, buildings have moved to various level of access control, ranging from card keys to physical barriers. Generally, offices building invest on video surveillance, CCTV, access control with card access system. - Needs To establish an enterprise-wide control center to bring information back to a centralized location. Access control and alarm monitoring should be established at each building with access card. Video system should be installed with digital cameras. An electronic visitor management system should be established to manage outside visitors and contractors. - Opportunity Investment in new or updated security technology such as cameras and alarm systems. Offices building are also adding X-ray machines to both lobbies and receiving areas for mail and packages. Synelec USA Inc. – Marketing Department - 11 - Casino/Gaming Nowadays, casinos place a high demand on security and surveillance. It’s not uncommon for today’s casinos to have more than 1,000 surveillance cameras monitoring their gaming and property. Nowadays, circumstances are such that analog systems using video tape recording are becoming increasingly impractical. Digital CCTV systems, however, deliver very high reliability, very high quality images at very high frame rates. Moreover, it offers reliable, easy to manage and easy to access storage requiring very little physical space. - Needs Casinos need a high frame rate because of the speed at which the transactions are conducted and the image needs to be of sufficient quality to determine chip denominations by their various colours and patterns as well as accurately determine the number of chips and the cash handed over by the patron. Other requirements include scam detection and entrances need to be monitored. - Competitors Sanyo is one of the largest current casino DVR providers to the gamig market. The company has installed a recently 1,000 piece DVR system to a casino in San Diego, CA. Another major player is Panasonic Security System which launched a new initiative called “Digital One”. Digital One is designed to embody every aspect of systems product design and integration with the goal of establishing a truly seamless platform for video surveillance, biometrics and data integration. Digital One is a progressive new approach to video security and surveillance systems operations that embodies both existing analog systems products and new digital IP based systems products. For more information: http://www.panasonic.com/business/security/home.asp Synelec USA Inc. – Marketing Department - 12 - Traffic Control CCTV is also used in Traffic/Transportation Management Center (TMC). The TMC represents the nerve center for urban freeway and highway systems. Real time information is gathered from many sources such as electronic sensors in the pavement, freeway call boxes, video cameras, 911 calls, offices on patrol, earthquake monitors, motorist cellular calls, commercial traffic reporters, … Those information are sent to TMC 24 hours a day and 7 days a week. The TMC provides fast, intelligent and coordinated responses whatever the situation. Example of the TMC in Long Island City, NY: TMC monitors and maintains the city’s 6,000 computerized signal lights, 58 traffic video surveillance cameras, 7 fixed variable message signs. - Tunnel Traffic Tunnel needs system with a central unit connected to a series of local controllers to which is given the duty to interface the signaling and the detection elements. The system must give the following possibilities to the operator: To be advised of an alarm condition To identify the tunnel sector in which was born the anomaly. To stop the automatic application of a scenario in case of an alarm condition. To modify one by one the sign condition applied to the tunnel. To see all the displayed information and to know the status of each local apparatus. To examine in real time all the traffic information in graphic or in numeric way. Example of an installation: Hanging Lakes Tunnel of Glenwood Springs, in Denver. The Tunnel has received an upgrade of its camera monitoring system that will allow greater security, stranded motorist assistance and incident control. The system is a Panasonic 850 video switcher which enables an operator to select video images from one of the tunnel cameras and to send these video images to a television monitor. The U.S Department of Transportation: www.dot.gov Synelec USA Inc. – Marketing Department - 13 - - Emergency Call Center/Emergency Operation Center (ECC/EOC) Emergency services and technology for emergency centers needs to be upgrated because nowadays, high traffic density on motorways makes the consequences of an accident heavy for the people and cars involved. Example of installations: The Chicago Emergency Communication Center (9-1-1 center). The system utilizes 1,000 miles of communications cables which includes one of the largest privately owned fiber optic networks in the world, to consolidate multiple police and fire sub-systems into a single emergency communication network. The Louisiana State Police LSP deals with emergencies that affect a massive transportation infrastructure with heavily traveled