AFF SPONSORSHIP KIT
EXPOSE YOUR BRAND TO ATLANTIC CANADA THROUGH THE CONNECTIVE POWER OF FILM
The AFF
Expose your brand to Atlantic Canada using the connective power of film.
Welcome to the AFF where you can connect to a highly engaged, culturally active and captive audience, while exposing your brand to filmmakers from all walks within the industry.
AFF is a grassroots non-for-profit operation that began in St. John’s, Newfoundland in 1981, offering one sole film festival event - it’s an organization that has come a long way in three decades. Now based in
Halifax, the cultural hub of Atlantic Canada, the AFF has blossomed into a cultural mainstay in Atlantic Canada that offers a year-round celebration of film. The AFF events target diverse segments and audiences,
and its flagship event has grown to become one of the premiere film festivals in Canada. Whether for industry folk, unabashed film lovers or curious onlookers, the AFF offers a slew of opportunities to engage
audiences through the connective power of film.
Today’s Atlantic Film Festival is now a year-round celebration, growing beyond our eight-day cornerstone event in September to include:
Atlantic Film Festival: It’s a festival that turns Halifax – a charming and historic coastal city – into an international Mecca for the arts, abuzz with filmmakers, industry types and film lovers. Offering
a first-look at the best international films of the festival season, the AFF is a champion of local filmmakers, committed to bridging the gap. We attract some of the biggest players in film, media and
music from around the world. All of our film selections are chosen with our community in mind and our special events are designed to bring us all together.
Strategic Partners: The AFF’s Strategic Partners is one of the world’s per-eminent co-production/co-financing markets focusing on feature film, TV and digital fiction. Strategic Partners
offers an intimate, organized forum for projects looking for financing as well as those still at an early stage - looking for the right partner.
ViewFinders Atlantic Film Festival for Youth: ViewFinders is a week long film festival for young people and their families. The festival offers daytime screenings and workshops for school groups as
well as evening and weekend activities that showcase youth-made films. Throughout its activities, the festival opens doors for anyone looking to watch great films, meet and learn from industry
professionals and experience the wonderful world of movie making through hands-on media workshops.
AFF Outdoor Film Experience: For 12 years, on Friday nights from mid-July to the end of August, the AFF has delivered an entertaining outdoor film experience throughout the Halifax Regional
Municipality – a larger-than-life inflatable screen showing classic movies under the open sky. With as many as 2000+ movie-goers coming together for each screening – all toting their lawn chairs,
blankets, picnics and favourite company – this open-air cinema has a unique festival atmosphere that must be experienced first-hand.
The most important event of its kind on the east coast, the AFF has helped foster the careers of recognized talents such as Mike Clattenburg of Trailer Park Boys, and Thom Fitzgerald Director of 3 Needles. Known
for supporting the local industry, in 2012, AFF premiered the award-winning feature-length film BlackBird by local director Jason Buxton. In 2013, audiences were exposed to a rich Atlantic Canadian program
featuring exceptional Atlantic Canadian film talent including the crowd pleasing The Grand Seduction produced by Barbara Doran with Roger Frappier and directed by Don McKellar, as well as the acclaimed All
The Wrong Reasons written & directed by New Brunswick’s Gia Milani - The AFF focus on celebrating local talent builds pride and passion for the local industry, while the program continues to deliver film festival
circuit’s biggest and most talked about films to Nova Scotia. This mix of offering delights audiences of both film buffs and cultural consumers.
The AFF organization’s film events are propelling the local film industry forward by building relevance, exposure, celebration, recognition and development. Here, you can reach your audiences intimately and efficiently.
At the AFF, we expose Atlantic Canada to film.
And when you sponsor the AFF,
we expose you to Atlantic Canada.
1
WHAT IS THE AFF?
The AFF events attract more
than 45,000 audience
members annually.
The majority of the
audience members are
from the East Coast
om Halifa
Mostly fr
x
The AFF four major events bring film to life throughout the year:
Atlantic Film Festival
September 11-18, 2014
Strategic Partners
September 11-14, 2014
ViewFinders
April 6-12, 2014
AFF Outdoor Film Experience
Summer 2014
25,000 Attendees
Bringing 150+ films from Atlantic Canada
and around the world to delight the
audiences and supported by activations
throughout the festival including industry
Events, retrospectives, parties &
receptions - a truly immersive experience.
