Reading list 2014/2015
Professional Certificate
in Marketing
Recommended support materials
Unit 1
Marketing Essentials
listenandlearn:
Marketing Essentials
AUDIO CD
DISC 1
Professional Certificate
in Marketing
Core texts
Workbooks
Blythe, J. (2012) Essentials
of marketing.
BPP (2012) CIM study text:
Marketing Essentials.
5th edition. Harlow, Prentice Hall.
£44.99
London, BPP Learning Media.
£22.00; eBook £13.20
Blythe, J. (2013) Principles
and practice of marketing.
BPP (2012) CIM assessment
workbook: Professional
Certificate in Marketing.
3rd edition. Sage Publications.
£44.99
London, BPP Learning Media.
£25.00; eBook £15.00
CIM Professional Marketing Qualifications
CIM (2010) Listen and
learn audio CD: Marketing
Essentials.
Cookham, CIM. £14.99
BPP (2012) CIM passcards:
Professional Certificate in
Marketing.
London, BPP Learning Media.
£10.00; eBook £6.00
Professional Certificate in Marketing
Buy the Study
Pack – SAVE 20%
Supplementary reading
Study Pack
Chaffey, D. and Ellis-Chadwick,
F. (2012) Digital marketing:
strategy, implementation and
practice. 5th edition. Harlow,
Pearson. £53.99
–– Essentials of
marketing
Hegarty, J. (2011) Hegarty on
advertising. London, Thames &
Hudson. £16.95
–– CIM study text:
Marketing Essentials
Jobber, D. and Ellis-Chadwick, F.
(2012) Principles and practice
of marketing. 7th edition.
Maidenhead, McGraw-Hill. £51.99
–– Listen and learn
audio CD: Marketing
Essentials
RRP £81.98
Study Pack price
£65.50
Fill, C. (2013) Marketing
communications: brands,
experiences and participation.
6th edition. Harlow, Pearson.
£49.99
Fill, C., Hughes, G. and De
Francesco, S. (2012) Advertising:
strategy, creativity and media.
Harlow, Pearson. £47.99
Kotler, P. and Armstrong, G.
(2011) Principles of marketing.
15th International edition. NJ,
Pearson. £43.99
Grant, J. (2008) The green
marketing manifesto. Chichester,
John Wiley. £16.99
Recommended support materials
Unit 2
Assessing the Marketing
Environment
listenandlearn:
Assessing the
Marketing Environment
AUDIO CD
DISC 1
Professional Certificate
in Marketing
Core texts
Workbooks
Palmer, A. and Hartley,
B. (2011) The Business
Environment.
BPP (2012) CIM study text:
Assessing The Marketing
Environment.
CIM (2010) Listen and learn
audio CD: Assessing The
Marketing Environment.
7th edition. Maidenhead,
McGraw-Hill. £45.99
London, BPP Learning Media.
£22.00; eBook £13.20
Cookham, CIM. £14.99
Elearn Training Co (2008)
Business Environment.
BPP (2012) CIM assessment
workbook: Professional
Certificate in Marketing.
Oxford, Pergamon Flexible
Learning. £26.99
London, BPP Learning Media.
£25.00; eBook £15.00
CIM Professional Marketing Qualifications
BPP (2012) CIM passcards:
Professional Certificate in
Marketing.
London, BPP Learning Media.
£10.00; eBook £6.00
Professional Certificate in Marketing
Buy the Study
Pack – SAVE 20%
Supplementary reading
Blowfield, M. and Murray, A.
(2011) Corporate responsibility.
2nd edition. Oxford, Oxford
University Press. £42.99
Kew, J. and Stredwick, J. (2008)
Business environment:
managing in a strategic context .
2nd edition, London, CIPD. £43.99
Campbell, D. and Craig, T. (2005)
Organisations and the business
environment. 2nd edition. Oxford,
Butterworth Heinemann. £36.99
Morrison, J. (2011) The global
business environment.
3rd edition. Basingstoke,
Palgrave Macmillan £42.99
–– CIM study text:
Assessing The
Marketing Environment
Capon, C. (2009) Understanding
the business environment. 3rd
edition, Harlow, FT Prentice Hall.
£55.99
Worthington, I. and Britton, C.
(2009) Business environment.
6th edition. Harlow, FT Prentice
Hall. £49.99
–– Listen and learn audio
CD: Assessing The
Marketing Environment
Jobber, D. and Ellis-Chadwick, F.
(2012) Principles and practice
of marketing. 7th edition.
Maidenhead, McGraw-Hill. £51.99
RRP £82.98
Study Pack price
Keegan, W. and Green, M. (2012)
Global marketing. 7th edition.
