2008 Acer CSR forum
December 16th, 17th 2008
Sony’s CSR Activities
Hidemii Tomita
Hid
T it
CSR Department, Sony Corporation
2006
83,000 OKUOKU-YEN
2007
89,800 OKUOKU-YEN
【Sales】
（OKU-YEN）
90,000
80,000
SEMC
PS2 ‘01
‘00
PS3
‘06
PSP
‘04
Music
Game
VAIO
‘96
40～60’s
Tape Recorder
Transistor Radio
Micro TV
PlayStation
MD‘92 ‘94
TV
Audio
2006
2007
2000
Video
1995
1990
1985
1980
1975
Trinitron
0 ‘68
Device
Columbia Pictures
‘89
CBS Records
‘88
8mm Video
‘85
CD system
‘82
1970 Walkman
Betamax
‘79
‘75
75-YEN
1,500
1 500 OKUOKU
1970
20,000
IT/
Network
So-net
So
net
‘95
40,000
30,000
Finance
M i
Movie
70’s
Trinitron TV
Portable Audio
60,000
50 000
50,000
80’s
Broadcast &
Professional Products
established
‘46
70,000
90’s
Digital AV/IT
Game
Content
Telecom
Sony Group Business Summary
SSales
l OOperating
i RRevenue
by Geographic Segment(%)
Sales & Operating
Revenue
by Business Segment(%)
Others
Finance
3.5
6.2
Pi tur
Picture
22.9
25.6
66 9 Electronics
66.9
El
i
9.7
8.9兆円
Game
13 7
13.7
（trillion yen)
24.6
26.9
A di
Audio
Device
Others 27%
6.1兆円 22% Video
Sales & Operating Revenue
of Electronics(%)
19%
IT/Communication
9%
23%
TV
Year ended March 31
31, 2008
Sony Group Headcounts
Business
Headcounts
Finance
Picture
Game
Regional Headcounts
Others
Latin
America
6,800 5,200
2.4%
7,400
Japan
East Asia
5,100
33.9%
29.3%
180,500
Pan Asia
156,000
NA
10.7%
14 0%
14.0%
9.7%
Electronics
Europe
Year ended March 31, 2008
Sony’s CSR: towards sustainability
Sustainable Business Operation
Sustainable Society
Compliance
Environment
Social Contribution
Product responsibility
Technology
Sustainable Design
Employee
Sustainable Lifestyle
CSR Activities ＝ Management towards Sustainability
Stakeholders’ Trust
Sony’s Sustainable Growth
From “Environmental Report” To “CSR Report”
Environmental Review
Fiscal 1994
•
•
Environmental Review
Fiscal 1997
•
Basic Policyy
Sony Env. Committee •
Env. Performance data
Disclosure of Midrange
Action Program
CSR Report
R
t 2003
•
•
•
Corporate governance
Compliance
Linkage w/AR
Environmental Review
Fiscal 1999
•
Environmental cost
Environmental Report Social and Environmental
2001
Report 2002
•
•
Third Partyy Verification
Consolidate envi. data
•
•
Social activity
Linkage w/webs
CSR Report
p
2008
• 6th CSR Report
• Link between printed report
and website components
– Web: Completeness and broad information
– Booklet: Focus on materiality and
readability
CSR Core Subjects
Management
• Corporate Governance
• Compliance
Product Responsibility
• Supply Chain Management
• Quality Management
Employees
• Diversity
• Work-Life Balance
Sustainable Society
Ed
ti ffor nextt generation
ti
• Education
• Sustainable technology
• Sustainable design
g
Environment
• Climate Change
• Take-back & Recycle
• Hazardous substances
Compliance
Sony Group Code of Conduct, Sony Compliance hot line has been
introduced group wide.
Employee Diversity & Work Life balance
• Diversity
– Introduced the pilot “Mentor System” for female
management
– Received the first “Diversity Management Award”
presented by Toyo Keizai Newspaper Company
– Sony (in Japan) employed 321 individuals with
disabilities, Representing 2.17% of our workforce,
well
ell abo
above
e the legal requirement
eq i ement of 1.8%
1 8%
• Work-life-balance
– Most of female giving birth took the extended
childcare leave and 90% have returned.
– 345 employees took the leave and 9 were men.
Community Activity
•4.5 billion JPY on social contribution activities
•28,000 employees participated in volunteer
program under “Someone Needs You.”
