This is D.
One simple letter. A capital D. Nowhere else does one letter encompass
so much passion, boldness, style, and innovation than here in Dallas. And
like our namesake city, we’re on a mission. To explore the city’s richness of
community, character, and culture. To discover what’s next, who’s next, and
where we’re all headed. To introduce Dallas to itself.
“No one knows Dallas better than D.”
MARK CUBAN // DALL AS MAVERICKS
Since 1974, the city has been both our hometown and our inspiration. We stay
rooted in our heritage, but, like Dallas, we’re constantly reinventing ourselves.
So today, we’re more than just a single magazine. We’re an award-winning
editorial platform across a range of media, finding new ways to connect our
loyal readers to a fascinating city, carefully crafting stories that offer depth
and insight. It all flows from our deep respect for our readers, our clients, and
our city. That’s D. You. Us. There’s so much to see and do. Let us introduce
you to all of it.
Reach the most
powerful and influential
executives in the city.
There’s something about the environment in Dallas that breeds a different kind
of CEO. Big vision. Bold strokes. Brash thinking. It’s no wonder some of the
world’s top corporations begin here. And why others moved here. In fact, Dallas
has one of the largest concentrations of Fortune 500 companies in the nation.
So there are stories to be told, people to meet, and dreams to be realized. And
D CEO connects you to them. Our editors are among the most respected in the
Dallas executive community for their ability to stay ahead of the market. They tell
the stories that help our readers learn from those who are leading the market in
North Texas, oftentimes with implications around the world. They connect the
Dallas executive class to itself, ensuring these leaders know their community and
what’s happening in it.
“I read D CEO for great insights, and I hope
you will, too.”
ROSS PEROT, JR. // HILLWOOD
The A geless Boone Pickens, December 201 3
1.9M
$
D C E O AV E R A G E N E T W O R T H
Compare our reader profile to other national
business magazines, and you’ll see that our
audience is truly the executive class.
In Dallas, big deals are made, and our readers
have the spending power to celebrate.
“You can bank on D CEO for the news on
business in Dallas.”
ELAINE AGATHER // CHAIRMAN OF JP MORGAN CHASE IN DALLAS
73% $829,567
Readers with a C-suite title
Readers average home value
CONSIDER THIS:
AV E R AG E H O U S E H O L D I N C O M E
D CEO..........$371,693
DBJ..........$259,000
FORBES..........$127,000
INC...........$96,423
FORTUNE..........$91,574
Ross Perot and Ross Perot Jr., July/August 201 3
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
SOURCE: Circulation Verification Council readership study, 2014
“BEST
IN THE U.S.
”
T H E A L L I A N C E O F A R E A B U S I N E S S P U B L I C AT I O N S
In 2013 and again in 2014, D CEO won the most awards and acclaim in
the business publication industry, garnering five gold medals in AABP’s
Editorial Excellence Awards, including Best Regional Business Magazine.
“If you want unique insights into the
business leaders who make Dallas such a
dynamic place to do business, I suggest
you pick up the latest issue of D CEO.”
ROGER STAUBACH // JLL
102,519 94%
Total monthly readership
Subscribers regularly read D CEO
70%
37 min.
Readers who keep D CEO
one month or more
Average time spent reading D CEO
Karen Katz , Women in Charge , September 2014
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
SOURCE: Circulation Verification Council readership study, 2014, 2013, 2012
4.1 MILLION
D M A G A Z I N E . C O M AV E R A G E M O N T H LY PA G E V I E W S
And we’re just getting started.
D Real Estate Daily (launched in 2011) and D Healthcare Daily (launched in 2012)
feature breaking news reports and on-the-ground perspectives from more than
100 contributing editors who are experts in their fields. Both news sites are considered must-reads in their respective industries.
Winners of
“EXCELLENCE ONLINE”
in 2012, surpassing all other CRMA titles.
Busine ss Daily page on dmagazine.com
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
Connect with the most
desirable business audience
in Dallas.
D CEO signature events are the most talked-about and well-attended in the city. But
we do more than throw a great party. Our events fuse our award-winning content with
sponsorship opportunities that are tailored to meet our clients’ marketing objectives.
We deliver high-impact, highly targeted events that encourage connections with our
c-level audience.
“One of the best networking opportunities out
there. I have seen an increase in sales and received
great referrals.”
