Lesson Plan Guideline
Superior University
Introduction to Business
Course Handbook
1
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
TABLE OF CONTENTS
Sr. No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
2
Contents
Course delivery arrangement
Course instructors
Course introduction
Course aims
Course coverage
Student gain
Teaching and learning methodologies
7.1. Lectures and class discussions
7.2. Activities and quizzes
7.3. Study pack
7.4. Guest Speaker
7.5. Industrial tour
Assessments
8.1. Exam Papers
8.2. Assignments and projects
i. Pre-mid assignments
ii. Final-term project
8.3. Presentations
8.4. Case study
Lecture plan
Grading of course
Academic and disciplinary policies
11.1. Late submissions
11.2. Peer Evaluation
11.3. Absenteeism
11.4. Deferred Examination
11.5. Scholastic honesty
11.6. Plagiarism
11.7. Cover sheet
Assessment GPA and percentages
Expectations of business conduct
Annexure
1. Sample papers
2. Assignments
2.1. Pre-mid (course work)
2.2. Post mid assignment
3. Case study guidelines
Management Quality Circle
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48
Superior University Lahore
Lesson Plan Guideline
1. Course Delivery Arrangements
Course
Introduction to Business
Credit Hours
3
Lecture Duration
3 hours per week
Semester Duration
15 weeks
2. Course Instructors
Module Leader
Name
Name: Muhammad Rafiq
E-mail: m.rafiq@superior.edu.pk
Module Tutors
1. Mr. M. Rafiq
E-mail: m.rafiq@superior.edu.pk
Name & Contact
Information
2. Name: Shabnam Khan
E-mail: shabnam.khan@superior.edu.pk
3. Name: Asra Qazi
E-mail: asra.qazi@superior.edu.pk
Room and Building
MS Faculty Office
Consultation Hours
11:00 am - 12:30 pm
02:00 pm - 03:00 pm
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Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
3. Course Introduction
The module of Introduction to Business is designed to introduce students to the world of
business. The course will shed light on the incorporation and commencement of different forms
of businesses like sole proprietorship, partnership, company, cooperatives and franchising.
Students will be introduced to different functional areas of business like Management &
Corporate Governance, Production & Operations Management, Human Resource Management,
Marketing, Accounting and Finance. Other topics considered include: Ethics & Corporate Social
Responsibility, Economic Environment of Business, Entrepreneurship and the role of
Information Technology in managing information. This course will build a foundation for further
studies in business and will help students to develop the basic business knowledge and skills
they need in their everyday lives.
Program:
BBA/ B.COM
Semester:
1
Pre Requisites:
None
Follow Up:
Principles of Management
Text Book:
The Future of Business by Lawrence J. Gitman & Carl McDaniel, 5 th
Session: 2012-2016
Edition
Reference
•
Introduction to Business by Saeed A. Nasir, Updated Edition.
Books:
•
Business Studies” by Peter Simpson, 2nd Edition.
4
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
4. Course Aims
The main aims of the module are to develop in students:
•
To provide a conceptual and theoretical knowledge of basic concepts of business
and its important functions.
•
To develop a critical way of thinking for evaluating and applying a variety of
concepts and techniques while making business decisions.
After completing this module, students will be able to:
•
Explain what a business is, its basic terminologies and concepts.
•
Evaluate the contextual economic & legal environment in which the businesses operate.
•
Compare different forms of businesses and their registration process.
•
Analyze the key aspects of primary business functions like production and operations,
human resource management, marketing, and finance as well as interrelationship of these
business functions.
•
Analyze various challenges faced by business managers and decisions undertaken to
counter those challenges.
•
Understand the basic concepts of entrepreneurship and the role of innovation and
creativity to start any venture.
•
Understand the importance of technology in managing information in business.
•
Understand the role of business in society, ethics and corporate social responsibility.
5
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
5. Course Coverage
Topics include:
5.1.
Introduction to Business
5.2.
Understanding Economic Systems
5.3.
Forms of Business Organizations
5.4.
Business Management & Corporate Governance
5.5.
Production & Operations Management
5.6.
Managing Human Resources
5.7.
Entrepreneurship & Developing Business Plans
5.8.
Understanding Consumer & Creating Marketing Strategy
5.9.
Business Ethics & Corporate Social Responsibility
5.10. Role of IT in Managing Information
5.11. Accounting & Finance
6
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
6. Student Gain
Classification
Topics
Knowledge and
Comprehension
The course will help students to understand the scope of business. Lectures will help
them to develop firm base to understand different functional areas of business.
Student will be able to demonstrate
skills like:
1. Business Documentation Skills:
Registration process of different
business forms
Application
Projection in:
1. Forms of business
2. Course work
3. Final project
General Skills
• Confidence building
• Understanding team orientation
• Presentation skills
1. Business management & corporate
governance
2. Managing human resource
3. Final presentations
4. Final project
1. Understanding customers & creating
marketing strategy
1. Individual and group assignments
2. Class activities
3. Final presentations
Analysis and
Synthesis
Students will be able to apply their
critical, analytical and synthesis skills
to a variety of different situations.
1. Class discussions
2. Analysis of case studies
3. Analysis and synthesis of research articles
Subject Related
Skills
2. Managerial Skills
3. Marketing Skills
7. Teaching and Learning Methodology
7.1. Lectures and class discussions
Lectures are designed in the manner that will help students to understand the basic theories and
concepts of business. The use of slides, cross questioning, reference material and class discussion
will make the comprehension of different topics more effective.
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Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
7.2. Activities
Different types of activities designed by well recognized experts will be commenced in the class
to develop and enhance interest and potential of students towards practical application of the
topic.
7.3. Guest speaker
A seminar will be organized at the end of the session, heading by an expert
Businessman/Manager
from
any
industry
to
inculcate
the
latest
and
ongoing
knowledge/practices in students. This will give them exposure how businesses are running in the
context of Pakistan.
7.4. Study pack
A study pack of Introduction to Business consisting of important study material (Module
handbook, lecture slides, case studies, assignments, activities and other related material) will be
provided to the students, facilitating their ease to get the material altogether and minimizing
wastage of time.
7.5. Industrial tour
One industrial tour for the students will be arranged by and with the mutual coordination of
department and course instructor. The purpose of inducting this activity is to give students real
time exposure of the practices and systems existing and working in the various industries.
8. Assessments
8.1. Exam Papers
Mid and final term exams will be conducted in order to evaluate the students learning and their
understanding of the concepts. Exam paper will help in assessing the knowledge, comprehension,
analytical and synthesis skills of students (sample papers are attached in annexure 1). The detail
of the content coverage in each term paper is discussed below:
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Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
Content Coverage
Weight
Mid-Term Paper
Objective
6 marks
4 marks
7 marks
6 marks
4 marks
3 marks
30 marks
Subjective
Introduction To Business
Understanding Economic System
8+7=15 marks
Forms of Business
Business Management & Corporate Governance
Human Resource Management
3*5=15 marks
Production & Operations Management
TOTAL
30 marks
Content description
Objective Parts: This section may include all or any of the component e.g., true and false,
MCQ’s, labeling of diagram, short question from chapters.
Subjective parts: This section will include one long question and one case study consisting of
three questions.
