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Building a Bridge Between
Business and Learning
SM
(see page 8 for details)
,
,
,
,
,
,
FREE to Confer ence
Delega tes!
Join us for visits to:
•
UNLV International Gaming Institute (see page 5)
•
Rio Academy of Excellence (see page 2)
•
Hoover Dam (see page 3)
Plus…
•
Tickets to De La Guarda at the Rio! (see page 3)
•
Dr. Spencer Johnson’s Who Moved My Cheese? to first 200 registrants
•
Leading-Edge Technology Demos (see page 3)
FINANCIAL TIMES
World business newspaper.
TM
DeSai Systems www.desai.com
Benchmark the World-Class
Learning Organizations of:
Arthur D. Little School of Management
Babson College
Bank of Montreal
Booz-Allen & Hamilton
Cisco Systems
DaimlerChrysler
Duke Corporate Education
Eaton Corporation
EMC Corporation
Enron Corporation
Fleet Mortgage
Fujitsu (FOCUS!)
Harvard Business School Publishing
Heidrick & Struggles
IBM Mindspan Solutions
Indiana University’s School of Business
Internal Revenue Service
Lucent Technologies
Mallinckrodt, Inc.
MASIE Center
ProBusiness
Saba
SITEL Corporation
TRICON Restaurants International
University of Alaska
Visa U.S.A.

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Building a Bridge Between Business and Learning
SM
Dear Colleagues,
With so many dramatic changes impacting the face of learning today, we’re excited to be heading back to Las Vegas for:
Corporate Universities 2001:
Benchmarks for Learning in the Digital Economy
May 5–9, 2001 at Rio Suite Hotel and Casino
Featuring the 3rd annual Corporate University Xchange Excellence Awards, presented in conjunction with Financial Times. A stellar roster of business leaders and heads of world-class learning institutions will be honored.
Who Should Attend: e-Learning Professionals; Chief Learning Officers;
Information Technology Trainers; Business School
Presidents and Faculty; College Provosts;
University and Continuing Education Deans;
Performance Consultants;Technology Vendors; and Professionals from Virtual Universities,
Corporate Universities,Training and
Development, Human Resources, Organizational
Development, and Knowledge Management.
Last year’s Las Vegas symposium was our best-attended ever! This year we’re bringing you even more of what you’ve been asking for, including more than eight pre- and post-conference workshops, 25+ new practitioner case studies, distinct tracks to help you target your specific area of interest, and unsurpassed networking opportunities where you’ll meet and mingle with preeminent e-learning authorities. Don’t miss this all-important event!
Register for Corporate Universities 2001: Benchmarks for Learning in the Digital Economy —today!
Sincerely,
Jeanne C. Meister
President, Corporate University Xchange
P.S. Remember! Reserve your place today and receive a FREE copy of Dr. Spencer Johnson’s bestselling business book—
Who Moved My Cheese?—if you’re among our first 200 registrants! And if you register by March 1, 2001, you’ll also receive a FREE ticket to De La Guarda (for Saturday, May 5, 9:00 pm show)—the sensational Broadway hit now playing at the Rio!
2
R i o
R i t a
S a y s
Make the most of your stay at the fabulous Rio Suite Hotel and Casino!
Did you know:
The Rio has been recognized for “Best
Dining in Las Vegas” since 1995 by the
Zagat National Restaurant Guide.
It’s the only Las Vegas casino to receive the prestigious “Five Star Diamond
Award.”
Travel and Leisure Magazine calls the Rio
“Best Hotel Value in the World.”
The Zagat Survey of Resorts, Hotels and
Spas rates the Rio “Best Overall
Hotel in Las Vegas” since 1995!
Corporate University of Rio
Suites Hotel and Casino
For your convenience, tours of the Rio Academy of Excellence will be offered at several different times throughout the symposium.
Listen for show announcements or visit the CUX registration desk for details.

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S a t u r
6:30–8:30 pm
Registration Open d
7:00–9:00 pm
Carnivale Pre-show Party
Join us for a networking party before the show at this fun-filled pre-conference event!
9:00 pm
De La Guarda Show at the Rio
Currently playing in NYC on Broadway and Rio Suites Hotel and Casino! See De La Guarda—an exuberant new form of theater that literally falls from the sky and has quickly risen to international acclaim. De La Guarda is a party, a concert, a carnivale, a club, and a spectacle.This show has to be seen to be believed.
FREE TO ALL WHO REGISTER BY MARCH 1, 2001!
a y , M a y 5
Currently also
Broadw
S u n d a y
8:30 am–2:00 pm
Hoover Dam
FREE!
Hard Hat Tour
Few dams are artistic achievements, but Hoover
Dam is an architectural gem!
