Selected Resources for Market Research
Reference Department
WVU Downtown Campus Library
Databases
ABI/Inform………………. http://www.libraries.wvu.edu/database/
Indexing and abstracts for journals in economics, management and marketing.
Buckmaster Annual Stockholder Reports…………. http://www.libraries.wvu.edu/database/
Includes annual reports going back to 1995, SEC 10-K reports and contact information for most
Fortune 500 companies.
Business Source Elite………………. http://www.libraries.wvu.edu/database/
Provides full text for over 1,090 journals covering business, management, economics, finance,
banking, accounting, and much more. This database is updated on a daily basis.
Choices II (Simmons Study of Media and Markets)……(Ask at the Reference Desk for CD)
Marketing data taken from a national consumer survey and projected to reflect the general
population. Useful for identifying the demographics of product use, buying habits, and the media
habits of consumers. Available only in the Downtown Library Reference Collection.
EconLit………………. http://www.libraries.wvu.edu/database/
Indexing and abstracts for journals and books in economics.
Economy at a Glance……………..………….http://www.bls.gov/eag/eag.us.htm
Provides statistics on the labor market, hours, earnings, productivity and prices
Lexis-Nexis………………. http://www.libraries.wvu.edu/database/
News, legal and business information with full text articles from marketing and business journals
as well as trade magazines and newspapers.
Mergent Online…………………………………. http://www.libraries.wvu.edu/database/
Extensive company information including profiles of over 10,500 companies traded on US stock
exchanges, 17,000 non-US companies, fifteen years of financial statements, corporate annual
reports and comprehensive market reports on over 100 countries.
NAICS (North American Industrial Classification) System…
http://www.census.gov/epcd/www/naicstab.htm or http://www.naics.com/search.htm
Search for NAICS and SIC codes online at these sites. Print copy also available in the WVU
Libraries –REF HF1042 .N6 1997
RDS Business Reference Suite………………. http://www.libraries.wvu.edu/database/
Full text articles and statistical tables in the areas of business and industry, business and
management practices, and market shares.
Sports Business Research Network………………. http://www.libraries.wvu.edu/database/
Market research and industry news covering all facets of the sports industry.
STAT-USA…………………………………………….. http://www.libraries.wvu.edu/database/
From the U.S. Department of Commerce, this site provides information for international market
research, trade opportunities, country analysis, and the National Trade Data Bank (NTDB).
General Environment (Industry, Company, Economy)
County and City Databook………………………………………REF..HA202 .A36
Contains 220 data elements for all counties and 194 data elements for cities with a population of
25,000 or more.
D&B Million Dollar Directory……………………………………REF..HC102 .M5
Addresses, officers, line of business information
Hoover’s Handbook of American Business………….……REF HF3010 .H66
Profiles of business operations including list of products and competitors. Also on the web at
http://www.hoovers.com/
Hoover’s Handbook of Private Companies ……..……REF..HG4057.A28616
Hard to find facts on 736 of the largest private companies in America
Industry Norms and Key Business Ratios ……………..REF..HD2771 .D86d
Arranged by SIC code this source provides composite financial information and financial and
operating ratios
Mergent Industrial Manual…………………………………REF..HG4961 .M77i
Company histories, balance sheets and officers. Data is also available in MergentOnline.
Mergent OTC unlisted manual ………………………….……REF..HG4910 .M6
Covers less active companies; includes company history, operations, products and financial
statements
Mergent’s Industry Review…………………………………REF..HG4961.M68
Overview of industry groups with ranking of companies within the industries.
Standard & Poor’s Industry Surveys…………………..REF..HG4921 .S752
Up to date reports on 52 industries, tracking the current environment, industry trends with key
industry ratios and statistics.
Standard & Poor’s Statistical Service ……………………REF..HG4915 .S72
Financial and economic time series data including GDP, personal income, employment and
industry information
Statistical Abstract of the United States………………….….REF..HA202 .A39
Provides statistical data for the U.S. including social, political, economic, personal income, and
basic demographic information.
Also on the web at http://www.census.gov/prod/www/statistical-abstract-us.html
U.S. Industry and Trade Outlook……………………………REF..HC106.82 U16
Industry reviews, analysis, and forecasts from the U.S. Department of Commerce
U.S. Market Forecasts………………………………………….….REF..HF5410 .U6
Demographic, economic profiles and projections for states, countries, and towns
Value Line Investment Survey…………………………………REF..HG4501 .V26
Analysis of major industries, industry composite statistics and investment advice
Product Markets
Encyclopedia of Consumer Brands…………………REF..HF5415 .E527 1994
Includes marketing strategies and advertising information for 600 of the most popular brands in
the U.S.
International Directory of Company Histories………………REF..HD2721 .I57
Detailed historical information on thousands of leading companies
Market Share Reporter…………………………………..……REF..HF5410 .M3
Detailed market share data on companies, products and services drawn from current business
and industry periodicals
Markets of the US for Business Planners…………..……REF..HC106.8 .M333
Includes personal income, population data for market areas, and market area maps
Rand McNally Commercial Atlas and Marketing Guide…REF G1046 .G1 R15c (Atlas case)
Population, economic, and geographic data including detailed maps and statistics
Thomas Register of American Manufactures………………………REF..T12 .T5
Lists thousands of products and the companies that produce them
World Market Share Reporter………………………………REF…HF5410 .W67
International market share data on companies, products and services drawn from current
business and industry periodicals
Consumers
American Generations…………………………………………REF..HG4057 .A147
Americans and their Homes…………………………….REF..HD7287.82 U6 R87
Americans 55 and Older…………………………………..…REF..HC110 .C6 A44
Baby Boom: Americans Aged 35-54………………….……REF..HC110 .C6 R87
Best Consumers: Demographics of Consumer Demand.REF..HC79 .C6 R87
Consumer USA…………………………………………………REF..HC101 .C744
Overview of economic, social and consumer market trends
Demographics USA County Edition………………………………REF..HF5415.1 .D46
Demographic, economic, and commercial estimates, including retail sales, consumer
expenditures, occupation, and employment data
Generation X: The Young Adult Market…………….……REF..HC110 .C6 M544
Household Spending: Who Spends How Much on What
REF..HC110 .C6 O34
Insider’s Guide to Demographic Know How…………..…REF..HF5415.2 .I535
Lifestyle Market Analyst…………………………………REF…HF5415.33 U6 L54
Extensive information on interests, hobbies, and activities in each geographic and demographic
market
Markets of the US for Business Planners………………REF..HC106.8 M333
MAG/TMY/revised 05/26/04 PLP