RYAN BE AUPRE // DALL AS COWBOYS FOOTBALL CLUB
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
The DETAILS
SPECS
2015
MECHANICAL REQUIREMENTS:
DIGITAL FILES ONLY:
• InDesign (with all supporting images and fonts),
Illustrator EPS, TIF, or PDF files are accepted.
• All images should be 350 dpi and color as CMYK.
SPREAD (W/BLEED)
17.75" X 11"
FULL (W/BLEED)
9" X 11"
FULL (LIVE AREA)
7.75" X 9.75"
• Please supply a composite proof for color. Without a proof,
D CEO is not responsible for the content of your ad.
• Ads created in Microsoft Word, Microsoft Publisher, Power
Point or any PC-based program cannot be accepted.
• We will be glad to recreate the ad at our normal ad
production rate.
2/3 VERTICAL
5" X 9.625"
1/2 HORIZONTAL
7.75" X 4.75"
1/3 VERTICAL
2.25" X 9.75"
MAGAZINE TRIM SIZE:
• 8.75” x 10.75”. For bleed allow .125”
beyond all trim.
• Keep live matter .25” from all trim.
• Magazine format is three-column
and is perfect bound.
• Art will be held at D CEO for one
year from date of use.
FTP INFO:
Contact Kate Mitchell at
kate.mitchell@dmagazine.com for information
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
2015 EDITORIAL CALENDAR
deals!
dallas
a 52-page directo
2013 transa ry of
ctions
real estate annual 2014
a global
powerhouse
S P EC I A L I SSU E :
D R E A L E STAT E
ANNUAL
M AY/J U N E 2 0 1 5
EDITORIAL: Financial Executives Awards
EVENTS: Financial Executives Awards,
EDITORIAL: 2015 Commercial Real
your complete guide to north texas
commercial real estate.
PLUS: 2014
office market
outlook
COVER_REA13.indd 1
Estate Forecast, Scorecard of 2014 Deals
EVENTS: Real Estate Annual Release Party
SPACE RESERVATION: November 21
D Real Estate Daily (Commercial Real Estate),
Mergers & Acquisitions Awards
SPACE RESERVATION: March 12
JAN/FEB 2015
J U LY/A U G U ST 2 0 1 5
EDITORIAL: Ernst & Young Entrepreneur of the
Year Awards
EVENT: Technology Networking
AD SECTION: Ernst & Young Entrepreneur
AD SECTION: Women Leaders in Law, Data Centers
of the Year Awards
SPACE RESERVATION: November 27
SPACE RESERVATION: May 14
MARCH 2015
SEPTEMBER 2015
EDITORIAL: Commercial Real Estate,
EDITORIAL: Oil & Gas
Power Brokers
EVENT: Power Brokers
AD SECTION: Downtown Dallas
SPACE RESERVATION: January 15
EVENTS: Oil & Gas, D Real Estate Daily
(Commercial Real Estate)
SPACE RESERVATION: July 16
SEPTEMBER 2014
APRIL 2014
EDITORIAL: Commercial Real
presenting
our commercial
real estate
awards 2014
workplaces
inside the
office of
dallas fed
ceo richard
fisher
rags to
riches
The inspiring success of Southlake's Pakistani-born
fast-food entrepreneur, Aslam Khan.
W W W . D M A G A Z I N E . C O M
3/3/14 9:06 AM
Estate Awards
EVENT: Commercial Real Estate Awards,
Top Chief Marketing Officers
SPACE RESERVATION: February 12
CEO
I N S I D E
D A L L A S
lsg sky
chefs
leads a
revolution
Think Tank Scandal
the rise and
fall of ncpa
president
john goodman
wonder
women
meet five of the most powerful
female executives in dallas
in airline
SEPTEMBER 2014
$7.95
Elaine Agather
JPMorgan Chase Bank
W W W . D M A G A Z I N E . C O M
Cover_Sept14.indd 1
O CTO B E R 2 0 1 5
EDITORIAL: Residential Real Estate Awards
B U S I N E S S
food
W W W. D M A G A Z I N E . C O M
W W W. D M A G A Z I N E . C O M
$7.95
A New Downtown
Why investors
are flocking
to dallas’
urban core
APRIL 2015
CEO
CEO
CEO
of the top
custom
clothiers
in dfw
winners!