Rated one of America’s Seven
Modern Civil Engineering
Wonders, it’s a staggering sight! Take a 50-story elevator ride down to the turbine room at the bottom of the dam. Explore a fascinating exhibit that charts the dam’s construction. Enjoy a hard hat tour of its inner workings.Whether you’re a history buff or simply can’t resist an unforgettable photo opportunity, you won’t want to miss this spectacular tour! Bring the whole family! Tour space is limited, so act fast! Advance registration required.
9:30 am–1:30 pm
Special Pre-Conference Workshop!
(additional fee required)
Maximizing Your Leadership Performance by
Developing Your Emotional Intelligence Skills
What’s emotional intelligence? How does it work? Don’t miss this opportunity to tap into the skill set that distinguishes star performing executives! Learn how to develop EI skills that will help you maximize your personal energy, elicit higher productivity, retain talented people, and create a high-performance, resilient culture! Discover four simple techniques that will
, M a empower you to develop emotional self-awareness, change stressful emotional responses into proactive behavior, think more quickly and clearly, and build empathy, trust, and loyalty. Follow-ups during and after the conference provide additional support for putting emotional intelligence to work for you.
Byron Stock, President, Byron Stock & Associates
2:00–6:00 pm
Registration Open
2:30–5:30 pm
Leading-Edge Technology Demos
FREE!
With top-name vendors and remarkable product demonstrations, our Leading-Edge Technology Demos—hosted by UNext,
Convene, Cisco Systems, and NetLibrary—offer a virtual bonanza of ideas, information, and innovation! See, hear, touch, and try out the latest in e-learning technology and services.
Find out how practitioners are using new products to enhance their e-learning initiatives.You could spend days gathering information on vital new e-learning technology, or you can get it here firsthand in three incredible hours!
5:30–7:00 pm
Meet & Greet Cocktail Reception
Sponsored by
7:00–9:00 pm
Hospitality Suite
Sponsored by y 6
3

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7:00 am
Registration Opens
8:00–10:00 am
Concurrent Pre-Conference Workshops
(2 hours; includes continental breakfast; additional fee required)
AM 1 Creating an e-Learning Strategy
E-learning may well be the standard by which today’s organizations utilize technology to facilitate learning and increase workplace productivity, but just how successful is this evolving anytime, anyplace, anywhere platform?
Listen and learn as futurist, humorist, and prestigious author Elliott Masie weighs in on the ups and downs of e-learning in the digital age, assesses best and worst practices, examines the ways in which people really
learn, and shows you how to sift through the evidence to separate e-learning myth from reality.
Elliott Masie, Director, MASIE Center, and Editor,TechLearn Trends
AM 2 Transforming Your Traditional
University into a Customer-Focused
Business
How do you create a corporate university in an academic setting? Follow the creation of the University of Alaska Corporate Programs
(UACP) and hear how UACP became a learning alliance between business/industry and the
University of Alaska, bringing together workforce training and higher education programs supported by existing university resources.Then
learn how Duke Corporate Education has grown a network of universities and resources to meet its business client needs, drawing from
Duke University’s Fuqua School of Business and the architects of the highly successful Duke MBA-
Global Executive program.
John McCann, Associate Director of Intellectual Curiosity, Duke
Corporate Education and Joyce Helens, Executive Director,
Corporate Programs, University of Alaska
Exclusive U.S. Appearance!
Machiavelli isn’t the only literary inspiration for business executives looking for an effective path to the top. Join Richard Olivier, director of London’s Globe Theatre and son of Sir Laurence, for a rare U.S. appearance and see how major global corporations— including Lucent Technologies—are using dramatic lessons from Shakespeare to help managers deal with the struggles and dilemmas of leadership.
4
10:30 am–1:30 pm
Pre-Conference Workshop
(3 hours; includes lunch; additional fee required)
AM 3 Emotional and Political Intelligence in Leadership: Lessons from
Julius Caesar
Imaginative inquiry and interactivity are on the program when you confront the challenges faced by organizational leaders in this inspiring workshop on building emotional and political intelligence! Explore how issues of power and politics, service and integrity, trust and betrayal impact on leadership potential.
Understand the positive and negative potential of organizational politics, how to read people’s motives, and the role emotional and political intelligence plays in leadership. Do it all using
Shakespeare’s Julius Caesar and exercises derived from management development programs and theater practice to bring out the leader in you.
Richard Olivier, Visiting Fellow, Cranfield University School of
Management, Praxis Center and Director, Shakespeare’s Globe
Theatre, London
2:00– 4:00 pm
Concurrent Pre-Conference Workshops
(2 hours; additional fee required)
PM 1 Help Wanted:What Do Employers
Really Want in a Chief Learning
Officer?
