2012 Sponsorship Opportunities
Introduction
The Hanover Ag Society is an incorporated, non profit organization run by volunteers that exists to provide
opportunity to educate, promote, and celebrate agriculture and rural living. We are based in Grunthal,
Manitoba, and in the Rural Municipality of Hanover. Grunthal and the RM of Hanover were born as agricultural
centers, and continue to be, although farming practises have changed and the economics and business of
agriculture and its spin-offs are dominant. But the people that live here do so seeking a quieter, more peaceful
life than can be found in the city. There is a strong connection to family, to heritage, to tradition, and
relationship. Young families and immigration have given us one of the lowest average ages in all of Canada.
The Municipality has a population of approximately 12,000 and surrounds the city of Steinbach and the town of
Niverville. The RM boasts one of the fastest growth rates of all of Canada and the second lowest average age
of 27.4 years according to 2006 census data.
The Main Event
The Hanover Ag Fair is held the 3rd weekend of August 16-19, 2012, and attracts 10,000+ people over 4 days.
The fair has woven itself into the fabric of country life in South-eastern Manitoba over the last 66 years. With
just the right blend of entertainment, activities, and attractions, people from all over come to Grunthal in the RM
of Hanover to celebrate real country life. Whether they are rodeo riders, or urban cowboys, the MRCA/CCA
dual sanctioned semi-professional rodeo, and the home-grown, grassroots Ranch Rodeo is pure entertainment
for all ages. The diverse range of entertainment that runs all weekend on the Main stage appeals to the tastes
of the varied demographics of the rural population. The local groups and artists that are featured draw their
loyal fans and win over new ones. The weekend is filled with many other activities and attractions including car
shows, petting zoos, interactive games and rides, parade, barbecues representing all agricultural sectors as
well as traditional area food, agricultural demonstrations and displays, blending a mix of the new technologies
and developments with the traditional tried and true methods that helped build and settle our area. The whole
weekend is capped off with a finale of fireworks unrivalled by any festival in southern Manitoba.
The Growing Event
The Hanover Ag Society has taken on a second event, May 18-21, 2012, to promote youth involvement in
rodeo. This is our second year hosting a Manitoba High School Rodeo Association sanctioned event on May
long weekend. New this year is the addition of a rough stock school. Join us in promoting youth sport.
Hanover Agricultural Society
“Providing opportunities to educate, promote, and celebrate agriculture and rural living”
Box 441, Grunthal Manitoba, ROA ORO
204-371-2950
www.HanoverAg.com
sponsorship@HanoverAg.com
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Promotion
Our advertising and promotion for the event will be done through radio, print, web, mobile billboard, as well as other
creative cross-promotional events. As a sponsor, there are opportunities to be a part of the advance promotion with logo
and name placement. As well, there is premium high traffic, high visibility areas for logo, and name and sign placement on
the grounds. You may also choose to simply buy ad space in our Fair Guide.
Full Color Fair Guide
15,000 full color 28-page glossy 8.5”x7” Fair Guides direct mailed to 12,000
addresses in the Southeast in advance of the Fair
Radio ads and interviews:
AM 1250, Mix 96.7, and QX 104 FM / The Farm 101.1 FM
Newspaper:
The Carillon, AgriPost, The Cowboy and Dawson Trail Dispatch
Web:
HanoverAg.com 165,000+ hits in the 30 days pre-fair in 2010, Steinbach Online,
mySteinbach.ca, Facebook, mySpace, etc.
Mobile Billboard:
8-12 roadside billboards within 40kms radius of Grunthal.
Premium Event Signage areas:
8-Chute signs, Front of Announcer’s Booth, Rodeo arena, Main Gate Entrance,
Vertical Light Posts -5 along main traffic lane, 4 rodeo arena light poles, Main
stage.
You have the opportunity to partner with us to bring this incredible celebration of rural living to life for our 67th year. If you
are looking to promote your business to a potential audience of over 10,000 from across the southeast or looking for a
chance to give back and support a very visible, highly regarded, and popular regional event, or just want to help make one
small part of the fair possible, you will find exactly the right opportunity within our 2012 Sponsorship plan.
In-Kind Sponsor
There are a number of needs that we have for equipment, machines, and other goods and services that help us put on
this event. This is your opportunity to make your equipment available for us to use instead of writing a cheque. Each
situation is different, and we can work out a value and appropriate level of sponsorship. Each In-Kind sponsorship will be
listed on HanoverAg.com and in the flyer/ program. Additional promotion can be negotiated on a case-by-case basis.