interstate highways and railways, as well as ports on the Mississipi River and The Gulf of Mexico but also destructive hurricanes and floods that regularly strike the state and its critical infrastructure. The sophisticated design of EOC has taken all of this into account. The heart of the $4 million facility is a 1,200-sq ft communication center. The front wall of the center display three 10-ft diagonal screens with Sharp rear-mounted projectors. The communication center also connects to more than 20 CCTV cameras monitoring. www.ncs.gov: The National Communication System. www.ncs.gov/ncc/: The National Coordinating Telecommunication (NCC). Center for Synelec USA Inc. – Marketing Department - 14 - II. IDENTIFICATION OF THE MAIN COMPETITORS Manufacturers Bosch Security Systems Size: Implanted at the international level: America, Asia Pacific, Europe, Middle East, Africa and China. Sales in 2002: $34,977 million Supplier of security communication products and systems. Products: CCTV systems for video surveillance for banks, supermarkets, railways stations, airports, industrial complexes and communal purposes, Access control for building and offices, Alarm system. Business area: Product business, Customer designed, Building security, Communication services. www.boschsecuritysystems.com Global Security Solution Supplier of security, law enforcement, military and counter terrorism products and services to the world's government since 1986. Products: Access control, Digital video, CCTV, GPS Tracking, Business area: Government, Surveillance, National security (Counter terrorism, Airport and Seaport Security,…), Explosive contraband and Narcotics detection, Nuclear biological and Chemical warfare detection, Counter surveillance, Corporate and executive security, Communication. www.global-security-solutions.com Synelec USA Inc. – Marketing Department - 15 - Symantec More than 5000 employees. Operations in more than 35 countries. 2004 Fiscal Revenues: $1,870 million Leader in information security providing a broad range of software, appliances and services. Products: Integrated security, Security management, Firewall, VPN, Intrusion detection, Virus protection. Business area: Public sector, Healthcare, Energy, Financial services. www.symantec.com IAS Integrated Access Systems Corp. 130 employees. Revenue: $ 20 million Provider of security related products and services. Products: ID badging, Access control, CCTV, Alarm monitoring, Intrusion detection devices, Card identification. Business area: Education, Office building, Aerospace… Extreme CCTV Size: 11-25 employees. Manufacturer of active infrared night vision CCTV/Night vision cameras. Revenue: $ 6.2 million Business area: Government, Defense, Traffic, Education, Port security, Healthcare. Installations: Lake Huron Water Supply, High School in Calgary, Prison Cell/Psycatric Care Room Surveillance, Prison Perimeter SurveillanceNight Time Viewing. www.extremecctv.com Synelec USA Inc. – Marketing Department - 16 - Pelco Size: Sales throught more than 4,000 dealers throughout the US and in 130 countries around the world, with 1,500 employees. World leader in the design, developpment and manufacture of video security systems and equipment. Business area: Banking, Commercial, Prison/Detention, Education, Government, Healthcare, Hotels, Industrial, Military, Museums, Petrochemical, Power Plants, Public Security, Transportation. Examples of Installations: London's Buckingham Palace, The Bellagio Hotel and Casino in Las Vegas, the San Francisco International Airport, the Statue of Liberty in NY, Bank of America, Pleasant Valley State Prison (Pleasant Valley, CA), Bergen County Technical School (NJ), San Francisco City Hall,… Products: Camera systems, Digital network systems, Video conditioning, Monitors, Controls. A list of Pelco installations around the world is available on the web site: www.pelco.com Nitek (Nothern Information Technology,Inc.) Dedicated to the development, marketing and manufacturing of innovative products for the security and datacom equipment markets. Business area: Schools, Shopping Malls, Casinos, Airports, Unattended Location, Hospitals, Prisons. www.nitek.net Vicon World leader in the design, engineering and production of high quality video systems and equipment. Products: Digital video transport and storage systems, monitors. Examples of installations: MGM Grand Hotel and Casinos (Las Vegas, NV), XuPu Bridge Shanghai (China), Twin Cities International Airport, Minneapolis/St Paul, INFORM-Long Island Traffic Management System. www.vicon-cctv.com Synelec USA Inc. – Marketing Department - 17 - InfoGraphic systems General Electric Industrial Systems has acquired InfoGraphic in 2002. Size: GE operates in more than 100 countries and employs more than 300,000 people worldwide. 