SYLLABUS
MUM2704
Course Title:
Number:
Schedule:
Term:
Credits:
MUM 2704 – Music Business 4
812884 (North)
M 11:00 AM – 1:30 PM, room 2225
2014-1
3
Instructor Information

Dr. Eduardo J. Calle, (EdD, DHEL), Professor of Music Business & Production
Two-time Latin Grammy Nominee
United Teachers of Dade Champion of Education Arts & Entertainment
King of Carnival Miami 2013

Office: Kendall 8213-2, North 2225, Wolfson 7A79

Telephone: 305-237-0593

E-mail: ecalle@mdc.edu

Website: http://www.drcalle.com

Angel: https://angel.mdc.edu

Office Hours: http://faculty.mymdc.net
Course Description
 This course will provide an overview and hands-on experience with on-line and wireless music
technology and software applications used within the Music Business environment. Students will
study current and emerging digital technologies and the statutes that define their use in order to
evaluate their effectiveness for the delivery of digital content and other associated merchandise.
Students will construct Internet websites and other digitally delivered promotional packages and will
evaluate their efficacy and suitability related to industry specified genres of music and listeners.
Special fee. Prerequisite: MUM 2703.
Course Competencies
Competency 1: Upon completion of this course the student will demonstrate the ability to
research industry-specific sources in order to determine the scope of current technologies for the
delivery of audio via the Internet or newer digital technologies by:

Creating documents illustrating technological choices, their purposes and limitations.

Describing emerging, current, and older methods of content delivery.
Competency 2: Upon completion of this course the student will demonstrate a working
knowledge of file formats used for the delivery of audio via the Internet or newer digital
technologies by:
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
Identifying content appropriate for delivery via the Internet or newer digital technologies.

Creating content for delivery by those technologies.

Listing procedures for licensing content.
Competency 3: Upon completion of this course the student will demonstrate knowledge of
current statutes affecting the delivery of audio and video content via the Internet or newer digital
technologies by:

Naming the statutes that affect the delivery of audio and video content.

Describing the limitations of the statutes that affect the deliver of audio and video content.

Describing the compensation or penalties imposed by the adherence to or violation of statutes
affecting the deliver of audio and video content.
Competency 4: Upon completion of this course the student will be able to differentiate among the
populations used to categorize music and entertainment buyers by:

Listing services and agencies that track the distribution of audio and video content.

Describing the categories used to group various genres and content types.

Differentiating among the services and agencies that track the distribution of audio and video
content.
Competency 5: Upon completion of this course the student will be able to develop, predict, and
evaluate the effectiveness of a music business marketing plan for promoting talent via the Internet or
other technologies by:

Creating a marketing plan for promoting an entity via the Internet or other digital technology.

Describing methods of measuring the effectiveness of marketing plans.

Creating reports expressing budget and sales projections.

Creating reports describing the results of a marketing plan.
Competency 6: Upon completion of this course the student will be able to create an entertainment
industry website hosted via the Internet or other digital content service by:

Identifying available hosting services.

Describing the range of features and associated benefits related to various hosting services.

Creating an entertainment industry website or other digital informational package.
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
Evaluate the functionality of an entertainment industry website or other digital informational
package.
General Education Outcomes
Students who successfully complete MUM2704 will demonstrate skills in accordance with the collegewide general learning outcomes. The general learning outcomes suggest that as graduates of Miami Dade
College, students will able to:

Communicate effectively using listening, speaking, reading, and writing skills.
o MUM2704 students communicate verbally and in written form.

Use quantitative analytical skills to evaluate and process numerical data.
o MUM2704 students perform a variety of statistical analyses.

Solve problems using critical and creative thinking and scientific reasoning.
o MUM2704 students develop, assess, and modify Internet-based marketing plans in order
to maximize the effectiveness of the initiative.

Formulate strategies to locate, evaluate, and apply information.
o MUM2704 students locate, evaluate, and apply information pertaining to the music
industry from a variety of web-based sources.

Demonstrate knowledge of diverse cultures, including global and historical perspectives.
o MUM2704 students assess differences between demographic groups in order to develop
marketing strategies that match the needs and preferences of diverse populations.

