Learning! 100: An Impressive List of Winning Organizations The Elearning! Media Group’s (EMG) first Learning! 100 Awards recognize excellence in learning across enterprises that invest in a truly immersive learning culture, including best-in-class learning and development programs. The four categories for which organizations are honored are: >> Learning Culture >> Collaboration 16 May / June 2011 Government Elearning! >> Innovation >> Performance The Learning! 100 program provides organizations a benchmark for future development; is quantitative and qualitative; and is unbiased by size of the organization. Nominees were evaluated on three sets of criteria: The Aberdeen Group’s Best-in- Class Learning & Development Survey, EMG’s Learning Culture Index, and organizational performance. Scores were totaled and ranked. In partnership with Aberdeen, EMG honored the top 100 organizations, 40 of which sent representatives to the Enterprise Learning! Summit to accept their awards in Alexandria, Va. this spring. Left to Right, Front Row: Star Kraschinsky, Florida Virtual Schools; Cathy Kominos, Institute for Creative Technologies, USC; Kelly Hax, Spectrum Pacific Learning; Brian Molyneaux, Lawrence Livermore National Lab; Leslie Positeri, Lawrence Livermore National Lab; Renate Fruchter, Stanford University; Irene McCoy, Navy Federal Credit Union; Laura Register, Care Learning; Peggy Engelkemier, Care Learning; Beth McMahon, Southern States; Carolyn Crawford, Orbitz Worldwide; Kristie Grover, Biocom Institute; Anya Andrews, University of Central Florida; Connie Stephens, RBC Bank; Chris Hardy, DAU; Heather Cowan, AutoDesk, Inc.; Debra Farmer, NOAA. Back Row: Rusty Austin, CA Technologies; William Peratino, OPM; Jan Fiske, Dunkin’ Brands Inc.; Reginald Brown, OPM; Dean Murdoch, The Economic Insurance Group; Bruce Bozino, NTIS, Dept of Commerce; Mary Beth Alexander, The Economic Insurance Group; Carter Iseman, Southern States; Bob Betterison, NAWCTSD/Team Orlando; Rose Marie Clark, BDO Canada; Meridith Barone, General Electric; Kim Boland, CSC; Kenneth Barber, Shell Oil; Brian Cooksey, Shaw Industries; Laura Collings, UPS; Thomas Archibald, ADL Co-Lab; Tammy Cormier, Make-a-wish Foundation; Katrina McFarland, DAU Elearning! May / June 2011 17 learning!100 Department of Defense: Backbone of Learning! 100 No less than 13 honorees on the Learning! 100 are funded, supported or influenced by the U.S. Department of Defense (DoD). It is not only the largest employer in the U.S. (around 3 million military personnel and civilians), it also spends more hours training staff than any other organization. Training and learning initiatives for the DoD fall under the purview of Under Secretary for Personnel and Readiness Dr. Clifford Stanley. A Presidential appointee confirmed by the Senate, he is the responsible for overseeing the state of military readiness. Stanley also is a senior policy advisor on recruitment, career development, pay and benefits for 1.4 million active duty military personnel, 1.3 million Guard and Reserve personnel, and 680,000 DoD civilians. The Under Secretary also oversees the Defense Education Activity, which sup- ports over 100,000 students, and the Defense Equal Opportunity Management Institute, the nation’s largest equal-opportunity training program. The mission of this branch of the DoD includes: >> Develop policies and plans, conduct analyses, provide advice, make recommendations and issue guidance on DoD plans and programs. >> Develop policies, plans and programs to ensure the readiness of the total force as well as the efficient and effec- Those honored that are funded by DoD in some way 18 May / June 2011 Government Elearning! The U.S. Department of Defense spends more hours training staff than any other organization. tive support of peacetime operations and contingency planning and preparedness. >> Develop and implement policies, procedures and standards for manpower requirements determination and training for the total force. >> Review and evaluate plans and programs to ensure adherence to approved policies and standards. >> Participate in planning, programming and budgeting activities related to USD (P&R) functions. >> Promote coordination, cooperation and mutual understanding within the department and between the department and other federal agencies, state and local governments and the civilian community. >> Serve on boards, committees and other groups pertaining to assigned functional areas, and represent the Secretary of Defense on manpower and personnel matters outside the department. “My focus is total force readiness, caring for our people and creating a culture of relevance, effectiveness and efficiency,” said Stanley. Learning and Corporate Culture Go Together at Intel Intel is more than a successful enterprise — it is an advocate for learning beyond its organization, across the U.S. and globally. The company invests about a quarter of a billion dollars each year to help employees learn (in the classroom and on the web), connect (with peers, experts, and colleagues), and gain experience (in labs and workshops as well as on the job). “Intel has an incredibly strong corporate culture and our success as a manufacturing company has tended to color our approach to employee development,” says Tal Zorman, director of Intel Learning and Development. “However, as we grow from the world’s largest manufacturer of semiconductors to one with a vision to create and extend computing technology to connect and enrich the lives of every person on earth, our attitude toward the growth and development of our employees has expanded as well. One of the things we’ve done recently is to shift our learning culture to encourage employees to proactively seek opportunities for individual or team growth, even in the absence of a specific problem to be solved. Our focus has been to engage learners at all levels, from executives who actively teach courses and provide informal opportunities down to the most junior employees who have very clear developmental paths.” “We have a large engineer and technical workforce — probably two-thirds to threefourths of our employees are technical in some way,” Zorman observes. “So we’ve been historically biased toward problemsolving, but we’ve shifted that to finding out what’s good and making it better. “The culture shift is relatively recent in terms of the company’s overall arc. Culture doesn’t change overnight but it seems to be working very well. Shifting the conversation to focus on my leveraging my strengths feels better than putting all the development attention on my weaknesses.” High on the list of Intel’s recent successes is its career development workshops. “They establish a framework and common vocabulary, facilitated by experienced Intel managers who can help to make that bridge between exciting theories and practical application in what’s still a very technical- and engineering-based company,” says Zorman. “Those have been very widely attended — 10,000 to 12,000 participants per year. Some employees at remote sites work on their own, but because we’re trying to create a cultural where employees feel than can build successful careers, Lisa Malloy of Intel, Catherine Upton of Elearning! we found it better to have in-person events. Participants work with peers and colleagues and are led by an experienced senior manager to