BOH4M1
Culminating Activity
(20% of Overall Mark)
You need to work with a partner on this Culminating Activity; however you will be marked
individually. You will create and plan your business together and you have to decide who is
completing which parts of the assignment. Make sure you divide your work equally according
the marks assigned to each component of the assignment. You need to clearly indicate on your
report and on the rubric which components you completed.
There are two parts to this Culminating Activity – a written report and a presentation.
A. The written report is worth 10% of your overall mark for the year.
It must be double spaced, written in Century Gothic size 10 with page margins of 1inch on
every side. It must be 8 pages long. There will be no extensions for this assignment. Lates are
punishable by a 10% loss in marks.
THE WRITTEN REPORT IS DUE ON MAY 22nd/ 23rd, 2013 (depending on when you have a class)
B. The presentation is also worth 10% of your overall mark for the year and must be 10 minutes
in length, give or take 1 minute. Everyone must submit a “.ppt” version of their PowerPoint by
the first day of presentations. You will drop it off to the appropriate Drop-Off folder on
Northern’s network. I will ONLY allow you to use the PowerPoints that are in my drop off
folder. Lates will be deducted 10%. If you are not there for your presentation you will receive
a zero – there are no alternate dates. If you are ill or away for any excuse, you need to let
me know before or on the day of, prior to 8:30am. If I do not receive any notification prior to
or on the day of your presentation, you receive a zero.
THE PRESENTATION PPT-s ARE ALL DUE ON MAY 22nd/23rd, 2013.
I will provide you with a Sign-Up Sheet for presentation dates. Think long and hard about the
date you ask to present on, because once the schedule is set I will not change it.
PRESENTATIONS WILL RUN FROM MAY 22nd, 2013 TO MAY 31st, 2013.
The following pages are the detailed instructions and rubrics for your Culminating Activity.
There are 4 choices. You only have to choose ONE.
If you have any questions or concerns feel free to reread this document and if the answer is not
in here then please ask me.
My contact info is 416-393-0284, ext. 20143 or Irma.Sefa@tdsb.on.ca.
Option 1:
The Toronto International Film Festival (TIFF)
Toronto’s annual film festival has been a major success in both the entertainment world and in
the tourism industry. It has promoted international films as well as the city of Toronto better than
anyone has expected. You are charged with creating growth for the TIFF.
Your task is to extend the film festival by a week, get more locations, more films
and drastically increase Canadian content.
Presentation
(10% of Overall Mark)
You must come up with a business strategy to help make the TIFF as successful as can possibly
be. You must include the following in your presentation:
For each of the following questions you must keep this in mind and explain: why do you feel
your new strategy will be successful?
1. Explain the first 2P-s (product and place). Describe your core product and where you will
show the films. Explain why you chose to go in that direction.
(20 marks)
2. Explain the other 2P-s (price and promotion). Describe how you intend to price your tickets
and provide at least 3 new promotional ideas. For each promotion, describe why you chose
to use them. Will you be marketing to a mass market or niche market?
(20 marks)
3. How will you perform an Internal and External Analysis? Specifically what internal and
external data will you use? Why will you use it? And how will you use it?
(10 marks)
4. Perform a SWOT Analysis of your team. Be very specific for each category and use the
internal and external data mentioned above.
(10 marks)
5. Discuss the market in terms of the size of the market, your estimated share, growth, trends,
and gaps. (2 marks each)
(10 marks)
6. What will the TIFF’s competitive advantage be? Be specific. (5 marks) Explain how it can be
sustainable. (2 marks) How will you add value for ticket holders? (3 marks)
(10 marks)
20 marks will be allocated for communication. This includes:




Engaging the audience (good voice, enthusiastic, entertaining)
Eye contact (not reading)
Professional looking PowerPoint
Listening to others while they present
Written Report
(10% of Overall Mark)
Please use the following headings and discuss your response to each question:
Business Communication (1 page)
(10 marks)
Event planning hinges on effective and efficient communication. Discuss 2 strategies to ensure
that as the general manager, your messages are being construed clearly OR discuss 2 ways in
which you can keep your lines of communication open for all employees. Explain why
communication is essential to success in business.
Ethics (1 page)
(10 marks)
Movies play a very important part in shaping North American society. Violence, sex, smoking,
alcohol abuse and generally idiocy (i.e. Jackass) have all been glorified in many movies. Very
rarely is a movie ever banned and aside from just having film ratings, do you feel that censorship
of any kind should be allowed? Explain your answer.