200 Attendees
Bringing 200 top industry players to Atlantic
Canada for 1-2-1 meetings, keynotes, panels,
Cannes Producers Network Reception this conference is a co-production market
and has opened doors and closed deals
for local filmmakers year over year.
10,000 Attendees
Uniting youth with a passion for film,
this event offers curriculum based film &
workshop program, hands-on workshops,
masterclass and discussions with top
industry professionals, ViewFinders
Productions, ViewFinders School Tour.
10,500 Attendees
Six outdoor public screenings on the
Halifax Waterfront throughout the
summer draw active and lively crowds.
Community screenings throughout the
year build anticipation and connection
to film at a local level.
The AFF community has a robust online presence and highly engaged audience*.
ATLANTICFILM.COM
TWITTER
+ 126,000 Visitors Annually
+ 6,800 Followers
+ 19% from July 2013
FACEBOOK
+ 4,800 Likes
+ 20% growth from July 2013
YOUTUBE
+ 750 Subscribers
+ 100,000 Views
As of Dec 01, 2013
*
We are committed to the industry we serve and value our film accreditations and community partnerships:
Alliance Française
Art Gallery of Nova Scotia
Atlantic Jewish Council
Conseil communautaire du Grand-Havre
2
Dalhousie Art Gallery
Elizabeth Bishop Society
Halifax Jazz Festival
Halifax Pop Explosion
Nocturne
WIFT-AT
AFF Events: Atlantic Film Festival
September 11-18, 2014
2013 Highlights
25,108
Total Festival
Attendance
185
Films Screened
Opening Night Gala Party welcomed a crowd of 1,200 attendees
Get noticed at a premiere film festival in Canada
An eight-day celebration of film, media and music from around the world. It’s a festival that
turns Halifax – a charming and historic coastal city – into an international Mecca for the arts,
abuzz with filmmakers, industry types, culture addicts and film lovers.
The festival celebrates film with a unique balance of Atlantic Canadian screenings, French
Canadian showcases, festival circuit pick-ups, and engaging events that create a folly of
excited interactions. Audience members and industry members are united by a mutual love
of film and culture.
Every year, the Festival includes a selection of popular events including the Opening &
Closing galas, but just as popular are the unique events planned each year.
Special Events & Screenings in 2013
• 18 major parties and receptions (includes 3rd party events)
• AFF Outdoor Film Experience made an appearance for the first time
with a 10x10 Music video retrospective
• First ever French Program launched with “Cinema en Francais. S.V.P.”
• “From Screen to Score” rave reviews
3
11
18
Atlantic Canadian
Feature Length Films
French Canadian Films
77
58
Atlantic Canadian
Short Films
International Titles
75+ Sponsors
1000+
Delegates
200+
Volunteers
Audience Snapshot
Audience is
39% Male
• Highly engaged in film
• Attending the movies at least
once per month (60%).
• Highly engaged while they are
at the event
• Attend at least 3 screenings
• Come every year
61% Female
28% 55+
31% 35 years
or younger
When you sponsor the Atlantic Film Festival
you have the opportunity to reach two
distinct and highly engaged audiences.
Film Buffs
•
•
•
•
40% 35-54
Skew Male
Highly loyal to film
More likely to be in industry
Want local talent and new & different films
66% go every year
Cultural Consumers
• Skews female
• Attend cultural events more than once per
month (like Jazz Festival, Buskers, HIFF)
• Want unique, social experience
• Local Film
• New and different films
69% see three or more films
4
Connection
We have an audience that is highly engaged with us online, that connects to us through
social media and leverages the resources we provide frequently throughout the festival.
July 23rd (AFF Atlantic program Launch) – September 27th (1 week after festival close)
WEBSITE
Unique Visitors: Page Views: Avg. Visit Duration: Device: MOBILE APP
Unique Users:
Box Office Used:
Sessions:
Frequency:
35,862
150,338
2min 39sec
24% of visits were made
using a mobile device
1,172
+1,000 interactions
+9,000
Up to 20 sessions a day
TWITTER
Followers: 5,745
Retweets:
607 (76/day)
Mentions:
934 (117/day)
Reach:+1,000,0000
5
FACEBOOK
Total Likes:
Page Views:
Reach: PROGRAM GUIDE
# Distributed:
4,682
13,583
310,595
Top tools audience members
use to determine which
films they will go see
Based on Audience Survey 2013
10,000
FESTIVAL E-NEWSLETTER
# Sent:
x8 (once per day of festival)
Subscribers:
Approximately 10,400
% Viewed Content:
45.0% of 2013 AFF
subscribers
Program Guide
#1
Atlantic Film
Festival Website
#2
Researching Films
& Trailers online
#3
AFF iPhone App
#4
Facebook and/or
Twitter
#5
Opportunities with The AFF
SPONSOR THE POWER OF FILM
Each of the AFF events offers an opportunity to reach a diverse audience as well as different
tools and touchpoints. Each event’s unique offering of special presentations, screenings, industry
panels, workshops, parties, receptions and more, provides ripe engagement opportunities to meet
your business objectives.