increase the trust and believability in what we’re doing.” Are Intel’s other learning-based initiatives working as well? It appears so, based on annual employee surveys. “It’s too early to plot a statistically significant trend but the anecdotal evidence is good,” Zorman asserts. “We’re hearing about more individual motivation and engagement. In partnership with their managers, more employees are taking responsibility for their own development and actually seeking opportunities rather than viewing our training as either a punishment or distraction from their jobs.” GOING SOCIAL AND MOBILE Intel’s sales and marketing workforce has been leading the mobile learning trend. Intel offers all kinds of training involving smartphones, podcasts and on-demand options that are deliverable through mobile devices. “Those options aren’t available for all employees, although I suspect that we’ll see increased popularity of mobile options. They won’t replace everything that’s currently in the classroom, but they will add choices so we can get consistent content across multiple venues. That way, particular employee groups can have access to whatever development experience resonates best with them. Rather than forcing any group toward an experience that’s sub-optimal, we are looking more toward consistent, certifiable content that’s available via whatever preference any group has.” Social learning has also taken a foothold at Intel, especially through its on-line corporate wiki called, not surprisingly, Intelpedia. “We think that social learning is at the beginning of its potential,” Zorman says. “There’s no doubt it’s important and popular; the challenges are how we’re going to address issues of credentialing or rating so that inaccurate or incomplete information gets weeded out or corrected quickly. We don’t yet know if some sort of peer review system will be the right approach, or if we might even want to be more restrictive in some areas. They’re challenges that can and will be solved.” A corporate-supported blogging system called Planet Blue supports the learning culture. An example, experienced managers host blogs and online discussions for Intel’s new-manager program. All in all, a learning culture that is entirely worthy of winning the No. 1 spot on Elearning! magazine’s Learning! 100. Elearning! May / June 2011 19 learning!100 OPM’s Knowledge Portal Enhances Collaboration via Cloud-Based Services Thanks in part to its Cross-Domain Communications initiative, the U.S. Office of Personnel Management (OPM) Emerging Solutions and HR Innovations Branch has been awarded a prominent place on the Learning! 100 list of the most progressive and efficient learning programs in the country. With federal employees in every state, averaging 750 per state, OPM considers it essential to collaborate and share content across geographic and inter-agency borders. This initiative has been so successful that Elearning! magazine has honored it in the category of “Excellence in Collaboration.” The effort is in concert with President Barack Obama’s “open government” initiative, which promulgates inter-agency cooperation, transparency, and universal access to content. “Open government has heightened collaboration at multiple levels and focused efforts to eliminate many of the barriers and impediments we had before, so there’s now incredible opportunities for employees to gain seamless access to all types of training opportunities,” says Reginald Brown, OPM’s Deputy Associate Director for Emerging Solutions and HR Innovations. “We’re proud of the open, collaborative and trusting partnerships we’ve been able to establish with agencies. The Cross-Domain Communications Initiative is the brainchild of Will Peratino, director of innovation for Emerging Solutions at OPM. “What we’ve done is design a technical architecture to open up the landscape across the government enterprise, so that we can universally share content,” he says. The Emerging Solutions Branch has architected within the Knowledge Portal Cloud, a capability that functions as a repository for content of all types. “Instead of creating a single course and distributing a copy to each agency to load 20 May / June 2011 Government Elearning! into their agency LMS, we have one copy hosted in the Knowledge Portal Content Repository which is universally accessible by all federal agencies precluding them from having to either develop or manage their own version of the course. This approach represents a huge cost avoidance for the agencies that used to have to develop and maintain unique agency versions of each course.” The Emerging Solutions Division, established in January, 2010, launched the Cross Domain Communications Initiative as one of its first efforts and as a result has established a new best practice for sharing of training content across federal government. “Focusing on new and emerging technologies can enhance our ability to deliver optimal learning experiences to the community. Reginald Brown of the O.P.M., Catherine Upton of Elearning! We’re exploring devices and system architectures to allow us to capture knowledge into content repositories and reuse it in a more relevant and efficient manner. “Multiple agencies often work individually on the same requirements creating products that can be redundant, and from an enterprise perspective not efficient,” observes Brown. One of the advantages of the OPM’s Knowledge Repository is that knowledge objects or courses are independent from the delivery modality and can be delivered universally to a variety of electronic devices i.e. iPad’s, BlackBerrys, tablets, etc. “We have designed and implemented a totally different technical approach to content metadata tagging which optimizes discoverability,” says Peratino. “The beauty is that content can be part of a Website or part of an online course and it can be delivered to any mobile or fixed device. We’ve created a universal environment where content is agnostic — whether it’s audio, video, graphics, or documents can be accessed and reused for multiple purposes without having to be reformatted. It will play anywhere and can be used in a multitude of ways. Each device frames, structures and formats content that is dynamically populated from the knowledge object repository into a ‘skin’ as it is delivered to the user. That’s what is unique about our approach. Most everyone else is using a file based relational database architecture, which is good for some applications but not good for all. That’s why we went with object orientation for the content back-end because it give us the maximum flexibility for content reuse.” The Knowledge Portal Cloud functionality also provides a shared LMS environment capability. “We still support and host some of the legacy GoLearn customers. These smaller non-cabinet level agencies, due to their small populations, they can’t afford to buy their own LMS and LCMSs, but they still have the same training and reporting requirements, via the Knowledge Portal we help them satisfy those requirements in a cost effective and efficient manner.” >> OPM uses it own Knowledge Portal technology to support OPM’s Virtual University, called the Learning Connection for OPM employees. It is a capability that enables employees to have electronic access to a variety of courses and content to help further their professional development. Employees