Value Chain & CSR
Climate issues (Life cycle CO2 emission)
Supply chain
Manufacturing
Product Use
End of Life
treatment
Producer
Supply chain management
(Green Procurement, CSR procurement)
Extended producer Responsibility
Industry Collaboration is essential
essential.
Take back & Recycle
With the introduction of recycling programs in
Japan, North America, and Europe,
Sony product recycling is now available in regions
that account for about 70% of Sony product sales.
– Sony joins B group in Japan, ERP in Europe
– Voluntary take back scheme with Waste Management
Inc. in US
– WEGA to BRAVIA:
Established the industry-first “closed-loop” system to
recycle flame retardant plastic material for television.
– Aims to use 32,000 tons recycled plastic by2010; double
the amount of FY2006
Supply Chain Management
•
Sony has led the industry by introducing its own global standards for management
of chemical substances, including Green Partner Environmental Quality Approval
Program for Sony suppliers.
•
Sony introduced supply chain management based on EICC system such as Code of
Conduct, SAQ, Joint Audit.
Supply
pp y Chain Management:
g
Green and CSR
Green procurement
(Chemical substance)
CSR procurement
(Based on EICC)
Regulations for EnvironmentEnvironment
Sony Supplier Code of Conduct
Requirement related Substances (SS-00259)
Certificate of Non-Use
Measurement Data
Self Assessment Questionnaire
EICC Joint Audit
Management Green Partner Auditing
I t
Internal
l Inspection
I
ti
Global Environmental Management System
Global United Single Certification of ISO14001
Mid term target: Green Management 2010
Items
Site
Targets for FY2010
FY2000
(Numerical targets are in comparison with
Global warming
prevention
Reduction of GHG for 7%
Resource saving &
recycling
Waste Generation: Reduction more than 40%
Recycling ratio: More than 99% (Japan) / 95% (outside Japan)
Water consumption: Reduction for more than 20%
Product &
Recycling
Chemical Substances
VOC: Reduction more than 40%
Complete treatment of equipment including PCB
Global warming
prevention
Reduction of annual power consumption
Grasp CO2 emission from logistics and implement reduction measures
Resource saving &
recycling
Application of recycled materials: more than 12%
Continual improvements on recovery rate and product recycling ratio
Chemical Substances
Prohibition, reduction and management of environmentally controlled
substances
Reduction of PVC & BFR
LCA
Perform assessment for all major categories
Challenging target:
Partnership with WWF
Climate Savers Program of WWF(World Wide Fund for Nature)
Commitments on Climate Savers
¾ Cut direct GHG emissions, calculated in terms
of CO2, 7% from the 2000 level by 2010.
¾
Reduce CO2 emissions from product use by
lowering energy consumption of major
products.
¾ Cooperate with WWF to raise consumer
awareness
¾ Support the view that average global
temperature rise must remain below 2C above
pre-industrial
i d t i l times.
ti
GHG emission from sites:
reduction of direct emission
FY2007 by Business Group
Others 42
DADC 14
TV 19
Component
56
Semiconductor
49
Non Manufacturing
27
Use of Renewable Energy:
reduction of direct emission
1. Leading purchaser of Green Energy Certificate in Japan.
2. 43% of electricity used by Sony Operation is renewable energy in
Europe .
3 Started application of renewable energy equivalent to 30 thousand
3.
tons of CO2 in the US.
Others
34%
Sony
Corporation
33%
5%
2%
4%
Purchase from Japan Natural Energy
Greenhouse Gas Emissions through value chain:
direct & indirect emission
Direct
Emission
2.07 million tons
Indirect
Emission
19.34
million tons
1.12 million tons
TV: More than 70%
Site
Logistics
Product
Energy Saving of LCD TV:
reduction of indirect emission
310 kWh/Year
Comparing 32 Inches TVs
CRT TV
2002 Model
193 kWh/Year
LCD TV
2005 Model
157 kWh/Year
86 kWh/Year
LCD TV
2007 Model
“Super Eco Model”
LCD TV
2008 Model
BRAVIA Europe
KDL-32JE1
LCD TV
Award
(In Japan)
First Award for
5 Star for All
Consumer Electronics
Models
Sustainable Energy
Energy saving Technology: LCD TV
Further Challenge:
Climate Savers Tokyo Declaration
Thank You