PATRICIA L. HAMBRICK
27 NEWTON ST.
WESTON, MA 02493
BUSINESS PHONE: 781-642-7666
E-MAIL: PATRICIA@HAMBRICKGROUP.COM
profile
Global Marketing Executive with 20+ years P&L experience in Internet, sports, and consumer
products, with strong record of creating solutions and strategies and driving results in fast-paced
industries and rapidly changing markets.
Visionary and courageous. Recognized for pioneering new products and strategies that connect to
consumers, broaden markets and exposure, and strengthen market position.
An effective and empathetic manager. Skilled at developing cross-functional management teams, understanding
business needs and communicating company vision.
BOSTON UNIVERSITY SCHOOL of MANAGEMENT, Boston, MA
2001-current
Lecturer - Teach various required and elective courses to MBA and undergraduate students in daytime
and evening sections, including Marketing Management, Branding, Global Marketing Strategy, and
International Marketing. Consistently receive high teaching ratings.
PEMBA Executive Director- Work to improve the PEMBA program and experience for this specific
population of students. In year 1 began Speaker and Wine Series, Alumni panel and conducted 2 research
studies to better understand the needs and wants of the population.
THE HAMBRICK GROUP, Weston, MA
1999-current
•
Combine entrepreneurial and consumer marketing business experience to provide senior
level marketing expertise and interim CMO support to technology and consumer goods
industries. Partial list of clients include: Lindt, Timberland (GM Global Women’s), Bose
Corporation, Gillette Company, Xbox, Bag, Borrow or Steal, Stride Rite and Mountain One
Bank
•
Advisor to CEOs in developing company strategies, priorities and fund raising. Presented on
behalf of companies at Venture Capital and Board meetings.
•
Provided Agassi Enterprises Inc. with brand value assessment and recommendation resulting
in increasing financial support from major sponsor. Project included providing expert
testimony in arbitration hearing.
REEBOK INTERNATIONAL LTD, Stoughton, MA
1994-1999
Group Vice President, Global Marketing (1996-1998)
Strategized worldwide brand image, executed marketing plan to drive $3.5 billion in sales and
managed a $500 million budget. Responsible for global P&L. Reported to Paul Fireman,
Chairman and CEO.
• Shaped new vision, developing first worldwide strategy that unified independent marketing efforts
in foreign countries. Communicated vision throughout company.
• Created marketing plan, determined product focus and mix, and implemented strategy to
support new vision.
• Led the environmental steering committee, made up of representatives from manufacturing,
finance, legal, facilities, and human rights functions, that determined level of commitment to
improvement, obtained company-wide support and developed plan to meet objectives.
• Advanced company’s long-term commitment to human rights by creating platforms that link
world-renowned athletes and human rights advocates. Reebok soccer ball/human rights
campaign resulted in a successful sales launch and increase in support for Reebok’s human
rights program.
Group Vice President, US Marketing (1996)
Directed the strategic planning and executed all marketing activities in the USA including
advertising, sports marketing, event marketing, PR and brand marketing. Budget of over $200
million and staff of 85.
• Repositioned brand and developed new advertising approach those increased footwear sales
by over 20% and apparel sales by over 65%. Increased sell-thrus to double digits for the
first time in 4 years.
• Created the strategy for Atlanta Olympics that maximized exposure with over 3000 athletes
on the field in Reebok apparel and footwear.
• Realigned sports marketing efforts with consumer influences, increasing and improving
exposure with a reduced budget of 15%.
• Created and implemented the marketing of revolutionary DMX Series 2000 footwear,
forming roll-out strategy, establishing price points and launching product into running,
then basketball and cross-training markets.
• Spearheaded and negotiated efforts to sign high profile NBA athlete, Allen Iverson, considered
closely aligned with major competitor, bringing significant credibility to company products and
growing category sales 40%.
Vice President, Global Product Marketing (1994-1996)
Managed product development and strategic marketing for $1.7 billion in global sales for
walking, women’s sport, women’s training, kids, Classic, running and Weebok brands.
• Strategized and implemented the first category advertising in the women’s sports industry,
resulting in the women’s market becoming 50% of Reebok’s business.
• Introduced Walking DMX, the first technology developed specifically for walking, increasing
category sales by more than 60%.
• Developed and secured relationship with the American Basketball League, the first
women’s professional league.
HYDE ATHLETIC INDUSTRIES, Peabody, MA
1991-1994
Vice President, Sales and Marketing, Saucony Division
Managed 10 independent representative groups, national account sales, and all marketing efforts
for brand with $120 million in sales.
• Increased consumer awareness and enhanced relationships with key accounts, growing sales
by 150%.
• Developed marketing strategy that established sports relationships and focused limited
resources on triathlon athletes and events, becoming the premier supplier of footwear to the
market.
• Rationalized sales force. Reduced the direct sales force, improved professionalism through
training and team building, and directed concentration on major accounts to increase sales.
• Handled marketing of product after being rated #1 by Consumer Reports, getting message
out appropriately and assuring delivery of product.
CLAIROL, INC, New York, NY
1988-1991
Director of Marketing, Hair Color (1990-1991)
Headed strategic direction, marketing and product development for the $350 million hair color
business. Managed team sales responsible for CVS and K-Mart accounts.
Director of Marketing, Hair and Skin Care (1988-1990)
Guided the marketing and product direction for the $200 million hair and skin care business.
L’OREAL, INC, New York, NY
1987-1988
Director of New Products
Handled the development of new hair care product lines, launching the first key category new
product introductions sponsored by the Cosmair, USA in L’Oreal history.
HELENE CURTIS INDUSTRIES, Chicago, IL
1982-1986
Brand Manager, Finesse and New Products
Successfully developed Finesse Conditioner, Shampoo and Hair Styling products, from product
concept to the #1 premium brand in the marketplace. Product introduction won the New
Product Introduction of the Year award in 1984.
DIAL CORPORATION, Phoenix, AZ
1981-1982
Product Manager, Dial Soap
education
accomplishments
MIM, American Graduate School of International Management, Glendale, AZ, 1981
BS, Political Science, University of California, Berkeley, CA, 1975
Competitive triathlete and marathoner. Completed Ironman Lake Placid in July 2004.
Nominated: SME Marketing Leader, 1998.
Woman of the Year, Sporting Goods Business, 1998
Top 10 most influential women in sports, 1997
Top 20 most important people in marketing by Advertising Age, 1996
Top 100 most influential people in sporting goods industry by Sports Trend Magazine:
1994, 1995, 1996, 1997