Examples of Items needed:
Quads/ATV’s/Scooter for event staff
Tractors, Skid steers, forked loaders
Pick-up truck(s) for use on the weekend
Tents & Shelters (10’x10’ up to 60’x100’)
Feed for livestock
PA system for rodeo arena
Event staff shirts with printing
Legal & Accounting services
Labour for Development & Fair set-up/tear down
Maintenance materials-lumber, paint, electrical, etc.
Large Commercial BBQ’s & Grills
Generators (any size)
Portable diesel light towers (2)
Camper trailers (bumper or 5th wheel) for dressing
rooms at Main stage (2)
45’ flat deck trailers for stage (2)
Fuel (gas, diesel, propane)
Hospitality trays
Any canteen food/supplies
Shipping/Delivery services for equipment
Hanover Agricultural Society
“Providing opportunities to educate, promote, and celebrate agriculture and rural living”
Box 441, Grunthal Manitoba, ROA ORO
204-371-2950
www.HanoverAg.com
sponsorship@HanoverAg.com
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Investment
Title Sponsor $5000
2012 Sponsorship Packages
Benefits
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(Choose one)
o Mainstage available in 2015
o Rodeo Arena
o Family Fun Zone
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Major Event Sponsor $4000
(Choose one)
o
o
o
o
o
Hanover Ag Bullarama
MRCA Rodeo
Saturday Headliner
MHSRA Rodeo – May long weekend
Rough Stock School – May long
weekend
Corporate Partner $3000
Additional $300(second event signage)
(Limit of 7)
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Large Title Banner prominently in Venue
Display Space on Grounds
Full Page Ad included in Color Fair Guide
Name attached to location on Map, Radio, Media
Coverage, Web Site, Schedule, Poster
Banner displayed at the MHSRA Rodeo
4’x10’ Banner on Bucking Chute for Bullarama
4’x10’ Banner on Announcer Booth for Rodeos
Name attached to Rough Stock School
2-3’x10’ Banners at Mainstage for Headliner
Display Space on Grounds
1/4 Page Ad included on Event page in Fair Guide
Name attached to Event on Radio, Media Coverage,
Web Site, Schedule, Poster
Banner displayed at the MHRSA Rodeo / Fair
4’x10’ Banner above Rodeo Chutes
Logo on Sponsor Page in Fair Guide
Logo on HanoverAg.com Homepage
Sponsor Rate for Fair Guide Ad Space
 Banner in Zone 1
 Logo on Sponsor Page in Fair Guide
Additional $250(second event signage)
 Logo on HanoverAg.com sub pages
(Limit of 8)
 Sponsor Rate for Fair Guide Ad Space
 Banner in Zone 2
 Logo on Sponsor Page in Fair Guide
Additional $200(second signage event)
 Logo on HanoverAg.com sub pages
(Limit of 10)
 Sponsor Rate for Fair Guide Ad Space
 Banner in Zone 3 or Barrel Wraps
 Name on Sponsor Page in Fair Guide, HanoverAg.com Sponsor Page
Additional
 Sponsor Rate for Fair Guide Ad Space
Platinum Plus $2500
Platinum $2000
Gold $1500
$150(second event
signage)
(Limit of 12)
Silver
$1000
Bronze
$500
Friend
$250
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Banner in Zone 4 or 5
Name on Sponsor Page in Fair Guide, HanoverAg.com Sponsor page
Sponsor Rate for Fair Guide Ad Space
Banner in Zone 4 or 5
Name on Sponsor Page in Fair Guide, HanoverAg.com Sponsor page,
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Name on Sponsor Page in Fair Guide
Name on HanoverAg.com Sponsor page
Hanover Agricultural Society
“Providing opportunities to educate, promote, and celebrate agriculture and rural living”
Box 441, Grunthal Manitoba, ROA ORO
204-371-2950
www.HanoverAg.com
sponsorship@HanoverAg.com
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2012 Stand-Alone Advertising Rates
Ad Space Pricing for Fair Guide
(28 page full color glossy 8.5”x7” book direct mailed to 12,000 address in Southeast)
Ad Location
Stand-Alone
Sponsor Rate
(Minimum Investment $1000)
Price
Back Cover
$2000
$1000
Inside Front Cover
$1500
$750
Inside Back Cover
$1500
$750
Full Page
$1000
$500
½ Page
$750
$375
¼ Page
$500
$250
1/8 page
$250
$125
*Advertiser is responsible to supply Hanover Ag with hi-res print ready ad-copy by print deadlines.