2003 Revenues: $134.2 billion (GE) InfoGraphic is a provider of access control products and systems for electronic security and premise management. Products: Electronic access control, Alarm monitoring, Video surveillance, Central station technologies, Integrated security systems. Business area: Bank, Education, Government, Residential, Retail, Transportation, Water, Healthcare. www.geindustrial.com American Dynamics American Dynamics is a business unit of Tyco Fire and Security. AD Designs, manufactures, services and supports the world's most advance lines of video based security and productivity solutions. Products: Digital Video Management Systems, Domes and accessories, Fixed cameras, Monitors. Business area: Traffic, Casinos, Education, Police, Department Stores, Malls Examples of installations: The Honolulu Traffic Control Center in Hawaii (90 CCTV cameras), Salt Lake City (135 CCTV cameras), Foxwoods Resort and Casino in Ledyard, Connecticut, City of Toronto, Harvard University. www.americandynamics.net Honeywell Security Systems Honeywell is a provider of digital video and CCTV systems and components. It is one of the world’s leading suppliers of CCTV systems for commercial, institutional and traffic management markets. Honeywell has over 30,000 CCTV installations. www.honeywell.com www.honeywellvideo.com Synelec USA Inc. – Marketing Department - 18 - Systems Integrators Siemens Building Technologies (SBT) 4,634 employees Total Revenue 2002: $5.2 billion worldwide Total Revenue 2002 for the Security Systems business: $600 million. SBT offers from a single source the industry’s most comprehensive range of building performance solutions. SBT is an operating Group of the Siemens Company with 4 divisions: Security Systems, Building Automation, HVAC Products, Fire Safety. Products: Access control systems, Video surveillance systems, CCTV, Fire detection, management systems, Intrusion protection systems, Alarm verification. www.sbt.siemens.com Diebold Inc. 3,921 employees Revenue 2003: $2.11 billion Diebeld Inc. provides integrated technology solution. Products: Self-service products, physical security and facility products, integrated security solution, Card based systems, Software Solution and Services. Business area: Banks, Financial institutions Hospitals, Colleges and Universities, Public libraries, Government agencies, Utilities and various retail outlets. www.diebold.com Synelec USA Inc. – Marketing Department - 19 - ADT Security Services Inc. 25,000 employees Revenue 2002: $420 million ADT is a provider of electronic security services. Products: Access control, Fire/life safety, Intrusion detection and control, CCTV and surveillance, Executive protection, System integration and Design. Business area: Commercial and Industrial Retail, Banking and Financial, Healthcare, National Accounts, Government (port, utilities, transportation, critical infrastructures). Example of Installation: - Washington Dulles International Airport. The system includes access control, CCTV, digital recording and perimeter security, software access control. - Hartsfield Atlanta International Airport. Port of Oakland. www.adt.com Johnson Controls Security Solutions 120,000 employees Revenue 2002: $268 million Johnson Controls Security Solutions is a leader in creating and managing quality building environments and providing solutions. Products: Access control, Biometrics, Smart card, CCTV, Metal detection, Intrusion detection, Logical security, Building Automation,... Business area: Airports, Colleges and Universities, Financial services, Government facilities, Healthcare Information Technology, Military sites, Petrochemical, Pharmaceutical, Transport, Utilities. www.jci.com Synelec USA Inc. – Marketing Department - 20 - Simplex Grinnell 13,000 employees Revenue 2002: $171 million Simplex Grinnell is the premier systems integrator for designing, commissioning and maintaining large windows-based security solution. SG is able to bring multiple systems together into a seamless integrated security environment that can be managed from one point of control. Products: CCTV cameras, Digital Video Recording Systems, Access control Systems. Business area: from Colleges campuses, hospitals and corporate headquarters to office towers, petrochemical plants and manufacturing facilities. Partners: Bosch, Panasonic, Pelco, Extreme CCTV, InfoGraphic, Checkpoint,... www.simplexgrinnell.com Security Services and Technologies (SST) 170 employees Revenue 2002: $43.1 million SST is one of the leading provider for integrated electronic security systems. Products: Access control, CCTV, Emerging Communications, Alarm systems, Turntiles/Gates, Biometric Technology, Card readers,... Business area: Large corporations, Colleges and Universities andGovernment agencies. www.1sst.com Synelec USA Inc. – Marketing Department - 21 - Secure Planet Inc. 208 employees Revenue 2002: 33.4 million Integrator and Contractor who provides low voltage electronic systems. Products: Fire alarm, Electronic Security and Video (Access control, CCTV, Intrusion) Business area: Government agencies, Commercial development projects, Educational facilities, Health care facilities, Industrial construction,... Partners: Pelco, Lenel, Philips, Panasonic, Vicon, Aiphone,... www.secureplanetinc.com North American Video (NAV) 70 employees/Located in New Jersey, Brick. Revenue 2002: $25.8 million North American Video is a nationwide security systems integration contractor. NAV provides consultation, design, installation