Create strategies that can be used to fulfill personal, civic, and social responsibilities.
o MUM2704 students explore strategies directly related to fulfilling their personal, civic,
and social responsibilities by focusing on enrichment and profitability, service-oriented
business practices, and the social impact of the music business.

Demonstrate knowledge of ethical thinking and its application to issues in society.
o MUM 2704 students address ethical business practices related to copyright infringement
and privacy.

Use computer and emerging technologies effectively.
o MUM2704 students use computers and emerging technology including word processors,
spreadsheets, and digital audio computer applications when completing assignments
focused on music industry operations.

Demonstrate an appreciation for aesthetics and creative activities.
o MUM2704 students assess a variety of music business issues using creative approaches
developed throughout the course.
o Alternatively, since one person’s art is another person’s garbage, determinations
regarding aesthetics will be made by MUM2704 students and represent their own
personal opinions.

Describe how natural systems function and recognize the impact of humans on the environment.
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o MUM2704 students will compare the environmental impact stemming from the
utilization of electronic and traditional forms of communication, production, distribution,
and marketing.
The Miami Dade College learning outcomes are available online at:
http://www.mdc.edu/learningoutcomes/outcomes.aspx
Suggested Texts
Baskerville, D. (2005). Music business handbook and career guide (8th ed.). Thousand Oaks, CA: Sage
Publications. ISBN: 1412904382.
Brabec, J., & Brabec, T. (2011). Music, money, and success: The insider’s guide to making money in the
music business (7th ed.). London, GB: Schirmer Trade Books. ISBN: 978-0-85712-646-7
Passman, D. S. (2010). All you need to know about the music business (7th ed.). New York, NY: Rosetta
Books. ISBN: 9780795309779
Supplies
 Students must bring a writing instrument and paper to each class meeting.
 Students are suggested to purchase a USB flash drive of size 2 Gigabytes or larger.
 Students are expected to have access to a computer and the Internet.
Resources
 www.ascap.com
 www.bls.gov (U.S. Department of Labor, Bureau of Labor Statistics)
 www.bmi.com
 www.cia.gov (Central Intelligence Agency)
 www.copyright.gov (U.S. Copyright Office)
 www.ethics.org (Ethics Resource Center)
 http://www.digidesign.com/index.cfm?langid=100&navid=54&itemid=22942 (Pro Tools manual)
 www.drcalle.com
 www.harryfox.com
 www.irs.gov
 www.mdc.edu
 https://mycourses.mdc.edu (Angel learning portal)
 www.nces.ed.gov (U.S. Department of Education, National Center for Education Statistics)
 www.sba.gov (Small Business Administration)
 www.soundexchange.com
 www.sunbiz.org (Florida Division of Corporations)
 www.usdol.gov (U.S. Department of Labor)
 www.uspto.gov (U.S. Patent and Trademark Office)
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Course Requirements
Students will complete a brief in-class assignment or quiz at some point during every single class
meeting beginning week number two. These assignments will be graded and returned at the start of the
next class meeting.

Schedule of assignments (all assignments will be posted on Angel)
o Week 2:
o Week 4: Introductory paragraph
o Week 7: In-class assignments TBA
o Week 10: In-class assignments TBA
o Week14: In-class assignments TBA
o Week 16: In-class assignments and final review

Calendar
o Weeks 1 - 3: Course competencies 1
o Weeks 4 – 5: Course competencies 2
o Weeks 6 – 7: Course competencies 3
o Weeks 8 – 9: Course competencies 4
o Weeks 10 – 11: Course competencies 5
o Weeks 12 – 13: Course competencies 6
o Weeks 14 – 15: Recap
o Week 16: Final review

Due dates (All tests will be delivered via Angel)
o Assignment due dates are flexible and at the discretion of the professor. Students will have at least
two weeks to complete any assignment required for the course.