Are you current on the latest demands facing
CLOs today? Review best practices and lessons learned from 50 top chief learning officers at America’s most admired organizations. Understand the skills, knowledge, and new competencies needed to be a successful
CLO. Examine the top line findings of CUX’s groundbreaking research study “Chief Learning
Officers: Running Education as a Business.”
Self-assessment tools and case studies will involve each participant in understanding the factors needed to support the development of a learning organization.
Jeanne C. Meister, President, Corporate
University Xchange, and author Corporate Universities: Lessons in Building a World-Class Workforce and Joseph Haberman,
Partner and Practice Leader, Education Markets, Heidrick & Struggles
Consultants in Executive Search

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PM 2 Vendor Selection & Management:
Building the RFP
Selecting a Learning Management System
(LMS) vendor is a very competitive process!
Where do you start? Take a lesson from a leader! Examine the issues you must take into account when considering a learning management system. Find out how to select a research team and the resources it will need to define cogent Request for Proposal (RFP) objectives. Learn what the research team will need to determine and specify as carefully as possible your company’s LMS requirements.
From the pros and cons of internal versus external vendors to scoring mechanisms for measuring candidates’ RFP responses, this session covers it all!
Joseph F. Carlisle, Ph.D., Director, Organizational Performance and Employee Development, Fujitsu Online Corporate University
System (FOCUS!) and Robert Burnside, Director of Research,
Corporate University Xchange
PM 3 Developing an e-Learning
Curriculum
At Enron, the world’s leading energy company, efforts to develop an e-learning curriculum reach across all departments and organizational roles. Learn how Enron built its dynamic curriculum, using both off-the shelf courseware and customized content specific to such diverse subjects as SAP and related bolt-on usage, management skills, and energy and communication related industries. Hear how the company achieves its training goals through internal “strategic partnering.” Tips, ideas, and trends round out the how-to’s of structuring and delivering an effective online education program.
Andrew Lawrence, SAP Director, Corporate Education &
Communication, Enron Corporation and representative from
Intellinex to be announced
Sponsorship/Exhibiting Opportunities
If you specialize in e-learning or training, a great place to meet decision-makers in the field at this event!
Contact info@corpu.com to learn about opportunities.
S y m p o s i u m
4:30–5:00 pm
Welcome and Opening Remarks
Jeanne C. Meister, President, Corporate University Xchange
B e g i n s
5:00–6:00 pm
Keynote
Gifts for a Lifetime: Mining the
Gems from Spencer Johnson’s
Who Moved My Cheese?
In today’s e-learning marketplace, the pace of the changes impacting training and education is rapid and relentless. Learn to face change with confidence and purpose, regardless how difficult the circumstance. Experience the “Eight Gems,” timeless principles that keep life in perspective. Master fear, create
FREE copy of
Moved M y
Cheese?
200 sym posium registr ants!
a passionate vision, move with the “cheese,” find gain in change, and learn to let go of the past. Zero in on what’s important to you—and live accordingly. Memorable stories and inspiring videos will help you choose a path that is more meaningful and productive when you attend this keynote session!
Dr. Gary Bradt, president of Bradt Leadership Incorporated, is one of the country’s most sought-after speakers on
Dr. Spencer Johnson’s bestselling
business book Who Moved
My Cheese?
6:00–8:00 pm
Buffet Dinner & Cocktails in the Expo Hall
8:00–10:00 pm
Visit the UNLV
International
Gaming Institute
You’ve seen the movie Casino and maybe even tested Lady
Luck yourself! Now go behind the scenes at the state-of-theart UNLV International Gaming Institute (IGI) and see how the casino industry trains its employees! Visit the Casino Lab, with its 33-screen surveillance room, hard and soft count rooms, banks of slot machines, and table games. Learn how the IGI uses distance education technology to deliver uniform quality training in everything from gaming technology to casino management and hospitality. See why there’s more to
Las Vegas’ bright lights than meets the eye when you tour this premier facility!
Vince Eade, Managing Director, International Gaming
Institute, University of Nevada at Las Vegas and George
Lewis, President, G & G Surveillance Systems and Technical
Advisor for the movie Casino
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7:30 am
Registration Opens
8:30–10:00 am
Keynote
Aligning Learning to Business Strategies at Bank of Montreal
“Getting it right” with customers, colleagues, and shareholders is a priority for the CEO at Bank of Montreal—and for the bank’s
Institute for Learning. Discover how the
CEO drives the Institute’s ability to align learning to the business strategies of the organization—a task which is all the more impressive because it means providing performance and learning solutions to more than 30 distinct lines of business.Then hear about the mission-critical role all CEOs must play in creating conditions for successful partnerships between learning institutions, senior executives, and line of business heads.
Tony Comper, Chairman and CEO, Bank of Montreal and
Corey Jack, Executive Head, Institute for Learning, Bank of Montreal
10:00–11:00 am
Break and Snack in Expo Hall
Sponsored by
11:00 am–12:15 pm
Keynote
Managing on the Edge: Leadership
Lessons from Hamlet
As mergers, restructuring, and leadership changes disrupt organizational order and give rise to a range of human emotions, our ability to manage the resultant disorder directly impacts its long-term benefits. How can you learn to thrive on the edge and discover the opportunities inherent in continuous change? Take a lesson from Shakespeare’s Hamlet! Examine the natural human responses to change and learn how to integrate reason, emotion, and intuition to create meaning out of change. Discover how to find the right balance between action and reaction, and how to help others deal with change more creatively.Take away techniques to help you recognize your own strengths and weaknesses as a change leader and maximize your value in a changing organization.
Richard Olivier, Visiting Fellow, Cranfield University School of
Management, Praxis Center and Director, Shakespeare’s Globe
Theatre, London
Expo Hall Hours
Monday, May 7 ❝ Tuesday, May 8
10:00 am – 8:30 pm
Wednesday, May 9
10:00 am – 2:15 pm
S p e c i a l E x p o H a l l S e s s i o n !
❝
The Face of e-Learning:
A Panel of Experts
Bernie Luskin, Global Learning Systems; Tony
DiGiovanni, University of Phoenix Online; Alex
Hudnut, Quisic; Thomas Duffy, UNext.com; and Grant Ricketts, Saba
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❞
Dr. Bev Olivier, Associate Dean, Center for Professional
Development, Santa Clara University, Santa Clara, CA
❞
Eric Kugler, Chief Learning Officer, Memorial
Hermann Healthcare System

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Our breakout sessions are organized by track, so you can make the most of your conference time. Select the tracks that are right for you!
CU Corporate University Management
PA Partnerships
KM Knowledge Management
T Technology & e-Learning
12:30–1:30 pm
Concurrent Breakout Sessions
Too many great sessions to choose from? Bring your colleagues and cover them all!
CU 1 Launching Your Corporate University:
Laying the Groundwork
Maintaining its five-year 50 percent annual growth rate is a challenge for ProBusiness, the leading provider of outsourced payroll, human resources management systems, and benefits administration services in California’s “New Valley.” Hear how
ProBusiness is meeting the challenge with ProStart—an innovative program designed to acclimate new employees to the company, its tools and resources, as well as to clients and other employees. Learn how the ProStart team created the framework for its unique blended learning format. Explore the parameters set for its business plans, curriculum design, and governing board. Best practices and lessons learned provide the fundamentals for success at this session.
Kristen Wilson, Organizational Effectiveness Consultant, ProBusiness
PA 1 Building the $87 Million e-Learning
Partnership with Arthur D. Little and IRS
Corporate/collegiate/government partnerships are taking a new form. Consortia are the wave of the future.The IRS awarded an
$87 million contract to Arthur D. Little for a Consortium for
Learning and Workforce Development.This initiative is second only to the newly announced e-Army University. Arthur
D. Little, it’s School of Management, 15 institutions of higher learning, and a major technology vendor will help the IRS fulfill its learning and workforce development requirements through technology-mediated distance learning, as well as traditional and blended learning approaches. Explore how Arthur D. Little met the IRS’ criteria for this groundbreaking concept and the services it will provide over the five-year contract term. Hear what this impressive coup means to everyone looking for consortium opportunities in the e-learning market.
Steve Nichols, Vice President, Arthur D. Little School of
Management; Theophilos Mantzanas, Program Manager,
Consortia of Learning and Workforce Development, Arthur D. Little
School of Management and James Hill, Assistant Director of
Learning and Education, Internal Revenue Service (IRS)
KM 1 Using Knowledge Management to
Keep Pace with Growth
AT EMC Corporation, the ability to keep pace with phenomenal growth across all business lines is directly tied to its corporate university’s ability to effectively capture, manage, and exchange knowledge. Learn how EMC University’s approach to knowledge management mirrors many of the characteristics of its corporate culture, and how the application of knowledge management helps sustain the company’s position as the supplier of the world’s most robust, secure, and trusted information storage infrastructures.
Bill Wachtenheim, Director of Knowledge Management,
EMC University
T 1 Launching an e-Learning Strategy:
The Keys for Success
Your challenge as training director is to launch a new e-learning strategy. But you do not work for Cisco, Intel, or IBM.The goals and objectives of your information technology division are not aligned to support your company’s e-learning initiative.Where
do you start? Explore the keys to a successful corporate university e-launch. Examine the steps you’ll need to plan a strategy, build a working infrastructure, understand management system components, and develop a viable curriculum. See the difference you can make when you open the door to e-learning.
Denise McMenemy, Vice President, e-Learning and Management
Development, Fleet Mortgage
1:30–2:30 pm
Lunch
Sponsored by
2:30–3:00 pm
Dessert in Expo Hall
3:00–4:00 pm
Concurrent Breakout Sessions
Too many great sessions to choose from? Bring your colleagues and cover them all!
CU 2 Marketing and Communicating the
Value of Your Corporate University
A three-time recipient of ASTD’s Excellence in Practice citations,
Booz-Allen & Hamilton’s Center for Performance Excellence is a best practice model not only for its training achievements but also for its marketing strategy. Learn how the Center markets its value to multiple constituencies, including employees, senior management, and business unit leaders. Understand the role branding, logo development, and innovative “tag” lines play in defining the Center’s mission and its link to the firm’s business objectives. Hear and see how the Center pushes its value through a variety of proven cross-marketing formats. For the who, what, where, when, and how of successful CU marketing, don’t miss this strategic session.
Ed Cohen, Director, Center for Performance Excellence,
Booz-Allen & Hamilton
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PA 2 Creating Customized Corporate
Education Programs
In January 1999, Indiana University’s Kelley School of Business spun off its Office for Executive Education into Kelley Executive
Partners (KEP), with the intention of freeing the new organization to develop and deliver services to new and existing client companies. Explore the business logic used by KEP for engaging clients in consultative partnerships that drive the creation of customized educational offerings. Identify the responsibilities of such a partnership from both KEP’s and the client’s point of view. Process maps, measurements used, and outcomes achieved from a KEP-client collaborative model demonstrate the challenges and procedural steps required to create customized educational solutions for clients.
Joseph Braidish, Director of Research and Consulting, Kelley
Executive Partners, Indiana University and client representative to be announced
KM 2 e-Learning:The Building Block for Knowledge Management
From building employee expertise, to creating competitive strategies, to meeting and exceeding customer demand, success for global enterprises today depends on the convergence of knowledge strategies. Hear how IBM is transforming business with an e-learning strategy that’s linked intrinsically to the organization’s knowledge management strategy. Understand why the convergence of learning and knowledge management is key to the growth of any organization’s intellectual capital.
Case studies and examples from IBM initiatives round out this fundamental session.
Andrew Sadler , Vice President, Strategy & Alliances,
IBM Mindspan Solutions
T 2 Technology & e-Learning: Raising the Bar on Enterprise-Wide
Performance Improvement
How does the use of communications, multiple mediums, and delivery mechanisms impact the successful implementation of enterprise-wide performance and sales initiatives? Find out here as you evaluate the strengths and weaknesses of two groundbreaking case studies, assess lessons learned, and hear how both budgets and creativity can be used to positively affect the bottom line.
Molly Murphy, Education Manager, Cutler-Hammer University
4:15–5:15 pm
Concurrent Special Sessions
A Learning How to Work with Your
IT Department
One of the golden rules of deploying any enterprise-wide elearning initiative is to partner early—and closely—with IT.
Hear how the learning solutions and IT groups at Cisco
Systems are teaming to meet the needs of Cisco’s diverse audience. Examine the combined efforts of both groups in deploying a wide range of learning solutions, including live collaboration tools, learning management systems, video on demand, live video, virtual classrooms, and more. High points of this working relationship, as well as pitfalls to avoid, show you how it’s done by a recognized pioneer in technology and e-learning systems.
Bill Souder, Director of IS for Training, Cisco Systems
B e-Learner Panel Discussion:
Learning in the Dot.com World:
A Panel of e-Learners Speak Out
The results are in from Corporate University Xchange’s groundbreaking survey, “Learning in the Dot.com World: e-Learners
Speak Out.” Join our panel of seasoned e-learners and their coaches for an open discussion on the benefits and stumbling blocks encountered in e-learning environments. Our panel of e-learners will address your most pressing questions and issues.
You’ll take away new insights, solutions, and the summary finding of the CUX research study, “Learning in the Dot.com World.”
Robert Burnside, Director of Research, Corporate University
Xchange
5:30–6:30 pm
Keynote:
The Key to 21st Century’s Bottom Line
What are the pentium chips for building the infrastructure for dynamic relationships in the
21st century? How will the swirling bytes of e-learning technology impact human capital?
Find out here! Discover why people are still the key to the bottom line and why creating an environment branded by respect, affirmation, and inclusion is vital to retaining employees and customers.
