Assessment Report – 2012
Evidence collected in spring & fall 2011
Directions: Please complete a form for each of the programs within your department. This form was designed to provide a format for
assessment reporting and should not be used to limit the amount of information provided. Each box that is attached to each of the sections is
designed to adjust to varying lengths. If you have any questions, please contact Dr. Dan Bubb at x51506 or via email.
***Email form to assessment@unlv.edu (Academic Assessment/UNLV)
Program Information:
Program Hotel Administration, Ph.D.
Department(s) Hotel Administration
William F. Harrah College of Hotel Administration
College
Program Assessment Coordinator Gail Sammons, Jim Busser
Report submitted by
(include phone/email) Gail Sammons 895-4462 gail.sammons@unlv.edu
April 25, 2012
Date Submitted
1. Student Learning Outcomes for the program. List the Student Learning Outcomes for the program. Number for later reference.
1.
Plan, organize, design, construct, conduct, and present scholarly research that demonstrates the effective implementation of
research skills.
2.
Develop an in-depth understanding of the content in the student’s major/minor area of interest
3.
Create and deliver curricular and instructional materials in the student’s areas of teaching
4.
Engage in a long-term service commitment to the hospitality and tourism profession
2. Planned assessments: Methods, Instruments and Analysis. According to the Assessment Plan for this program, what were the planned
assessments to be conducted during the Spring & Fall 2011 Academic Semesters?
Assessment Instrument (e.g., survey, exit exam)
conference proceedings;
conference presentations;
journal articles;
trade journal articles;
research reports;
Learning outcome(s)
assessed (list by #)
1
Expected Measures (results that would indicate success)
Students are continually publishing and presenting their
research. Graduate student conference is held each spring.
Pass, pass with rewrite, retake, or fail
Pass or Fail
Q-exam;
dissertation proposal (defense);
dissertation (defense)
Q-exam;
Major/minor comp
2
Research output in each area;
classes taught;
self-assessment:
See results
3
teaching and training seminars attended
Attending dept./college/university meetings;
report on dept./college/university meetings;
review of academic research work (conferences and
journals);
attending invited workshops/lectures;
invited speeches
Pass, pass with rewrite, retake, or fail
Pass or Fail
Each semester class is taught
Vitas of students will be collected each spring and updated as
needed.
4
Spring semester assignment is completed. Fall semester report
is presented. We are not currently collecting this information.
Will concentrate on it in 2012.
See results
3. Results, conclusions and discoveries. What are the results of each planned assessment listed above? Is the outcome at, above, or below
what was expected? What conclusions or discoveries do you draw from the results? Describe below or attach to the form.
Q-exam (Fall 2011):
Stats section
2 pass
2 rewrite and 2 pass
Methods section
2 passed methods
2 failed methods
2 retook methods
1 failed methods
Major/Minor Comps: 3
Advance to Candidacy: 5
Dissertation proposal: 3
Dissertations:
1.
2.
3.
4.
The Long-Term Impact of a Loyalty Program: An Evaluation from a Las Vegas Casino Hotel
Credit Fluctuations and Lodging Firms: An investigation of the Differing Capital Structures in the US Lodging Industry
Adjusting Payroll with Changes in Business Volumes: An Examinations of Nevada Gaming Properties
Financial Performance and Capacity Anaylsis for the MICE Industry in Las Vegas and the United States
Referred Publications
Kasavana, M., Cobanoglu, C., & Jiang, L. Permission Marketing: Transitioning From E-Commerce to We-Commerce, Journal of Hospitality and
Tourism Technology, in press
Jiang L. & Schmidgall, R., A longitudinal study of equipment leasing in the U.S. lodging industry. Under review at Journal of Hospitality
Financial Management.
Erdem, M., & Zhong, Y. (2011). Emerging technology: Interest in mobile apps on the rise. Hospitality Technology, NY: P18.
Croes, R., Rivera, M., Pizam, A., Olson, E., Lee, S., & Zhong, Y. (2011) Winning the future in the 21th century. Grant report to Aruba Tourism
Authority.
