“Regus is very flexible
to our needs – as well
as the attraction of
being able to grow or
get smaller; it provides
us with a low-cost and
fast set-up. In Spain,
I toured three centres
and moved into one
that afternoon.”
Dave McCarthy,
Molson Coors’ Chief
Commercial Officer –
Europe
10 markets
3 years
Future European
expansion plan
Business has tripled
in three years
Client
Solution
The passion for world-class beer that lies at the
heart of Molson Coors International is igniting
across Europe as the European arm of the
brewing giant sets its sights on expanding into
10 markets.
With an initial team of four, Dave’s first move to
a Regus centre in Spain was to Barcelona but it
soon became clear that Madrid would be more
appropriate. Not only is it the capital of Spain
but the Regus Campo de las Naciones centre
is also close to Molson Coors’ Spanish partner
and distributor.
Business has already tripled in three years as
brands such as Carling (Britain’s best-selling
lager), Coors Light and Cobra secure a loyal
following on the continent.
Challenge
Companies starting a business in new
countries need the flexibility to grow, even
when they are part of a major player in the
global beer industry like Molson Coors. So
when Dave McCarthy – the company’s Chief
Commercial Officer in Europe – was asked
to set up a business in Spain, finding flexible
workspace was the main challenge.
But having managed the business in Ireland
from a Regus centre in Dublin, Dave knew
where to find workspace that could be scaled
up or down as required. Opting for Regus
meant he didn’t have to spend all his time
sorting out offices and facilities and he had the
pick of locations closest to where the business
needed to be.
“When you are setting up a business
you never know how it’s going to end up,
whether you’ll need to get bigger or smaller:
flexibility is the attraction of Regus,” said
Dave. “Outsourcing also means you can get
on with the job in hand without handling the
administration of your own place.”
For more information please email
futureofwork.uk@regus.com
www.regus.co.uk
An easy move was arranged and now Dave has
a meeting room and space for an expanded
sales team of eight. In six months, his
European team has grown to 16 people and he
continues to hire and expand the business, with
staff based in a Regus centre in Kiev recently
coming on board as well.
Regus has added value in other ways too. It has
provided everything from a kettle to brew tea
(a rarity in espresso-devoted Spain) for British
visitors to setting up a special bar from which
the team can display the brands and let people
sample them.
Molson Coors also liked Regus’ ability to cross
international boundaries.
Dave added: “My office is in Denver and I have
colleagues in Milan and Hong Kong. We use
Regus videoconferencing a lot. The time zone
changes mean these meetings can take place
at 1am and the team always let us in.”
With plans to employ another five or six people
over the next year, Molson Coors will be using
Regus to best effect to make its presence felt.
Rethink the way you work.
Regus Corporate Workspace Solutions is dedicated to helping
global organisations realise the full potential offered by alternative
working models. In short we help enable radical transformations
in the way they do business.
With a global network spanning 500 cities and 85 countries,
we are the world’s largest provider of innovative workspace
solutions. And by tailoring these solutions to our customers’
needs we enable them to grow revenues, reduce costs,
increase profitability, become more agile and provide great
working environments for their people.
The world of business is changing, and so are the ways
businesses work. Organisations are under pressure to
do more than improve efficiency – they must increase
productivity with fewer resources.
This is why most of all Fortune 500 and FTSE 500
businesses are Regus customers.
1100 locations | 85 countries | 500 cities
For more information please email
futureofwork.uk@regus.com
www.regus.co.uk
Reduce infrastructure costs up to 60% and remove
leases from your balance sheet
Establish an instant presence in new markets
Empower your people, reduce their commute and
increase their productivity
Provide globally consistent standards for your
distributed workforce
Create great working environments for your people
to collaborate and work more effectively
Enable professional mobile working practices,
wherever your people are