Understand how the “Eight Habits of the Heart” can help learning corporations tap collaborative creativity and embrace diversity in thought, ethnicity, skills, and customer requirements. Profit from the strategies you’ll take away at this highly charged session!
Clifton Taulbert, Author of Eight Habits of the Heart
7:30–8:30 pm
Pre-Awards Cocktail Reception in the Expo Hall
8:30–10:30 pm
Corporate University Excellence Awards and
Dinner Reception Honoring Award Winners
Six top learning organizations—chosen from among best practice corporate universities launched within the last five years— will be honored for consistent innovation, long-term performance success, and overall best practices.The education correspondent for Financial Times will present the awards and speak on the topic of “Corporate Universities: Change Agents in a Global Economy.”
Sponsored by
FINANCIAL TIMES
World business newspaper.

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8:00 am
Registration
8:30–9:30 am
Knowledge Management
Knowledge management is an increasingly important form of capital and its effective use a measurable competitive advantage for companies around the globe. Learn how
DaimlerChrysler, an international provider of transportation services, is applying knowledge management initiatives to sustain its advantage in areas ranging from information/technology-based solutions to the explicit transfer of tacit knowledge by personnel rotation between research and development, engineering, manufacturing, marketing, and sales.
Michael Müller, Senior Manager, Knowledge Management &
DCU-Online, DaimlerChrysler University
9:45–10:45 am
Dynamic e-Learning:The Convergence of e-Learning and Knowledge Management
As rapidly evolving sets of e-learning standards promise high-impact support for the workplace, corporations are realizing the benefit of dynamic learning programs that can simultaneously provide recruitment and retention tools, bottom line value for companies, and career enhancement for employees.
Gain an understanding of the powerful relationship between e-learning investments and corporate business objectives. Learn what criteria to consider when making recommendations about the application of the new standard for content development in corporate learning programs.Take away a set of metrics to help you apply new standards to your existing e-learning programs to capture and re-purpose knowledge within your corporation.
Jonathon D. Levy, Vice President, e-Learning Programs, Harvard
Business School Publishing Corporation, Harvard University
10:45–11:45 am
Break and Snack in the Expo Hall
Sponsored by
S p e c i a l E x p o H a l l S e s s i o n !
Panel Discussion: For-Profit Subsidiaries of
Universities:The Next Generation of Learning
Gordon Macomber, CEO & President, NYUonline; Tom
Moore, Dean, School of Executive Education, Babson College; and John McCann, Associate Director of Intellectual
Curiosity, Duke Corporate Education
11:45 am–12:45 pm
Concurrent Breakout Sessions
Too many great sessions to choose from? Bring your colleagues and cover them all!
CU 3 Measuring the Return on Investment of Your Corporate University
Utilizing a multi-level distributed learning methodology to deploy training programs to employees in 76 facilities in 20 countries requires more than just powerful technology. Find out how SITEL University is mixing web-based, intranet, instructorled, and webcast courses to achieve its goals educationally and financially. Learn how it grew from three online courses to 70 courses in five languages, and how it went from no learning portal to designing an intuitive, branded 3D interface with which clients and customers can identify.Then hear how SITEL
University measures success with ROI metrics that put ownership and accountability where it belongs—with its business units.
Sheena Wilson, Senior VP of HR,Worldwide Operations, SITEL
Corporation
PA 3 Forming a Corporate-College
Partnership: Lucent and Babson
College
Where does an industry leader turn to successfully implement its own leadership development program? To another leader, of course! Learn how Lucent, in collaboration with the worldrenowned Babson College, deployed a competency-based program to enhance the business skills of future leaders in Lucent
Technologies Corporate Information Office. Examine the positive impact a unique approach to training in the IT environment, a strong partner relationship, and the offering of graduate credits made on the learning experience.You’ll be amazed at the results that are possible when you work with a university that is positioned to act as a business partner and provide training that is tailored to your organization.
Elaine K. Smith, CIO, Strategic Learning Technologies Director, ❝
Thomas E. Moore, Ph.D., Dean, School
❞
Debi Scholar, Technology Education Director, Global
Technology Solutions, PricewaterhouseCoopers LLP
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KM 3 Developing Functional Knowledge
Throughout the Organization
TRICON Global Restaurants’ industrial-strength name comes from its triumvirate of brand icons: KFC, Pizza Hut, and Taco
Bell. And with 30,000 locations in more than 100 countries, the strategy it uses to share best practices throughout the international market is industrial strength as well. Hear how TRICON shares functional knowledge and vital learning with owners, operators, and franchises around the world. Examine the clearly defined process by which it measures a business unit’s capability to meet business forecasts.Then find out how effective knowledge management deployment is helping TRICON reach its goal to open roughly 700 new restaurants each year in key markets outside of the United States.
Stephen Krempl, Vice President, People Capability,TRICON
Restaurants International
T 3 Using Web-Enhanced Distance
Learning to Deliver On-Demand
Sales Training at Mallinckrodt
A sales rep’s place is in the field. But how do you provide effective product training without jeopardizing a salesperson’s ability to serve customers and generate revenue? Take a lesson from
Mallinckrodt Sales University (MSU)! Observe firsthand how
MSU’s intranet-enhanced distance learning system distributes performance-based training modules on demand 24-7.Witness
implementation of MSU’s Sales Performance Profiler™, an electronic document which tracks individual sales figures, training, and progress, and promotes interactivity between field reps and managers. Examine user-customer satisfaction and ROI data gathered just one year after the MSU launch. See the difference
“training all the time” makes when you attend this session.
❝
Senior Director, Sales Training, Mallinckrodt, Inc.
❞
Donna Millenson, Vice President/National Training
Director, Rapp Collins Worldwide
12:45–1:45 pm
Lunch
1:45–2:15 pm
Dessert in the Expo Hall
2:15–3:15 pm
Keynote
Maximizing the Virtual Learning
Environment at Visa U.S.A.
Providing best-of-breed technology to help its more than 14,000
U.S. member financial institutions deliver new levels of convenience, flexibility, and safety to cardholders is not always an easy task for the United States’ largest payment system. Find out how
Visa U.S.A. partnered with Convene.com to bring its on-ground merchant member training online. Learn how the partnership evolved, and the steps it took to create a successful project plan, address change management issues, and select the proper tools and technology to maximize the virtual learning environment.
Vice President,Visa School of Business,Visa U.S.A.
3:15 pm
Symposium Adjourns
3:30-5:30 pm
Post-Conference Workshops
PC 1 Measuring Organizational Learning
Capacity
Come and learn how to measure and benchmark your organization’s “Learning Capacity” and find out where your organization stands in each of the six major areas that make it possible to translate learning into financial performance. Saba’s rigorously constructed “Learning Capacity Index” (a free benchmarking service available through Saba’s Research Center) provides the foundation for this session. Examine the data collected from dozens of enterprises and hear how the most successful organizations rank in a variety of areas that indicate their capacity to learn.Take away an understanding of how your enterprise stacks up, and where to focus your continuous improvement initiatives.
Dr. Laurie Bassi, Director of Research, Saba
Please call for information on other post-conference workshops.
Would you like to have your learning organization spotlighted in the Financial Times? Then enter the
3rd Annual Corporate University Xchange Excellence
Awards. Corporate University Xchange along with the Financial Times will honor six corporate universities that demonstrate innovative strategies in six categories.
The deadline for entry submission is
March 16, 2001!
For entry information e-mail bvelez@corpu.com

Vegas 2001 Brochure.r2.qxd 12/8/00 4:18 PM Page 11
R e g i s t e r T o d a y C a l l : ( 8 0 0 ) 9 4 6 - 1 2 1 0
R e g i s t r a t i o n D e t a i l s
REGISTER BY PHONE, FAX, MAIL, E-MAIL:
See registration form on next page.
PHONE:
FAX:
For questions or to register, call
(800) 946-1210 or (212) 213-8650
Complete the registration form on the next page and fax a copy to (212) 213-8621
Special Airfare Discount:
Special arrangements have been made with United Airlines to provide discounted fare to conference registrants.To participate, simply call your travel agent or United toll free at 1-800-
521-4041, identify yourself as a Corporate University Xchange seminar participant, and refer to Meeting Code No. 549XC.
Depending on your travel plans, you may be eligible to receive a
5% discount on restricted fares, a 10% discount on unrestricted tickets, and an additional 5% discount if you book 60 days or more in advance.
MAIL: Corporate University Xchange
381 Park Ave South, 7th Floor
New York, NY 10016
WEB SITE: Register on-line at our web site: www.corpu.com
Symposium Location/Hotel Accommodations:
Rio Suite Hotel and Casino
3700 West Flamingo Road, Las Vegas, NV 89103
Telephone: (702) 252-7700 for group reservations;
Hotel: (702) 252-7777; or Toll-Free: (888) 746-7482
Please identify yourself as a registrant for the Corporate
University Xchange symposium to receive reduced lodging rate.
Reduced rate guaranteed until April 3, 2001.
Confirmation/Cancellations:
All confirmations will be sent by fax or mail. All cancellations must be made in writing by April 5, 2001 and are subject to a
$195 processing fee. Cancellations received between April 6 and April 19 are subject to a 50% cancellation fee. After April
20, no cancellations will be refunded and the full fee is required.