Harlow, Pearson. £54.99
Study Pack
–– The Business
Environment
£66.30
Recommended support materials
Unit 3
Marketing Information
and Research
listenandlearn:
Marketing Information
and Research
AUDIO CD
DISC 1
Professional Certificate
in Marketing
Core texts
Workbooks
Wilson, A. (2011) Marketing
research: an integrated
approach.
BPP (2012) CIM study text:
Marketing Information and
Research.
CIM (2010) Listen and
learn audio CD: Marketing
Information and Research.
3rd edition. Harlow, Pearson.
£56.99
London, BPP Learning Media.
£22.00; eBook £13.20
Cookham, CIM. £14.99
Bradley, N. (2013) Marketing
research: tools and
techniques.
BPP (2012) CIM assessment
workbook: Professional
Certificate in Marketing.
3rd edition. Oxford, Oxford
University Press. £41.99
London, BPP Learning Media.
£25.00; eBook £15.00
CIM Professional Marketing Qualifications
Professional Certificate in Marketing
Buy the Study
Pack – SAVE 20%
Study Pack
–– Marketing research:
an integrated approach
–– CIM study text:
Marketing Information
and Research
–– Listen and learn
audio CD: Marketing
Information and
Research
RRP £93.98
Study Pack price
£75.10
Supplementary reading
Brace, I. (2013) Questionnaire
design: how to plan, structure
and write survey material for
effective market research.
3rd edition. London, Kogan Page.
£29.99
Poynter, R. (2010) The handbook
of online and social media
research: tools and techniques
for market researchers.
Chichester, John Wiley & Sons Ltd.
£40.99
Kozinets, R.V. (2009)
Netnography: doing ethnographic
research online. London, Sage
Publications Ltd. £26.99
Tapp, A. (2013) Principles of
direct and database marketing.
5th edition. Harlow, Prentice Hall.
£49.99
Malhotra, N., Birks, D.F. and Wills,
P. (2012) Marketing research.
4th edition. Harlow, Prentice Hall.
£53.99
Recommended support materials
Unit 4
Stakeholder Marketing
listenandlearn:
Stakeholder Marketing
AUDIO CD
DISC 1
Professional Certificate
in Marketing
Core texts
Workbooks
Egan, J. (2011) Relationship
marketing; exploring
relational strategies in
marketing.
BPP (2012) CIM study text:
Stakeholder Marketing.
4th edition. Harlow, Prentice Hall.
£53.99
BPP (2012) CIM assessment
workbook: Professional
Certificate in Marketing.
Jobber, D. and Ellis‑Chadwick,
F. (2012) Principles and
practice of marketing.
7th edition. Maidenhead,
McGraw-Hill. £51.99
London, BPP Learning Media.
£22.00; eBook £13.20
London, BPP Learning Media.
£25.00; eBook £15.00
CIM (2010) Listen and learn
audio CD: Stakeholder
Marketing.
Cookham, CIM. £14.99
Professional Certificate in Marketing
Buy the Study
Pack – SAVE 20%
Study Pack
–– Relationship marketing
–– CIM study text:
Stakeholder Marketing
–– Listen and learn
audio CD: Stakeholder
Marketing
RRP £90.98
Study Pack price
£72.50
Supplementary reading
Benn, S. and Bolton, D. (2011)
Key concepts in corporate social
responsibility. London, Sage
Publications. £20.99
Friedman, A.L and Miles, S. (2006)
Stakeholders: theory and practice.
Oxford, Oxford University Press.
£40.00
Blythe, J. (2005) Essentials of
marketing communications.
3rd edition. Harlow, Prentice Hall.
£49.99
Harwood, T., Garry, T. and
Broderick, A. (2008) Relationship
marketing: perspectives,
dimensions and contexts.
Maidenhead, McGraw-Hill. £40.99
Christopher, M., Payne, A. and
Ballantyne, D. (2011)
Relationship marketing: creating
stakeholder value. Abingdon,
Taylor & Francis. £33.99
(Available on MyiLibrary – reprint
of 2002 edition.)
Evans, M., Jamal, A. and Foxall,
G. (2009) Consumer behaviour.
2nd edition. Chichester, John Wiley.
£48.99
Fill, C. (2006) Simply marketing
communications. Harlow, FT
Prentice Hall. £49.99
Ford, D. et al (2011) Managing
business relationships.
3rd edition. Chichester, John Wiley.
£34.99
Johnson, G. et al. (2013) Exploring
strategy. 10th edition. Harlow,
Prentice Hall. £49.99
Ryan, D. and Jones, C. (2014)
Understanding digital marketing.
3rd edition. London, Kogan Page.
£19.99
Kotler, P. and Lee, N. (2005)
Corporate social responsibility:
doing the most good for your
company and your cause. NJ,
John Wiley & Sons. £26.99
Smith, P. and Zook, Z. (2011)
Marketing communications:
integrating offline and online
with social media. 5th edition.
London, Kogan Page. £39.50
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