STUDY GUIDE:
LANGUAGE
ENGLISH
HOME LANGUAGE
GRADE 12
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CAPS aligned
2014 Edition
Compiler
HILARY DE VILLIERS
Ë1412-E-EHL-SG01´ ¶ · Î
Study Guide: Language
G12 ~ English Home Language
TABLE OF CONTENTS
LESSON ELEMENTS ......................................................................................................... 4
PREFACE ........................................................................................................................... 6
YEAR PLAN........................................................................................................................ 8
STUDY TIPS AND METHODS.......................................................................................... 11
UNIT 1
“World Cup Fever” ....................................................................................... 112
1.1.
Lesson 1: READING AND VIEWING – Comprehension ...................... 13
ACTIVITY 1........................................................................................ 155
1.2
Lesson 2: LISTENING AND SPEAKING.............................................. 16
ACTIVITY 2.......................................................................................... 16
1.3.
Lesson 3: WRITING AND PRESENTING ............................................ 16
ACTIVITY 3.......................................................................................... 16
1.4.
Lesson 4: LANGUAGE STRUCTURES - Punctuation ......................... 17
ACTIVITY 4.1....................................................................................... 22
ACTIVITY 4.2....................................................................................... 22
1.5.
Lesson 5: LANGUAGE STRUCTURES – The Apostrophe.................. 24
ACTIVITY 5.......................................................................................... 25
1.6.
Lesson 6: READING AND VIEWING – Visual Literacy: Cartoons ....... 25
ACTIVITY 6.1....................................................................................... 26
ACTIVITY 6.2....................................................................................... 27
ACTIVITY 6.3....................................................................................... 28
1.7.
Lesson 7: LISTENING AND SPEAKING ............................................. 29
ACTIVITY 7.......................................................................................... 29
UNIT 2
Summarising, Visual Literacy and Language Structures ........................... 30
2.1.
Lesson 8: WRITING AND PRESENTING - Summaries ....................... 31
ACTIVITY 8.......................................................................................... 33
2.2.
Lesson 9: READING AND VIEWING – Visual Literacy ....................... 35
ACTIVITY 9.......................................................................................... 37
2.3.
Lesson 10: WRITING AND PRESENTING .......................................... 42
ACTIVITY 10........................................................................................ 42
2.4.
Lesson 11: : LANGUAGE STRUCTURES – Dictionary Skills .............. 42
ACTIVITY 11........................................................................................ 43
2.5.
PAT : TASK 5: TEST ........................................................................... 44
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Study Guide: Language
G12 ~ English Home Language
2.6.
Lesson 12: LANGUAGE STRUCTURES – Textual Editing ................ 44
ACTIVITY 12........................................................................................ 46
UNIT 3
“I’d Rather Walk the Plank” ........................................................................... 48
3.1.
Lesson 13: READING AND VIEWING – Comprehension (2) .............. 49
ACTIVITY 13........................................................................................ 51
3.2.
Lesson 14: LISTENING AND SPEAKING............................................ 55
ACTIVITY 14........................................................................................ 55
3.3.
Lesson 15: LANGUAGE STRUCTURES – Direct and Indirect Speech 55
ACTIVITY 15.1..................................................................................... 56
ACTIVITY 15.2..................................................................................... 60
3.4.
Lesson 16: WRITING AND PRESENTING – Revision of Transactional
Writing Genres (1) ............................................................................... 60
ACTIVITY 16........................................................................................ 63
3.5.
Lesson 17: READING AND VIEWING – Advertisements (2) ............... 63
ACTIVITY 17........................................................................................ 64
3.6.
Lesson 18: LANGUAGE STRUCTURES – Sentence Analysis ............ 66
ACTIVITY 18........................................................................................ 68
UNIT 4
“Fine-tuning your Reading, Writing and Language Skills" ........................ 70
4.1.
Lesson 19: WRITING AND PRESENTING .......................................... 71
ACTIVITY 19........................................................................................ 74
4.2.
Lesson 20: READING AND VIEWING ................................................. 74
ACTIVITY 20........................................................................................ 75
4.3.
Lesson 21: LANGUAGE STRUCTURES ............................................ 77
ACTIVITY 21........................................................................................ 79
4.4.
Lesson 22: LANGUAGE STRUCTURES – Textual Editing (2) ............ 79
ACTIVITY 22........................................................................................ 81
REVISION with old exam papers...................................................................... 82
ADDENDUM A: RUBRICS – LISTENING AND SPEAKING.............................................. 83
ADDENDUM B: RUBRICS – WRITING AND PRESENTING ............................................ 85
ADDENDUM C – GLOSSARY ......................................................................................... 88
ADDENDUM D - TERMS USED - QUESTIONS FOR COMPREHENSION AND
LITERATURE QUESTIONS ............................................................................................. 97
ADDENDUM E - SUPPLEMENTARY NOTES ON PARTS OF SPEECH, PROPAGANDA,
SENSATIONALISM ........................................................................................................... 98
BIBLIOGRAPHY AND REFERENCES ............................................................................ 102
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Study Guide: Language
G12 ~ English Home Language
Unit
2.2. Lesson 9: READING AND VIEWING – ADVERTISEMENTS (1)
2.2.1 Content
Today we are constantly being bombarded by millions of advertisements
for many products. We need to understand how advertisements are put
together to draw our attention, to create in us a desire to buy or use the
product being advertised.
DEFINE:
The AIDA model is discussed in the lesson.
“Seven Deadly Sins”, exploited by advertisers to persuade buyers
FACT and OPINION
TARGET MARKET
SLOGAN and figurative devices such as the PUN will be familiar to the candidate.
2.2.2 Content
CORE CONTENT:
Four advertisements are given. Make sure you understand AIDA
principles, slogan, target market, etc. before going on to the written
exercise.
An advertisement is designed to persuade someone to buy a product or use a service.
They can take a variety of forms and can have slogans and logos. They use design
techniques to make the advertisement eye-catching. They make use of emotive,
persuasive and figurative language and poetic devices such as puns, metaphors,
similes, repetition and alliteration to create an impact.
The traditional conceptual model for creating any advertising or marketing
communications message is the AIDA Model:
• get ATTENTION,
• hold INTEREST,
• arouse DESIRE, and then
• obtain or stimulate ACTION.
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Study Guide: Language
G12 ~ English Home Language
Unit
ATTENTION – Attract attention by BOLD PRINT, PICTURES, COLOUR.
If you don’t attract the attention of the potential customer, s/he will just carry on and
never read your advertisement. So the first thing that advertisers want you to do is
stop and look at their advert.
INTEREST – Hold the interest of the viewer by arousing their CURIOSITY, arranging
the LAYOUT in such a way as to lead the eye through the advert. Bulleted lists, for
example, encourage reading because they look more interesting and manageable
than solid paragraphs.
If an advert can hold your interest for long enough to read the whole advert, you are
more likely to be influenced by it. So the next thing that advertisers want you to do is
read the advert.
DESIRE – Arouse a desire for the product by associating it with e.g. the SEVEN
DEADLY SINS, using pictures, emotive language, etc.
After you have read the advert, manufacturers want you to desire their product.
Then they can get you buy it, or at least keep it in mind the next time you are
shopping.
ACTION – Stimulate action to go out and BUY the product by promising a reward, e.g.
a competition to win, buy one get one free, limited special offer, making it easy by
providing phone numbers or a delivery service.
If the manufacturer does not obtain action, you may desire the product, but put it off
for another day because you have other priorities, or want to save to afford it. They
want you to buy it NOW.
WHAT ARE THE SEVEN DEADLY SINS?
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