COVER_APR14.indd 1
EDITORIAL: Corporate Counsel Awards
EVENT: ACC & D CEO 2015 Corporate
Counsel Awards
SPACE RESERVATION: September 17
12/11/13 10:25 AM
EDITORIAL: Technology
AprIl 2014
N OV E M B E R 20 1 5
8/5/14 2:21 PM
EVENTS: Residential Real Estate Awards,
Top Risk Managers
AD SECTION: Top Risk Managers
SPACE RESERVATION: August 13
D EC E M B E R 20 1 5
EDITORIAL: CEO of the Year, Excellence
in Healthcare Awards
EVENT: CEO of the Year, Healthcare Awards
SPACE RESERVATION: October 15
2015 AUDIT FAST FACTS
“BEST REGIONAL
BUSINESS MAGAZINE
IN THE U.S.”
TH E A LLIA N CE O F A RE A BUSI N E S S P U B LI CATI O NS , 2 0 1 3 A N D 2 0 1 4
D CEO SUBSCRIBERS:
• 60% are a company’s CEO, Owner, and/or President
• 73% are a member of the C-suite
• Average net worth is $1.9M
• 54% have frequently purchased products or services from ads
seen in the magazine
• Average time spent with each issue: 37 minutes
• 94% regularly read or look through D CEO (The average for national magazines is 77%)
SOURCE: Circulation Verification Council readership study, 2012, 2013, 2014
$371,693
Average household income
102,519
Total readership
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
21,583
Average net circulation
71%
Subscribers who prefer to receive
their business news in print
SPONSORSHIP
OPPORTUNITIES
2015 SPRING/SUMMER
R E A L E S TAT E A N N U A L R E L E A S E PA R T Y
C O M M E R C I A L R E A L E S TAT E A W A R D S
EVENT: January ISSUE: Special Issue
ATTENDANCE: 200+
HOST SPONSOR: 19,500 PLATINUM SPONSOR (FOUR MAX): 10,000
EVENT: March ISSUE: April
ATTENDANCE: 500
PLATINUM SPONSOR (FOUR MAX): 16,500 GOLD SPONSOR (FOUR MAX): 10,000
This event in January celebrates the release of our D Real Estate Annual special issue. A definitive guide to
DFW’s commercial real estate industry, the publication features an office leasing outlook for 2015, blog excerpts from D Real Estate Daily’s contributing editors, a comprehensive list of lease and sales transactions
culled from the site’s exclusive DealTicker, and much more. Top industry executives will be invited to this private
release party event.
The editors of D CEO will publish the results of our third annual Commercial Real Estate Awards in the April issue.
Categories include developer, broker, and executive of the year, along with top office, industrial, retail, and mixed-use
projects. Winners are revealed at this special pre-publication awards event, which attracts the best and brightest in
the industry. Our first two events sold out within days.
F I N A N C I A L E X EC U T I V E S AWA R D S
T EC H N O LO GY N E T WO R K I N G EV E N T
EVENT: January ISSUE: January/February
ATTENDANCE: 200+
TITLE SPONSOR: 16,500 PLATINUM SPONSOR (FOUR MAX): 10,000
As the tech industry continues to boom in North Texas, D CEO will continue its annual tradition of focusing on
the sector in its January/February issue. We’ll feature profiles of the leaders and companies behind high-tech
growth in DFW. Our Technology Networking Event will bring together these players for an intimate cocktail
party, featuring North Texas’ top tech talent.
POWER BROKERS
EVENT: February ISSUE: March
ATTENDANCE: 300
TITLE SPONSOR: 16,500
PLATINUM SPONSOR (FOUR MAX): 12,500 HOST SPONSOR: 19,500
The editors of D CEO will work with the leaders of commercial real estate firms in North Texas to list their top
brokers for 2015. The March issue of D CEO will feature the results. To honor the winners, we will host a VIP
pre-publication event. The top commercial real estate brokers will be invited to bring a guest and celebrate.
EVENT: April ISSUE: May/June
ATTENDANCE: 300
PLATINUM SPONSOR (FOUR MAX): 16,500 GOLD SPONSOR (FOUR MAX): 12,500
D CEO collaborates with the Association for Corporate Growth, Dallas CPA Society, and Financial Executives International to select the top financial executives in North Texas. Winners are revealed at a VIP pre-publication awards event.
D R E A L E S TAT E DA I L Y S P R I N G N E T W O R K I N G
EVENT: May
ATTENDANCE: 200+
HOST: 17,500
TITLE SPONSOR: 12,500 PLATINUM SPONSOR (FOUR MAX): 8,500
Launched in April 2011 and led by D CEO’s Managing Editor Christine Perez, D Real Estate Daily has quickly become
the go-to source for commercial real estate news and deals in North Texas. We’ll invite our all-star roster of contributing editors and Dallas’ top tennant reps and other commercial real estate pros to this exclusive networking event.