like the speed with which they can get the training, and managers like that they don’t have to go through all the paperwork and bureaucracy normally associated with the provision of employee training. U.P.S. Throws Out the Old, Rings In the New In 2010, U.P.S. grew revenues 9 percent and net income 90 percent. This $49 billion company invests in its people — from recruiting interns and career mapping to attracting critical talent. One such program is U.P.S. Global Leadership Development for new managers. By taking it on-line and global in 2009, the company, in effect, reinvented the training. “At U.P.S., we have a very deep and prideful culture around developing our people,” notes Anne Schwartz, vice president of Global Leadership and Development. “In 2007 and 2008, we reexamined our critical skills and leadership competencies and created new job models for the enterprise as well as new leadership competencies.” At that time, the existing four corporate schools were not connected to the newly established leadership competencies. “When we took it down, Schwartz relates, “we wanted to ensure it was aligned to new leadership competencies and send more people through. We worked on new architecture. We started down this path in 2007 with the foundational job models and competencies under one effort for the enterprise really kicked off all the other work. “We’ve had a little bit of difficulty trying to describe how technology will help this new piece along, but management is very, very supportive. We actually have a management development committee that works with us to provide strategic alignment with senior leadership. We talk to them frequently about where we’re headed. They give us a lot of feedback.” A couple of short-term schools were offered during 2009 that would bridge the old with the new. They included an element called “Our Company, Our History, Our Vision” that utilizes collaborative learning. In the past, lectures had been in the talking-head modality with some PowerPoints, breakout sessions, and debrief and report-backs. The redesign included case studies around a fictitious company. Teams actually had to work through how that product gets from China to a shelf in U.S. for sale. In that collaborative work, they had to figure out what products and services and which business units were involved. “They absolutely loved it,” Schwartz notes, “and the crowd who went through the old type of learning wants to come back and go through again.” Laura Collings of U.P.S. The year 2011 sees the testing of U.P.S.’s Strategic Leadership Conference for 600 vice presidents worldwide that launched last month. Two director-level launches and a supervisor/manager-level program will also launch before the end of the year. OTHER PROGRAMS The U.P.S. Learning Center also underwent a major restructuring. “We’re trying to put up a learning ecosystem so that we have a blended learning environment,” Schwartz relates. “We actually launched virtual classrooms for first time ever in 2008; and in January 2010 we launched on-time, justin-time learning with our U.P.S. Learning Center.” As part of the corporate school redesign for front-line supervisors, the learning team took content that would be appropriate for introductory or foundational training, mapped that content to the new leadership competencies, and packaged it in an interim solution from which supervisors can grab content at their leisure. There’s also a system for tracking employees and monitoring their progress. Supervisors aren’t the only ones benefiting from the company’s focus on training and education. The U.P.S. Integrad program for drivers received a grant from the U.S. Department of Labor to do a generational analysis of learning styles. After more than a year of research and analysis, U.P.S. created a training product for package drivers — those employees who are on the road virtually every working day of the year. “In Landover, Maryland, we built a learning lab that’s 85 percent hands-on, utilizing learning stations, simulators and four package cars right in the building where students are exposed to computerbased training,” Schwartz says. “They apply that training immediately on the package cars collaboratively in teams of two. Based on the success of that training product, we just opened a second learning lab outside of Chicago.” In the short-term, the plan is to get all the new training products up and running and get management teams worldwide to understand them — as opposed to the old corporate schools. At the same time, Schwartz and her team realize that corporate culture must embrace the justin-time mode. “It’s a cultural shift for us into new-world leveraging technology, and we’re right in the middle,” she notes. “You can’t let technology drive what you want to create, you have to determine what technology moves your strategy.” Elearning! May / June 2011 21 learning!100 D.A.U. at the Forefront of New Learning Strategies Challenged with changing guidelines on contracting and performance in 2009, the Defense Acquisition University (D.A.U.) re-engineered its curriculum in 2010, adding financial management and contract administration curricula and using blended-learning modules. Last year, D.A.U. reached students from more than 97 countries, achieved a significant growth in learning hours and graduated its 1 millionth student. Its other fiscal-year 2010 numbers are staggering: >> 7,947,290 hours of training (23 percent increase over FY09) >> 238,832 graduates (23 percent increase over FY09) >> 192,968 online graduates (25 percent increase over FY09) >> 45,864 classroom graduates (15 percent increase over FY09) “Our organizational learning culture is ‘job-centric,’” says Dr. Christopher Hardy, director of D.A.U.’s Global Learning and Technology Center. “In its evolution, D.A.U. has broadly embraced adult learning designs in its formal courses and accepted the fact that adults learn best by ‘doing’ in the formal learning environment and back at work.” D.A.U.’s approach to learning provides its 147,000 employees with the right learning solution at the right time and at the right place throughout their careers. This unique learning approach set in motion a huge cultural shift from a traditional classroom environment to a total learning environment. Focusing on enhancing workforce capabilities, D.A.U. pinpoints how and where its employees learn and how it can help them real-time. With this approach, it provides an environment where they cannot not learn. In all areas of student and customer support, D.A.U. relies on robust core infrastructure to reach each individual at the point of need. 22 May / June 2011 Government Elearning! “Technology and learning become synonymous,” says Hardy. “Mission is met through systems and tools supporting online learning, classroom events, and informal knowledge sharing and job support.” Additionally, D.A.U.’s informal learning network, the Defense Acquisition Portal (18 million hits per month), is an open resource for employees needing policy updates, justin-time leadership news, and one-stop shopping for job-critical information. COLLABORATION STRATEGIES The Acquisition Community Connection (A.C.C.) supports daily exchanges between members of communities of practice and Katrina McFarland, D.A.U., Catherine Upton, Elearning! special interest groups representing all career