Final-Term Paper
Objective
Subjective
Entrepreneurship
&
Developing
Business
Plans
Chapter-7
6 marks
15 marks
Understanding Customers &
Chapter-8
7 marks
15 marks
Creating Marketing Strategy
Ethics & CSR in Business
Chapter-9
7 marks
10 marks
Chapter-10 Role of It in Managing Information
4 marks
20 marks
Chapter-11 Managing Accounting & Finance
4 marks
Pre mid chapters:
1. Introduction to Business
2. Forms of Business
3. Business Management and Corporate
2 marks
10 marks
Governance
4. Understanding Economic Systems
5. Human Resource Management
6. Production & Operations Management
Content description
Objective Parts: This section may include all or any of the component e.g., true and false,
MCQ’s, labeling of diagram, short question from chapters.
Subjective parts: This section will include three long questions including sub parts and one case
study consisting of three questions
TOTAL
30 marks
70 marks
Chapter-1
Chapter-2
Chapter-3
Chapter-4
Chapter-5
Chapter-6
9
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
8.2. Assignments
Pre-mid (coursework) and post-mid (final project) assignments will be given to the students
that encompass the whole of the Introduction to Business module. The assignments will help
students in applying academic theories learned in class to the practical complexities of modern
day businesses.
8.2.1. Pre-mid assignments (Course work)
Assign
#
1
Brief Description of Lecture Based Assignments
Nature of
Content of Assignment
Assignment
INTRODUCTION TO BUSINESS
To inspire students with the success story of
Written
successful business i.e. Bio Amla, House of Habib
UNDERSTANDING ECONO MIC SYSTEMS
Analysis/
1. Facts & figures of Pakistan’s economy.
Written
One paragraph on each segment of the economy
FORMS OF BUSINESS
Research based/ 1. Business registration flow charts.
Written
Answer the questions.
BUSINESS MANAGEMENT & CORPORATE GOVERNANCE
Application of
1. Analysis of the article “Impact Of Corporate
concept/
Governance on Organizational Success.”
Written
PRODUCTIONS & OPERATIONS MANAGEMENT
Analysis of the cases:
1. Meeting business challenges at Harley
Analysis/Written
Davidson
2. Building on success at Harley Davidson
2
3
4
5
MANAGING HUMAN RESOURCE
Analysis of the case:
1. Meeting business challenges at Johnson &
Analysis/Written
Johnson
6
Group/Individ
ual
Individual
Group
Group
Group
Group
Group
Note: Detail description and evaluation criterion of each assignment is provided in annexure 2
10
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
8.2.2. Post-mid assignments
8.2.2.1 Course Work (Case Based Session)
ENTREPRENEURSHIP
Analysis of the case:
7
Analysis/Written
Group
The Sozo Effect
Note: Detail description and evaluation criterion of each assignment is provided in annexure 2
8.2.2.2 Final Project
BUSINESS PRACTICES IN REAL WORLD
1. Overview of the project:
As their final project, students will visit any business organization to get a practical exposure of
the business functions that they have studied in the subject of Introduction to Business. This real
“business world project” will provide an opportunity to students to reinforce and test the
business concepts that they have studied during their semester regarding business management
& corporate governance, production & operations, human resource management, and
marketing & advertising techniques.
2. Project objectives
The objective of this report is to give an opportunity to the students to better understand the
overall business and its functions so that they can demonstrate business concepts into
application.
Note: Detailed description of the project is present in Annexure 2.
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Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
8.3. Presentation
To enhance the confidence and improve the communication skills of the students, class
presentations on the final project will be taken by the course instructor. A presentation
evaluation criterion is given below.
a. Presentation Evaluation Criteria:
The presentation will be evaluated on following criteria:
Criteria
Marks
Clarity of concepts
Structure of the presentation.
Group coordination
Personality, confidence and voice quality
Ability to answer questions effectively
Total
3 marks
2 marks
2 marks
2 marks
1 marks
10 Marks
8.4. Case Studies
Various case studies will be provided to students so that they can analyze real life issues faced
by businessman in the market and then suggest solutions. Case studies are available in study
pack and students will submit their written analysis of case study before next class. (Detail
guidelines regarding WAC preparation, case base session and their evaluations are provided in
annexure 3).
12
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
9. Lecture Plan
Session
1
Session
2
13
Topic
Introduction to Business
• Prologue
• Definition of Business
• Risk & reward
• Objectives of business
• Classification of business
activities
• Activities excluded from
business
• Qualities of successful
businessman
Learning Outcomes
Session Break Up
Students will be able to
Opening Discussion:
understand:
(ice breaking session & module
discussion)
• The importance of
Content Coverage: (till prologue)
professionalism to gain
success
Class Activity: (Video clip on
• The concept of Business
motivation)
• The relationship between
Break
risk & reward
Content Coverage: (till qualities of a
• The core purpose of
successful businessman)
business
Class Activity: (Video clip on business)
• The further classification of
Revision and discussion on assignment
industry & commerce
• The qualities that most of
the businessmen possess
Class Activity: Video Clips (Think When You Were a Kid, The Real Pakistan for Business)
30 Mins.
35 Mins.
10 Mins.
15 Mins.
60 Mins.
10 Mins.
20 Mins.
Books Utilized: Introduction to Business by Julian E. Gasper, Paperback ed., The Future of Business by Gitman and McDaniel,
Ed.5, Introduction to Business by M. Saeed Nasir, Updated Edition, Management, Revised Edition by Peter F. Drucker
Topic
Understanding Economic
Systems
• Definition of Economics
• Evolving global economic
systems: capitalism, the
command economy,
socialism, mixed
economic systems Micro
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The concept of economics
• Different sectors of the
economy
• The basic micro economic
concepts of demand and
supply
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till market
structure & its types)
Break
15 Mins.
Content Coverage: (till economic
decisions of business.)
65 Mins.
Superior University Lahore
70 Mins.
15 Mins.
Lesson Plan Guideline
•
•
•
•
•
•
Session
14
economics: Demand &
supply
Market structure & its
types
Trends in Economic
systems
Macro economics goals
Types of unemployment
Concept of inflation and
its measurement
Economic decisions of
business
•
•
•
•
•
•
•
The different market
structures
The trends that are
reshaping micro- and
macroeconomic
environments
The reasons of
unemployment
The concept of Inflation
The tools to measure
inflation
The causes of inflation
The different indicators used
for the stability of economic
systems
Revision and discussion on assignment
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Topic
Forms Of Business
Organizations:
• Forms of business
• Sole proprietorship
• Partnership
• Company
• Private limited company
• Public limited company
• Single member company
• Important documents in
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The concepts of different
forms of business
• The importance of different
forms of business
• The characteristics of
different forms of business
• The most suitable form of
business
Session Break Up
15 Mins.
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till important
documents in company)
Break
15 Mins.
Content Coverage: (till mergers and
acquisitions)
Class Activity: (Video clip on different
forms of business)
60 Mins.
Superior University Lahore
60 Mins.
15 Mins.
20 Mins.
Lesson Plan Guideline
•
•
3
•
•
•
•
•
company
Prospectus
Memorandum of
Association,
Articles of Association,
Multinational companies
(MNC’s)
Method of converting
private limited company
into public limited
company and its motives
Other business
organizations like
franchising
Mergers and acquisitions
•
•
•
•
•
•
•
•
Revision and discussion on assignment
The registration of sole
proprietorship
The registration of
partnership
The registration of company
The most important
documents in company
The dissolutions of all forms
of business.
The role of SMC in
facilitating business activities
The franchising an
appropriate form of
organization.