However, you may make substitutions at any time. Please note that we reserve the right to cancel or reschedule the symposium. If the symposium is not held, the liability of Corporate
University Xchange is limited to the registration fee only.
See page 12 for registration form
A b o u t t h e R i o S u i t e H o t e l a n d Cas i n o
Even in a city as dazzling as Las Vegas, the Rio is a standout example of sheer luxury! Visit the
Rio’s 120,000 square foot casino, or wile away your evenings in the fabulous Masquerade Village,VooDoo
Cafe & Lounge, Rio Bamba, or Club Rio.Take a plunge in one of the Rio’s four beautiful pools, or refresh yourself at the recently remodeled spa, complete with steam rooms, whirlpools, plus a private beach and lagoon. And if golf is on your agenda, book some tee time at the Rio’s championship golf course, designed by Rees Jones.With 2,500 handsomely appointed all-suite guest rooms—each with spectacular views of Las Vegas—the
Rio offers every amenity.
Enjoy your stay!
11

Vegas 2001 Brochure.r2.qxd 12/8/00 4:18 PM Page 12
R E G I S T R AT I O N : (If mailed, please staple your business card.)
Please print clearly.
FAX TO : ( 2 1 2 ) 2 1 3 - 8 6 2 1
Name
Nickname for badge
Title
Company
Address
City/State/Zip Code
Phone
E-Mail Address
Fax
Registration Fees: Fees includes symposium attendance, refreshment breaks, lunches, cocktail receptions, and workbook materials!
Early-Bird Discount: Register by March 9, 2001 and deduct $100!
Pre-Conference Activities
May 5, 2001
3 Yes 3 No Pre-Show Carnivale Party (7:00–9:00 pm)
3 Yes 3 No Reserve my ticket for the De La Guarda show (9:00 pm only; must register by March 1, 2001 to be eligible; show time and date non-transferable)
Please indicate which concurrent sessions you will attend. Pick one session per grouping.
Concurrent Breakout Sessions
Tuesday, May 8 and Wednesday, May 9
May 6, 2001
3 Yes ____ No. of Persons Hoover Dam Hard Hat Tour (8:30 am–2:00 pm)
Space is limited. Act fast!
3 Special Pre-Conference Workshop (9:30 am–1:30 pm)
FREE!
CUX Members Non-Members*
3 $125 3 $150
May 7, 2001
Pre-Conference Workshops (must attend symposium to register)
3 AM 1 or 3 AM 2 (8:00–10:00 am; includes breakfast)
3 AM 3 (10:30 am–1:30 pm; includes lunch)
3 PM 1 or 3 PM 2 or 3 PM 3 (2:00–4:00 pm)
CUX Members Non-Members*
3 $150 3 $175
3 $200 3 $225
3 $150 3 $175
12:30–1:30 pm 3:00–4:00 pm
3 CU 1 3 CU 2
3 PA 1 3 PA 2
3 KM 1 3 KM 2
3 T 1 3 T 2
11:45–12:45 pm
3 CU 3
3 PA 3
3 KM 3
3 T 3
Concurrent Special Sessions
(Tuesday, May 8; 4:15–5:15 pm)
3 A 3 B
Symposium (May 7–9, 2001)
Symposium begins Monday, May 7, 4:30 pm and adjourns Wednesday, May 9, 3:15 pm
3 UNLV Institute of Gaming (on site; May 7, 8:00–10:00 pm)
3 CUX 3rd Annual Excellence Awards Dinner (May 8, 8:30–10:30 pm)
Post-Conference Workshops (May 9; 3:30–5:30 pm; call for more information)
3 PC 1 or 3 PC 2 or 3 PC 3 or 3 PC 4
3 $1,295 3 $1,395
*Includes one-year membership to CUX and one-year subscription to Corporate Universities
International.
3 $20
3 $45
3 $25
3 $50
Total $ __________________
FREE!
Payment Method:
3 Payment by check: Please make check payable to Corporate University Xchange, Inc. (Fed ID#: 13-3602880)
3 Please invoice me: My Purchase Order # is __________________________________________________________________
3 Amex 3 MasterCard 3 Visa
❑❑❑❑ ❑❑❑❑ ❑❑❑❑ ❑❑❑❑
Signature:
Exp
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______________________________________________________________________________
Take advantage of early-bird discounts!
©
2001, Corporate University Xchange, Inc. All Rights Reserved. The layout, design, and format of this brochure are trademarks of Corporate University Xchange, Inc.
Call For
Non-Profit Rates and Team
DISCOUNTS!
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3 Corpo rate Universities Xchange
International (the Corporate
University Xchange newsletter)
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