fields. The A.C.C. has more than 110,000 registered users and contributors. Through these networks, customers and stakeholders translate formal learning achievements into continuous skills development and career growth by resolving the challenges of day-to-day problem-solving in a dynamic work environment and by providing the virtual forums where longerterm strategic and tactical improvements are pursued by workforce leaders. D.A.U.’s other technologies include mobile and virtual capabilities. “We are developing a virtual world that will be compliant with security requirements, highly scalable, and Web-based,” notes Hardy. “Early prototype testing indicates that students will be engaged in the virtual classroom with a range of discussion and media-sharing tools, collaborating in small-group spaces, and aggregating files from any Internet location to support their performance.” Another example of collaboration within the agency is its mobile strategy: to provide the workforce with the ability to access D.A.U. resources and tools from a wide array of mobile devices by using existing assets and systems wherever possible; to develop new assets and tools as demanded by users; and to leverage existing mobile tools and applications. “These parallel approaches will allow us to accomplish our goals, achieve initial results quickly, and position ourselves for future growth.” says Hardy. “This will simultaneously minimize duplication of effort, development costs and asset management resources required to support mobile. This strategy will be executed through a central D.A.U. mobile portal built in a format consumable by all three major mobile platforms (iPhone/iPad, Droid and Blackberry).” A final example is D.A.U.’s teaching and learning lab. “Leading learning innovation is the means to developing our future workforce and these superior capabilities,” Hardy says. “The key to innovation is creation of an environment where new ideas and risk taking are encouraged and supported. We have established two facilities, our Teaching and Learning Lab at Fort Belvoir, Va., and a Learning Technology Innovation Center in Orlando, Fla.” These cutting-edge facilities will showcase the latest education and training simulations and technologies, such as: virtual environment, the latest simulations, and mobile learning devices. Their purpose is to keep D.A.U. in the forefront of emerging learning technologies and best practices for rapid adoption into our learning assets. American Express Makes ‘Surround-Sound’ Learning American Express has 60,000 employees operating in 30 proprietary countries, 130 total countries worldwide. It serves 89 million credit card customers annually, ranks No. 1 in customer service according to JD Powers & Associates — and invests in employee and customer community building. While the financial industry has been hard hit, American Express grew its net income 90 percent in 2010. The company’s learning model is twopronged, one effort for its everyday employee and one for its 10,000 people leaders around the globe. Social learning is fairly new at AmEx. But it seems to be working. “The goal of our social learning initiatives is trying to extend learning beyond just a classroom event or a Web-based program — to really make it a learning experience,” says CLO Craig DeWald. “It’s trying to create a surround-sound of learning for our Gen-Xers and Gen-Yers.” The whole concept of social learning at AmEx is driven by tools. “We’re starting to build tools that enable employees to pull and filter what they need or not need, based on their role, locale and career objectives,” DeWald explains. “We’re creating channels of information in our learning portal from which employees can choose their fields of interest. As new content comes into the channel, there’s a trigger that allows them to filter the information overload, and it allows them to narrow it down so they get what they need. That social element to our learning program is also trying to replicate what people do outside of work, like picking certain RSS feeds on their home computers.” Filtering information is a top priority at American Express, which has a fairly decentralized set of learning organizations. They all commonly send out their own various pieces of information, making it confusing to recipients. Several pilot projects that could solve that problem are in the works, including portal revisions. “Behind the scenes, we can operate as we’ve always done,” DeWald notes, “ but the employee experience should make things easy to find so they’re not digging around our intranet. The pilot portal is tied into e-mail, so if there’s something new coming into a particular channel, it’s signaled though an e-mail message. Mobile learning is a new experience for executives, who don’t tend to sit in front of computers all day. “What we’re attempting is to move knowledge dissemination into a more natural flow of how people work every day, anyway. It is what people have asked for, and they love it.” EXECUTIVE LEARNING Because AmEx’s front-line team leaders sit in so many countries, social learning programs can potentially connect them, thereby driving best-practice sharing and information exchange. “There’s a lot of intelligence around our organization, and there are pockets of things going on that people don’t know about, and there are experts that others aren’t aware of,” says DeWald. “So we want to move out of a content creation mode into a connecting mode. We’re trying to enable the whole organization to be learners and teachers together, at the same time capturing that ongoing continuous kind of learning, moving from a learning event toward that ‘surround-sound’ learning experience.” Mobile learning is a new experience for American Express executives. “We’re just starting to drive learning to Blackberry phones for our audience of executives who don’t tend to sit in front of their computers all day,” DeWald notes. “We’ve just begun sending targeted articles about topics that are relevant and important to the strategy of the company. It’ll provide the kind of education that will help people shape how they think about these strategies and bring an external perspective to the strategy.” At this point, the mobile learning experience is an experiment. The first obstacle has been trying to understand the learning habits of corporate executives and — perhaps in the future — the company’s large cadre of sales people. “We’ve got a six-month pilot going on right now,” DeWald notes. “We can track clicks, so we can see if that’s a platform that will work for our executives. We have hopes that, in the future, we’ll be able to expand upon it.” Early feedback seems to indicate that the execs like the new approach much better than the traditional classroom/Webinar format. It has been especially helpful during the economic recession. “In 2009, we did a lot of helping leaders through the change,” says DeWald. “Instead of rolling out programs that we couldn’t and didn’t want to afford at the time, we started using leaders in 15- to 18minute videos, and people loved it. “In the future, we really need to drive and accelerate this approach, because it’s meeting the flexibility needs of employees and the business. It’s not about scheduling people off for a one- or two-day session, which is rough. It’s more load-leveling. Having bite-size smaller chunks seems to be working for everyone, and we’re getting great comments from employees and leaders, because it’s making their lives easier.” Elearning! May / June 2011 23 learning!100 American Heart Association: Collaboration at Its Finest It’s not easy to be a knowledge portal for everybody in the world, but the American Heart Association is doing a wonderful job through its two main Websites, one for the public at large and one for cardiovascular professionals. Not surprisingly, the A.H.A. has been awarded a prominent place on the Learning! 