The concept of mergers and
acquisitions
10 Mins.
Class Activity: Video Clip (Forms Of Business)
Books Utilized: The Future of Business by Gitman and McDaniel, Ed.5, Business Studies by Karen Borrington & Peter
Stimpson, 2nd ed., Introduction to Business by M. Saeed Nasir, Updated Edition
Session
4
15
Topic
Learning Outcomes
Business Management &
Students will be able to
Corporate Governance
understand:
• Definition of management
• The concept of management
• Working of manager
• The role of a manager
Management Quality Circle
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till trends in
Superior University Lahore
15 Mins.
60 Mins.
Lesson Plan Guideline
•
•
•
The competencies of a
manager
• The complete functions of
management
•
• The different trends that can
•
effect management in the
future
•
•
The concept of corporate
•
governance
•
• The structure that is used in
a company
• The important key players in
a company
• The relationship between
corporate governance and
management
Class Activity: Identify Your Personal Values
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Session
5
16
Functions of management
Trends in management
and leadership today
Corporate governance
Components of corporate
governance
Stakeholders
Regulators
Important Reports
Topic
Production & Operations
Management
• Production and operation
management
• The production process
• Types of production
• Classification of
production process
• Factors in location
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The concept of the
production and operation
• The importance of
production and operations in
both manufacturing and
service firms
• The some production
operation process
management & leadership today)
Break
Content coverage: (till important
reports)
Class Activity on values
Revision and discussion on assignment
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till classification of
production process)
Break
Content Coverage: (till quality
management)
Short documentary on production
operations
Superior University Lahore
15 Mins.
60 Mins.
10 Mins.
20 Mins.
15 Mins.
60 Mins.
15 Mins.
60 Mins.
15 Mins.
Lesson Plan Guideline
decisions
Make or buy decisions
Inventory Management
Supply chain
Management
Quality
Quality Management
•
The different types of
•
production processes used
by manufacturers and
•
service firms
•
• The importance of a suitable
location for effective
•
businesses
•
• The resource planning tasks
like inventory management
and supplier relations
• The Concept Of Quality in
the production operation
• Different quality
management standards
Class Activity: Short Documentary (Sufi Water)
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Session
6
17
Topic
Managing Human Resource:
• Human Resource
Management
• Human Resource
Management process
• Challenges that most of
HR managers face
Management Quality Circle
Revision and discussion on assignment
Learning Outcomes
Students will be able to
understand:
• The concept of human
resource management
• Basic needs of humans and
how they are determined
• The recruitment and
selection steps
• The concepts of training &
development and
development tools used in
15 Mins.
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till recruitment &
selection)
Break
15 Mins.
Content Coverage: (till career
management challenges for an HR
manager)
60 Mins.
Activity: (Video Clip on Motivation)
15 Mins.
Superior University Lahore
60 Mins.
15 Mins.
Lesson Plan Guideline
organization
• The concept of performance
appraisals and different
performance appraisal
techniques used in
organization
• The concept of
compensation and different
common methods for
compensation
• The organizational career
management
• The challenges for a
manager in contemporary
organizations and how to
deal with them Interview
Class Activity: Video Clip (Life is Like A Cup Of Coffee)
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
7
Session
8
18
Revision and discussion on assignment
15 Mins.
Revision Class/Mid Term
Topic
Entrepreneurship & Developing
Business Plans
• Entrepreneurship and
business
• Types of Entrepreneurs
• Sources of innovation
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The concept of
Entrepreneurship
• The difference between
Entrepreneurs, business and
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content coverage: (till sources of
business ideas)
Break
Superior University Lahore
15 Mins.
60 Mins.
15 Mins.
Lesson Plan Guideline
Entrepreneurship
Content Coverage: (till why business
start-ups fail?)
• The types of Entrepreneurs
• The foundation of
Activity on Entrepreneurship
innovation
• The foundation of idea
•
Revision and discussion on assignment
• The advantages and
•
disadvantages of small
•
businesses
• The Small businesses
•
contributions to Pakistan’s’
economy
•
• The essential steps to take if
you are starting your own
•
firm
• The challenges faced by
small business owner
• The kinds of business
opportunities
• The importance of Market
Mapping
• The importance of Business
Plan
• The competitive advantage
in business/ Product/Service
Class Activity: Do I Have Enough Entrepreneurial Drive? , Am I Suited and Ready to Go in This Business?
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
•
•
•
Session
9
19
Sources of business ideas
Small businesses
Start and managing small
business
Market mapping
Developing Business plan
Contents of a good
business plan
Merits & demerits of a
business plan
Sources of information &
guidance
Business start-ups failure
Topic
Understanding Customers &
Creating Marketing Strategy:
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
Superior University Lahore
60 Mins.
15 Mins.
15 Mins.
15 Mins.
Lesson Plan Guideline
•
•
•
•
•
•
•
•
The market and different
marketing concept
• The different trends in
understanding the customer
• The different marketing
strategies
• The role of product, price,
place, promotion in
marketing
•
• The concept of advertising
•
• different tools used in
advertising
•
• the different medium of
•
advertising
•
• The concept of salesmanship
•
• The steps in selling process
•
• The qualities of good
•
salesmanship
• The concept of channel of
•
distribution
• The different channel
members
• The different channel option
of distribution
• The technique to select a
channel
Class Activity: Video Clip Nokia 5800 (Product Description)
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
20
Marketing
Target market
segmentation
Positioning
Marketing Mix
Guerrilla marketing
Advertising & advertising
tools
Concept of Brand
Effective tools for
branding
Salesmanship
Communication elements
Channel definition
Channel Members
Different channel options
Technique for selecting
channel
Transportation modes in
business
Management Quality Circle
lecture review, lecture objective)
Content Coverage: (till effective tools
for branding)
Break
60 Mins.
Video Clip on Marketing
10 Mins.
Content Coverage: (till transportation
modes in business)
Revision and discussion on assignment
65 Mins.
Superior University Lahore
15 Mins.
15 Mins.
Lesson Plan Guideline
Case based session /Seminar (Guest Speaker)
10
11
Ethics & CSR In Business:
• Ethics & Importance of
Ethics in business
• Unethical business
practices
• Corporate Social
Responsibility
• History of CSR
• Business and stake
holders rights
• Trends and issues in
global Ethics
Students will be able to
understand:
• The concepts of
Ethical standards
• The importance of Ethics
and business Ethics
• The unethical practices in
business
• The concept of corporate
social responsibility
• The contribution of CSR
• The ways to balance
business & stakeholders
rights
• The global and domestic
trends in Ethics & CSR issues
Class Activity: Video Clip (CSR Earth Day)
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till
unethical business practices )
Break
15 Mins.
60 Mins.
15 Mins.
Content Coverage: (till trends and 60 Mins.
issues in global ethics)
Video Clip on CSR
20 Mins.
Revision and discussion on assignment
10 Mins.
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Session
Topic
12
Role Of IT In Managing
Information
• Information technology &
role of It in business
• Management Information
Systems
• Computer Networks
21
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The role of information
technology transformed in
business and managerial
decision making
• The use of MIS in business
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
Content Coverage: (till application
service providers)
15 Mins.
Break
15 Mins.
Superior University Lahore
60 Mins.
Lesson Plan Guideline
•
Application service
providers
Types of Information
Systems
Office automation
systems
Typical complaints about
IT investments
IT Project planning
Protecting computers and
information
•
The different networks,
applications & their
characteristics
•
• The types of information
systems make up a typical
•
management information
system
•
• The technology
management and planning
•
used in companies
•
• The different automation
systems
• The complaints in IT
• The best ways to protect
computers and the
information they contain
Class Activity: How Information Technology Has Changed Your Life?
