To order call: 0181 576 2361
NEW
Business Thinking
Building Tomorrow’s Company
The inclusive approach for long term competitiveness
Building Tomorrow’s Company
introduces executives and business
leaders to a brand new approach to
business thinking – the inclusive approach.
Already being adopted by many of the
world’s most successful companies, the
inclusive approach involves a
broadening of vision beyond a focus on
shareholders, to consider the needs of
all stakeholders in the company:
employees, customers, suppliers,
investors and the wider community.
Underpinning these five key business
relationships are a further three crucial
elements: leadership, performance
measurement and communication.
The series has been made in
association with the Centre for
Tomorrow’s Company – the champion
of the inclusive approach in the UK.
Each programme is presented by BBC
News’ Business Correspondent Paul
Burden, who guides viewers through a
case study and then chairs an in-depth
discussion with leading advocates of the
Tomorrow’s Company approach – both
academics and practitioners. Here, they
discuss both the benefits and concerns
of business leaders who may be
considering building their organisation
upon the Tomorrow’s Company vision.
A set of supporting notes expands on
the ideas presented in the videos and
prompts executives to set an agenda for
action – a model for applying these
ideas in their own organisations.
The whole series provides the complete
inclusive model for use in organisations.
Alternatively, each package can be used
individually as a stand alone product for
those interested in a specific theme.
Series Price £2360+VAT
Series Training Unit Price: 1900
See Page 6 for how to buy Training Units
Available March 1999
What’s inside each pack
Supporting Notes
• 1 x 30-minute Video
Executives, business leaders and senior
managers can use the Notes to:
• 1 x Supporting Notes
• check how their company measures up
to the Tomorrow’s Company approach
• draw up action plans for applying the
inclusive approach in the future
Video
• review how Building Tomorrow’s
Company will change their business
Each video contains:
• philosophy of long term
competitiveness featuring Jerry Porras
• improve the specific skills and
competencies to help increase business
competitiveness.
• case study documentary material
• subject debates with expert
practitioners and thinkers.
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Business Thinking
To order call: 0181 576 2361
Leadership
This programme explores the key
qualities required of a business leader in
order to build the foundations of an
inclusive approach within their
organisation.
The case study features leadership
exemplars Bill Hewlett and Dave Packard
of computer giant Hewlett Packard, with
analysis from competitiveness expert
Jerry Porras. Paul Burden is then joined
in a lively one-to-one discussion by
Professor Warren Bennis – a world
authority on leadership.
• Communicating the company’s
purpose and vision.
CONTENTS
• Creating a strong, reinforcing culture.
1 x 30-minute Video
1 x Supporting Notes
• Nurturing the development of
a successor from within
the company.
PRICE £295+VAT
The Customer
Relationship
The programme highlights the need for
companies to discover just what
customers need and to address how
best to deliver this. In other words,
customers should be treated as
partners. Two very different business are
featured as case studies: the Cooperative Bank, famed for its ethical
approach, and the UK’s largest clothing
retailer Marks & Spencer plc. Joining
The Employee
Relationship
This video pack looks at the inclusive
relationship a successful company of
tomorrow should have with its staff.
Motivated employees mean satisfied
customers and the case studies show
how a partnership-based approach to
employee relations has led to customer
satisfaction and business success at
two contrasting businesses: the retail
and supermarket group the John Lewis
Partnership, where every employee is a
The Investor
Relationship
There remains a tension between the
need to provide a return on capital in the
short term and the patience needed to
build longer lasting success. The
inclusive approach acknowledges the
importance of increasing shareholder
value but argues this can best be
achieved by encouraging mutually
beneficial relationships with all
stakeholders in the company. The case
studies analyse the academic and
50
Training Unit Price: 275
Paul Burden for a spirited debate are
the business author David Clutterbuck
and Andrew Geddes, manager of the
Inland Revenue’s Cumbernauld
Accounts office, recently adjudged
to be one of Europe’s top quality
business operations.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price:275
part owner in the business, and the
healthcare provider BUPA, facing
increasing competition in its field.