M E R G E R S & AC Q U I S I T I O N S AWA R D S
EVENT: May ISSUE: May/June
ATTENDANCE: 250+
PLATINUM SPONSOR (FOUR MAX): 14,000
D CEO with the Association for Corporate Growth for our second annual Mergers and Acquisitions Awards. All
finalist deals will be featured in the May/June issue of the magazine (pre-event) with the winners announced at this
exclusive event in early May. We expect a crowd of 250-300.
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
SPONSORSHIP
OPPORTUNITIES
2015 FALL/WINTER
O I L A N D G AS N E T WO R K I N G E V E N T
AC C & D C EO C O R P O R AT E C O U N S E L AWA R D S
EVENT: August ISSUE: September
ATTENDANCE: 250
TITLE SPONSOR: 15,000 PLATINUM SPONSOR (FOUR MAX): 8,500
EVENT: October ISSUE: November
ATTENDANCE: 350
PLATINUM SPONSOR (TWO MAX): 18,500 GOLD SPONSOR (SIX MAX): 11,000
As in 2014, D CEO will focus on the entrepreneurs and executives leading the way in DFW’s bustling oil and gas sector. The trail-blazers featured in the magazine are invited to celebrate and network at this special pre-publication
event, supported by Young Professionals in Energy. Our 2014 oil and gas party was standing room only.
D CEO is proud to partner with the Association of Corporate Counsel for the 6th consecutive year to present the
Corporate Counsel Awards. We will feature the nominees and winners in our November issue and host an event
that honors the top corporate attorneys in six categories. This is your chance to network with in-house attorneys
and the managing partners from top law firms.
D R E A L E S TAT E D A I L Y FA L L N E T W O R K I N G
EVENT: September
ATTENDANCE: 200+
HOST SPONSOR: 17,500 TITLE SPONSOR: 12,500 PLATINUM SPONSOR: 8,500
Launched in April 2011 and led by D CEO’s Managing Editor Christine Perez, D Real Estate Daily has quickly become
the go-to source for commercial real estate news and deals in North Texas. We’ll invite our all-star roster of contributing editors and Dallas’ top tennant reps and other commercial real estate pros to this exclusive networking event.
TOP RISK MANAGERS
EVENT: September ISSUE: October
ATTENDANCE: 150
PLATINUM SPONSOR (FOUR MAX): 10,000
D CEO partners with the Risk Management Society to recognize North Texas’ top risk managers. The awards
program highlights the importance of risk management as a key driver in business. These super stars work behind
the scenes to deliver significant business benefits through risk management in new and innovative ways. Winners
will be revealed at this exclusive event.
R E S I D E N T I A L R E A L E S TAT E A W A R D S
EVENT: September ISSUE: October
ATTENDANCE: 350+
PLATINUM SPONSOR (THREE MAX): 16,500 GOLD SPONSOR (THREE MAX): 10,000
Building on the success of its successful Commercial Real Estate Awards program, D CEO will recognize outstanding
leaders, companies, and projects in the residential realm. Categories will include outstanding developer, real estate
agent, and residential community. Winners will be revealed at this special pre-publication event in September.
For more information, please contact Advertising Director Rhett Taylor at rhett.taylor@dmagazine.com.
E XC E L L E N C E I N H E A LT H CA R E AWA R D S
EVENT: November ISSUE: December
ATTENDANCE: 250
PRESENTING SPONSOR (THREE MAX): 17,500 PLATINUM SPONSOR (FOUR MAX): 9.500
D CEO will announce the winners for Excellence in Healthcare for the following categories: Executives; Practitioners; Innovation; Medical Research; Medical Devices/Technology; Pharmaceuticals; Community Outreach;
Wellness Programs; Medical Real Estate; Healthcare Volunteers; Lifetime Achievement Award.
CEO OF THE YEAR
EVENT: November ISSUE: December
ATTENDANCE: 250
TITLE SPONSOR: 16,500 PLATINUM SPONSOR (FOUR MAX): 12,500
D CEO partners with the SMU Cox School of Business to survey the C-level executives in North Texas for the annual
CEO Sentiment Survey which includes the CEO of the Year. At this elite event at the SMU Collins Center, we unveil the
survey results and the most admired CEO in North Texas. Don’t miss the opportunity to align your brand with this
popular feature.