Working with you, AFF can craft the perfect package for your brand that may be built on a one
or multi-event focused strategy. At AFF, we rely on our relationships with our sponsors to build
an exceptional festival - as a non-profit we are committed to being flexible by working with you
and your brand to ensure that we build a package and branded content that reinforces your goals.
Each sponsorship opportunity, no matter the event, is built to include a base level of exposure
across the following touchpoints:
• Corporate logo as Partner on the festival website’s dedicated sponsor
page with link to Partner website
• Logo recognition on sponsor banners at the sponsored festival
• Invitations to key events during the sponsored festival
• Passes to negotiated events and screenings during sponsored festival events
Working together we can tailor your final package from the ground up.
The following pages will highlight specific packages and sponsorship levels.
6
The 34th Atlantic Film Festival
Sponsorship Tools
EXPOSE YOURSELF
How you can leverage Atlantic Film Festival touchpoints to expose your brand to Atlantic Canada
EVENT EXPOSURE
IN-THEATRE EXPOSURE
PROGRAM GUIDE EXPOSURE
ONLINE EXPOSURE
25,000 Attendees
185 Films
10,000 Printed Copies
150,000 Page Views
Our special screenings, parties & receptions,
after-hours events, and special showcases give
you an opportunity to create a branded connection
with audiences
Audiences fill the theatres and line-ups extend down
the halls, being where the action is gets you action
Be held in the hands of all of our attendees and nestled
within the tool they use as their festival compass.
Where traffic comes to learn more and engage with
us - gain serious exposure and impressions.
• Festival Poster
• Sponsor Banner
• Trailer before films
• Logo on roll call before all films
• Ad Space
• Logo on Sponsor Page
• Logo on front cover
•
•
•
•
EVENT PROFILE OPPORTUNITIES
• Opening Night Gala Sponsor:
Includes Screening & Party
• Closing Night Gala Sponsor: Includes
Screening & Party
• Special Screening Presentation Series
• ViewFinders @ Atlantic Film Festival Series
• Feature Film Sponsor
• Program Sponsor
7
UNIQUE SPONSORSHIP
OPPORTUNITIES IN
2014 INCLUDE:
• AFF Outdoor Film Experience Sponsor
• Mobile App
Ask us about our other unique
opportunities in 2014
Web Banner on AFF website
Logo on Website
Content in delegate email blasts
Twitter, Facebook, YouTube,
pinterest, Linkedin
• Mobile App profile
BRANDED COLLATERAL
•
•
•
•
•
•
•
•
•
•
•
•
AFF Screening
Niche Programs
Welcome Reception
Awards Reception
Partner Reception
Delegates Lounge
Festival Lounge ‘After Hours’ - three nights
Box Office
Registration
Media Centre
Volunteers
Transportation
AFF Events: Strategic Partners
September 11-14, 2014
This exclusive and engaging forum is a co-production market dedicated to the local and internatonal film industry. The event promises
to bring together the best talent with opportunity to bring their vision to life. Sponsors here can reach an audience looking for the tools
they need to move forward in the industry - a fertile ground for building key industry connections.
Strategic Partners (SP) offers an intimate,
organized forum for projects looking for financing
as well as those still at an early stage - looking for
the right partner. Its linear program is designed
to provide unparalleled access to international
co-production opportunities - all under one roof.
Strategic Partners is set against the backdrop of
the Atlantic Film Festival and the vibrant, coastal
city of Halifax, Nova Scotia.
Highlights
First co-production market of its kind in Canada
1000 pre-scheduled meetings
+200 Delegates
20 countries attended the 2013 event
Doubled the number of TV and web-based
projects and producers
• Created a Web App, which includes all of our
delegates profiles, projects, photos and contact
information as well as links to our sponsors
Top Canadian and international industry players are • 112 projects were reported as directly benefiting
selected to attend, including producers, investors,
from Strategic Partners – contributing to a
sales agents, funding agencies, broadcasters and
projected total Canadian spend of $266 million
distributors. Offering over 1000 pre-scheduled
by 2015
1-2-1 meetings, co-production focused round table
sessions, cutting edge panels, visionary keynote
Audience
speakers, screenings and receptions. Strategic
• Mid-to-senior level producers & a select number
Partners is a convergence of talent and innovation,
of emerging producers
producing tangible results.
• Heavily curated group resource delegates which
includes: financiers, sales agents, broadcasters,
“We’ve had a great experience attending Strategic Partners and look forward
distributors and funding agencies
to continuing to do so on behalf of Myriad Pictures and in partnership with
• Local & International
Pacific Northwest Pictures (PNP) based out of Vancouver, Canada. Strategic
• Television, Digital Fiction, and Feature Film
Partners gives us a great opportunity to build and maintain relationships
with key filmmakers, such as those who directed and produced the film All
the Wrong Reasons, which was the Opening Night Gala film for the Atlantic
Film Festival and which PNP is releasing theatrically in Canada with Myriad is
handling worldwide sales.”
– Kevin Forester, Chief Financial Officer, Myriad Pictures, USA
8
•
•
•
•
•
Key Events
•
•
•
•
•
Pre-scheduled Meetings
Round Table Sessions
Keynote Speakers
Panels
Networking & Social Events
AFF Events: ViewFinders
April 6-12, 2014
A week-long film festival for the youth of Atlantic Canada and their families. ViewFinders focuses on exposing young people to the power
of film and giving them opportunities to create their own work. A combination of screenings, hands-on workshops, and Master Classes,
it’s a forum where you can capture this difficult-to-reach demographic in a richly engaging way.
The Festival offers daytime screenings and
workshops for school groups, as well as evening
and weekend activities that showcase youth-made
films. ViewFinders celebrates the best in regional,
national and international films for youth, tackling
issues from multiculturalism and community
to sustainability and creativity. Throughout its
activities, the Festival opens doors for anyone
looking to watch great films, meet and learn from
industry professionals, and to experience the
wonderful world of movie making through handson media workshops.
But really, ViewFinders: Atlantic Film Festival for
Youth is more than that. Beyond the main event,
held each spring, the ViewFinders team is hard
at work to bring a whole series of year-round
activities and programs to young people across the
Atlantic provinces. With a hard-hitting program of
workshops and master classes annually, ViewFinders
also launches unique events each year that continue
to expose Youth to film in new ways.
“ViewFinders was the first experience I ever had with film... I didn’t know what
was involved in a film set until I came to ViewFinders. It’s actually changed my
life a lot because it’s brought this interest that I now love into my life”
- Gwyneth Christoffel, Winner of ViewFinders People’s Choice &
Best Animation, Recipe for Love, 2012
9
Highlights
•
•
•
•
•
•
•
•
10,000 attendees
63 Shorts Screenings
22 Feature length film screenings
48 Atlantic Canadian Youth Made Films
900+ Attendance at Youth Film Screenings
40 Screenings and 30 workshops
3 Screenings at AFF with 750 attendees
600+ attendees for educational
Workshops & Master Classes
Audience
• Youth ages 12-24 and their families
• Educators from Elementary through
Post-Secondary
• Educational Organizations
• Government Bodies
Special Events &
Screenings 2013
• 500+ attendees for ViewFinders Expo
• ViewFinders School Tour hit 12 locations
(From Yarmouth to Sydney) and reached
over 2,000 students
• Almost 100 entries in the Filmmaking
Competitions
• 17 environmentally themed films shown
at the Green Screen Gala
ViewFinders: Atlantic Film Festival for Youth
Sponsorship Tools
OPENING DOORS FOR YOUTH TO THE WIDE WORLD OF FILM
Named after the optical window of a camera, ViewFinders: Atlantic Film Festival for Youth is a week-long film festival for young people and their families.
The Festival offers daytime screenings and workshops for school groups, as well as evening and weekend activities that showcase youth-made films.
ViewFinders celebrates the best in regional, national and international films for youth, tackling issues from multiculturalism and community to
sustainability and creativity.
In total, the Festival reaches youth audiences, families,
and educators through the following core events:
All ViewFinders sponsorship levels begin with:
• Corporate Logo on the ViewFinders Sponsorship webpage
• Atlantic Film Festival for Youth
• Logo recognition on ViewFinders in-theatre sponsor banners
• Filmmaking Competitions for Youth
• Logo recognition in ViewFinder’s Program Guide
• Festival School Tours
• Filmmaking Workshops & Master Classes
How you can leverage ViewFinders tools and touchpoints to expose your brand to Atlantic Canada youth in film:
IN-THEATRE
EXPOSURE
10
VIEWFINDER’S
PROGRAM GUIDE
EXPOSURE
EDUCATOR PACK
EXPOSURE
ONLINE
EXPOSURE
Hit your audience where they are highly
engaged - in the theatre.
Reach the audience of attendees to the
Youth Film Festival through this in-hand
guide. Printed in full colour.
Reach the Educator’s that make the festival a
reality for their classrooms with this in-hand,
targeted tool. Printed in Black & White.
Leverage our online community to
reach your audience
•
•
•
•
•
• Welcome message
• Advertising
• Logo recognition
on the Cover
• Logo recognition
within the Guide
• Welcome Message
• Advertising
• Web Banner on
ViewFinders website
• Logo on ViewFinders website
Speaking Opportunity
Roll call logo placement
PSAs at selected screenings
In-Theatre banners
Inclusion in VF Media PSA
SPECIAL EVENT
EXPOSURE OPPORTUNITIES
ViewFinders is pleased to offer additional profile opportunities to enhance
all levels of sponsorship, or as individual investments. Our Sales and
Sponsorship team is committed to working with our partners to identify and
select opportunities that optimize your brand’s impact at our events.
• Individual School Days
• Elementary Day (Tues.)
• French Day (Wed.)
• Secondary Day (Thurs.)
• “Best of” Day (Fri.)
• Workshops & Master Classes
• 48hrs Film School
• ViewFinders Expo
• ViewFinders School Tour
AFF Events: AFF Outdoor Film Experience
Summer 2014
In it’s 12th year, the AFF Outdoor Film Experience is a multi-week event that showcases screenings outdoors on a big screen throughout
the summer. Known for the huge outdoor crowds it brings to the waterfront in Halifax and Dartmouth, the Outdoor Film Experience
appeals to a broad local and tourist audience, all looking for a new way to experience film. Every year the event sets new records for
attendance- sponsor here and reach the crowd.
Who can resist a warm night under the stars on Fridays throughout
the summer? The Atlantic Film Festival has delivered an entertaining
outdoor film experience throughout the Halifax Regional Municipality
– a larger-than-life inflatable screen showing classic movies under
the open sky. With as many as 2000+ movie-goers coming together
for each screening – all toting their lawn chairs, blankets, picnics
and favourite company – this open-air cinema has a unique festival
atmosphere that must be experienced first-hand.
Our programmers are constantly dreaming up an engaging theme for
the next series. In recent years, our Summer of … theme has been very
popular. People are always trying to guess what it will be!
Highlights
•
•
•
•
•
6,900 attendees
+1,300 attendees per screening
2,500 attendees at the screening of Jurassic Park
Gained +29,000 visitors to the website
46 media articles
Audience
• Families, young professionals
• Local HRM and tourists
Special Events & Screenings 2013
Ongoing community engagement has ramped up
in 2013 to include a Bedford Days screening,
Sackville Patriot Days, Dartmouth Crossing,
and Downtown Dartmouth, with over 3,600 attendees
11
Limited sponsorship opportunities available, please contact Sales & Sponsorship
Contact Information
Atlantic Film Festival Sales & Sponsorship Team
Darin Roche Sales & Sponsorship Manager
Wayne Carter Executive Director
darinr@atlanticfilm.com 902.334.1422 (office) 902.818.9779 (cell)
waynec@atlanticfilm.com
902.334.1430 (office)
902.402.1680 (cell)
Darin Roche Sales & Sponsorship Manager
Laura MacKenzie Director, Strategic Partners
darinr@atlanticfilm.com 902.334.1422 (office)
902.818.9779 (cell)
lauram@atlanticfilm.com
902.334.1472 (office)
Mailing Address
Courier Address
PO Box 36139
Halifax, Nova Scotia
Canada B3J 3S9
c/o The Atlantic Film Festival Association
1471 Birmingham Street
Halifax, Nova Scotia
Canada B3J 2J4
Strategic Partners Sales & Sponsorship Team
Phone
Tel: 902-422-3456
Fax: 902-422-4006
atlanticfilm.com
12
@thefilmfest
facebook.com/atlanticfilmfestival
youtube.com/atlanticfilmdotcom