Content Coverage: (till protecting
computers and information)
60 Mins.
Activity on importance of IT in daily life
15 Mins.
Revision and discussion on assignment
15 Mins.
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Session
13
22
Topic
Managing Accounting & Finance
• Accounting, Managerial
Accounting
• Accounting equation
• Financial planning
• Cash management
• Investment strategies
• Income statement
Management Quality Circle
Learning Outcomes
Students will be able to
understand:
• The concept of accounting
and finance
• The different transaction &
their effect in business
• The increase & decrease of
any transaction account
• The financial reports and
Session Break Up
Opening Discussion: (Attendance,
discussion on last assignment, last
lecture review, lecture objective)
15 Mins.
Content Coverage: (till investment
strategy)
60 Mins.
Superior University Lahore
Lesson Plan Guideline
their types of reports
• The cash flow planning in
business
• The cash management in
business
•
• The different investment
•
tools & strategies in business
•
• The importance of income
statement in business
• The importance of balance
sheet in business
• The concept of loans and the
types of loans used in
business
• The advantages and
disadvantages of using
consumer credit
Class Activity: Reading: How money works in business?
•
•
•
Balance sheet
Loans
Merits & demerits of
consumer credit
Managing taxes
Insurance
Balancing your checkbook
Break
15 Mins.
Content Coverage: (till balancing your
check-book)
60 Mins.
Class Activity: Reading on accounting
& finance
Revision and discussion on assignment
15 Mins.
Book Utilized: The Future of Business by Gitman and McDaniel, Ed.5
Final Project Presentation/Viva
Final Project Presentation/Viva
14
15
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Superior University Lahore
15 Mins.
Lesson Plan Guideline
10. Grading of Course
Sr.#
Contents
Pre-Mid Assessment
1
Course Work (six assignments)
2
Mid Term Exam
Post-Mid Assessment
3
WAC + CBS (case base session)
Weightage
10%
20%
05%
4
Final Project Report
15%
5
Final Project Report Presentation/Viva
10%
6
Final Paper
40%
Overall Percentage
100%
11. Academic & Disciplinary Policies
11.1. Late submission
According to the University policy an assessment item submitted after the due date, without
an approved extension, will be penalized at a rate of 10% per day of the possible maximum
mark for the assessment item for each day or part day that the item is late. You can submit
your assignment up to 4 days after due date. Late submission subjects to maximum 40%
deduction in overall marks. Assessment items submitted more than four days after the due
date will be awarded zero marks.
11.2. Absenteeism
Late coming and shortage in attendance i.e. 3 continual absents from class, ensure that
students will be struck off from the relevant subject.
11.3. Peer evaluations
Individual and confidential evaluations will be done by each group member in order to fairly
evaluate one’s contribution to group work. The evaluation will have the ability to increase or
decrease each individual student’s group component grades by up to 20%.
11.4. Deferred examinations
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Lesson Plan Guideline
The midterm examination will be held during class time on the day set out in the course
timetable. Deferrals for midterm exams will be allowed for medical affliction, religious
conflict or personal problems, but must be supported by the appropriate written
documentation. Students who are absent from midterm exams without prior and approved
notice, in writing, to the instructor, will not be eligible to write a deferral, and will be
awarded a failing grade for that examination.
11.5. Scholastic honesty
Superior University expects each student to do his/her own work. The University has "zero
tolerance" for cheating, plagiarism, unauthorized collaboration on assignments and papers,
using "notes" during exams, submitting someone else's work as one's own, submitting work
previously submitted for another course, or facilitating acts of academic dishonesty by
others. The penalties are severe!
11.6. Plagiarism
University policy prohibits students plagiarizing, collusion, copying and ghost writing any
material under any circumstances. A student plagiarizes if he or she presents the thoughts
or works of another as one’s own. This definition may include:
•
Using another’s ideas without due acknowledgement.
•
Working with others without permission and presenting the resulting work as though
it was completed independently.
•
Aiding another student to plagiarize is also a violation of the plagiarism Policy and
may invoke a penalty.
11.7. Cover sheets for assessment
A Faculty specific Assignment Cover Sheet (available at university bookshop) is to be
completed and attached to each assessment item to be submitted.
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12. Assessment GPA and Percentages
(80-100%) This is an outstanding standard indicating comprehensive knowledge and
understanding of the relevant materials; demonstration of an outstanding level
of academic ability; mastery of skills (as identified in the assessment task); and
achievement of all assessment objectives.
(70-79%)
This is an excellent standard indicating a very high level of knowledge and
understanding of the relevant materials; demonstration of a very high level of
academic ability; sound development of skills (as identified in the assessment
task); and achievement of all assessment objectives.
(60-69%)
This is a very good standard indicating a high level of knowledge and
understanding of the relevant materials; demonstration of a high level of
academic ability; reasonable development of skills (as identified in the
assessment task); and achievement of all assessment objectives.
(50-59%)
This is a satisfactory standard indicating an adequate knowledge and
understanding of the relevant materials; demonstration of an adequate level
of academic ability; satisfactory development of skills (as identified in the
assessment task); and achievement of most assessment objectives.
Fail (less than 50%)
This is an unsatisfactory standard indicating an inadequate knowledge and understanding of
the relevant materials; insufficient evidence of academic ability; failure to develop skills (as
identified in the assessment task); and failure to achieve assessment objectives.
13. Expectations of Business Conduct
A successful career in business requires more than technical skills – skills including expertise
and proficiency in accounting, marketing, human resources, aviation, management, or
entrepreneurship. It requires the ability to build productive, long-term relationships with
other members of the organization, the industry, and the community. Such relationships are
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Lesson Plan Guideline
developed through day-to-day behaviors that convey respect, honesty, confidence, and
professionalism.
In Superior University, students, faculty, and administrative staff are expected to adhere to
behavioral standards that reflect these same attributes.
Professionalism
•
Being prepared for meetings, classes, appointments, presentations
•
Being correct and clear in written and oral communication
•
Refraining from inappropriate gossip, such as making derogatory comments about
students to other students, about instructors to other instructors, etc
•
Adopting actions, demeanor, and dress that are appropriate to each situation
•
In order to maintain the sanctity and decorum on the University Campus, all male
and female students are required to be dressed in a decent and appropriate manner.
Please note carefully that under no circumstances you will be allowed to attend
classes in a casual and shabby getup, for example, dirty and un-ironed clothes. The
University shall take a particularly stern view of any kind of immodest and revealing
clothes, such as shalwar-qameez with long slits, shirts with low necklines, skirts and
tight or torn jeans. Male students may wear shalwar-qameez with waist-coat and
sandals with straps.
•
Keeping confidential information in the proper circles
Respect
•
Arriving on time for classes, appointments, office hours and meetings
•
Listening to the presentations, comments, questions, and opinions of others without
interruption or ridicule
•
All mobile phones must remain switched off (not kept on silent / vibration mode) for
the entire duration of a class. Any breach of this rule will lead to immediate
confiscation of the phone, which will only be returned after the semester is over.
•
27
No food, drinks, bubble gum or beetle-nut will be allowed inside the classroom.
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
•
Expressing differences of opinion or dissatisfaction without aggression or personal
attacks on others
•
Avoiding actions or words that may harm others
•
Using courteous language in all manner of communication (verbal, written,
electronic)
•
Adopting the “golden rule” and treating others as you would like to be treated –
fairly and equitably
Responsibility
•
Obeying all Superior University policies and rules (as outlined in the Calendar) and
applicable civil and criminal legislation.
