T-Xchange and IOP-IPCR: Two modes of university/industry cooperation DCED PhD Symposium 12 december 2007 Prof. Dr. Ir. F.J.A.M. van Houten Where are we? • 3TU federation (Delft, Eindhoven, Twente) • University of Twente – 5 Faculties (CTW, EWI, GW, MB, TNW) – 6 Research Institutes (BMTI, CTIT, IBR, IGS, IMPACT, Mesa+) • Faculty of Engineering Technology (CTW) – 3 educational programs • Mechanical Engineering • Industrial Design Engineering • Civil Engineering University of Twente VRlab Who are we? (faculty) • Engineering Technology – 7 Research Groups • Applied Mechanics – Structural Dynamics and Acoustics – Mechanics of Forming Technology • • • • • • Biomechanical Engineering Design Production and Management Elastomer Technology Engineering Engineering Fluid Dynamics Mechanical Automation Thermal Engineering Who are we? (Research group) • Design, Production and Management Design Engineering Prof dr ir Fred van Houten Product Design Prof. dr. ir. Arthur Eger Production Technology Prof dr ir Remko Akkerman Surface Technology Prof dr ir Dik Schipper and Tribology – 5. Design History Prof. dr. J.W. Drukker (part.) – 6. Packaging Design Prof. dr. ir. Roland ten Klooster (part time) – – – – 1. 2. 3. 4. What do we do? (Design Engineering) • Design Synthesis • Process Planning and Tool Design • Product Life Cycle Management, Production Management & Control Research projects with industry • DaimlerChrysler – – – – – – • Connection Elements Methods for cost optimal car body production Mechatronic Features Motion Capture Visualisation of non geometric data Template Design Thales/Astron – Pacman (Phased Arrays) • Thales – T-Xchange (Effect based solutions) • • • • • • • • • Boal - Simalex (Aluminium Extrusion) Stork/Fokker - JSF- High Speed Milling of Aircraft parts Inpro - Spring Back Compensation of automotive body parts (NIMR) NS Reizigers/ProRail – ADREM (Slippery Tracks) ESI/Philips Medical Systems (MRI design) 3TU - Exergetic system approach Solva Group - CNCworknet (manufacturing on demand) ECN – Fibre Reinforced PV modules Lloyds register – Energy reduction by improved breaking systems for trains • • • TKH – OPtical fibre systems Mapper – Design of electron beam lithography equipment IDC (>100 SME’s) • IOP IPCR – participation in four projects with Philips, OCE, van der Lande, Panalytical Technology Exchange The best of both worlds • Businesses and universities should benchmark their knowledge of specific technology fields much more frequently - how far have you got, how far are we? -, the fact being, in the words of Thales top executive Dick Arnold, that in certain disciplines industries are far ahead of the academic world….. But in others……. Setting the scene • Harvard Business Review November 2006: – Innovation: The Classic Traps (Rosabeth Moss Kanter) • Innovation gets rediscovered in waves of approx 6 years (the length of a managerial generation) • Traps e.g. controls too tight, too loose, weak leadership, communication poor,… • 1959. Michael Schrage: – Success innovation requires not only innovative people but also leadership in innovative technologies (innovative prototypes) and management (creation of innovative teams) • Since innovation is on the political agenda the wave has become a hype – Europe should meet its Lisbon goals in 2010 through innovation – National initiatives should stimulate and facilitate innovation – A Cloud of publications and theories are bringing new insights but did they provide a breakthrough in innovation? Setting the scene (continued) • In our opinion: – Incremental innovation is not so different from traditional product development and improvement (S-curve) – Open and disruptive innovation are still methods to find innovative technologies – The Lead customer thoughts are interesting but have already been used in sport and defense industry for decennia – Architectural innovation has already been adapted in the thirties for the creation of the aircraft carrier and the “blitzkrieg” • We have created awareness and defined names for the phenomena, but what did it really bring us? • So we have to do something different! Thales R&T Nederland Design Engineering University of Twente History • Mid 2004: Project proposal TXchange submitted (VRValley III) • January 2005: IOP IPCR research proposals submitted. • March 2005: IOP projects Synthetic environments en Smart Synthesis Tools granted (650.000€) • April 2005: TXchange proposal granted (500.000€) History • Mid 2005: TXchange agreement signed by UT. Board “matches” 300.000€ • Mid 2005: Start of installation VRlab • 24 November 2005 Official opening VRlab • 6 February 2006 National Innovation platform chaired by Prime Minister meets in VRlab • Mid December 2006 again two IOP/IPCR projects granted: – Design for Usability (Prof. Daan van Eijk) and – Automatic generation of Control Software of Mechatronic Systems (Prof. Tetsuo Tomiyama) (500.000 €) 24 November 2005 Official opening Cooperation isn’t that simple! 