St. Teresa of Lisieux Catholic High School
Course Information Sheet
Teacher Name: Ms. Di Luciano
Website: www.ediluciano.org
Course Title:
Marketing: Goods,
Services, Events
Course Code:
BMI 3C1
Prerequisite:
None
COURSE DESCRIPTION
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and
events. Students will examine how trends, issues, global economic changes, and information technology influence consumer
buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan
for a product of their choice.
CONNECTION TO OUR CATHOLIC FAITH
Students will examine marketing strategies that promote products within Catholic social teaching that stresses,
honesty, responsibility, and the dignity of individuals. Students will also address Catholic values of stewardship as
they balance consumerism with economic and environmental standards.
Strand/Unit Titles
Marketing Fundamentals
Marketing Mix
Trends in Marketing
The Marketing Plan
Overall Expectations/Unit Description
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a
business and how information technology can be used to obtain and analyse
marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit
sector;
• compare the factors that influence marketing methods and activities in the
global economy.
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated with
them;
• demonstrate an understanding of the strategies involved in the promotion of
goods, services, and events.
• explain the effects of new information technologies on marketing strategies
and consumer trends;
• identify and describe various environmental, ethical, social, and legal
issues that affect marketing activities;
• demonstrate an understanding of the potential for participation in the global
marketplace;
• summarize, on the basis of computer research, career pathways in
marketing.
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.
Units and Approximate Timelines
Unit Title
Time
30 hours
35 hours
25 hours
20 hours
Marketing Fundamentals
The Marketing Mix
Trends in Marketing
The Marketing Plan
Learning Strategies Employed in the Course: Group work, teacher directed lessons, role playing, debates,
hands on activities, interpretation and analysis of various media (videos, TV, posters, newspapers), paragraph and essay
writing, analysis of charts, maps and graphs
Assessment and Evaluation Breakdown
Term Work 70%
Knowledge/Understanding
Thinking
Communication
Application
Summative Evaluation 30%
20%
15%
20%
15%
Exam
CPT
15%
15%
Assessment and Evaluation Strategies Employed in the Course:
Checklists, practice test, rating scales, tests, essays, rubrics (a set of scoring outlines for evaluating student work), self
and peer assessment, anecdotal reports
Focus on Learning Skills:
Works
Independently
-follows
instructions,
-completes
assignments on
time, uses time
effectively
Teamwork
Organization
-solves problems
collaboratively,
contributes ideas
and information to
solve problems
and make
decisions, shows
respect for
members of the
group
-follows specific
steps to reach
goals, revise
strategies when
necessary,
demonstrates
ability to organize
and manage
information
Work
Habits/Homework
-follows instructions,
uses time efficiently,
completes homework
on time and with care
Initiative
-attempts a
variety of learning
activities, requires
little prompting to
complete tasks,
seeks additional
information in the
various media
Additional Information Found in Student’s School Agenda/Board Policy:
Late Assignment Policy
Missed Evaluation Policy
Title of Textbook: The World of Marketing A Canadian Perspective
Replacement Cost: $80.00
Student Signature
Parent/Guardian Signature
Date: