Power THE NEW WORLD
Open Innovation to Put Data To Work
Peter Lee
Distinguished Engineer
Systems and Technology
Group, IBM GCG
Agenda
•
CAMS Trends and Direction
•
IBM Power Systems CAMS Use Case
•
IBM Power Systems CAMS Solutions
•
Conclusions
© 2014 International Business Machines Corporation
J1
CEO們認為技術是改變價值鏈、產業和客户期望最重要的外部力量
CEO 研究報告 2004 - 2013
技術因素
市場因素
宏觀經濟因素
人員技能
法規問題
社會經濟因素
全球化
環境問題
地緣政治因素
資料來源: QE8在未來3到5年內, 影響企業的最重要的外部力量有哪些?
© 2014 International Business Machines Corporation
幻灯片 3
J1
Jennifer, 2014/5/24
4 Driving Forces for Business Innovation: CAMS
行動應用
Mobile
90% of mobile users keep
their device within arm’s
reach 100% of the time1
社交網路
Social
% of CEOs using Social
to Connect with
Customers
透過雲端佈屬
Delivered via the
Cloud
大數據與分析
Analytics & Big Data
8 zettabytes of digital
content created by
2015
62% of workloads will be
cloud based by 2014
© 2014 International Business Machines Corporation
Computing Era
Evolution
認知系統世代
Cognitive Systems Era
編譯系統世代
CAMS
Programmable Systems Era
製表系統世代
Tabulating Systems Era
Search
Deterministic
Enterprise data
Machine language
Simple outputs
1900s
60s
80s
90s
2010s
© 2014 International Business Machines Corporation
Discovery
Probabilistic
Big Data
Natural language
Intelligent options
Agenda
•
CAMS Trends and Direction
•
IBM Power Systems CAMS Use Case
•
IBM Power Systems CAMS Solutions
•
Conclusions
© 2014 International Business Machines Corporation
北京電信用戶行為分析和精準行銷
Telecom Industry
客户訊息種類
Client: Beijing Telecom
Application: 用戶上網日誌分析
Solution: IBM Power Linux 伺服器
平台, 海量非結構化資料分析，高性
能分散式計算, 即時運算, 高性能海量
資料運算平台
Value: 精準的推薦式行銷，全新的
行銷方式，全新的行銷體驗，提高行
銷成功率，增加用户收入，提升用户
ARPU
© 2014 International Business Machines Corporation
Train Ticketing Mobile App
1. 下載
下载
2. 登陸
登录
Transportation Industry
Client: 中國鐵路
Application: 12306 手機訂票系統
Solution: IBM Worklight +
SmartCloud 雲端運算平台, IBM
Power Systems 資料庫平台。穩定、
可靠、高效的應用平台滿足最苛刻的春
運需求。
Value: 新增購票管道, 提供更方便的訂
購票選擇, 與時並進的訊息系統, 提升企
業形象。
© 2014 International Business Machines Corporation
3. 查询
查詢
3.
4. 选择
選擇
4.
5. 订票
訂票
5.
6. 付款
6.
紀錄
7. 记录
Fiserv
Client Need:
ƒ Provide technical solution to over 16,000
Financial Institutes or Banks worldwide
ƒ Provide high quality and reliable data analytics
results and insights to their clients
Benefit:
ƒ Handles over 20 Billion Transactions or over
USD 1,000 Billion every year. Turn them into
actionable insights that help banks to better
target offers and maximize marketing dollars
ƒ The use of cloud technologies to consolidate
and virtualize servers helps reduce costs and
increase availability.
ƒ predictive analytics service will help financial
institutions focus on their most profitable
customers and create goal-oriented offers that
are targeted to each customer’s specific
ƒ 100 percent or higher in the response rate to
targeted marketing initiatives with estimated IT
savings of USD 8 Million in five years.
Key Solution:
ƒ IBM Power System，IBM Storage Subsystem,
InfoSphere Family, DB2, Congos, SPSS,
TSAM
© 2014 International Business Machines Corporation
9
© 2014 IBM Corporation
Grand Slam BigData & Analytics System
Leading Tennis Competition
Client: Grand Slam Tennis Competition
Application: SlamTracker™ BigData &
Analytics system, Cloud Computing,
Mobile Applications
Solution: IBM Power Systems, IBM
SmartCloud, SPSS, ISS etc.