•
If you fail to attend at least 80% of the sessions you will receive an F grade for the
module
•
A student must have maximum participation in class lecture and activities. He/she
should think critically to make effective arguments during the class.
•
A 15-minute break will be given. Any student coming late or returning late after the
break will be considered absent for that day.
•
Accepting responsibility and consequences if deadlines are missed or established
requirements are unmet.
•
Managing personal, career, and academic progress (i.e., not relying on others for
reminders of course, program, professionalism certification, or other requirements)
•
Meeting commitment
Honesty
•
Refraining from all forms of academic dishonesty (e.g., representing the work of
others as original, using prohibited aids during examinations, etc.)
•
Being truthful in dealing with other constituents in Superior University
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Lesson Plan Guideline
14. Annexure
1. Sample papers
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Lesson Plan TO
Guideline
INTRODUCTION
BUSINESS
(OBJECTIVE PART)
SAMPLE MID TERM PAPER Total Marks: 30
Obtained Marks: _________
Name: ______________
Instructions:
1.
All objective questions are to be attempted on the paper and returned to
Roll No: _____________
the invigilator within 30 minutes after you have received the question
Date: _______________
paper.
Time Allowed: 30 min.
2.
Any cuttings or overwriting in answering the objective part will not be
accepted and no marks will be given even if the answer is correct.
Total Marks (Objective): 30
SECTION I
Encircle the appropriate options to the following statements [T/F]:
(10*1=10)
1. Religious activities are excluded from business.
(T / F)
2. The primary motive of business is to continuously produce quality goods.
(T / F)
3. It is easy to transfer the ownership of a company.
(T / F)
4. A private company is required to call a statutory meeting.
(T / F)
5. The liability of promoters is up to the completion of contracts.
(T / F)
6. There are five types of managers to control the business.
(T / F)
7. Stakeholders are the people who are involved in just profitable activities.
(T / F)
8. Production operations are the process to arrange machines.
(T / F)
9. A study of the tasks required to do a particular job well.
(T / F)
10. The ability to manufacture many identical goods at once is called mass customization.
(T / F)
SECTION II
Choose the correct answer (10)
1. The purpose of every business should be “To make a customer”
a. Stephen Covey
b. Peter F. Drucker
c. Michael Jordan
d. None of them
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Lesson Plan Guideline
2. ……………………….. is concerned with the production and processing of goods
a. Industry
b. Trade
c. Aids to Trade
d. Manufacturing
3. Which one of the following is the main goal of Macroeconomics
a. Economic growth
b. Full employment
c. Price stability
d. All of them
4. Demand for goods and services is greater than the supply
a. Demand pull inflation
b. Cost pull inflation
c. Both of them
d. None of them
5. When people want to avoid legal complications, they should adopt
a. Sole proprietorship
b. Franchising
c. Partnership
d. None of the above
6. Legal entities formed by people with similar interests, to reduce costs and gain
economic power.
a. Franchising
b. Cooperatives
c. None of them
7. The process of guiding the development, maintenance, and allocation of resources
to attain organizational goals.
a. Management
b. Corporate Governance
c. Administration
8. Derived from individual’s extensive knowledge
a. Reward power
b. Expert power
c. Legitimate power
d. None of them
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9. A list of the skills, knowledge, and abilities a person must have to fill the job.
a. Job analysis
b. Job specification
c. Job description
10. The use of quality principles in all aspects of a company’s production and operations.
a. Total Quality Management
b. Six Sigma
c. Continuous improvement
d. All of them
SECTION III
Give The Answers Of The Short Questions
(5*2=10)
1. Discuss about business? Enlist the names of at least two nonprofit organizations.
2. Monopoly is in favor for customers or not, briefly explains your opinion.
3. Describe company form of business with two examples.
4. Explain briefly the concept of corporate governance.
5. Express the concept of recruitment & selection.
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INTRODUCTION TO BUSINESS
___________________________________________________________________________
(SUBJECTIVE PART)
SAMPLE MID TERM PAPER
Total Marks: 30
Obtained Marks: __________
Name: ___________________
Roll No: _________________
Instructions:
1.
The subjective part is to be submitted within 2 hours 30 min, extra time will
not be given.
Date: ____________________
2.
Time Allowed: 60 Mins.
Total marks: 30
Neat handwriting, use of margins and marker for headlines will increase the
outlook/presentation of your paper
3.
Support your answer with diagrams, grids, examples where necessary
Answer the following questions in detail:
(30)
1) What is microeconomics, explain its basic concepts of demand and supply, and how
do they influence the businesses?
(Marks 2 + 6 = 8)
2) “Management is the essence of a business”. How you can justify this statement?
(7 Marks )
Read the case study enclosed with the paper and answer the questions given at the end of
the case.
(Marks 15)
Building on Success at Harley-Davidson
Harley-Davidson’s aren’t just motorcycles. They’re an American Legend, known for their
unique style, sound, and power ever since the first one was assembled in a backyard
workshop in 1903. “People want more than two wheels and a motor,” explains HarleyDavidson CEO Jeffrey Bluestein, “Harleys represent something very basic – a desire for
freedom, adventure, and individualism.”
Twenty years ago, Harley also represented everything that was wrong with American
manufacturing. The company’s production facilities were outdated and inefficient, keeping
prices high. Quality was so poor that owners sometimes joked they needed two Harleys –
one to ride and one for parts. As fed-up consumers turned to motorcycles made by
Japanese and German manufacturers. Harley-Davidson’s sales plummeted and the company
teetered on bankruptcy.
Today, however, Harley-Davidson (http://www.harley-davidson.com) is a company reborn.
The company posted its 17th consecutive year of profits in 2002. With retail sales growing at
Superior University Lahore
33 Management Quality Circle
Lesson Plan Guideline
19 percent a year, Harley-Davidson has roared off with 50 percent of the motorcycle
market. How did this turnaround happen? With single-minded focus on just one thing:
turning cost-effective manufacturing excellence into a company-wide passion.
The quest for excellence begins with product design. Every component in a Harley bike is
put through a rigorous design process that examines its manufacturability according to
quality standards. Special software estimates the cost of each design proposal so that
expenses can be carefully controlled. Vendors hoping to supply various components to
Harley-Davidson automatically receive this same information electronically, integrating
them into the product development cycle.
Lasers and robots automate many production tasks. Components ready for assembly are
loaded onto specially designed carts that swivel 360 degrees and can be lowered or raised
to suit different workers or tasks. The carts then move into workstations where groups of
employees assemble them into motorcycle frames. No motorcycle leaves a Harley-Davidson
plant without a final quality inspection. A team of test drivers revs up and rides each
motorcycle, checking operating quality and listening for the classic Harley sound.
Employees play a critical role in Harley’s production facilities. Working in teams, many
employees are cross trained to perform a variety of production tasks. Each work team is
asked to constantly look for ways to build better motorcycles. The company has
implemented many employee generated ideas for improving equipment, factory layout, and
production processes.
Industry analysts say Harley Davidson’s rebirth and continued growth is intricately tied to its
dedication to quality and efficiency in its operations and production processes. “HarleyDavidson succeeded because they aligned all stakeholders – from customers to
shareholders to employees and suppliers,” says consultant Stephen Shapiro. “They created
the Harley Davidson family, where everyone including unions, are united in common
purpose.”
Questions:
1. How has focusing on quality in its operations and production supported Harley
Davidson’s growth?