Collective Bargaining (1 page)
(10 marks)
Discuss your views on the writers’ strike of 2008, where Hollywood came to a standstill for months.
Whose side did you fall on? Did anyone win by having an impasse? Explain.
Group Dynamics (1 page)
(10 marks)
Running the TIFF will require an enormous amount of front line staff. They will be your eyes and
ears during the performing stage of the team building process. Explain the type of people you
need to hire in order to have a successful event. Specifically discuss the types of traits these
people need in order to function well as part of a team and as part of a business.
Management Fundamentals (1 page)
(10 marks)
Describe how you feel technology has influenced the film industry over the past 25 years.
Specifically, how has it helped improved your core product and how has it helped the
marketing of films.
Leadership techniques (1 page)
(10 marks)
Explain the leadership style you need to take in order to make the TIFF a success. Describe the
theories of leadership you are most likely to use. Why?
Stress (1 page)
(10 marks)
In event planning, stress is paramount and often employees burn out. Provide 3 examples of
how you would reduce employees’ stress while still increasing their productivity. Explain your
response.
Motivation (1 page)
(10 marks)
Motivating front line employees is always difficult as pay is often menial. Discuss 3 examples of
how you can motivate your front line staff with very little cost to you. Remember, you run a film
festival.
Note: 10% of each question will be marked on communication (spelling/grammar).
Option 2:
Toronto’s New Street Meat
Over the past year, there has been legislation put in place allowing street vendors to sell more
than just hot dogs on the streets.
You are going to open up a new street cart company in Toronto with a product
aside from hot dogs. Your company will have 10 carts throughout Toronto.
Presentation
(10% of Overall Mark)
You must come up with a business strategy to help make this street cart as successful as can
possibly be. You must include the following in your presentation:
For each of the following questions you must keep this in mind and explain: why do you feel
your new street cart company will be successful in Toronto?
1. What will your new product be and why did you choose it? Explain the first 2P-s for your new
street cart (product and place). Describe your core product and where you will locate your
street carts. Explain why you chose to go in that direction.
(20 marks)
2. Explain the other 2P-s (price and promotion). Describe how you intend to price your menu
and provide at least 3 promotional ideas. For each promotion, describe why you chose to
use them. Will you be marketing to a mass market or niche market? Explain. (20 marks)
3. How will you perform an Internal and External Analysis? Specifically what internal and
external data will you use? Why will you use it? And how will you use it?
(10 marks)
4. Perform a SWOT Analysis of your team. Be very specific for each category and use the
internal and external data mentioned above.
(10 marks)
5. Discuss the market in terms of the size of the market, your estimated share, growth, trends,
and gaps. (2 marks each)
(10 marks)
6. What will your street cart company’s competitive advantage be? Be specific. (5 marks)
Explain how it can be sustainable. (2 marks) How will you add value for customers (3 marks)
(10 marks)
20 marks will be allocated for communication for each partner. This includes:




Engaging the audience (good voice, enthusiastic, entertaining)
Eye contact (not reading)
Professional looking PowerPoint
Listening to others while they present
Written Report
(10% of Overall Mark)
Please use the following headings and discuss your response to each question:
Business Communication (1 page)
(10 marks)
In order to properly run a company with 10 carts at various points of the city, communication is
key. Discuss 2 ways in which you will communicate with your employees on a daily basis, and
how will this communication help increase productivity? Also, explain why communication is
essential to success in business.
Ethics (1 page)
(10 marks)
Often street carts are held to much lower expectations when it comes to sanitation. Food is
constantly left out in the open, toppings are easily touched by hundreds of people, no one
knows how old those buns are, etc. Do you feel the Toronto government should hold these carts
to higher standards or is it up to the buyer to decide what s/he wants, knowing clearly there are
risks?
Collective Bargaining (1 page)
(10 marks)
Do you feel it would be in the best interest of all street cart vendors in Toronto to start a union in
order to lobby the municipal government for lower fees, better locations and more variety in
terms of foods offered? Explain your answer.
Group Dynamics (1 page)
(10 marks)
While your carts will all be separate vendors at different parts of the city, you need to ensure that
they can work together as part of a team. Explain why you think this is important for your
business.
Management Fundamentals (1 page)
(10 marks)
Describe how you feel technology has influenced street carts in the past 20 years, and how you
feel it could potentially give you a leg up on competition if used appropriately.