Value: Analysis tennis matches results over
past 8 year and offer Keys to the Match
recommendation for Different Players
© 2014 International Business Machines Corporation
Watson helps Cancer Diagnosis
Health Care Industry
Client: Memorial Sloan Kettering
Solution: IBM Watson (90 x
Power750 servers or 2880 POWER7
cores)
Application: Sloan Kettering Clinical
knowledge, molecular and genomic
data, medical records database of
cancer, the latest rules, research
published
Value: Provide Evidence Base
Cancer Diagnosis recommendations
© 2014 International Business Machines Corporation
Next Generation of IT Infrastructure
Systems of Insight
Traditional Approach
New Approach
Structured, analytical, logical Creative, holistic thought, intuition
Systems of Record
Systems Of Engagement
Hadoop
and
Streams
Data
Warehouse
Transaction
Data
Internal App
Data
Structured
Mainframe
Data
Repeatable
Linear
Systems
of Insight Unstructured
Enterprise
Exploratory
Integration
Dynamic
and Context
Accumulation
Traditional
Sources
New
Sources
© 2014 International Business Machines Corporation
12
Web Logs
Social Data
Text Data:
emails
Sensor data:
images
OLTP System
Data
ERP
data
Multimedia
RFID
Agenda
•
CAMS Trends and Direction
•
IBM Power Systems CAMS Use Case
•
IBM Power Systems CAMS Solutions
•
Conclusions
© 2014 International Business Machines Corporation
IBM POWER8 for Cloud Computing
POWER8 Advanced Virtualization
Power Enterprise Pool : Scale-up
Dynamically Resizable
Virtual
I/O Server
Partition
3
Cores
Int Virt
Manager
Linux
6
2
Cores Cores
6
Cores
AIX V7.1
AIX V6.1
AIX V7.1
Linux
AIX V6.1
Linux
Storage
Sharing
Ethernet
Sharing
AIX
V7.1
AIX V7.1
Micro-Partitioning
AIX
V6.1
Virtual I/O paths
PowerVM Hypervisor
POWER8 support dozens of Advanced Virtualization Feature,
e.g. PowerKVM option for Linux, 20 micropartition per core,
max. 1024 partitions, Active Memory Mirroring,Active Memory
Deduplication, Active Memory Expansion leverage
acceleration, Shared Storage Pool, Live Partition Mobility,
Versioned WPAR (AIX5.2 / AIX5.3 WPAR on AIX7) etc.
IBM Cloud Manager with
OpenStack (CMO)
• Unique Scale-up CPU and Memory resource pool that fits
mission critical application.
• Offers more flexible Scale-up offering by users and
without service interruption.
• Cost saving of CPU licensing with SOD to support future
high end Power Systems.
Cloud Computing Portfolio
Hybrid Cloud
Private Cloud
SW Defined Env.
Public Cloud
SaaS :
IBM Cloud Manager
IBM PowerVC
Server Pool
• IBM CMO v4.1 support multiple platform, simlified user
interface and comply to OpenStack Cloud Standard
• IBM is Platinum member of OpenStack and is top 3
contributor
IBM POWER8 Server
Power Ent. Pools
Storage Pool
IBM DS8000，XIV,
V7000, V5000 ,
V3000 SVC etc.
© 2014 International Business Machines Corporation
PaaS : BlueMix
BlueMix
IaaS : SoftLayer
IBM POWER8 is Design for Big Data
Velocity: Streaming vs Static
Variety: Structured & Unstructured
SPSS
Modeler
Application Builder
Cognos BI
BigInsights
Data Explorer
and Content
Analytics
InfoSphere
InfoSphere
Streams
Streams
Capture Data Stream
Raw Data
Warehouse
SPSS
SPSS
Modeler
Modeler
RDBMS
Feeds Web 2.0
Email
Identify Anomaly
Cognos BI
Data Warehouse
Store Results
Predict and Score
Web CRM, ERP File Systems
Volume: TB to PB scale
Value: Not all Data are the Same
• IBM Power System is the
number 1 UNIX server in
Greater China region and
Worldwide. Support industry
leading database solution.
Clients
Single Database View
Member
Member
Member
Member
CS
CS
CS
CS
Cluster Interconnect
CS
2ndary
CS
Log
Federated
Navigation and
Discovery
• IBM POWER8 delivers max. 230GB/s memory bandwidth. 4 to 6
times faster than x86.
• Unique high speed IO CAPI interface for further acceleration。
• Software: IBM InfoSphere Streams, IBM Platform Symphony, IBM
SPSS, IBM Cognos etc.
• IBM POWER8 support maximum 1TB per socket and many
internal HDD, SSD with EasyTier and high speed IO CAPI
• Software：IBM Platform Symphony, IBM GPFS, IBM BigInsights,
IBM SPSS, IBM Cognos etc.
• Analytics Acceleration – with DB2 BLU
‒ Report and Analytics can be improved by
>50 times and with data storage capacity
reduced by 10 times
• Service Continuity – DB2 pureScale
‒ Eliminated Scheduled Downtime
‒ Expandable to beyond 100 nodes
• Parallel Filesystems – GPFS
‒ Support over 1000 nodes with remote
replication capability. It support parallel
database, Symphony and BigInsights.
Decision
Management
Aggregate Results
Predict and Classify
SPSS
SPSS
Modeler
Modeler
Connector
Framework
CM, RM, DM
SPSS
SPSS
Modeler
Modeler
Historical Reporting and Analysis
InfoSphere
InfoSphere
BigInsights
BigInsights
Integration & Governance
Streams
Real-time Monitoring
Raw Logs and
Machine Data
Analytics
Experience
Exploration
User Experience
Log
Log
Shared Storage Access
Database
Log
Primary
• IBM Power Systems had
proven record of running very
large database reliably in
Greater China region.
