Muhammad Arfan Afzal S/O Muhammad Afzal
Muhammad.arfanafzal@gmail.com
Skype ID :- arfanafzal113
CNIC#33100-8046699-3
Passport#CS1516992
Mobile +0315-8666106
Address:-Islam Nagar Street#2, House#2 Chatti Khoti Opposite to Jamia Ghosia Masque Jail Road Faisalabad, Pakistan.
Objectives Seeking a position in Sales and Marketing wherein I can effectively utilize my skills, more than 7
years’ Sales & Distribution experience and Master of Business Administration to build a strong
distribution network for achieving a higher market penetration level and increased the profitability
and product sales volume by developing a dynamic team.”
Education
MBIT(Marketing + Information Technology)
CGPA: 3.59/4.0
Percentage: 75.33
University of Agriculture Faisalabad , Pakistan
(February 2007)
B.Com
Division: 1st
Percentage: 61.06
Punjab University Lahore, Pakistan,
Faisalabad Pakistan (September 2003)
I.C.S
Division: 2nd
Percentage: 56.18
Government College Faisalabad, Pakistan
(September 2001)
Metric
Division: 1st
Percentage: 65.29
Faisalabad Board(Government Crescent Model High School FSD),Pakistan,
(February 1999)
Work
Sr. Area Sales Manager (Sr. ASM)
Experience Fresh Pure foods – N.F.D
Jan, 2015 – Present.
Locations. Faisalabad
Responsible Area. Faisalabad, Sarghoda, Chinot, Khushaab, Bhera, Mlikwal, Chotta Shahiwal, Jhang, Shorkot, Ahmed Puer syial,
Toba Tek Singh, Gojra, Peer Mahel, Kamalia, Samundri, Tandlianwala, Jaranwala, Shahkot, Jhumra, Pensra, Amin Pur Bangla,
Nanakana Shahib and Mainwali district.
 My basic responsibility is to achieve the sales target through distributors and Direct Sale.
 To monitor and train the team of SO (Sales Officers) in order to perform their duties successfully.
 Guide SO in planning sales routes effectively by covering all the retail outlets in the assigned
territory/zone.
 Identify untapped areas in the assigned territory and guide SO teams to increase retail penetration
 Prepare and submit sales forecast to RSM for effective sales planning
 Plan and take active part in the events of the region to build brand image and to create additional
sales opportunities
 Plan with Regional Sales Head localized sales promos in areas of low sales performance and low
penetration.
 Make regular visits to all the Distributors & Retailers in their respective regions in order to ensure
stock availability and market coverage.
 To closely work & monitor the performance of Distributors daily sales, ensuring they are on track
with respect to assigned targets in order to ensure achievement of monthly target.
 Hire the new Distributors as per Business requirement.
 Make regular visits in order to sort out distributors issues for smooth working
Area Sales Manager (ASM)
Work
ZONG–China Mobile Pakistan.
Experience June 2012 – December 2014.
Location. Faisalabad
Responsible Area. Faisalabad, Jaranwala, Shahkot, Khurrianwala, Toba Tek Singh, Gojra, Samundri, Tandlianwala, Rajhana,
Pensra.
Job Description:Sales Planning:-
 Guide RSO in planning sales routes effectively by covering all the retail outlets in the assigned
territory/zone.
 Identify un tapped areas in the assigned territory and guide RSO teams to increase retail penetration
 Prepare and submit sales forecast to RSM for Sims & Recharge on daily / weekly / monthly / basis
for effective sales planning
 Plan and take active part in the events of the region to build brand image and to create additional
sales opportunities
 Plan with Regional Sales Head localized sales promos in areas of low sales performance and low
network utilization.
Operational:-
 To ensure effective implementation of company polices & SOP’s at franchise, distributors and retail
level and report for necessary action in cases of Non-Compliance
 Develop an atmosphere which is fit for healthy business relations with all franchises, distributors and
trade
 To ensure that the Franchise and Retailers have sufficient POS material at all times.
Secondary Sales Execution:-
 Make regular visits to all the Franchises & Retailers in their respective regions in order to ensure
stock availability and market coverage.
 To closely work & monitor the performance of Franchises daily sales, ensuring they are on track
with respect to assigned targets in order to ensure achievement of monthly target.
 To get from Regional Sales Head every month areas with low network utilization based on
Engineering KPI’s.
Work
B.D.O (Business Development
Experience ZONG-China Mobile Pakistan.
May 2010 – May 2012.
General Objectives of the Job:-
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Officer)
To boost up the SIM & ML sales of the assigned franchisee..
To gather Market Intelligence information on regular basis.
To ensure availability & visibility of the product on all active retail outlets in the region.
To continuously increase the active number of retail outlets in the region.
Controlling & monitoring the distribution of the products and work maximizes recharge sales in the
assigned territory.
To ensure that the franchise staff is trained on Product knowledge, Systems, Routines & Procedures
and soft skills.
To ensure effective implementation of company polices in the assigned territory (franchise, and retail
Mkt.)
Visit to the retail market and Franchises in the assigned area regularly & Develop an atmosphere
which is fit for healthy business relations with all franchises and trade.
Plan and take active part in the events of the territory/franchise retail outlet to build brand image and
to create additional sale opportunities.
To have close watch on competitors activities and report them to ASM /S&D manager for the counter
plans, as per the standard format.
Work
Experience
ASM (Assistant Sales Manager)
Pepsi co (Punjab Beverage Pvt limited), Faisalabad, Pakistan
July 2008 – April 2010.
General Objectives of the Job:-
 My basic responsibility is to achieve the sales target through distributors and
Direct Sale.
 To monitor and train the team of CR (customer representatives) in order to
perform their duties successfully.
 Market visits to check availability of Pepsi Brands and to check competitor’s
activities.
 To ensure Proper Product Display in the Market.
 To monitor proper usage of Pepsi chilling equipments.
 To ensure availability of all brands of Pepsi-Cola in specified market.
 To monitor sales on daily basis to achieve monthly assigned sales target.
 Conduct Market Share survey & Availability Analysis.
 TOT (Tools of Trade) Injection and Verification.
 Verification of Promotional Activities & Schemes.
 During promotions like price off conduct market survey to check the proper
scheme utilization.
 Monthly sales of discounted & non-discounted outlets are verified.
 Distributor wise report is verified to check the progress on monthly basis.
Skills
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Strong Interpersonal Skills
Peoples Skills
Strong Managerial Skills
Team Building Skills
Motivational Skills & Convincing Power
Technical Skills.
Conceptual Skills.
Proactive, solution focused and service oriented
Good communication ability
Interactive personality with relationship building ability
Ability to work independently as well as a part of a team
Ability to work in challenging environment
Ability to work under stress
Awards
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Best Performance award 2013 in form of Dubai trip.
Best Active Contribution Award June, 2013 ( Mera Gaon Project)
Champions of the Month – December 2011. Performance Award.
Best Performance Award 2011 by CEO Dr. Fan Yunjun.
ZonGer of the Month Award 2010, China Mobile Pakistan–ZONG.
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Books Reading.
News Paper Consulting.
Games. News Channels watching.
Consulting Articles on Internet.
3.
Hobbies
Trainings
 Banc assurance (Insurance), Professional / November 2008
Completed Under: EFU Life Assurance Ltd
 Community Mobilization, Professional / April 2007
Completed Under: Urban Unit Lahore
 Public Awareness, Professional / July 2008
Completed Under: Environmental Protection Agency
 Environmental Issues, Professional / August 2007
Completed Under: Environmental Protection Agency
 Effective Managerial Skills Professional/August,2014
Reference Reference will be furnished if required ,