MKT 4354
Chpt. 16 Quiz Questions
Group 6
Brittni Hodges
Jacob Bosch
Mary-Margaret Malone
Tiffani Beene
1. _________ is when retailers and wholesalers stock up on a product at the lower deal or
off-invoice price and resell it to consumers after the market’s promotional period ends.
a. Backward buying
b. Expiration buying
c. Forward buying
d. Promotional buying
2. Another term for slotting allowance is:
a. Stocking allowance
b. Introductory allowance
c. Street money
d. All of the above
3. Advertising sponsored in common by a group of retailers or other organizations
providing products or services to the market is called:
a. Horizontal cooperative advertising
b. Ingredient-sponsored cooperative advertising
c. Vertical cooperative advertising
d. None of the above
4. What may occur as a result of several competitors using promotions extensively?
a. Extensive discounting
b. Everyday low prices
c. The Wal-Mart effect
d. Sales promotion trap
5. ________ offer the consumer an extra amount of a product at the regular price by
providing larger containers or extra units.
a. Bonus packs
b. Additional benefit packages
c. Free samples
d. Consumer gifts
6. One of the first major companies to incorporate loyalty programs was:
a. Chuck-E-Cheese
b. American Airlines
c. Walgreens
MKT 4354
Chpt. 16 Quiz Questions
Group 6
Brittni Hodges
Jacob Bosch
Mary-Margaret Malone
Tiffani Beene
d. Barnes & Noble
7. Which of the following is not a sampling method
a. Door to door
b. On package
c. Newspaper/magazine insert
d. None of the above
8. Which of the following is not an advantage of coupons
a. Useful mass marketing technique
b. Effective way to induce trial products
c. Appeals to price sensitive consumer
d. Can offer price break
9. Which of the folllowing is not a trade oriented promotion objective
a. Obtain distribution for new products
b. Profit maximization for retailer
c. Maintain support or established brands
d. Build retail inventories
10. A direct inducement that offers an extra value or incentive for the product to the sales
force, distributors, or the ultimate consumer with the primary objective of creating an
immediate sale is known as…
A. Sales Promotion
B. Sales Strategy
C. Promotion Marketing
D. Public Relations
11. Long-Term Budget Allocations is broken down into which of the following…
A. Consumer Promotions, Media Advertising, and Trade Promotions
B. Consumer Spending, Online Media, and Advertising
C. Advertising, Sales Promotions, and Public Relations
D. Personal Selling, Consumer Promotions, and Trade Marketing
12. ….is a type of promotion where a company or brand is linked to an event or where a
themed activity is developed for the purpose of creating experiences for consumers and
promoting a product or service.
MKT 4354
A.
B.
C.
D.
Chpt. 16 Quiz Questions
Group 6
Brittni Hodges
Jacob Bosch
Mary-Margaret Malone
Tiffani Beene
Event Marketing
Advertising
Public Marketing
Buzz Marketing
13. …. Offer the consumer an extra amount of a product at the regular price by providing
larger containers or extra units.
A. Extra incentives
B. Bonus Packs
C. Bonus Features
D. Brand Extensions
14. Sampling, coupons, premiums, contests and sweepstakes are examples of:
a. Product promotion
b. Trade-oriented sales promotion
c. Sales promotion
d. Consumer-oriented sales promotion
15. Which of the following in NOT a trade oriented sales promotion?
a. Frequency programs
b. Point-of-purchase displays
c. Trade shows
d. Cooperative advertising
16. Which of the following is not a reason for the increase in sales promotion?
a. Declining brand loyalty
b. Increased accountability
c. Lack of competition
d. Fragmentation of the consumer market
17. _________________ is by far the most popular method for delivering coupons to
consumers.
a. Online coupon websites
b. Direct mail
c. Freestanding inserts
d. In store coupons
MKT 4354
Chpt. 16 Quiz Questions
Group 6
Brittni Hodges
Jacob Bosch
Mary-Margaret Malone
Tiffani Beene
18. A coupon that is redeemable on the purchase of a different product, usually one made
by the same company but occasionally through a tie-in with another manufacturer.
a. Bounce-back coupon
b. Instant coupon
c. In store coupon
d. Cross-ruff coupon
19. A ______________________ is an offer of an item of merchandise or service either free
or at a low price that is an extra incentive for purchasers.
a. Discount
b. Premium
c. Sale
d. Coupon
20. A coupon that is redeemable for the next purchase of the same brand is known as:
a. Bounce-back coupon
b. Instant coupon
c. In store coupon
d. Cross-ruff coupon
MKT 4354
Key:
1. C
2. D
3. A
4. D
5. A
6. B
7. D
8. A
9. B
10. A
11. A
12. A
13. B
14. D
15. A
16. C
17. C
18. D
19. B
20. A
Chpt. 16 Quiz Questions
Group 6
Brittni Hodges
Jacob Bosch
Mary-Margaret Malone
Tiffani Beene