© 2014 International Business Machines Corporation
IBM POWER8 Leading Processing Power
Top 20 SAPS/core Servers - Clearly Dominated by IBM Power Systems
PW8
16
© 2014 International Business Machines Corporation
: Source: http://www.sap.com/solutions/benchmark/sd2tier.epx
IBM POWER8 Enhanced Mobile Solutions
Integrating Mobile
Single Development Platform
z
z
IBM POWER8 offers IBM MobileFirst solutions
IBM Worklight Server & Worklight Device Runtime
Component provide single development plan for common
pervasive devices, including Android, iPhone, iPad or tablet
z
z
Security: Mobile is Different
High Voltage DC Power Supply
z
z
z
z
No control the mobile or BYOD devices accessing system
IBM Worklight ensure access from mobile device running
application developed by Worklight
Support other IBM mobile solution：IBM Endpoint Manager
or Fiberlink MaaS360 for better mobile security protection
IBM Power Systems are dominant in Systems of Record
area that allows expansion to mobile business quickly
What old is new and facilitates innovation
z
z
z
POWER8 selective models have plan to support evolving
High Voltage Direct Current (HVDC) standards
Reduce UPS and increase reliability of Data Center
Energy efficiency with ~10% energy saving
IBM has 380VDC support on Power795 and has plan to
provide 240VDC on Power720，740，750，770，780
© 2014 International Business Machines Corporation
IBM POWER8 is Security Ready
PowerSC Security & Compliance
• Security Compliance Automation：
Profile Manager centralized AIX
parameters management
• Real-Time Compliance：leveraged
Security Expert to validate files integrity
• Trusted Logging ：prevent tampering
log files
• Trusted Firewall：Secured VLAN
communication within physical server
• Trusted Execution：assure integrity of
executable.
PowerVM: ZERO Security Vulnerability
120
100
80
60
40
20
0
Xen (Intel)
vmware (Intel)
IBM PowerVM
IBM Hypervisor is hardware implementation and is secure,
high performance and reliable.
z Total vulnerability since 2011/3 (source http://nvd.nist.gov)
z
Power leads Security Certification
POWER8 Encryption FileSystem (EFS)
Login Authentication Module
CLiC
User and Group
Key Stores
Crypto Lib
BOS Cmds
Key Store
Backup/Restore
Mgt Cmds
Cp, mv, crfs, etc
Data in clear in memory.
VMM
Crypto Kernext
Kernel ucred open
key store
J2
Filesystem
Always encrypted on disk
z
z
IBM PowerVM & VIOS had been certified with EAL4+
z The first UNIX server receive MLPS Level 3 certification.
z IBM Open Letter to Our Clients About Government Access
to Data
(http://asmarterplanet.com/blog/2014/03/open-letter-data.html)
© 2014 International Business Machines
Corporation
POWER8 crypto accelerator could support Encrypted File
System to reduce CPU utilization and improve data security.
Enhance Cloud Computing service Security compliance
z
CAMS = Hardware+Software+Insights+App Dev.
Other
Area
‹
Flexible Platform
‹
Flexible Middleware
‹
Business Need
‹
New Dev. Tool
‹
Secure Platform
‹
Secure Application
‹
Industry evolution
‹
Modular App.
‹
Hi. Performance
‹
Vendor Support
‹
Data Analysis
‹
App Maintenance
‹
Cost Effective
‹
Cost Effective
‹
Numerical Model
‹
Fix / Update
‹
IBM System z
‹
IBM Cloud Manager
‹
IBM Power
‹
IBM Symphony
‹
IBM FlexSystem
‹
IBM Streams
‹
IBM Storage
‹
IBM Worklight
‹
IBM DB2 BLU
‹
IBM GBS
‹
Other IBM Software
‹
IBM Research
‹
‹
OpenStack Cloud Soln
Open Source Software，
e.g. Apache, MySQL,
PHP, Hadoop
‹
‹
IBM Industry &
Value Creation
IBM Software
Solution
‹
‹
IBM GBS
IBM Lab Base
Service (CDL &
CSTL)
‹
Business Partner
‹
Business Partner
‹
ISV
‹
ISV
‹
© 2014 International Business Machines Corporation
System
Integrator
‹
System
Integrator
Conclusions
•
Information Technology is embracing CAMS (Cloud, Analytics, Mobile & Social) and
will continue to evolve Cognitive Computing. IBM Watson is our first example.
•
IBM POWER8 offers complete Cloud Computing Portfolio, including Private Cloud,
Public Cloud, Hybrid Cloud, IaaS, PaaS and future SaaS solutions.
•
IBM POWER8 is design for BigData & Analytics and supports industry leading
database solution, predictive solution, analytics solution, unstructured data
processing solution, stream data solution etc.
•
IBM POWER8 supports IBM MobileFirst solution which allow single platform of
development, expansion of traditional application, secured mobile applications etc.
•
IBM Power Systems achieved highest security level among its peer offerings. It
offers more security features with less security vulnerability.
•
IBM POWER8 reinvent the enterprise server industry with leading edge technology,
leading performance and leading reliability. IBM is committed to Power Systems.
IBM will continue to enhance existing solutions and improve our support to existing
clients and will expand the solution coverage to CAMS.
© 2014 International Business Machines Corporation