100 list of the country’s most progressive and efficient learning programs in the category of “Excellence in Collaboration.” Founded in 1924, the American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Cardiovascular diseases claim more than 800,000 lives a year. The association teams with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide life-saving tools and information to prevent and treat these diseases. In fiscal year 2009-10, the association invested more than $450 million in research, professional and public education, advocacy and community service programs. The A.H.A. has two affiliated Websites: HeartHub.org (for patients, families, caregivers, etc.) and My.AmericanHeart.org (for health-care and scientific research professionals). “HeartHub is our featured patient portal, which has a whole series of tools and resources for caregivers and family. The site has won numerous awards, and the tools have been showcased in a variety of ways,” says Patrick Wayte, the A.H.A.’s vice president of marketing and health education. With easy-to-identify icons, the helpful tools section of the site gives users quick access to risk assessments, health trackers, treatment options, animations, illustrations and more. These interactive tools help patients evaluate their risk levels and track their blood pressure, weight or other personal 24 May / June 2011 Government Elearning! health information to help them live healthier. “Then, we have a site aimed at our professionals, who cut across a variety of disciplines, some 25,000 strong,” Wayte observes. “They are involved in clinical cardiology, research, emergency cardiovascular care, nursing — it’s a broad spectrum of constituents, each of whom is associated with one or more of our 16 councils of interest. About 20 percent of them are international.” Its internal LMS is oriented toward continuing education for its members, all of which is accessible via the main Website. The site for professionals features an extensive learning library, statements and guidelines, a professional education center, a professional online network dedicated to sharing and collaboration, scientific councils, news on clinical trials, and in-depth info on strokes and cardiovascular issues. From the main site, visitors have the ability to go back and forth between the two sites. “But we want to be real clear to medical providers what we have for patients, so they can use these resources in their practice,” Wayte says. “We want them to let patients know that they can download or buy tools and videos.” Providing information is not new to the A.H.A. “When you think back to the beginnings of who and what the A.H.A. is, it was multiple cardiologists getting together,” notes Wayte. “So fundamentally what we’re doing is about learning; it’s about people self-actualizing, people having deep understanding of personal health. Everything we do in that regard is designed to get people as tailored to health information as we can, at the times when it’s most useful to them — and that includes caregivers.” However, some of the modalities to provide that information and knowledge are evolving. “The world is changing,” Wayte admits. “Doctors are more inclined to access information digitally and use different types of tools in their practice, so we’ve changed with those times as well. We’re starting to offer select tools and resources in conjunction with several different partners. Everything we do is integrated into the social media world, so it can be quickly accessed and shared with friends. “Our view is that while it’s perfectly acceptable to try and pull people to our information sources, the reality is that we’re increasingly trying to be where people are,” he continues. “We are expanding our social communications and other ways to reach people through new types of partnerships. We’re trying to move content out into the marketplace in different ways with different relationships.” The public and A.H.A.’s professional community have been quick to embrace the use of the organization’s digital-based information. “Over the last few years, we’ve seen good results in usage,” says Wayte. “Clearly, our learning portals are integrated into our larger Website, heart.org, but they’re also distinct. So we track aggregate traffic, but we also track the two sites independently. There are a number of ways to access us, so we get a lot of feedback.” Internally, the A.H.A. has its own learning management system that is oriented toward continuing education for its members. That includes accreditation for medical training and emergency cardiovascular care training — and it’s all accessible through the My.AmericanHeart.org site. “There are many diverse aspects to what we do,” Wayte concludes. “But sharing and driving knowledge to professionals, patients, consumers and caregivers is a core function.” Jiffy Lube Employees Find Web-based Training a Hit Jiffy Lube University (J.L.U.) does more than train technicians. It has a vibrant training brand promoted across 2,000 locations, delivering 1 million training hours annually. Learning is collaborative among executive management, learning teams and franchisees. Jiffy Lube has more than 2,000 franchise stores in the U.S. and Canada, and each store has an average of 10 employees. That’s 20,000 learners who service 24 million customers annually. “Formal J.L.U. training is a policy and procedure requirement for all franchisees and employees,” says Ken Barber, Jiffy Lube’s manager of Learning and Development. When J.L.U. was established, it included a color-coded (green, yellow, red) “dashboard” that allows franchise owners to see their entire group of stores at one time in a consolidated report or broken down by store. Each of 10 different certification categories is scored, and the dashboard report is the composite of them all. “One of the neatest things is seeing how the awareness of that simple dashboard report has impacted the overall training status of our system,” Barber observes. “Everybody wants to look good; nobody wants to look bad. We’ve seen tremendous improvement in that scorecard since we first rolled it out.” Jiffy Lube (a Shell Oil Company) has not always had a Web-based learning system in place. “Because of technology limitations at the store, we were unable to launch a Web-based program back in 2004 when we first started using computer-based training,” notes Barber. “We had to load the sytem on a store computer with a CD, track the results there, then load them each night into the LMS. It was an expen- sive, time-consuming, complicated process, and you were never sure how many stores had updated and how many were using the old CD.” Last December, the company moved to the Web-based deployment to the majority of its stores that were on a DSL network. The remaining 25 