For Immediate Release
SPYDER OPENS POP-UP SHOP IN SOHO, NYC
November 9, 2015 – New York, NY – Leading ski and performance lifestyle brand, Spyder, announces the opening
of a pop-up shop in New York City. Situated in NYC’s Soho neighborhood, the pop-up shop houses the brand’s fall /
winter 2015 collection, which includes Spyder’s high performance men’s, women’s and kids ski & lifestyle apparel
and accessories.
“We are thrilled to debut Spyder in Soho. The Spyder pop-up provides an amazing opportunity to test the retail
environment and deliver a cohesive brand experience,” said Julia Hansen, Spyder’s President. “Our team will benefit
from the intelligence gathered from this pop-up to better service our valuable retail partners and loyal consumers
across all areas of the brand.“
While the brand is sold at several retail partners in the area including, among others, Paragon and The Sports
Authority, the 2,100 square-foot pop-up shop is the brand’s first stand-alone store in New York City. The shop offers
customers an intimate and personal shopping experience showcasing the brand’s unique blend of technology,
function, and fashion. The décor includes custom window displays and retail fixtures that reflect the brand’s authentic
performance heritage.
“We are excited to bring Spyder to one of New York’s most fashionable and highly-trafficked shopping
neighborhoods,” said Nick Woodhouse, President and CMO of Authentic Brands Group, owner of the brand.
“Greene Street is a perfect location to introduce the brand’s unique product offering to the discerning New York
consumer.”
“The pop-up shop represents a great opportunity to highlight Spyder’s high performance, stylish apparel to New
York’s savvy consumers,” said Dow Famulak, President and Chief Operating Officer of Global Brands Group, which
licenses the Spyder brand. “We are thrilled with the strong initial response to the store, and believe there is
tremendous potential to build on Spyder’s market position and broaden its consumer base.”
To celebrate the opening, Spyder partnered with Esquire magazine to host an opening party at the new pop-up shop
on October 28th. Special guests included members of the US Ski team. The store is open now through January
24th, 2016 and is located at 68 Greene Street between Spring and Broome Streets. Store hours are Monday through
Friday, 11am – 7pm and Saturday through Sunday, 12pm – 6pm. Extended hours may be offered during the
Holidays.
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ABOUT SPYDER ACTIVE SPORTS
Spyder is an international performance apparel brand with iconic, innovative product design. Headquartered in Boulder,
Colorado, Spyder apparel and accessories can be found worldwide in over 40 countries. Pioneering its first padded ski sweater
in 1978, and sponsoring the U.S. Ski Team since 1989, Spyder builds technologically advanced gear for elite athletes and
modern consumers. With thoughtfully designed, purposeful collections, Spyder fuses technology, form, function and
fashion. Innovation and technology are the foundation of the brand’s DNA, leading Spyder to believe in everyone’s unlimited
potential. LIMITLESS.
Spyder is a subsidiary of Authentic Brands Group, LLC, and part of Global Brands Group’s portfolio of controlled brands.
About Authentic Brands Group, LLC
Authentic Brands Group, is a brand owner, development, licensing, and entertainment company. In conjunction with Leonard
Green & Partners, ABG’s mandate to acquire, manage, and build long-term value in entertainment, fashion, and sports brands.
Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class
licensees and retail partnerships. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®,
Elvis Presley®, Muhammad Ali®, Michael Jackson®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of
Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®,
Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the world’s leading branded apparel,
footwear, fashion accessories and related lifestyle product companies. The Group designs, develops, markets and
sells products under a diverse array of controlled and licensed brands and a wide range of product categories. Global
Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new
opportunities, product categories and market expansion for brands on a global scale. For more information, please
visit the corporate website: www.globalbrandsgroup.com.
For press inquiries, please contact:
PaulWilmotCommunications
Kelsey Breining
kbreining@paulwilmot.com
212.206.7447
Authentic Brands Group
Haley Steinberg
646 612 7439
hsteinberg@abg-nyc.com