2. What external factors have led to this focus?
(Marks = 5)
(Marks = 5)
3. What future production decisions will Harley need to make in order to continue to
grow?
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(Marks=5)
Superior University Lahore
Lesson Plan Guideline
INTRODUCTION TO BUSINESS
SAMPLE FINAL TERM EXAM
(OBJECTIVE PART)
Total Marks: 30
Obtained Marks: __________
Name: ______________
Roll No: _____________
Instructions:
1.
returned to the invigilator within 30 minutes after you have received
Date: _______________
Time Allowed: 30 min.
All objective questions are to be attempted on the paper and
the question paper.
2.
Total Marks (Objective): 30
Any cuttings or overwriting in answering the objective part will not
be accepted and no marks will be given even if the answer is correct.
SECTION I
Encircle the appropriate options to the following statements [T/F]:
( Marks 10 * 1 = 10)
1. Opportunities and strengths are external factors in SWOT analysis.
(T/F)
2. Entrepreneur is a machine in production process in business.
(T/F)
3. Product includes quality, modification and development and pricing in 4 P’s of
marketing.
(T/F)
4. There are three categories of consumer products.
(T/F)
5. Segmentation is dividing the whole market into different parts.
(T/F)
6. Ethics are defined as the customer satisfaction through products.
(T/F)
7. Paying taxes in time know as Ethical practice of business.
(T/F)
8. MIS is used to store data and helps manager in decision making.
(T/F)
9. CAM is the device used to increase the efficiency of the business function.
(T/F)
10. Balance sheet reflects the cost of the business.
(T/F)
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Lesson Plan Guideline
SECTION II
Chose the correct answer
2.
3.
4.
5.
6.
7.
8.
(Marks 10 * 1 = 10)
The process of collecting, recording, classifying, summarizing, reporting, and analyzing
financial activities are known as_______.
a. Accounting
b. Cost accounting
c. Managerial Accounting
d. All of them
Employees who apply their creativity, vision, and knowledge within a large
corporation
a. Entrepreneurs
b. Multipreneurs
c. Intrapreneurs
Which one is a source of innovation
a. Product
b. Process
c. Technology
d. All of above
A strategy that focuses on forging long-term partnerships with customers by offering
value and providing customer satisfaction.
a. Customer value
b. Customer satisfaction
c. Relationship marketing
A firm’s ability to target and effectively serve a single segment of the market within a
limited geographic area.
a. Cost competitive advantage
b. Differential competitive advantage
c. Niche competitive advantage
A set of moral standards for judging whether something is right or wrong.
a. CSR
b. Ethics
c. Both
d. None of above
Which one of the following is not a stakeholder in business
a. Employees
b. Relatives
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Lesson Plan Guideline
9.
10.
11.
c. Government
d. Customers
Connects computers at different sites
a. LAN
b. WAN
c. None
d. Both
Uses the internal master database to perform higher-level analyses for decision
making
a. Management support system
b. Decision support system
c. Transaction processing system
Which one is not a type of tax
a. Utility tax
b. Sales tax
c. Income tax
d. Property tax
SECTION III
Answer the following short questions
1.
2.
3.
4.
5.
37
(Marks 5*2=10)
Enlist the main sources of business ideas.
Define relationship marketing.
Enlist core five business Ethics.
Describe difference between accounting & financial management.
Enlist the steps and types of planning
Management Quality Circle
Superior University Lahore
Lesson Plan Guideline
INTRODUCTION TO BUSINESS
SAMPLE FINAL TERM EXAM
(SUBJECTIVE PART)
Total Marks: 70
Obtained Marks: _________
Name: ___________________
Instructions:
1.
will not be given.
Roll No: _________________
2.
Date: ____________________
Time Allowed: 2.5 hours
The subjective part is to be submitted within 2 hours 30 min, extra time
Neat handwriting, use of margins and marker for headlines will increase
the outlook/presentation of your paper
3.
Support your answer with diagrams, grids, examples where necessary
Total marks: 70
Answer the following questions in detail:
(Marks 70)
1. How Public limited company is registered? Explain the steps in detail. (Marks 2+8 = 10)
2. What do you understand by the term “Entrepreneurship”? Describe the different types
of entrepreneurs with examples.
(Marks 5+10=15)
3. Describe the term “Channel of Distribution” and explain the selling process in detail.
(Marks 3+12=15)
4. Define “Ethics”. How business can fulfill responsibilities towards its different
stakeholders explain?
(Marks 2+10=10)
5. (a) How computer networks can help us in business? Support your position with help of
two examples.
(Marks 2+8 = 10)
(b)Define balance sheet what are the pros & cons of consumer credit? (Marks 2+8 = 10)
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Lesson Plan Guideline
2. Assignments
I. Pre-mid assignments (Course work)
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Introduction to Business
Assignment No. 1
Overview
This assignment will help students to understand how businessmen cope up with the
challenges of resource management in the initial stages of the business.
Objective
This assignment will enable students to
• Get inspiration from a successful businessman.
• Understand the qualities of a businessman.
• Understand challenges in business.
Task
Read the cases “Bio Amla” & “House of Habib” and answer the following questions.
− What was the historical background of the businessman?
− What challenges faced by him/her to start business?
− What was the most inspirational stage of business?
− Identify five competencies of a businessman?
Guidelines:
• This assignment should consist of 300-400 words
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
• Align whole document as justify
Marking Scheme
Criteria
Marks
Answers of the questions (Total eight questions in two case) 8 * 1 = 8
Formatting (references, number of words line spacing, font) 02
Total Marks
10
Note: It is an individual assignment that has to be submitted in the form of hard copy to
your course instructor on a given date and time.
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Assignment No. 2
Introduction to Business
Overview
The assignment is designed to give general overview of the economy at macro-level
regarding fluctuations in poverty, GDP ratio, trade deficit, inflation etc as well as the
contribution of different industries in the economy.
Objectives
This exercise will help to
1. Understand current economic conditions of Pakistan.
2. Identify the main sectors that are on growth or decline
3. Enhance the analytical skills of students
Task
1. Download and read the economics survey of Pakistan (2010-2011 & 2011-2012) for
comparative analysis.
2. Compare the table of two years
3. Fill the given table
4. Analyze the changes and give reasons of the increase or decrease in each segment of the
economy in one paragraph each.
S.NO Contents
2010-2011
2012-2013
Difference
(Positive or Negative)
1
Overall Agriculture Sector
2
Overall Manufacturing Sector
3
Overall Service Sector
4
Overall Capital Market
5
Overall Inflation
6
Overall Trade & Payments
7
GDP
8
Overall Poverty
Guidelines
• Assignment should contain 50-60 words in each paragraph
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
• Align whole document as justify
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• Work in a group of three students for this assignment
• Use www.google.com to download economics survey of Pakistan (2011-2012)
Marking Scheme
Criteria
Marks
Filling each segment in table
8*1=8
Paragraph on each segment in your own words.
8*1=8
Formatting (references, number of words line spacing, font)
04
Total Marks
20
Note: It is a group assignment that has to be submitted in the form of hard copy to your
course instructor on given date and time.
Overview
Assignment No 3
Introduction to Business
The assignment is designed to get better understanding of different forms of business with
the help of flow charts. Students will be able to understand the registration processes of
partnership, public limited company and private limited company.
Objective
•
This exercise will help to understand the registration of the Partnership (Partnership
Deed), Public limited company, Private limited company, and will enhance business
student’s documentation skills.
•
Students will realize the importance of different forms of business.