Sahin, S., & Baloglu, S. (2011). Brand personality and destination image of Istanbul. Anatolia – An International Journal of Tourism and
Hospitality Research, 22 (1), 69–88.
Chatfield, H, and Lee, S. (In Press). The analysis of Factors affecting choice of college: A case study of UNLV hotel College students. Journal of
Hospitality & Tourism Education.
Yoo, M., Lee, S., & Bai, B. (2011). Hospitality marketing research from 2000 to 2009: Topics, methods, and trends. International Journal of
Contemporary Hospitality Management, 23(4), 517-532.
Abarbanel, B.L.L., Lucas, A.F., & Singh, A.K. (2011). Estimating the indirect effect of sports books on other in-house gaming volumes. UNLV
Gaming Research & Review Journal, 15(2), 77-90.
Accepted for Publication
Leung, X., Wang, F., Wu, B., & Busser, J.A. (2011). Park User Quality Evaluation: Applying an Analytical Hierarchy Process for Managers.
Managing Leisure. Forthcoming
Wu, B., Xue, L., & Leung, X. Frame Analysis of Golden Week Policy Reform in China. Annals of Tourism Research. Accepted
Philander K. & Roe, S.J. (December 2011). The impact of wage rate growth on tourism competitiveness in transitional countries. Tourism
Economics
Referred Presentations in Conference
Jiang. L, Schmidgall, R., & Kim, S. (2012). Exploring the Estimated Impact of Proposed Leasing Rules in the U.S. Lodging Industry: A Social
Identity Perspective, 2012 Annual Graduate Student Research Conference, Auburn, AL.
Jiang L. & Schmidgall R., (2011). A longitudinal study of equipment leasing in the U.S. lodging industry. 2011 Great Lakes Hospitality &
Tourism Educators Conference, Grand Rapids, MI.
Jiang. L. & Schmidgall, R., (2011). Examining the Perceived Impact of Proposed Leasing Rules in Lodging Industry. 2011 Annual Graduate
Student Research Conference, Houston, TX.
Zhong, Y. (2011). Discussing the necessity of integrating intergeneration service learning into hospitality and tourism curricula. Stand-up session
to be presented at the 2012 Western Federation CHRIE, Las Vegas, NV.
Zhong, Y., Rivera, M., & Croes, R. (2011). Developing mobile tourism services for a destination: the case of Aruba. Stand-up session presented at
the 17th Graduate Students Research Conference in Hospitality and Tourism, Auburn, AL.
Zhong, Y., Erdem, M., & Nasoz, P. (2011). Mission critical guest room technology: Should hotels keep up with the technology hype? Poster
session presented at the 17th Graduate Students Research Conference in Hospitality and Tourism, Auburn, AL.
Philander K. & Roe, S.J. (2011). The impact of wage rate growth on tourism competitiveness in transitional countries. Paper presented at the 2011
EuroCHRIE Conference (Dubrovnik, Croatia).
Roe, S.J. & Repetti, T. (2011). The impact of the 2007-2009 recession on jobs and wages on the accommodations and food services industry.
Poster presented at the 2011 ICHRIE Annual Conference and Marketplace (Denver, CO).
McCool, A., Meacham, S., Bergman, C. & Roe, S.J. (2011). Breakfast powers academic performance and health. Poster presented at the 2011
School Nutrition Association Annual National Conference (Nashville, TN).
Roe, S.J. (2011). Restaurant server perspectives on gratuity pooling. Paper presented at the 16th Annual Graduate Student Research Conference in
Hospitality & Tourism (Houston, TX).
Roe, S.J. (2011). Restaurant service employees motivation and organizational commitment: shared gratuity versus independent gratuity
environments. Poster presented at the 16th Annual Graduate Student Research Conference in Hospitality & Tourism (Houston, TX).
Lee, S., & Bai, B. (2011). A Cultural perspective on Exhibition participants’ Motivation, Satisfaction, and behavioral intentions. The 2011
Tourism Sciences Society of Korea international tourism conference, July 2011.
Lee, S., & Chatfield, G. H (2011). A case study of UNLV hotel College students. Importance – Performance Analysis Using A Multivariate
Repeated Measure Approach. The 2011 Tourism Sciences Society of Korea international tourism conference, July 2011.
