~~Dharampal Satyapal Group Organises Blood donation camp in partnership with the Indian Red Cross Society (IRCS)~~ CSR initiatives where the employees of the organization donated blood along with the senior management with a true belief that “When you donate blood, you give the most precious gift to someone else - The gift of life!” Noida , 6th September, 2010 : Dharampal Satyapal Group has a part of the consistent effort to make Live beautiful and keep in mind their constant effort to reach new heights of excellence in the Corporate Social Responsibility (CSR), organised a Blood Donation Camp in its offices in NOIDA, in partnership with the Indian Red Cross Society (IRCS). DS Group strongly believes in its responsibility towards the society and has chosen to mesh the social commitment into business vision. Keeping in line with this philosophy, each employee of the organization carries the baton of community conscientiousness. Many of DS employee fraternity have come forward to donate blood to set an example of the same. Ms. Bhavna Sood, Senior Vice President, DS Group, said “Donating Blood is contribution to a noble cause, which any healthy individual can make. It is one good step towards welfare of the community. We are looking forward to a healthy participation by the DS Group employees in the camp.” The Company has been working in Assam and Tripura on a wide range of CSR programmes in areas of health, education, restoring heritage, self reliance of Tribals and many more. The Group also has DS Charitable Trust to supplement its social initiatives. Very recently the trust sent out blankets and tents for emergency humanitarian relief to support cloud burst victims at Leh and Kargil areas in relief work at ground Zero. The Indian Red Cross is a voluntary organization having a network of over 700 branches throughout the country, providing relief in times of disasters/emergencies and promotes health & care of the vulnerable people and communities. It is also a member of the largest independent humanitarian organization in the world, the International Red Cross & Red Crescent Movement. About DS Group: Dharampal Satyapal Group (DS Group) is an approx Rs. 1600 crore diversified conglomerate, committed towards premium quality products & credited with several innovations over last seven decades. A value-driven corporate, DS Group has further consolidated its position in the last six years through successful forays into diversified sectors like Mouth Fresheners, FMCG, Hospitality, Packaging, Rubber thread and non tobacco pan masala. Pass Pass, Rajnigandha - the non tobacco Pan Masala ,Catch Spring water, Catch flavoured water, Meetha Mazaa, Catch Spices, Catch ready-to-eat snacks, The Manu Maharani – Deluxe resort in Nainital are some of the leading brands the group proudly shelters today. CSR Initiatives of DS Group: DS Group has chosen to mesh their social commitment into business vision. The Company has been working in North East, on a wide range of CSR programmes from education to health and self reliance for tribal and ethnic communities. DS group has also undertaken many other charitable activities in other states like Uttar Pradesh, Delhi & Himachal. The company believes that economic empowerment of individuals transforms them into powerful agents of social change. Thanks and Regards Pradeep Joseph Senior Manager - Media Relations & Brand Activation Lexicon Public Relations & Corporate Consultants Limited. 14, Community Centre, East of Kailash New Delhi 110065, India Ph: + 91 11 26234726, 26223099, 26236603, 26224879 Fax: + 91 11 26234725 Mobile: + 91 9958884617 / 9818995013 Website:-www.lexicon.in Email:- pradeep@lexicon.in