6 february 2006 The Prome Minister The national Innovation Platform meets in the VRlab Lay out of the VRlab Behind the screens General trend: Feeling TX can create “feelings” Experience “Zwitserleven” Senseo Life cycle support services outsourcing Turn key systems equipment Match line Single apparatus T-Xchange • What makes the T-XChange special is the applied process methodology (Effect Based Solution process) that integrates the interests, requirements and expectations of different stakeholders in the solution. Mission statement T-Xchange is a unique facility in which innovative products and concepts are given shape by means of ‘brainstorming’, ‘scenario building’, ‘real time visualisation’, and ‘serious gaming’ in order to generate experience and testing on acceptance, usefulness / employability. T-X basic principle Effect Based Solutions (EBS) process From containers to scenarios Unique: embedding perception and experience Scenario landscaping Functional landscaping Social landscaping Functional requirements Social requirements Perceived added value Experience Acceptance …. experience Realization product experience To guarantee compliance T-X business T-Xchange business focus • (high-tech) Products and Technology development • Construction and infrastructure development • Safety and Security; through ISETI • Government Examples Some examples of recent projects • • • • • • • • • “Kasteelschap” (a type of suburb) Provincial Development Urban Development Kennispark Urban Mobility A1 security Airport Twente Product development ISETI Kasteelschap Kasteelschap Construction and infrastructure • Conversion of Airbase -> Airport Twenthe: is a regional airport facility feasible? • 34 main stakeholder parties (identified by state government) follow the EBS process to define a economically and environmentally feasible alternative, without commercial airlining. Construction Area Airport Twenthe • Synthetic support; serious game –Possibility to build up a common and feasible concept for the future of the airport Twenthe region; –Puzzling all the ideas, concepts and interests of various parties into a integrated future concept; –Feasibility ensured by computer models, calculating the effects in economical and environmental terms. Provincial Development Plan A1 Security Demo A1 Security KennisPark • De Chemie van Twente; –New central entrance and meeting place of the Business and Science Park Twente. Kennispark is a project by: Urban Development Arke stadion Cinestar Cinestar Urban Mobility Game Urban Mobility Urban Mobility Safety & Security: ISETI • New Institute; –International Security Experimentation and Transformation Istitute (ISETI) –Applying the EBS process in the field of public safety and security… Security Product / Technology > 50 k • Communication & Information Module » Soldier Modernisation Programme • 3 sessions with engineers of various involved technical parties; • Determining requirements and tech roadmap of the system, in direct interaction with customer; Communication & Information Module (cont.) • Visualization; 3D model in which functions of the system can be varied to identify effects on aspects; –Body mapping of equipment; –Power supply needed, size, computer capacity etc. • Outcome; agreed 3 types of system; (commander , soldier and …. (classified info) Conclusion T-Xchange • Tons of theoretical literature about innovation “know what in stead of know how” • EBS process provides a new practical methodology for innovation • Visualization, scenario building and serious gaming are important for innovation through CDE (Concept development and experimentation) • Order book filled for 2008 • > 15 full time equivalent staff • TX concepts works IOP-IPCR • Involved in four projects – Synthetic environments for scenario besed design (1 PhD, total 3) – Smart Synthesis tools (2 PhD’s, total 4) And just starting – Design for Usability (1 PhD, total 5) – Automatic Generation of control software for mechatronic systems (1 PhD, total 4) requirements Our synthesis approach solutions Integrated functions • Generate solutions – approximately right – cover the solution space Synthesis • embodiment – performance identifiers • Analysis performance Evaluation Analyze Adjustment Evaluate / adjust – improve – keep diversity Research aspects • Knowledge, structuring, optimization/navigation, multi-domain • Generic approach Specific Generic Existing Specific / generic functionality Analysis INT EXT Project Session Embodiment Scenario Performance FEA Evaluation Adjustment Visualizers Geometry generator 3D Model XP .Net Model data UI Synthesis Design control Status framework • • • Multiple tools, one framework 1st test bed for constraint solver 2nd separation of solution, algorithm, knowledge 3rd UI components linked to data model, synthesis of structure 2006 VI Philips PANalytical Oce 2007 DP modeling DP DP Knowledge modeling Analysis FW 2008 Analysis FW 2009 FW Synthesis Optimization Analysis FW Topology synthesis Optimization FW FW Optimization Parametric synthesis Qualitative Physics Design Proc. modeling Design interference detection Design Process Synthesis Optimization Prototype Framework Analysis Status / planning 2008 New in version: Implemented for v0.1 Parameters v0.2 Elements v0.3 v0.4 v0.5 Generic project structure / UI PANalytical Belt drive 2009 PANalytical Philips VI Framework Architecture setup in red code Generic data structure Generic UI components 3D visualization Visualization Synthesis 2D / 3D diagrams Constraint Solver (RoG) Parameter based (WoS) Kernel development 2D diagrams revisited Graph based (MaB) Incremental function development Freeze architecture v? Vanderlande Analysis • Queuing networks – direct calculation of statistic values – Component: arrival rate, variance, travel time Experienced