and service of video surveillance, digital video management, remote video monitoring, remote systems management and access control systems Business area: Gaming, Retail, Government, Transportation, Industry, Finance. Synelec USA Inc. – Marketing Department - 22 - Examples of Installations: - - Gaming: The Bogota, Atlantic City, NJ/Plaza Hotel and Csino, Las Vegas, NJ. Government: Transportation Security Administration/East Jersey State Prison,Rahaway, NJ/US Coast Guard Barnegat Light Station, Long Beach Island, NJ. Medical: Jersey Shore Medical Center, Neptune, NJ. Finance: Kearney Federal Savings, NJ/Hudson Cuty Savings, NJ. Partners: Pelco, American Dynamics, Honeywell Security Systems, GE Interlogix, Bosch Security systems, Vicon, Verint Systems Inc., Sony Security, Panasonic, Toschiba,… www.navcctv.com NAVCO Security Systems 145 employees Revenue 2002: $24 million Provider of electronic security solution. Products: Access control and badging, Alarm and Remote Monitoring, CCTV, Digital badging, Intercom systems. Business area: Banking, Retail, Reataurant, Convenience Stores, Department Stores Example of Installation: Hiberia Corp. (Banking): Solution which includes System design and Configuration, CCTV cameras, Digital Video Recorders, Monitors. www.navco.com Synelec USA Inc. – Marketing Department - 23 - International Electronic Protection Ltd 56 employees Revenue 2002: $24 million Provider of complete consultation, design, installation and servicing of surveillance/security systems. Products: CCTV, Access control, Video Badging, Digital Recorder. Business area: Casinos, Resorts, Hotels, Schools, Prisons, Military Bases, Airports. www.iepltd.com Chubb Security Systems 158 employees Revenue 2002: $22.10 million Provider of security systems. Products: Alarms, card Access, CCTV, Digital Video,.. Business area: Financial, Retail, health Sciences, Education, Multi-tenant, Commercial, Utilities, Transportation, Oil and Gas. www.chubbsecurity.com Henry Bros Electronics 106 employees Revenue 2002: $18.8 million Designs, installs and maintains integrated electronic security systems. Products: CCTV systems, Surveillance systems, Access control systems, Intrusion Detection systems, Integrated Security Systems. www.hbeonline.net Synelec USA Inc. – Marketing Department - 24 - Tri-Signal Integration Inc. 210 employees Revenue 2002: $18 million Designs, installations and servicing of customized low voltage systems. Products: Fire alarm, Access control, CCTV, Security systems, Telecommunications, Video conferencing, Audio-visual,... Business area: Hight-rise buildings, Convention Centers, Educational Facilities, Hotels, Institutional facilities, Museums, Hospitals, Shopping Malls. www.tri-signal.com Synelec USA Inc. – Marketing Department - 25 - CONCLUSION / OPPORTUNITIES The security market offers good opportunities to manufacturers that can offer complete, integrated solution. Moreover, we can note a growing demand for security solutions that offer greater interoperability, manageability and product integration. As the fast-growing security market evolves, new IT opportunities may open up for electrical manufacturers, distributors and contractors in a business once dominated by a handful of large distributors and manufacturers. The major change in this market is the transition from a traditional analog market to a digital market. Indeed, analog black and white video systems used to be the norm for surveillance systems but with the digital technology, the security market can offer better products. Thus, digital video is a rapidly expanded market in the security industry primarily because it offers many new capabilities. Finally, we can clearly identify markets which play an important role in the growth of video security in the United States in terms of business opportunity: the Government and Seaport security. Indeed, those markets represent important potential targets for a terrorist attack and need to develop security systems at the state of the art, especially for the Access Control and Video surveillance. However, business area like Gaming, Traffic control or Education remains potential markets which offer great opportunities. Synelec USA Inc. – Marketing Department - 26 - BIBLIOGRAPHY - Magazines: “ST&D” Security/Technology/Design - Web site: General web site: www.securitysolutions.com www.siaonline.org www.securitysa.com www.securitysystemsnews.com www.secprodonline.com www.mainesecurity.com www.americansecurity.net www.businesssecuritytips.com www.securitygateway.com www.surveillance-video.com www.ipsecurityvideo.com (security products) www.123securityproducts.com (security products) Online Magazine: www.securitysales.com www.securitymagazine.com www.securitymanagement.com www.sdmmag.com (Security Distribution & Marketing) Government: www.gsnmagazine.com (“Government Security News”: Online Magazine) www.dhs.gov (Department of Homeland Security) www.govsecinfo.com www.govtsecurity.com Synelec USA Inc. – Marketing Department - 27 - Border control: www.portsecurityupdate.com www.usbc.org (The U.S Border Control) Education: www.schoolsecurity.org Synelec USA Inc. – Marketing Department - 28 -