percent of its stores should all be converted to Web learning by the end of the year. The majority of Jiffy Lube’s training is in conjunction with the J.L.U. certification program. Employees must first complete the courses and pass a final exam. They Kenneth Barber of Jiffy Lube and Catherine Upton of Elearning! then access D.E.T.O.G. (Daily Training Observation Guide), a form that has the step-by-step procedure for performing a job. Every job and every service has this daily guide, which is used for on-the-job training. After completing computer training, store employees go on the floor under the watchful eye of a supervisor and practice what they saw on the e-learning. Then, that same D.E.T.O.G. form is used as a proficiency exam. “If they do not score 100 percent, they are required to continue to practice,” says Barber. “Once they’ve completed the test, the manager will go into J.L.U. and sign off. At that point, the individual earns his or her certification.” Certification qualifications have been established for all five common positions plus for service specialist, senior service specialist, management training (which consists of nine computer-based training courses) and advanced management training certification (which includes a threeday instructor-led training course). “Today, we have 66 computer-based training courses and 11 ILT courses in the curriculum,” says Barber. “Before we roll out a new service, we roll out training to support that service. We can always be confident that no one is performing a service who has not been properly trained. So we’re continually adding new courses to cover new services and new corporate initiatives.” Jiffy Lube has had a long history of a high commitment to training dating back to when it was owned by Pennzoil prior to 2002. Shell purchased Jiffy Lube in 2002. “Training and learning have been a part of the Jiffy Lube culture for a long time,” Barber notes. “Prior to 2004, it was all manuals and videotapes. But we’ve always had a wonderful alignment between the business — Jiffy Lube International — and our franchisees. “One of the neatest parts of this journey is the Jiffy Lube Association of Franchisees (J.L.A.F.) training committee, made up of eight franchisees and four from the learning team. Together we have collaborated throughout the process deciding on priorities, evaluating material, and refining and supporting the courseware. It has been just a beautiful story of cooperation and support. Last year in the annual franchise survey, the learning team received the highest marks of any department within Jiffy Lube, which speaks highly to the value that it has provided. “We’ve been very pleased at how smoothly we’ve worked through everything,” Barber concludes. “People are enjoying what they see and finding it nice to have access through the Internet.” Elearning! May / June 2011 25 learning!100 Biocom Institute Educates California’s Science Workforce Biocom Institute, the workforce and education arm of Biocom, an industry life science association, has built several training curricula to assure the sector will have the talent to fuel California’s most robust emerging industry. Biotech is critical to sustaining the environment, energy renewal, medical advances and more. It is a perfect model of how industry, government and association can come together and build solutions to address science and technology talent shortages. The institute, a 501(c)(3) non-profit organization, serves as a bridge between learning institutions and life science companies to build comprehensive education initiatives that advance scientific literacy. This is accomplished through: >> Biotechnology Readiness, Immersion, Certification and Degrees for Gainful Employment (B.R.I.D.G.E.) and Educating and Developing Workers for the Green Economy (E.D.G.E.) grants will help train those seeking employment and those moving up the career ladder to sharpen existing skills and develop new competencies to compete for positions in the global economy. The Biocom Institute and partners were able to raise $9 million to support the California life science industry. >> The Life Science & Industrial Biotechnology Immersion Programs, intensive online certificate programs that use industry-driven curriculum to give individuals the business acumen to successfully transition into and move up the career ladder in industrial careers. Beginning in June, it will use real-business case studies and solutions through vignettes from CEOs. “People taking the course get that tribal knowledge that you wouldn’t be able to get 26 May / June 2011 Government Elearning! normally from a basic online e-learning course,” notes Biocom Institute executive director Kristie Grover. >> A scholarship and education fund that supports students demonstrating academic excellence and a desire to pursue research in the life sciences. >> The Science A.C.E.S. (Advancing Classroom Education in Science), one of the first industry-wide volunteer movements of its kind. The campaign leverages lessons tied to state education standards from its Science Education Speaker’s Bureau. The lessons are taught by industry professionals, with research showing an 82 percent increase in content knowledge from having industry professionals deliver learning. Kristie Grover of the Biocom Institute >> The Biocom Career Center (www.Biocom.Biospace.org), with more than 1,000 jobs listed in life sciences across California. >> An industrial biotech workforce survey, which notes that California’s industrial biotechnology sector experienced record-setting growth over 2009. “Our whole mission is to enhance science literacy,” Grover notes. “We started with developmental courses, teaching non-science professionals about basic life sciences and helping scientists with leadership and communication skills. “Then, in 2005, the San Diego Workforce Partnership and Biocom were awarded a President’s High Growth Grant to create a program for students and teachers in the life sciences industry.” “We’re doing a new take on learning — exactly what industry wants.” The grant allowed partners to establish the Life Sciences Summer Institute, a program that exposes teachers and students to the life-science industry through professional development opportunities and internships. The President’s Grant also provided Biocom with funding to create an online workforce center. “In looking at the landscape, we wanted to reach the most people that we could across diverse audiences, so that’s where we came up with creating the Website www.BiocomInstitute.org,” Grover says. “We realized that we needed to make it easy and accessible, so we created a framework we could update ourselves. The grant funding went away in 2007, but because we were creative, we’ve been able to add to it and keep it alive and useful all these years.” What makes the Biocom Institute unique is that it works closely with the life sciences (medical devices, diagnostics, biotech, biofuels, pharmaceutical companies) and the green communities. All of the training it offers is based on industrial needs, because its committees and boards work directly with industry to determine needs and create an adequate workforce. The institute partners with all the universities in San Diego and environs. According to Grover, job-seekers who complete a Biocom Institute program will see their résumés