Lee, S., & Chatfield, G. H. (2011). The analysis of Factors affecting choice of college: A case study of UNLV hotel College students. 16th annual
Graduate Student Conference in Hospitality and Tourism Research, January 2011.
Berezan, O. Raab, C. & Love, C. (2011) Is there a gay gap – are gay hotel guests getting what they want? 16th Annual Graduate Student Research
Conference in Hospitality & Tourism (Houston, TX).
Berezan, O., Yoo, M. & Raab, C. (2011). Motivating variables in hotel selection and the loyalty behavior of the LGBT tourism market. KAHTA
Conference (Las Vegas, NV).
Berezan, O., Yoo, M. & Raab, C. (2011). Sustainable hotel practices and nationality: the impact on guest satisfaction. 16th Annual Graduate
Student Research Conference in Hospitality & Tourism (Auburn, AB).
Raab, C., Berezan, O. , Kim, Y. & Tanford, S. (2011). Content analysis of member perspectives on hotel loyalty programs. Caesar’s Hospitality
Summit (Las Vegas, NV).
Consentino, S. (2011). Vacation ownership: A content analysis. Poster presented at the 2011 ICHRIE Annual Conference and Marketplace
(Denver, CO).
Consentino, S. (2011). Vacation ownership: A content analysis. 16th annual Graduate Student Conference in Hospitality and Tourism Research,
January 2011.
Abarbanel, B.L.L. (2011). Determinants of Internet Gambling Policy Adoption. Annual International Council on Hotel, Restaurant, and
Institutional Education Summer Conference & Marketplace, Denver, CO. July,2011. (Stand-Up Presentation)
Abarbanel, B.L.L. (2011). Full Tilt Poker’s Use of Social Media in the Wake of Industry Crisis. International HospitalityInformation Technology
Association 18th Annual Conference, Austin, TX. June, 2011. (Stand-Up Presentation).
Ahlgren, M, & Singh, D. (2011, January) Cross-State substitution: estimating the effect of the 2003 Illinois gaming tax restructuring on Indiana
riverboat gaming volume
in the Chicagoland region. Paper presented at the 16th Graduate Student Research Conference in Hospitality & Tourism.
Repetti, T. (2011). Do promotional allowances actually increase profits for casinos? Poster presented at the 16th Annual Graduate Student
Research Conference in Hospitality & Tourism (Houston, TX).
Invited Addresses
Abarbanel, B.L.L. (2011). Global Problem Gambling Scan. Invited spotlight address at the 25th National Conference on Problem Gambling, Boston, MA,
July 1-2, 2011. (Co-Author)
Abarbanel, B.L.L. (2011). A (Brief) Global Responsible Gaming Scan, 2011. Invited address at the Gaming Laboratories International North American
Roundtable, Las Vegas, NV. March 3, 2011. (Co-Author andPresenter)
Awards
Best Paper Award (2011), The17th Annual Graduate Students Research Conference in Hospitality and Tourism, Auburn, Al., January 4-7. (With M.
Rivera & R. Croes).
The 2011 Hilton Foundation Summer Grant Award, University of Nevada, Las Vegas (Prize: $5,000), June 2011.
Brookings Institution Lincy Fellowship Graduate Assistantship, University of Nevada, Las
Vegas, Summer 2011
Competitively awarded by Brookings Mountain West and The Lincy Foundation
Research to be conducted on technology-based “e-health” practices of community groups, specifically at-risk gambling
National Center for Responsible Gambling (NCRG) Conference on Gambling and Addiction Scholarship, October 2011
Competitively awarded in an open competition to attend NCRG Conference, co-located and in conjunction with the Global Gaming Expo (G2E)
Global Gaming Expo (G2E) 2011 Greenberg Traurig IGI Program Participant
Award competitively granted in an open competition for students worldwide to attend the full G2E 2011 Conference and participate in on-site
logistics
2nd place for poster presentation at the 2011 UNLV Graduate and Professional Student Research Forum
Invited Conference Presentations
Cormany, D. Presenter, Domestic and International Medical Tourism Research, Medical Tourism World Congress, Schaumburg, IL, October, 2011.