Leadership techniques (1 page)
(10 marks)
Explain the leadership style you need to take in order to make your street cart company a
success. Describe the theories of leadership you are most likely to use. Why?
Stress (1 page)
(10 marks)
In event planning, stress is paramount and often employees burn out. Provide 3 examples of
how you would reduce employees’ stress while still increasing their productivity. Explain your
response.
Motivation (1 page)
(10 marks)
Motivating front line employees is always difficult as pay is often menial. Discuss 3 examples of
how you can motivate your front line staff with very little cost to you.
Note: 10% of each question will be marked on communication (spelling/grammar).
Option 3:
A new sports team in the GTA
Toronto is one of the 5 most populated cities in North America, yet it does not have an NFL
football team. It is also the home of the richest hockey franchise in the world, yet unlike LA and
New York, it only has one NHL hockey team.
Your task is to bring either a professional NFL or NHL expansion team to Toronto.
Presentation
(10% of Overall Mark)
You must come up with a business strategy to help make this new team as successful as can
possibly be. You must include the following in your presentation:
For each of the following questions you must keep this in mind and explain: why do you feel
your new team will be successful in Toronto?
1. What will you name the new team and why? Explain the first 2P-s (product and place).
Describe your core product and where you will play. Explain why you chose to go in that
direction.
(20 marks)
2. Explain the other 2P-s (price and promotion). Describe how you intend to price your tickets
and provide at least 3 promotional ideas. For each promotion, describe why you chose to
use them. Will you be marketing to a mass market or niche market? Explain. (20 marks)
3. How will you perform an Internal and External Analysis? Specifically what internal and
external data will you use? Why will you use it? And how will you use it?
(10 marks)
4. Perform a SWOT Analysis of your team. Be very specific for each category and use the
internal and external data mentioned above.
(10 marks)
5. Discuss the market in terms of the size of the market, your estimated share, growth, trends,
and gaps. (2 marks each)
(10 marks)
6. What will your team’s competitive advantage be? Be specific. (5 marks) Explain how it can
be sustainable. (2 marks) How will you add value for ticket holders? (3 marks) (10 marks)
20 marks will be allocated for communication for each partner. This includes:




Engaging the audience (good voice, enthusiastic, entertaining)
Eye contact (not reading)
Professional looking PowerPoint
Listening to others while they present
Written Report
(10% of Overall Mark)
Please use the following headings and discuss your response to each question:
Business Communication (1 page)
(10 marks)
Often miscommunication is a major reason why sports teams fail. Owners might not
communicate well with managers who might not communicate well with coaches who might
not communicate well with players. For example, Denver traded away their franchise
quarterback all because of extremely poor communication between the owner, the coach and
the QB. Discuss 2 strategies to ensure that as the owner, your messages are being construed
clearly OR discuss 2 ways in which you can keep your lines of communication open for all
employees. Explain why communication is essential to success in business.
Ethics (1 page)
(10 marks)
If you are bringing a football team into Toronto, describe the ethical issues surrounding the
move. Will you destroy the CFL? Are you negatively impacting the Bills who live in a city that has
been devastated by the recession and years of economic decline? Consider people driving
from Toronto to watch games in Buffalo.
If you are bringing a hockey team into Toronto, discuss what corporate social responsibility
strategies you would use. Explain why CSR is important for your franchise.
Collective Bargaining (1 page)
(10 marks)
Discuss your views from the ownership’s perspective on salary caps in your professional league.
What do you think about the 2012 NHL strike, when there were no games for months? Whose
side did you fall on? Did anyone win on having an impasse? Explain your views.
Group Dynamics (1 page)
(10 marks)
Team chemistry is often glorified in sports. You either win as a team or lose as a team. If you are
a football team owner, assume your team has very good chemistry, however you are lacking in
the wide receiver department, and you have cap space. Terrell Owens– a man commonly
known for being a cancer in the locker room, but who can yearly provide you with outstanding
stats – is available on the free market for minimum NFL wage. Do you go out and sign him?
Explain.
If you are a hockey team owner, replace Terrell Owens with Sean Avery – a man who has
devastated hockey team locker rooms but a man without whom the NY Rangers can’t win.
Avery is available for your team. Imagine this past year he scored 30 goals and had 75 points.
He is available for the league minimum salary. Do you take him? Explain.
Management Fundamentals (1 page)
(10 marks)
Describe how you feel technology has influenced professional sports teams in your field over the
past 25 years. Specifically, how has it helped improved your on-field/ice product and how has it
helped your league develop off the field/ice.