move to the top of the stack. “Our programs give job-seekers that industrial edge, an endoresement of industry authenticity,” she says. Scripps Health Reduces Labor Costs Via Learning Labor accounts for 43 percent of Californiabased Scripps Health’s operating expenses. To reduce labor costs, its Labor Management Learning Initiative (LMLI) was launched. This program of assessment, classroom training and software reporting tools reduced premium labor by 46 percent in test sites (saving $2.34 million in premium labor) and achieved 2,730 percent ROI. The company also spends about $30 million per year on learning, since its corporate CEO wants a more focused effort and better efficiency that helps Scripps stay ahead of competitors. The LMLI, originating four years ago and accelerating every year, helps the organization manage labor costs. Since the corporate CEO has a no-layoff philosophy, managers work diligently at replacing employees who get displaced due to restructuring and downsizing. “We have a 90 percent success rate getting people re-placed in our organization,” says Vic Buzachero, senior vice president for Innovation, Human Resources and Performance Management. “There are times when parts of the organization are flexing people off, when in other areas we are hiring temps and scheduling overtime. The key is how those managers work together to flex staff so everyone continues to work full time and we don’t increase costs. That learning process has been very, very successful.” Scripps Health first pulled its key employees together to learn staffing bestpractices. That effort was coupled with a series on teaching them how to schedule and use premium labor differently. The second part of the initiative is on how to develop standards and how to implement them and use new tools throughout the organization. Last year, Scripps reduced premium pay $17 million, a real savings of about 1 percent of payroll. “Our wage-and-benefit costs are about $1 billion,” notes Buzachero, “so a 1 percent pickup in productivity translates into a $10 million savings. That’s not insignificant. The key is educating and training employees, because you have to raise competency levels in different situations. We have been helping labor become inter- Veronica Zaman of Scripps Health, Catherine Upton of Elearning! changeable with competency development courses with staff, so they are flexible enough to move from unit to unit. Once system-wide orientations are established, we will convert them into e-learning opportunities over the next 12 months.” LEADERSHIP ACADEMY In its 10th year, another element of Scripps’ learning program is its Leadership Academy. Every year, top management selects about 25 key leaders from across the organization at all levels — a mixture of vice presidents, department directors, senior directors, managers and occasionally a supervisor. Only managers who are expected to have a future leadership role in the company are selected. The event itself is year-long. It includes 12 monthly, day-long meetings, during which the corporate CEO facilitates and teaches. He helps leaders understand how he wants the organization to be led and managed. For the first four hours, he talks about how and why he makes certain types of decisions, the strategy involved, the impact on the organization, and why certain issues are key issues for the organization. According to Buzachero, the CEO is extraordinarily transparent during these meetings, entertaining questions on any subject except confidential personnel matters and legal agreements involving confidentiality. In the afternoon, members of the senior executive team all serve as faculty, which also includes the chairman of the board. They rotate throughout the 12-month period to talk about their leadership journey, then answer questions and discuss with the 25 participants their responsibility and how they affect the future of the organization. Halfway through the year, the group divides into small teams, each taking on a project. At the end of the term, they must publish and present to senior management a bound journal with all the papers written. “There’s a formal graduation, a fun thing, and they have an alumni group that meets monthly,” says Buzachero. “It’s a powerful way for an organization to develop, learn with contemporary issues, and see how upper management applies things. The faculty learns, too, because the classes bring unique perspectives that we perhaps normally wouldn’t hear about. It’s an opportunity for dialog and learn how our high-potential employees see the organization. They are a valuable group of people.” “Last year, we began to restructure our organization and appointed six new vice presidents, and every one of them had been through the Leadership Academy,” Buzachero notes. “There’s no guarantee, but typically people moving up and taking on key strategic roles are coming out of that population. Our CEO invests a lot of time in the academy, which is rare. It’s a heavy teaching commitment on his part, but he also gets to assess talent very well through that process.” Elearning! May / June 2011 27 learning!100 PRIVATE SECTOR ENTERPRISE TOP 60 RANK 1 2 CORPORATION NAME Intel Corp. United Parcel Service 3 American Express 4 Jiffy Lube, A Shell Oil Co. 5 Scripps Health 6 Best Buy 7 Deloitte Consulting 8 Google ANNUAL EMPLOYEES/ PROGRAM REVENUES LEARNERS TYPE $44 billion 79,800 Learning leadership $49.5 billion 408,000 Global leader devel.: U.P.S. Learn Center $30 billion 58,000 Customer service and social instruction private 3,000 Design AREA OF EXCELLENCE culture performance health care $2.16 billion 11,000 Jiffy Lube University performance retail $49.7 billion 180,000 collaboration accounting $26.1 billion 168,651 Health Labor Management Learning Initiative Geek Squad training media $23.65 billion 19,835 Corp University telepresence culture collaboration manufacturing logistics financial services retail collaboration innovation culture 9 Orbitz Worldwide travel services $840 million 1,600 Google Labs 10 Qualcomm software $10.99 billion 17,500 11 Navy Federal Credit Union banking $3 billion 7,900 Global customer and employee culture learning portal Qualcomm Learning Center culture 12 Center for Advanced Learning, I.B.M. Cisco business services $95.7 billion 399,409 Learning culture and technology culture manufacturing $40 billion 70,700 collaboration hospitality private 3,936 I.B.M. Center for Advanced Learning Customer Training V.L.E. software manufacturing food service $4.35 billion $5.05 billion $21 billion 13,800 28,000 4,000 Health-care training Mainframe Academy Shaw Learning Academy collaboration culture performance software telecommunication $2 billion $9 billion 6,100 36,400 collaboration collaboration banking pharmaceuticals restaurant retail software reseller insurance $35 billion $67.8 billion $1.1 billion $1.5 billion $1.8 billion $19 billion $1.8 billion 4,527 116,500 16,000 180,000 6,800 14,200 2,560 27 28 Royal Bank of Canada Pfizer Papa John's International Best Buy Canada AutoDesk Avnet The Economic Insurance Group Southern States Cox Communications Loss Prevention University Global learning/ learnership/HiPos Social learning E-learning training agriculture cable television $1.83 billion $9 billion 4,000 22,000 29 30 31 32 33 B.D.O. Canada Cabela's Computer Sciences Corp. Pearson Digital Learning