Task
1. Draw flow chart of each step of each form of business on a separate page.
Guidelines
• Search the registration processes of different business forms (Partnership, Private
Limited Company and Public Limited Company) from books, internet or from any
other source.
• No marks will be given if the flows are incomplete
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
• Align whole document as justify
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• Work in a group of three students for this assignment
Marking Scheme
Criteria
Marks segregation
Introduction & importance of the form of
different 2
business
Diagram flow chart of Partnership & total fee
2
Diagram flow chart of Private limited company & total fee 2
Diagram flow chart of Public limited company & total fee
2
Formatting (references, number of words line spacing, 2
font)
Total Marks
10
Note: It is a group assignment that has to be submitted in the form of hard copy to your
course instructor on given date and time.
Assignment 4
Introduction to Business
Overview
The purpose of this assignment is to gain insight of corporate governance practices in
various organizations as well as the importance of the corporate governance.
Objective
Students will be able to:
• Understand the importance of corporate governance
• Identify the best practices in corporate governance
• Issues in corporate governance
Task
1. Discuss the article “Impact of Corporate Governance on Organizational Success” in
group
2. Each group is required to answer following questions.
• Define corporate governance and its components.
• List down major crisis faced by companies discussed in article with reasons.
• Why corporate governance is important for companies?
• Your suggestions and recommendations.
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Guidelines
• Each question must contain 80-100 words
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
• Align whole document as justify
• Work in a group of three students for this assignment
Marking Scheme
Criteria
Marks
Answers of the questions
4 * 4 = 16
Formatting (references, number of words line spacing, font)
04
Total Marks
20
Note: It is a group assignment that has to be submitted in the form of hard
copy to your course instructor on given date and time.
Assignment 5
Introduction to Business
Overview
These cases reflect the manufacturing process of Harley Davidson. The purpose of this
assignment is to enhance students’ critical & analytical skills regarding production
operations. Students will also learn different techniques and technologies used to make
process smooth.
Objective
From this assignment students will:
• Get a practical exposure of production and operations processes
• Problems the company faces during different processes.
Task
1. Read the two cases “Meeting Business Challenges at Harley Davidson” & “Building
on success at Harley Davidson” and discuss these cases in group
2. Find the answers of the questions given in the cases
Guidelines
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
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• Align whole document as justify
• Work in a group of three students for this assignment
Marking Scheme
Criteria
Marks
Answers of first case study
4*1=4
Answers of second case study
4*1=4
Formatting (references, number of words line spacing, font) 02
Total Marks
10
Note: It is a group assignment that has to be submitted in the form of hard copy to your
course instructor on given date and time.
Assignment 6
Introduction to Business
Overview
The purpose of this assignment is to provide students an overview regarding human
resource management at Johnson & Johnson and the challenges the company faced during
the process.
Outcomes
Students will be able to understand:
• How job analysis is done in organizations
• Different methods of employee selection
• Employee performance appraisal
Task
1. Discuss the case “Meeting Business Challenges at Johnson & Johnson” in group.
2. Find the answers of the questions given below
Guidelines
• Font Size for Main Titles: 15/Bold/Times New Roman
• Font Size for Sub Titles: 13/Italic/Times New Roman
• Font Size for text: 12/Times New Roman
• Line spacing must be 1.5
• Ensure grammatical and spell check
• Align whole document as justify
• Work in a group of three students for this assignment
Marking Scheme
Criteria
Marks segregation
Case study answers
Formatting (references, number of words line spacing, font)
4 * 4 = 16
04
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Total Marks
20
Note: It is a group assignment that has to be submitted in the form of hard copy to your
course instructor on given date and time.
14.2.2 Post-Mid Assignments
14.2.2.1 Case Based Session
Overview
The purpose of this case is to enhance students’ entrepreneurial characteristics. This case
will also help to polish their critical & decision making skills.
Objectives
• Enhance critical skills
• Enhance decision-making skills
• Identification of Entrepreneurial characteristics
• Role of creativity and innovation
• Management
• Resource management
Task
1. Work in a group of five students for this exercise.
2. Prepare the case study WAC in group (For more help read detail in module handbook)
Guidelines
See annexure iii
14.2.2.2 Final Term Project
BUSINESS PRACTICES IN REAL WORLD
Overview
As their final project, students will visit any business organization to get a practical exposure
of the business functions that they have studied in the subject of Introduction to Business.
This “real business world” project will provide an opportunity to students to reinforce and/or
test the concepts that they have studied during their semester regarding business
management & corporate governance, production & operations, human resource
management, and marketing & advertising techniques.
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Project objectives
This project will give an opportunity to the students to better understand the overall
business functions so that they can demonstrate business concepts into application.
Instructions
• Form a group of 5 members.
• Select a company you want to visit. Try to select that company (local, international,
private limited, public limited or single member company) in which you, your
friends or any family relative is already working there so it will be easy for you to
visit that company and can understand the business and its basic management
functions.
• Develop questionnaire on the topics mentioned in content details and discuss it
with your instructor.
• Take appointment (by e-mail or telephone) prior to your visit from your selected
company. Take reference letter from student office for visit.
• Do not forget to reach in time, dress well (wear suites), speak gently, follow
professional ethics in dealing, make picture with relevant person in the company
and get visiting card from him/her.
• Evaluate what you have learned
Project Report Contents
• Executive Summary
• Table of Contents
• Nature of the Industry
• Form of the Business
• Company Profile
• Strategic Direction
• Management Team
• Production Operation Management
• Human Resource Management
• Marketing & Advertising
• Corporate Social Responsibility
• Business Ethics
• Conclusion & Recommendations
• Overall Report Presentation
• Referencing
• Appendices
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Description of the Report
Executive Summary
Describe the overall purpose and scope of the project including important areas and issues.
Brief description about how and to whom data is collected. Brief description of the key areas
and their findings. Overall conclusion of the report and recommendations on it.
Table of Contents
The page presents the contents and structure of the report for easy referencing. It is
completed at the end of the project.
Nature of the Industry
Describe the nature of the industry whether it is offering products/services and also explain
the current situation of the industry and its sector like college, university. It belongs from
service industry and its sector is education sector. Explain the industry and sector’s current
situation in the economy. You can use economic survey of Pakistan (2011-2012) to have
better understanding.
Form of Business
Identify the company’s nature of business that either the company is public limited or
private limited or a single member company.
Company Profile
Write down the company history in detail also mention the specific products/services which
the company is offering in society. Describe the total number of employees working in the
company. Its previous year sale and commencement date from SECP.
Strategic Direction
Write down the vision, mission, goals and values of the company in detail like what are their
values and how they are imparting those values in their employees strongly.
Management Team
Identify the team member’s names and designations with their skills. Draw the
organizational structure diagram. Mention the detail of the different stake holders with
which the company interacts. If the company has investors, list down the names of the
investors also mention the names of the business stakeholders and how the company is
dealing with its stakeholders, like customers, suppliers, employees, society etc. You can use
tables and charts to make this section more attractive .
Production and Operation Management
Write the complete steps of production and operation process in organization. How the
operations are controlled. Which types of resources are needed to operate the operations/
production? How resources are managed in production operations? If there is an emergency
then what type of backup planning the employees and management have? How the
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production quality is maintained in the company? How the material planning is handled?
What types of regulators are involved in production and operations management at plant?
Write some detail about those institutions and their requirements. Write the plant location
and how the logistics are handled from production to store.