Cormany, D. Presenter, The Tourism Side of Medical Tourism. International Society of Travel and Tourism Educators, Miami, FL, October, 2011.
Cormany, D. Panel Member, Medical Tourism. Caribbean Hotel & Resort Investment Summit, Miami, FL, April, 2011.
Grant Activity
Philander, K. Evaluating the Impact of Taxation Rates on Casino Development. 2011-2012. Co-principal investigator (with Dr. Bo Bernhard, University of
Nevada, Las Vegas). Determining how differing levels of gross gaming taxes affect developers’ investment decisions. Funding agency: Caesars
Hospitality Research Center Grant Award Program ($24,159). Competitive.
UNLV-Conrad N. Hilton Foundation Summer Grant 2011: Gender Disparity in Poker: How Can Marketers Attract More Women to Poker Rooms?, 2011.
Role: Primary Investigator. Observational and phenomenological research design to determine positive and negative aspects of the female poker
experience that will allow casinos to produce advertising, products, and services that will attract women to the poker room. Funding Agency: Conrad N.
Hilton Foundation. Competitive.
Problem Gambling Treatment and Evaluation: The Nevada Problem Gambling Study. 2009-2011. Role: Research Consultant. Aid in a continuation of the
research design implemented in 2007 examining the impacts of all state-funded problem gambling interventions (financial, legal, and psychological)
conducted by state-funded agencies. Develops and analyzes a longitudinal database with subject interviews at six month intervals. Funding Agency: State
of Nevada Health and Human Services. Competitive.
E-health: A Study of Technological Interventions with At-Risk College Students. 2009-2011. Role: Senior Researcher. Proposal submitted with Harvard
Medical School Assistant Professor Debi LaPlante (HMS is subcontractor, UNLV is primary agency) on pioneering project examining text, telephone,
iPhone, internet, and tweeting technologies to develop an integrative technological strategy for college students at risk for addictive and/or disordered
behaviors. Funding Agency: State of Nevada Health and Human Services and Nevada Council on Problem Gambling. Competitive.
Reports
Bernhard, B.J. & Abarbanel, B.L.L. (September, 2011). Australia’s Clubs: Current Controversies. Report submitted to IGI Executive Education
Instructors.
Bernhard, B. & Abarbanel, B. (July, 2011). GlobalScan: Problem Gambling Around the World From Alderney to Zurich. Report submitted to Wynn
Resorts, Las Vegas, NV; Las Vegas Sands Corporation, Las Vegas, NV; WMS Gaming, Inc., Las Vegas, NV; Bally Technologies, Inc., Las
Vegas, NV; Gaming Laboratories International LLC, Las Vegas, NV; IGT, Las Vegas, NV; Konami.
Gaming, Inc., Las Vegas, NV; Caesars Entertainment Corporation, Las Vegas, NV; MGM Resorts International, Las Vegas, NV.
Bernhard, B. & Abarbanel, B. (March 23, 2011). Diagnostic Algorithms and Problem Gambling: An International Gaming Institute GlobalScan Special
Report. Report submitted to Gaming Laboratories International LLC, Las Vegas, NV.
Bernhard, B., Abarbanel, B.L.L., & Philander, K. (February 7, 2011). Florida’s Gaming Debates: A GlobalScan Report. Report submitted to MGM
Mirage, Las Vegas, NV; Las Vegas Sands Corporation, Las Vegas, NV; Wynn Resorts, Las Vegas, NV; Caesars Entertainment Corporation, Las
Vegas, NV.
Bernhard, B., Abarbanel, B.L.L., & Philander, K. (January 10, 2011). 60 Minutes on Slots: A GlobalScan Day-After Critique. Report submitted to Wynn
Resorts, Las Vegas, NV; Las Vegas Sands Corporation, Las Vegas, NV; WMS Gaming, Inc., Las Vegas, NV; Bally Technologies, Inc., Las
Vegas, NV; Gaming Laboratories International LLC, Las Vegas, NV; IGT, Las Vegas, NV; Konami. Gaming, Inc., Las Vegas, NV; Caesars
Entertainment Corporation, Las Vegas, NV.
