By: Michelle (Shuangyan Liu)
Crystal (Jingjing Yu)
Kristi Rajewsky
Cathy (Xiunan He)
 History
- Kristi
 SWOT Analysis - Crystal
 Competitors - Michelle
 Industry Analysis - Kristi
 Global Market - Cathy
 Recommendations


Short Term - Michelle
Long Term - Cathy
 Conclusion
- Crystal
 PAST

Founded in 1865 by Fredrick Idestam

Based in Findland

Originally Nokia was a Wood-Pulp Mill

Manufactured paper near Nokianvirta River

1967 - Three companies merged to form Nokia

1960 - Production of mobile radios
 CURRENT

May 2007, production of Nokia 1100 handset

In 2007, Nokia released the
new Nokia N82


“COMES WITH MUSIC”
2008 Nokia’s version of the
Blackberry, E71 was introduced

August 2009 Nokia Booklet 3G was introduced
 FUTURE
 Nokia
888 Phone of the Future
Still on the drawing board
 Wear as a watch
 Carry it anywhere in
any form
 Targets young customers

 STRENGTH
 Good

Quality
Nokia is well known for their good quality for
their mobile devices
 Very
Strong Brand Image
Nokia has been doing a great job when it
comes to brand recognition
 Nokia's market share was 38.3%

 WEAKNESS
 Weak
From Going International
Nokia is well known nationally
 Just not as well known in the United States

 Price
Nokia has been known for being a pricier
phone
 In order to make their high quality phones
they have to sell them for higher prices

 OPPORTUNITIES
 Make
a plan to get in to United States
Nokia needs to come up with a plan so that
they can be big in the United States just like
they are for instance, in North Korea
 Market share of the USA is 10%

 Plan

for Improvement
Nokia needs to examine other avenues of
services for their mobile devices
 THREATS
 Economic
Recession
As of right now every company is facing an
economic recession
 In 2008, Nokia's net profit of the fourth
quarter is $744,000,000 a decrease of 70%.

 Competitors

Every company has their problems with their
competitors
Nokia’s
Top 3 Competitors
Motorola
Sony
Ericsson
DOPOD
 MOTOROLA





Established in 1928
The second largest mobile phone producer
CEO Edward Zander
Advantages in DESIGN
Three Business Groups




Motorola Mobile Devices
Motorola networks and enterprise communications
Division
Motorola broadband networking division.
In China, provides customers


Mobility products
Solutions
 MOTOROLA
World Wide Share
Nokia
Motorola
Sony Ericsson
29%
44%
4%
18%
5%
Dopod
Others
 SONY

The young internationally known brand




Born in 2001
Advantages in making music players


ERICSSON
Defeats Nokia’s music players
Is in over 40 Countries and Regions
In the forefront of the field of mobile multimedia
It want to get the first goal of mobile multimedia
industry
 SONY
ERICSSON
Music Player Phone Market Share 2008
7%
2% 3%
0.4%
6%
11%
59%
12%
Nokia
Dopod
Sony Ericsson
Iphone
Sumsong
Blackberry
Motorola
Others
 DOPOD




In July 1, 2002, Dopod was established by
Taiwan’s HTC and VIA technologies
The new born smart phones producer
Advantages in 3G technology
DOPOD is now in





China Taiwan
Mainland China
China Hong Kong
Southeast Asia
Main Items of DOPOD


Mobile Phones
Handheld Devices
 DOPOD
Smart Phone Market Share 2008
7%
5%
7%
44%
12%
8%
17%
Nokia
Iphone
RIM
Dopod
HTC
Sharp
Others
3
Billion people in the world have a cell
phone
 Sales

in the 4th quarter of 2007:
$7.14 billion, down 26%, from $9.65 billion
 Motorola
announced in February its 4th
quarter earning for 2008:

A loss of $3.6 billion in last quarter

Verses a loss of $100 billion year before

2008 Motorola sold 92 million cell phones down
53% from a year ago

AT&T sold 1.9 million iPhones while Verizon sold
1 million BlackBerry Storm

Verizon gained 1.4 million subscribers compared
to a 2 million decrease a year earlier

This year the demand for cell phones is down
10%
Africa
& the
Middle
East
13%
Aisa
33%
Americas
16%
Europe
38%
 NOKIA
IN AFRICA
 Current situation: Due 2008, Nokia’s sell has
grown 37%
 Problem: Weakness Communications
technology infrastructure
 Solution: Strengthen technology
infrastructure. Make larger growth is in
Egypt, North and South Africa
 NOKIA
IN ASIAN-CHINA
 Current situation: Nokia's global R & D and
talent base
 Problem: 3G era, Nokia updates slow
 Solution: Technology innovation in 3G
Make good relationship with wireless
application
 NOKIA
IN SOUTH AMERICA-USA
Current situation: Nokia's share has shrunk to
below 10%
 Solution: Catch up with BlackBerry and
iPhone. Increase investment in the U.S.
market.

 SHORT-TERM

Problem: Slow reaction rate


Problem: Slow repairs and after-sales service,
especially in the low-end market


Solution: Resolving defects on the technical area
Solution: Never stop the footsteps of after-sales
service
Problem: Facing with financial crisis

Solution: Keep innovative and investing in products to
follow the footsteps of the times
 LONG-TERM

Problem: Nokia’s low speed in the development
of 2G-3G


Problem: International extension, Different
needs of different countries


Solution: Keep a stable in the low-end market. Pay
more attention to the 3G area
Solution: Balance of the world’s sales area
Problem: Pursuing interest for the first thing

Solution: Enhance cultural and team-building
 Nokia
is one of the oldest enterprises in
Europe
 Mobile devices are one of 13 multi-operating
items of Nokia in 1992
 Nokia's share of the global mobile devices
market is close to 40% and is becoming the
world's largest mobile phone manufacturers
 Nokia is famous for good-quality mobile
devices