VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
1st session:
GLOBAL BUSINESS ENVIRONMENT
Objective of the thematic unit:
The introductory session is devoted to a discussion of the global context within which
International Businesses must function in the 21st century. The aim is to describe the external
framework which exists today and which will influence company strategies in the international
arena.
If a business is to be successful then it needs to be aware of its general environment, which can
be understood on two basic levels: the broad one - which is relevant to most companies, and the
specific one - which is important to the individual business.
Ad the topic: Global Business Environment

Please study these sources (literature):
1. Woods, M.: International business. Basingstoke, Palgrave, 2001. ISBN: 0-33375979-6.
2. Wild, J., Wild, K., Han, J.: International business: the challenges of globalization.
4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6.

Please pay attention to the following main points:
1. Context of global business environment
2. The integration of Less Developed Countries (LDCs) and formally centrally planned
economies into the international economy
3. The role of OECD, World Bank, GATT - WTO, EU commission – direction of
international trade and investment
4. Environmental concerns
5. Regional Trading Blocks (TRIAD)
6. Economic integration
7. Technological drivers of internationalization (information – communication transportation)
8. Trends in global business environment - networks, strategic alliances

Please remember the characteristics of these key terms:
1. Manufacturing – Assembling – Distributing - Selling
2. Competitive – Comparative – Absolute advantage
3. Less Developed Countries (LDCs)
4. Economic inequalities
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
1
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
5. Labour standards
6. Environmental issues
7. TRIAD – NAFTA – EU - East and South-East Asia blocks

After studying the recommended compulsory literature you should be able:
To understand well the above stated main areas
To explain the above stated key terms
To answer these questions:
1. External framework which exists today and which will influence company strategies in
the international arena
2. Factors that will be important in determining the likelihood of success in international
markets
3. In what basic operations the IB consists?
4. What is the difference among: Competitive / Comparative / Absolute advantage?
5. To characterize the basic factors influencing global business (i.e. political, economic,
technological).
6. What are the most powerful regional trading blocks
7. What is Economic integration + its forms
8. What are the typical drivers of internationalization + influences on the businesses

In case you have not understood anything from the mentioned materials above (topic, key
term, question), please try to formulate it in writing below for the consultation with the
lecturer:
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
2
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
2nd session:
WORLD BUSINESS TERRITORIES and EMERGING MARKETS
Objective of the thematic unit:
To understand what are the world business territories, how they typically differ and
how they are connected to the currency preferences (Euro / Dollar zones). The unit
should also bring the good understanding to what are the emerging territories, what is
typical for them and how they are connected with the future world business trends.
Ad the topic: World Business Territories and Emerging Markets

Please study these sources (literature):
1. Woods, M.: International business. Basingstoke, Palgrave, 2001. ISBN: 0-33375979-6.
2. Wild, J., Wild, K., Han, J.: International business: the challenges of globalization.
4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6.
3. Hill, Charles W. L. Global Business Today, 7/e, 2011, ISBN 0078137217

Please pay attention to the following main points:
1. World business territories
2. Process of growth and industrialization
3. Euro / Dollar business zones
4. Emerging markets
5. Newly industrialized countries

Please remember the characteristics of these key terms:
1. Emerging market / territory
2. Industrialization and economic growgh
3. Euro / Dollar zone
4. Typical features of the main emerging markets:
- India
- China
- Vietnam
- South America – Brazil
- South – North Africa
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
3
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________

After studying the recommended compulsory literature you should be able:
To understand well the above stated main areas
To explain the above stated key terms
To answer these questions:
1. What is an Euro / Dollar zone, how does it influence the company business?
2. What is an emerging market / territory?
3. What are the main emerging markets these days and what are typical for them?

In case you have not understood anything from the mentioned materials above (topic, key
term, question), please try to formulate it in writing below for the consultation with the
lecturer:
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
4
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
3rd session:
INTERNATIONAL TRADE & FDI
CSR (Corporate Social Responsibility). Ethics in international business.
Objective of the thematic unit:
To give a precise overview on what International Business consists in and what are the
latest trends in international trade and investment. The unit concentrates especially on
export as a key to prosperity of any economy in the world. It explains the importance,
followed by the export strategy and tries to discuss the future business trends based on a
necessity to create the competitive advantage. Very important part of business has also
become CSR (Corporate Social Responsibility) and ethics generally. The intention is to
introduce the main pillars of CSR and the differences in perception of CSR throughout
the world.
Ad the topic: International Trade and Foreign Direct Investment