**Additional charges may apply for Ad lay-up.
Banner Space Values
Name
Location
Value
Mainstage Title
Arena Title
Family Fun Zone
Bullarama Title
Rodeo Title
Headliner Title
MHSRA Title
RoughStockSchool
Rodeo Chutes
Zone 1
Zone 2
Zone 3
Zone 4
Zone 5
Barrel Wraps
Mainstage Roof
Rodeo Arena
Family Fun Zone
Bucking Chute
Announcer Booth
Mainstage
South Bleacher
South Bleacher
Above Chutes (7)
South Side Arena
West Side Arena
East Side Arena
Top of Bleachers
Mainstage Bale Wall
Racing Barrels in Rodeo
Arena
$5000
$5000
$5000
$4000
$4000
$4000
$4000
$4000
$3000
$2500
$2000
$1500
$1000
$1000
$1500
Minimum Qualifying
Package
Title Sponsor
Title Sponsor
Title Sponsor
Bullarama Sponsor
Rodeo Sponsor
Headliner Sponsor
Event Sponsor
Event Sponsor
Corporate
Platinum Plus
Platinum
Gold
Silver or Bronze
Silver or Bronze
Gold
Hanover Agricultural Society
“Providing opportunities to educate, promote, and celebrate agriculture and rural living”
Box 441, Grunthal Manitoba, ROA ORO
204-371-2950
www.HanoverAg.com
sponsorship@HanoverAg.com
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Hanover Agricultural Society Sponsorship Agreement
Sponsorship Level
Fair Guide Ad Space
*Title Sponsor
Mainstage
Rodeo Arena
Family Fun Zone
Back Cover
inside Front Cover
inside Back Cover
Full Page
½ Page
¼ Page
1/8 Page
$5,000
$5,000
$5,000
*Major Event Sponsor
Bullarama
MRCA Rodeo (Friday & Saturday)
Saturday Mainstage Headline Act
Friday AM Pancake Breakfast
MHSRA Rodeo (May)
Rough Stock School
$4000
$4000
$4000
$4000
$4000
$4000
*Major Sponsor
Corporate Partner
2nd Event
$3000
$300
General Sponsor
Platinum Plus
Platinum
Gold
Silver
Bronze
Friends of the Festival
Supporter
$2500
$2000
$1500
$1000
$500
$250
$100
$250
$200
$150
**Sponsor
Regular
$1000
$750
$750
$500
$375
$250
$125
$2000
$1500
$1500
$1000
$750
$500
$250
***Signage Placement
3x20 banner Mainstage Roof
3x20 banner Rodeo Arena
3x20 banner Family Fun Zone
4x10 banner Announcers Booth
4x10 banner Rodeo Chutes
2- 3x10 Mainstage
3x10 Zone 1
3x10 Zone 2
3x10 Zone 3
3x10 Zone 4
3x10 Zone 5
Barrel Wraps
Other _____________________________________
In-Kind ____________________________________
Group Tickets: Single Day Pass (valid Friday, Saturday or Sunday)
25% off regular price for Groups of 25 in advance. **Sponsor rate: 50% off regular price in Groups of 10 in advance
*Title Sponsor, Major Event Sponsor, and Major Sponsor must be a minimum 75% cash investment, maximum 25% In-kind.
** A minimum $1000 Sponsor investment is required to qualify for Sponsor Rates for Fair Guide Ad Space and Group Tickets
Name of Sponsor:
Mailing Address:
Contact person:
Ad space: $
Ph#:
Sponsorship: Cash Amount: $
Second Event: $
Fax#:
Email:
In-Kind Value: $
Banner: $
Total due: $
Name as it will appear in print & Website:_____________________________________________________________
*Sponsor is responsible to supply Hanover Ag with hi-res print ready ad-copy by print deadlines for Ad Space
and/or signage. ***Signage to be cost shared with Hanover Ag.
Important Deadlines:
- Deadline for Ad Copy for Full Color Fair Guide is May 18, 2012
- Deadline for Ad Copy for Signage being produced by Hanover Ag is June 15, 2012
- Final date for posting on HanoverAg.com is August 3, 2012.
-Your signage on site for installation by our staff is August 11, 2012. Pick up on August 20, 2012.
All signage produced by Hanover Ag Society remains the property of the Hanover Ag Society. Corporate Partner’s signage is to remain in place for one
year, with first opportunity for renewal the following year. Any signage provided by the Sponsor shall be provided to Hanover Ag by the deadline to be
installed by our staff, and is to be picked up following the event. Hanover Agricultural Society shall not be responsible for any damage to signage that
may occur from wind, weather, vandalism, rodeo animals or activities, and other cause.
Hanover Agricultural Society
“Providing opportunities to educate, promote, and celebrate agriculture and rural living”
Box 441, Grunthal Manitoba, ROA ORO
204-371-2950
www.HanoverAg.com
sponsorship@HanoverAg.com
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