Human Resource Management
Describe the objectives of the department in the organization. How the manager is leading
the department and what type of human resource functions are performed by the HR
manager in his department also describe the complete recruitment and selection process.
Write the training and development process, techniques and types of the trainings that are
provided to employees at different levels in the organization. How the organization
motivates their employees, identify the types of monetary and non monetary rewards that
are given by the organization to employees also write about the compensation policy in the
organization. Identify the downsizing criteria in the organization. Attach relevant documents
used in the HR department like job application form, training and development form, any
type of compensation form.
Marketing & Advertising
Describe the products and location where it is offered by the organization to the customers.
Identify the pricing and promotion strategies used for their products and in addition to it
also describe target markets, segmentation techniques used for the product/business in that
organization. If the company have many products use table technique to get information
from company.
Product
Segmentation
Target Market
Promotional Tools
What types of advertising tools are used against each product? Is there any marketing
agency involved in the advertising of the product, enlist the names of the agencies and
activity name involved.
Advertising
Target
Advertising
Activity
Product
Tool
Audience
Agency (if)
Year
Describe the complete channel flow of the organization. How many wholesalers are working
for the organization in the country? Write their break up according to province/zone wise.
How many retailers are working for the organization? If there is any middleman / broker or
any agent, describe its details. Which types of facilities are provided by the organization to
channel members?
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Corporate Social Responsibility
Did the organization tried to help community though any project? Which type of projects
they did initiate? How the projects were handled? From where they managed finance/ fund
for that project. Try to get event pictures, pamphlets or any other evidence from the
organization.
Project Name
Target Place
Target Community
Estimated Amount (RS)
Business Ethics
What types of ethical practices has followed by the organization in past and present with
different stakeholders, employees, investors, suppliers, creditors, customers etc? Write
down some practices.
Conclusion & Recommendation
Describe the overall learning after completion of this report and what recommendations will
you make for the organization. Your conclusion is the result of your research and, therefore,
should be based on all aspects of your report.
In this section students will describe the overall learning after completion of this report.
Overall Project Presentation
The project must be presented with cover page and;
• Line spacing (1.5)
• Page number (bottom right)
• Font size (12 for text, 15 for heading, 13 Bold for Sub-headings)
• Font Style (Times New Roman)
• Alignment should be justified.
References
• Visiting card.
• Web based referencing must be given in APA format at the end of the project.
Appendices
This section should include any supporting documentation, including photographs, tables,
charts, maps, statistics, and questionnaires.
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Report Evaluation Criteria
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14.3 Case-study Guidelines (annexure iv)
Guidelines Regarding Case Studies
A case is a scenario that gives you the opportunity to identify problems and recommend a
course of action in a business situation. The case may be real or fictional, but will usually
represent a complex situation with no ready solutions.
Various case studies will be provided to students so that they can analyze real life issues
faced by managers in the organizations and then suggest solutions.
Stages in preparing a case analysis
1. Understanding the case study.
2. Identify the core problem(s) in the case study.
3. Analyze the issues in the context of a theoretical framework.
4. Exploring alternative solutions with reference to a theoretical framework.
5. Choosing the best solution.
6. Making recommendations for action.
1. Understanding of case study
Your first task is to understand the scenario you are given. When you read the
scenario you should identify the facts of the case. The following questions can guide
you in doing this.
•
What is the case study about?
•
What are the characters involved in the case study?
•
What are the different dilemmas in the case?
•
What are the actions undertaken in the case to resolve the problems?
As you are reading you will also need to fill in gaps based on your knowledge of
theory and of the world and ignore irrelevant details.
2. Identify the core problem in the case study
As you identify the facts of the case you will begin to think about the problems and
to decide which problems are core problems. In doing this you will need to
•
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Lesson Plan Guideline
themselves.
•
Distinguish between immediate and longer term problems.
•
Find evidence to support your decision about what you believe to be the core
problems.
3. Analyze the issues in the context of a theoretical framework
As you identify the core problem(s) you will begin to analyze the issues underlying
these problems. The following steps assist with this.
•
Identify any bias in the way the case is described.
•
Classify the factors that influence the problem.
•
Reflect on theoretical principles from your course that might explain aspects of
the case.
•
Apply analytical models from your course to further illuminate the situation.
•
Identify the decisions that need to be made.
•
Identify strategic issues.
•
Identify risk factors.
•
Identify historical precedents.
4. Exploring alternative solutions with reference to a theoretical framework
As you are analyzing the issues you will begin to think about alternative solutions.
You should:
•
Consider the long and the short term
•
Define the alternative possible solutions
•
Compare the alternative solutions in regard to theoretical grounding, strengths
and weaknesses, risk factors.
5. Choosing the best solution
As you explore the alternative solutions you will begin to decide on the best solution
for the organization in solving its problems. It is important at this stage to provide a
justification for the solution you choose.
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6. Making recommendations for action
When you have decided on the best solution you will be able to make a
recommendation or recommendations.
At this stage you should do the following:
•
Express your recommendation(s) precisely.
•
Ensure that your recommendations are complementary.
•
Ensure that it is feasible to implement the
recommendations.
2. How do you present your case analysis?
A case analysis is presented as a report. The following is a suggested structure for a
case analysis report:
Introduction:
Describe the situation and identify the main problem.
Body:
Analyze the problem and the issues underlying the problem.
Present and analyze alternative solutions to the problem.
Conclusion:
Identify the best solution.
Recommendations: Identify the courses of action needed to implement the best solution.
The evaluation of WAC shall be as follows
Criteria
Introduction (Identification of problems)
Body (Analysis of the problem)
Conclusion, Recommendations and Suggestions
Answers to the questions given
Marks
3
5
5
2
Total
15
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How You Can Attend a Case Base Session:
During Case Based
Session
Before Session
GUIDELINES FOR STUDENTS TO ATTEND A CASE BASED SESSION
1 Read the case individually.
2 Point out important point or key areas of the case.
Analyze the problems through the information, facts and figures given in
3 the case.
4 Prepare a written report of the analysis.
5 Discuss your findings with the group members.
Prepare a thorough written analysis based on the findings and discussions
6 of the group.
Do in-depth analysis of the question if assigned by the Course
7 Instructor.
Submit WAC prepared by the group to the course instructor 2 days before the
discussion session.
Bring your name tag in the case based session to participate in the
8 discussion.
1
2
3
4
5
Participate actively in the discussion session.
Use your analysis to defend or explain your ideas.
Listen to the ideas of other participants. Do not interrupt.
Do not try to jump towards conclusion.
Try to concentrate on the ideas being asked or discussed in the class.
Raise your name tags every time you want to participate in the
6 discussion.
Evaluation Criteria for Case Based discussion and its description:
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Grade
Marks
Excellent
A
5
Average
B
3
Pass
C
2
Fail
F
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Grade
Description
1. Active participation.
2. Application/integration of theory in the ideas presented.
Grade A
3. Quality of ideas/concepts presented.
4. Have complete ideas about the facts and figures of the idea
presented.
1. Active participation.
Grade B
2. Application/integration of theory in the ideas presented from case.
3. Less quality of ideas presented.
4. Less insight into the analysis of the idea presented.
1. Less participation.
Grade C
2. No application/integration of theory.
3. Low quality of ideas.
4. No insight into the analysis of the idea presented.
1. Absent from the class or
Grade F
2. Present but no participation in the class or
3. Non serious behavior in the discussion session.
NOTE: The student having "F Grade" in both of the case discussion sessions will not be
allowed to sit in the Pre-Mid Exams.
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