The MDC academic calendar is available at:
http://www.mdc.edu/main/academics/academic_calendar.asp
Course Evaluation/Grading Policy/Assessment Methods/Schedule
Course grading scale:
A: 90 – 100
B: 80 – 89
C: 70 – 79
D: 60 – 69
F: 59 or lower
Tests: All tests will be issued and graded via Angel.
Assignments: Most assignments will be issued and graded via Angel. Some in-class assignments will be
completed using paper and pencil.
Grading policy: Scores for each test or assignments will be calculated by dividing the number of points
earned by the number of possible points. The percentage grades for each test and assignment will be
totaled and computed into a final a grade in accordance with the course grading scale.
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Course/Departmental Policies

Attendance is mandatory. Every two absences will result in a one percent deduction from the
overall grade. In other words, if your average based on assignments and tests is 92 and you missed four
courses, your overall average is 90.

Lateness is discouraged. Please be on time.

Class participation is encouraged.

Missed assignments can only be made up in cases involving excused absences.

Illness/emergencies should be reported to the professor via E-mail.

Students are expected to observe the academic honesty policies detailed in the MDC publication
outlining student rights and responsibilities. This document is available at
http://www.mdc.edu/policy/student_rights_and_responsibilities.pdf

Students with special needs should contact the instructor or the appropriate college department.

In case of emergency, the class will exercise college-mandated emergency procedures
Available Support Services

The Kendall MIDI lab is located in room 8111.

The Kendall computer courtyard is located in building 3.

The Kendall music lab is located in room M-335.

Disability Services – please contact student services.

ACCESS Department - students who experience learning difficulties or have disabilities are urged
to visit an ACCESS advisor to determine if eligible for any special services
Recommended Texts
Baker, B. (2011). Guerilla Music Marketing Online: 129 free and low-cost strategies to promote and sell
your music on the Internet. St. Louis, MO: Spotlight Publications.
Baragary, R. (1996). The Billboard guide to home recording. New York, NY: Billboard Books. (ISBN:
0823083004).
Collins, J. C. (2001). Good to great. New York, NY: HarperCollins Publishers.
Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York,
NY: HarperCollins Publishers.
Franz, D. (2001). Producing in the home studio with Pro Tools. Boston, MA: Berklee Press. (ISBN:
0634032216).
Halloran, M. (Ed.). (2001). The musician’s business and legal guide (3rd ed.). Upper Saddle River, NJ:
Prentice Hall. (ISBN: 0130316814).
Huber, D. M. (1999). The MIDI manual: A practical guide to MIDI in the project studio (2nd ed.).
Burlington, MA: Focal Press. (ISBN: 0240803302).
Jones, K. M. (with Greenberg, G. A.). (1996). Everything you’d better know about the recording
industry. Venice, CA: Brooklyn Boy Books. (ISBN: 1885726031).
Levine, M. (2010). Broken windows, broken business. New York, NY: Warner Business Books.
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Moser. D. J. (2006). Moser on music copyright. Boston, MA: Thomson Course Technology PTR.
(ISBN: 1598631438).
Moser, D. J., & Slay, C. L. (2012). Music copyright law. Boston, MA: Cengage Learning.
Rapaport, D. (2003). A music business primer. Upper Saddle River, NJ: Prentice Hall. (ISBN:
0130340774)
Robbins, A. (1991). Awaken the giant within. New York, NY: Free Press. (ISBN: 0671791540).
Shemel, S., & Krasilovsky, M. W. (with Gross, J. M.) (2003). This business of music: The definitive
guide to the music industry (9th ed.). New York, NY: Billboard Publications. (ISBN:
0823077284).
Tunecore. (2012). Music industry survival manual: New rules for the music industry. New York, NY:
Tunecore.
Wacholtz, L. E. (1996). Star tracks: Principles for success in the music and entertainment business (1st
ed.). Nashville: TN: Thumbs Up Publishing. (ISBN: 096523410X).
Whitsett, T. (2004). Music publishing: The real road to music business success (5th ed.). Vallejo, CA:
MixBooks. (ISBN: 193114009X).
Williams, D. B., & Webster, P. R. (1999). Experiencing music technology (3rd ed.). Belmont, CA:
Thomson Higher Education. (ISBN: 0534176720).
Wixen, R. D. (2009). The plain and simple guide to music publishing (2nd ed.). Milwaukee, WI: Hal
Leonard. (ISBN: 978-1-4234-6854-7).