Bernhard, B., Abarbanel, B.L.L., & Sahl, D. (January 1, 2011). Problem Gambling and Slot Design: A Global Scan Report. Report submitted to Wynn
Resorts, Las Vegas, NV; Las Vegas Sands Corporation, Las Vegas, NV; WMS Gaming, Inc., Las Vegas, NV; Bally Technologies, Inc., Las
Vegas, NV; Gaming Laboratories International LLC, Las Vegas, NV; IGT, Las Vegas, NV; Konami. Gaming, Inc., Las
Teaching Experience
TCA 420: Hospitality Financial Management. Fall 2011
TCA 380-Hospitality Marketing
HMD 259 Human Resource Management
HMD 454 Strategic Management in the Hospitality Industry
HMD 453 Services Management
HMD 103 Introduction to Lodging
TCA 383 – Meeting and Event Planning.
TCA 330- World Culture and Hospitality Management
TCA 321 Accounting II
HMD 240 Introduction to Vacation Ownership
GAM 442 Sociology of Gambling
Professional Affiliations and Involvement
Member of Hospitality financial and technology professional (HFTP): Serve as Treasurer of HFTP, UNLV chapter.
International CHRIE, NEWH, PCMA, ARDA, AH&LA
University Service:
University of Nevada Las Vegas
Dec., 2009 – Feb., 2011 Graduate Professional Student Association
Professional certification and service to industry and education
Certified Hospitality Educator, American Hotel and Lodging Association January 2011
Volunteer, ICHRIE Annual Conference July 27-30, 2011 3 PhD students
Certified Managerial Accountant (CMA)
Volunteer, Session Moderator
Society of Human Resource Management Conference June 26-29, 2011
Volunteer, Meet to Eat
Caesars (formerly Harrahs) Hospitality Research Center 2009 - 2011
Operations Manager Administered hospitality grant applications and contracts up to $50,000
Volunteer, Paper Reviewer
Harrah Hospitality Research Summit 2011
Annual Graduate Student Research Conference in Hospitality and Tourism (2011)
Ad Hoc reviewer for the Journal of Quality Assurance in Hospitality and Tourism (JQAHT).
Paper reviewer for the 2011 Annual International Council on Hotel, Restaurant, and Institutional Education (CHRIE) Conference (2011)
Managing Editor, UNLV Gaming Research & Review Journal, May 2011 - Present
Peer Referee, UNLV Gaming Research & Review Journal, August 2011 - May 2011
Peer Referee, Journal of Gambling Issues, November 2011 - Present
HOA 795 – Research Seminar in Hospitality Education – taught Fall 2011
The primary course objectives are:
1. Discuss the history of higher education and hospitality management programs.
2. Analyze how general higher education principles, laws, and finance apply to hospitality management programs.
3. Compare the characteristics, administration, and operations of programs based on type of degrees offered and sources of funding.
4. Understand and apply instructional techniques in hospitality administration education.
5. Understand and apply testing and other assessment techniques for hospitality courses.
6. Develop syllabi for hospitality courses.
7. Analyze the role of the faculty in hospitality education with regard to various educational departments and support services as well as
stakeholders outside the academic institution.
8. Evaluate the differences between curriculum theories and how they are applied to hospitality management education.
Within objective seven, HOA 795 has a much greater emphasis on preparing the students for the faculty job search and tenure and
promotion process. In the future, that should be added as a separate objective.
Grades for HOA 795 were calculated based on the percentage of points earned out of 900 total points available.
Class attendance and participation 180 points
100 word article reviews
60 points
Teaching philosophy
60 points
Course proposal
250 points
Interview report
100 points
Seminar presentation
150 points
Seminar paper
100 points
Fall 2011: HOA 735 Research Methodology
Learning Goals
Since this was my first time teaching the course, I followed the process that I acquired at the Faculty Institute to develop learning goals. All
activities and assessments were centered on the following learning goals:
1.
2.
3.
4.
Discover the excitement of the research process and start thinking like a researcher.