based decisions • Design knowledge – Synthesis tool functionality – Synthesis tool algorithms • Towards generic – – – – Tool architecture Model of design knowledge Synthesis algorithm Development method • Case: PANalytical PANalytical case • X-Ray Fluorescence • Material composition • Optical chamber Design process • Levels of abstraction • Performance indicators Analysis module • Expert’s knowledge • FEA module • Embodiment definition Synthesis module • Expert’s knowledge • Knowledge model • Algorithm History From analysis: embodiment • Embodiment – Parameters – Elements To Synthesis • Synthesis knowledge – Expand topology – Resolve parameter value – Constrain parameter value • Algorithm 1. Extend partial design 2. Constrains checking 3. Repair violations • Knowledge in ‘knowledge base’ • Algorithm generates solutions Comparison synthesis cases … • • • • 18 parameters 1 class 28 resolve rules 21 constrains … • • • • Ca. 36 parameters 8 classes 22 resolve rules 20 constrains W. O. Schotborgh • • • • 40-50 parameters 20-30 classes > 50 resolve rules < 10 constrains 79 Belt drive case Knowledge base • • • • 18 parameters 1 class 28 resolve rules 21 constrains VanderLande case Knowledge base • • • • ca. 40-50 parameters ca. 20-30 classes > 50 resolve rules < 10 constraints Belt drive Generic: case • Architecture • Class-library • Synthesis algorithm • GUI elements Analysis knowledge • Performance indicators • Analysis assumptions – Ignore (e.g. volumes, polarization) – Estimate (e.g. discrete energy) – Include (e.g. fluorescence, scatter) • Analysis method – Finite Element Approach – Detail ÆEmbodiment description PANalytical case Embodiment (from analysis module) Design knowledge Design knowledge Synthesis algorithm … … Based on Role-Limiting Method 1. Extend partial design • Opportunistic (Human design) • Object-Oriented knowledge 2. Constraints checking 3. Fix constraint violations (by backtracking) [Studer 1998] [Visser 2006] [Bento 1997] 1. Design process modeling 2. Knowledge extraction 3. Algorithm development 1. 2. 3. 4. Analysis Synthesis Evaluation Adjustment 4. Generic for well-defined parametric designs: … … Valorization Valorization Knowledge • Transfer office, web • Magazine, publication, thesis • MSc, PhD’s • Workbooks, Spin-outs IOP SenterNovem facilitates Awareness Active Valorization Research New functionalities • universities Industrial kernel Tool building Industrial use PCP analysis Knowledge modeling Red code development Dedicated synthesis tool Blue code development Documentation Training • spin-out • • spin-outs companies • • • • PANalytical Philips VI, Oce … Intermediate results • 12 Publications – multi domain interference, development methodology etc. • Tool realization – Synthesis modules give first results – Common framework well on the way • Valorization – Design knowledge documented – Valorization started with PAN & VI – Spin-off’s conceivable Observations • Good progress in prototype development & level of genericness • Development capacity is bottleneck Valorization • Promotion of synthesis: create awareness (get customers) – Academic: papers, lectures, classes, … – Industrial: demonstrators, symposia, newspapers, magazines, ... • Workbook – Suitability check – Document knowledge – Development synthesis tool • Spin-off – Cooperation with Software engineering company / UT – Supported by IOP / BC companies Design for Usability • Academic partners: TUDelft-IDE, UTwente-DPM & Phil, TU/e-QRE • Industrial Partners: Philips, OCE, Thales, Indes • Project team: 5 PhD students (and their supervisors), 7 researchers, 4 industrial experts and supporting staff. Goal Design • reduce usability problems with electronic products • by developing and offering companies a coherent design methodology to anticipate both: – expectations and needs of users – product influences on use practices. Integral approach Intended Outcome A design methodology that: • supports the designer in obtaining an accurate, reliable and complete overview of the future use practice of the product, • offers procedures for product quality testing, based on realistic product use, and tailored to specific product categories and situations, • not just focuses on generating requirements and specs, but guides the total process of designing, selling and after-sales user assistance, Intended outcome (cont.) • takes into account the influence of both user characteristics and product characteristics on the formation of use practices, • is suited for the design and development practice for different product and company types, • provides a dedicated approach for after-sale services that is able to deal with use practices in a business wise optimal way, • and deals with the ethical questions regarding behaviour monitoring and steering in product design. Conclusions IOP IPCR • Larger (interdisciplinary) projects yield more useful results quicker • Physical distance still is a problem • Active Industry involvement speeds up the process and increases the quality • Long term reliable funding is a basic condition for this kind of strategic development Thank you Tetsuo • We know each other since 1987 • We published together on Design and Maintenance issues • You spent six months at our department at Enschede • I spent six months at your department at Tokyo • Lets go on..... singing Karaoke together. • Thank you for your attention!