Leadership techniques (1 page)
(10 marks)
If you could hire any living coach to be the coach of your new team, who would it be? Explain
this person’s leadership style and what theories of leadership they have previously used? Why
do you feel they would be the best fit for an expansion team?
Stress (1 page)
(10 marks)
Stress is everywhere in a sports environment, and most players thrive on stress. However,
sometimes they may burn out. Provide 3 examples of how you would reduce players’ stress
while still increasing their productivity. Explain your response.
Motivation (1 page)
(10 marks)
Professional athletes are often motivated either by money, fame or by winning. Explain how you
will motivate your players. Be very specific.
Note: 10% of each question will be marked on communication (spelling/grammar).
Option 4:
New Casino Complex in Toronto
Over the past year, there has been a lot of debate going on whether Toronto wants a new
downtown casino or an expanded facility at Woodbine Racetrack. Many shareholders are
involved in the debate presenting both pros and cons to expanding Casino facilities in Toronto.
Your task is to create a business strategy to build a Casino complex (or expand
an existing one) that would bring growth and would benefit our city and at the
same time it would minimize the negative effects associated with casinos.
Presentation
(10% of Overall Mark)
You must come up with a business strategy to help make this new casino complex as successful
and acceptable by all parties involved as can possibly be. You must include the following in
your presentation:
For each of the following questions you must keep this in mind and explain: why do you feel
your new casino complex will be successful in Toronto?
1. What will the name of your new company be and why did you choose it? Explain the first 2Ps for your new company (product and place). Describe your core product(s) and where you
will locate it. Explain why you chose to go in that direction.
(20 marks)
2. Explain the other 2P-s (price and promotion). Describe how you intend to price your services
and provide at least 3 promotional ideas. For each promotion, describe why you chose to
use them. Will you be marketing to a mass market or niche market? Explain. (20 marks)
3. How will you perform an Internal and External Analysis? Specifically what internal and
external data will you use? Why will you use it? And how will you use it?
(10 marks)
4. Perform a SWOT Analysis of your team. Be very specific for each category and use the
internal and external data mentioned above.
(10 marks)
5. Discuss the market in terms of the size of the market, your estimated share, growth, trends,
and gaps. (2 marks each)
(10 marks)
6. What will your company’s competitive advantage be? Be specific. (5 marks) Explain how it
can be sustainable. (2 marks) How will you add value for customers (3 marks) (10 marks)
20 marks will be allocated for communication for each partner. This includes:




Engaging the audience (good voice, enthusiastic, entertaining)
Eye contact (not reading)
Professional looking PowerPoint
Listening to others while they present
Written Report
(10% of Overall Mark)
Please use the following headings and discuss your response to each question:
Business Communication (1 page)
(10 marks)
In order to properly run your company you need to effectively communicate with all
shareholders. Discuss 2 ways in which you will communicate with your shareholders, including
your employees, and how will this communication help increase productivity? Also, explain why
communication is essential to success in business.
Ethics (1 page)
(10 marks)
Describe the ethical issues surrounding the opening of a new casino complex or the expansion
of an existing one. Do you think your company will negatively impact the community around it?
What would you do to minimize that negative impact or compensate for it if there is any?
Explain.
Collective Bargaining (1 page)
(10 marks)
Find out if casino employees belong to any union. Discuss your views from the ownership’s
perspective on salary caps in your company.
Group Dynamics (1 page)
(10 marks)
Building and running a casino complex will require an enormous amount of front line staff.
Explain the type of people you need to hire in order to have a successful business. Specifically
discuss the types of traits these people need in order to function well as part of a team and as
part of a business. Explain why you think this is important for your business.
Management Fundamentals (1 page)
(10 marks)
Describe how you feel technology has influenced the casino industry over the last years, and
how you feel it could potentially give you a leg up on competition if used appropriately.
Leadership techniques (1 page)
(10 marks)
Explain the leadership style you need to take in order to make your company a success.
Describe the theories of leadership you are most likely to use. Why?
Stress (1 page)
(10 marks)
Stress is everywhere in such a complex business and often employees may burn out. Provide 3
examples of how you would reduce employees’ stress while still increasing their productivity.
Explain your response.
Motivation (1 page)
(10 marks)
Motivating front line employees is always difficult as pay is often menial. Discuss 3 examples of
how you can motivate your front line staff with very little cost to you.
Note: 10% of each question will be marked on communication (spelling/grammar).