Cemex accounting retail software education construction private $2.63 billion $16.12 billion $8.96 billion $4.7 billion 2,505 13,300 94,000 24 12,487 34 Cabdbury, Division of Kraft manufacturing $40 billion 97,000 35 36 37 C.D.W. Dunkin' Brands American Automobile Association Watson Pharmaceuticals Automatic Data Processing Kendle retail restaurant insurance $8 billion $7.2 billion non-profit 6,850 1,126 NR Regulatory training culture E-learning skill development for performance farming Network reliability culture B.D.O. University performance Skill award program culture Leadership development academy culture Team Training Division, Pearson culture Education I.T. training div./S.A.P. training culture deployment On-boarding culture Wired skill development program culture Franchise training culture pharmaecuticals data processing medical research $2.7 billion $8.93 billion $552 million 5,830 47,000 3,700 E-learning curriculum Learning hub ProEd sales training 13 14 15 16 17 18 19 20 21 22 23 24 25 26 38 39 40 28 INDUSTRY Vi (Classic Residence by Hyatt) C.A. Technologies Shaw Industries Morrison Management Specialists B.M.C. Software Telus Wireless May / June 2011 Government Elearning! Franchise training Retail training H.R. management training Competency-based training collaboration culture culture culture collaboration culture culture innovation collaboration culture culture learning!100 PRIVATE SECTOR ENTERPRISE TOP 60 cont’d. RANK 30 41 42 CORPORATION NAME The Apothecary Shop Aramark 43 44 45 46 47 48 49 50 51 52 53 54 Westinghouse Electric Co. General Re Corp. Hitachi Data Systems General Electric I.D.E.O. Oldcastle First Insight Ferring Pharmaceutical Getty Images Spectrum Pacific Learning Springs Window Fashions Delta Hotels Ltd. 55 56 57 58 59 Oakley Business Wire Accor North America Thomson Reuters Dell 60 Adobe May / June 2011 Government Elearning! INDUSTRY ANNUAL EMPLOYEES/ PROGRAM AREA OF REVENUES LEARNERS TYPE EXCELLENCE retail $115 million 250 Skills development culture food service $12.6 billion 245,000 Apothecary Shop University collaboration knowledge portal utilities $4.15 billion 9,000 Customer learning culture insurance $5.83 billion 1,000 Onboarding and customer training culture software $96.75 billion 3,200 Culture collaboration manufacturing $157 billion 304,000 Customer learning culture business services $2.29 billion 350 H.R.M. Training Toolkit collaboration construction $13.2 billion 40,000 Collaborative learning culture software private 40 Talent management/leadership collaboration pharmaceuticals private 80 Customer training performance media private 1,750 Sales training performance education private 1,954 Global product launch collaboration manufacturing private 4,610 Online university performance hospitality private 7,000 E-learning training, sales and collaboration translation retail $985 million 3,400 Learning portal performance media private 485 Channel sales training collaboration hospitality $1.15 billion 50,000 Virtual training culture media $13 billion 55,000 Global academies collaboration manufacturing $52.9 billon 96,000 Knowledge network T.V. and innovation training software $2.9 billion 408,000 LearnDell.com customer training performance channel training learning!100 PUBLIC SECTOR ENTERPRISE TOP 40 RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 32 ORGANIZATION/ DEPARTMENT/AGENCY U.S. Department of Defense U.S. Office of Personnel Mgmt Defense Acquisition University American Heart Association Biocom Institute U.S. Dept of Veteran Affairs INDUSTRY EMPLOYEES/ PROGRAM SEGMENT LEARNERS TYPE fed. gov. 3.0 mil Personnel and readiness initiatives fed. gov. 5,000 GoLearn and enterprise collaboration fed. gov. 238,000 Re-engineered acquisition curriculum non-profit org. 3,500 MyHealthHub for Patients non-profit org. 65 Biotech talent recruitment/training/hiring fed. gov. 278,000 Interagency collaboration for e-learning/V.A. Learning Center Institute for Creative Technologies, education N/R Leveraging games, sims and I.T. for learning U.S.C. National Oceanic & Atmospheric fed. gov. 10,000 Workforce management initiatives Administration Lawrence Livermore National Labs fed. gov. 6,400 U-Learn learning portal Peace Corps non-profit org. 8,700 Volunteer and community L&D National Technical Information Ser. fed. gov. 30 Deploying e-learning across federal agencies Department of the Air Force fed. gov. 149,000 Air University’s Air T.V. Network Advanced Distributed Learning fed. gov. 41 S.C.O.R.M and learning technology labs Dept. of Labor, Employment & fed. gov. 16,000 Workforce development/displaced workers Training Administration P.E.O. S.T.R.I., U.S. Army fed. gov. 1,016 Center of Acquisition Excellence for Sims, Training & Testing Naval Air Warfare Center, Training fed. gov. 1,176 Training system research, development, Systems Division testing and eval. Florida Virtual Schools education 100,000 (L) Virtual High School U.S. Veterans Administration fed. gov. 278,000 V.A. Acquisition University Acquisition Academy. iCollege, National Defense University education N/R College advancing sims, I.T. and e-learning Care Learning association N/R A.H.A. training nad certification Joint Training Integration & fed. gov. N/R Team Orlando for military sims & training Evaluation Center/Team Orlando Make-a-Wish Foundation non-profit org. 93 Chapter leadership training U.S. Air Force, Agency for fed. gov. 50 Models & sims Modeling & Simulations A.T.I.C., U.S. Army fed. gov. 244,000 Perceptor program for National Guard sim training U.S. Army, D.L.S. fed. gov. 244,000 Distance learning for soldiers U.S. Wired for Education fed. gov. N/R Displaced worker training modules U.S. Office of Personnel fed. gov. 5,000 Commerce Learning Center Management Media X, Stanford University education 2,500 Think tank and collaboration for academic, corporate America Dept of Civil & Environmental education 2,500 Online learning lab Engineering, Stanford Univ. WebCampus, Stevens Institute of education 438 WebCampus, corporate and assoc. content Technology Institute for Simulation & Training, education 6,500 (L) $14 million contracts Univ. of Central Florida Florida Dept. of Safety & Motor state N/R E-learning for employees Vehicles Florida Dept. of Law Enforcement state N/R Florida Criminal Justice Executive Institute Prince William County (Va.) county gov. 4,000 Corporate University for Government International Society of Automation association 30,000 (L) Global learning portal Healthcare Financial Management association 35,000 (L) V.L.E. member training Association eLearning for Kids non-profit org. N/R Advancing education in third-world countries National Academy of Sports Medicine association N/R Medical certification and online degrees The Protocol School of Washington education 100 C.R.M. eClass Program South Dakota State University education 2,000 (L) Advanced learning in the cloud May / June 2011 Government Elearning! AREA OF EXCELLENCE innovation collaboration innovation collaboration culture collaboration innovation culture culture culture culture collaboration culture culture innovation culture collaboration innovation innovation collaboration innovation culture innovation innovation culture culture innovation innovation innovation collaboration culture innovation collaboration culture culture collaboration collaboration culture collaboration innovation