Critically evaluate research and information from a variety of sources.
Formulate researchable questions to address business problems.
Select appropriate quantitative and qualitative research techniques and design studies that correctly apply these techniques to solve
business problems.
5. Explain measurement characteristics and create measurement scales/instruments to achieve research objectives.
6. Analyze and interpret research findings in order to make actionable recommendations.
7. Write and present research reports suitable for a business audience.
Pre-Post Assessment
Many of the competencies required for this course cannot be measured with a simple pre-post assessment since they are project-based.
However, measurement is the key to any good research design. Students were given a “mini-pretest” on which they filled out a student
information survey that contained a variety of rating scales. At the end of the survey they were asked to identify the measurement and rating
scale type for several of the questions. The identical items were included on the final exam. The results of this assessment are shown below.
On the post-test, students got 85% of the measurement types correct compared to 30% on the pretest. They got 95% of rating scale types
correct, doubling their pretest score.
Measurement types
Average number correct
Minimum
Maximum
Pre-test Score
(out of 6)
1.81
0
3
Post-test score
(out of 6)
5.11
3
6
Rating Scale types
Average number correct
Minimum
Maximum
(out of 5)
2.38
0
5
(out of 5)
4.74
1
5
Gain
%
3.30
183%
2.36
99%
Assessment of Learning Objectives
Each learning objectives was assessed using a variety of methods, including testing and individual and group assignments. These are shown
below, along with a percentage of possible points achieved on average by the class. Taking into account all assessment methods, mastery of
each learning goal was 82% or higher.
Learning Goal
Assessment
Discover the excitement
of the research process
and start thinking like a
researcher.
Critically evaluate
research and information
from a variety of sources.
1. Quiz 1: identify research terminology using
one of my research projects
2. HW2: CITI certification
3. Final Exam
1. HW1: Critique a research article
2. HW3: Literature review
3. Research project Part 2
4. Quiz 2: Library resources
5. Quiz 3: Evaluate sources
6. Final exam
Formulate researchable
questions to address
business problems.
1. Research project Part 1
2. HW3: Literature review
Select appropriate
quantitative and
qualitative research
techniques and design
studies that correctly
apply these techniques to
solve business problems
1.
2.
3.
4.
5.
6.
Research project Part 3
Final Exam
HW4: Design an observation study
HW5: Design an experiment
HW6: Critique a survey
Quiz 4: Classify qualitative/quantitative
studies
7. Quiz 5: Experimental designs
% mastery as indicated
by grade on assessment
1. 85%
2. 100%
3. 80%
Overall: 88%
1. 88%
2. 77%
3. 81%
4. 92%
5. 74%
6. 80%
Overall: 82%
1. 92%
2. 77%
Overall: 85%
1. 90%
2. 80%
3. 90%
4. 84%
5. 98%
6. 77%
7. 79%
Overall: 85%
Explain measurement
characteristics and create
measurement
scales/instruments to
achieve research
objectives.
1.
2.
3.
4.
5.
6.
7.
Research project Part 4
Final exam
HW6: Critique a survey
HW7: Develop measurement scales
Quiz 6: Sampling
Quiz 7: Measurement scales
Quiz 8: Instruments
Analyze and interpret
research findings in order
to make actionable
recommendations.
Write and present research
reports suitable for a
business audience.
1. Research Report
2. Final exam
3. HW8: Create a data coding scheme
1. Research Report
2. Research Presentation
1. 84%
2. 80%
3. 98%
4. 90%
5. 100%
6. 85%
7. 81%
Overall: 88%
1. 93%
2. 80%
3. 92%
Overall: 88%
1. 93%
2. 94%
Overall: 93%
4. Use of results. What program changes are indicated, and how will they be implemented? Include a description of who will review and act
on the findings. If none, describe why changes are not needed.
These results were shared with the graduate faculty, our Premier Magazine publication and incoming PhD students.
5. Progress. Describe program changes that have been recommended in past reports. What progress has been made since the
recommendation?
This is our second assessment of this plan. We will be revamping the PhD seminar to include more relevant teaching and research topics.
We will also have student evaluation of teaching data for 2012.