Please study these sources (literature):
1. Hill, Charles W. L. Global Business Today, 7/e, 2011, ISBN 0078137217
2. Wild, J., Wild, K., Han, J.: International business: the challenges of globalization. 4th
ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6.
3. Czinkota, M.R., Ronkainen, I.A., Moffett, M.H.: International business. 7th ed. Australia. ISBN: 978-981-4246-05-7
4. Griffin, R.W., Pustay, M.W.: International business: a managerial perspective. 5th int.
ed. - Upper Saddle River, Prentice Hall, 2007. ISBN: 0-13-233532-8

Please pay attention to the following main points:
1. International Business (Trade – Investment – Other business operations)
2. Trade barriers in IB
3. Political and other risks a company faces in the international business arena, law
systems
4. Export – it’s importance on the macroeconomic and microeconomic levels
5. Motives for expansion to the foreign markets
6. Export strategy of the Czech Republic and consequences for the business environment
7. Current international business challenges and trends
8. CSR (Corporate Social Responsibility)
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
5
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________

Please remember the characteristics of these key terms:
1. International trade
2. FDI
3. Trade barriers – tariff, non-tariff
4. Political risks – property seizure, policy changes, conflict and violence
5. Common law – Civil law – Theocratic law systems
6. Export – balance of trade – balance of payment
7. Export strategy – support - competitive advantage creation
8. CSR (Corporate Social Responsibility). Ethics in international business.

After studying the recommended compulsory literature you should be able:
To understand well the above stated main areas
To explain the above stated key terms
To answer these questions:
1. What the International Business consist in?
2. What are the drivers of IB / Int. trade and FDI?
3. What are typical IB barriers?
4. What risks you can come across if doing IB?
5. What is Export crucial to every economy / country?
6. Is it useful to support it? In what ways would you suggest to do so and why?
7. What could be an effective export strategy based on competitive advantage?
8. What is Corporate Social Responsibility?
9. What are CSR main pillars?
10. How the perception of CSR vary throughout the world?

In case you have not understood anything from the mentioned materials above (topic, key
term, question), please try to formulate it in writing below for the consultation with the
lecturer:
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
6
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
4th session:
EUROPEAN MARKETS & PREDISPOSITIONS for working in IB
Objective of the thematic unit:
The aim is to bring the closer view on the close European markets from the perspective
of the world territories as well as from the point of view of the Czech Republic as a
member of one of the most powerful trading blocks.
The course is closed by the personal predispositions and offers the understanding of the
main requirements for successful working in the International Business arena.
Ad the topic: EUROPEAN MARKETS & PREDISPOSITIONS for working in IB

Please study these sources (literature):
1. Wild, J., Wild, K., Han, J.: International business: the challenges of globalization.
4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6.
2. Griffin, R.W., Pustay, M.W.: International business: a managerial perspective. 5th
int. ed. - Upper Saddle River, Prentice Hall, 2007. ISBN: 0-13-233532-8

Please pay attention to the following main points:
1. European markets – pros & cons of the EU
2. EU economic integration
3. European diversity
4. EU economy leaders
5. Important IB partners
6. Selected countries & typical features
7. Personal predispositions for working in IB, export managers recruitment

Please remember the characteristics of these key terms:
1. Free trade area – Common market – Custom union – Political union
2. Typical features of the European markets
3. EU strong economies
4. Export (IB) manager

After studying the recommended compulsory literature you should be able:
To understand well the above stated main areas
To explain the above stated key terms
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
7
VYSOKÁ ŠKOLA FINANČNÍ A SPRÁVNÍ, o.p.s
UNIVERSITY OF FINANCE AND ADMINISTRATION
Methodical Notes
part-time BMCF TM study – course
NA_IB / INTERNATIONAL BUSINESS
___________________________________________________________________________
To answer these questions:
1. What stage of economic integration has the EU reached so far?
2. Who are the main economy leaders of the EU?
3. How the European markets differ?
4. What are the strengths and weaknesses of the European business environment?
5. What are the European disadvantages compared to e.g. China when expanding
to less developed emerging markets (esp. Africa)?
6. What basic predispositions are necessary for working in IB?

In case you have not understood anything from the mentioned materials above (topic, key
term, question), please try to formulate it in writing below for the consultation with the
lecturer:
STUDIJNÍ OPORA PRO KOMBINOVANOU FORMU STUDIA
STUDY MATERIAL FOR PART-TIME STUDY
8