Paul Burden chairs a discussion with
Professor John Kay, of the Said Business
School at Oxford University and Sir
Stuart Hampson, Chairman of the John
Lewis Partnership.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price: 275
practical evidence for this approach both
in the UK and overseas. Paul Burden is
joined in a discussion by Professor John
Kay, of the Said Business School at
Oxford University, and Miles Templeman,
Director of the leisure group Whitbread,
to find out why this approach works
for them.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price: 275
To order call: 0181 576 2361
The Supplier
Relationship
The competitive companies of tomorrow
have left behind an adversarial approach
to supplier contracts and instead
promote an inclusive partnership
approach in the drive towards
continuous improvement. Long term
relationships throughout the supply
chain can produce dramatic reductions
in cost and improvements in
productivity. Nowhere is this better
illustrated than in the automotive industry
The Community
Relationship
Businesses which fail to take account of
the wider community’s expectations risk
not only their reputations, but also the
loyalty of their customers and
employees. Never has it been more
crucial for companies to take account of
their licence to operate. If public
confidence becomes dented, often the
company share price will be too. The
two featured companies, Tarmac and
Performance
Measurement
Pre-tax profits alone reveal very little
about a company’s overall performance,
let alone how well it will fare in the
future. The inclusive approach gives
companies a new framework to help set
priorities and performance indicators.
This is illustrated in a case study
featuring NatWest Insurance and the
successful application of its balanced
Business Thinking
where Unipart and Senior Flexonics
benefit from an open book supplier
relationship. Professor Dan Jones, from
Cardiff University Business School, and
David Wheeler, Head of Stakeholder
Development at The Body Shop
International, join Paul Burden to discuss
this key relationship.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price: 275
BAA, address this key relationship as a
business priority. Peter Davies,
Managing Director of Business in the
Community, and Chris Marsden, Director
of the Corporate Citizenship Unit at
Warwick Business School, join Paul
Burden to discuss the key issues.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price: 275
business scorecard model. Mark Goyder,
Director of the Centre for Tomorrow’s
Company, and Mike Jackson, former
Chief Executive of Birmingham
Midshires Building Society, take part in
the discussion component of this video.
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
PRICE £295+VAT
Training Unit Price: 275
Communication
how a company can best communicate,
both internally and externally.
Whether speaking to staff, suppliers or
investors, the successful companies of
tomorrow should strive to deliver the
same clear message. Effective
communication can often mean the
difference between success and failure.
The business which tells staff that they
are crucial to its success, while
simultaneously telling the City that jobs
are to be cut, is truly yesterday’s company.
Paul Burden chairs the debate between
Professor Warren Bennis, the highly
respected business thinker, and David
Clutterbuck, the well-known author on
business and management issues.
The case study looks at the FI Group, a
software services company, and asks
PRICE £295+VAT
51
CONTENTS
1 x 30-minute Video
1 x Supporting Notes
Training Unit Price: 275
Business Thinking
To order call: 0181 576 2361
Creating the
Learning
Organisation
The learning organisation is better placed
to adapt and respond to change, and to
achieve outstanding performance.
Creating the Learning Organisation
can play a vital role in this process by:
• explaining the concept of the learning
organisation
• giving guidance on how to create a
learning environment
• showing how companies benefit from
organisational learning techniques.
performance and stimulates creative
thought.
The second video – The Learning
Experience features managers at
Harley-Davidson, Abbey National plc
and Analog Devices. They explain why
they are implementing change and
introducing a learning culture. The
video demonstrates how to handle
change, create the right environment
for learning; and how to overcome
the difficulties.
In the third video – Making it Happen,
staff at Seacroft Hospital show the ideas
and methods which help build a learning
organisation, including experimentation,
evaluation, learning and action.
The first video – Learning to Survive
explains the characteristics of ‘longsurviving’ organisations and the
disciplines they use to encourage
learning. The video shows how
collective intelligence improves
CONTENTS
Organisations
Learning to
Succeed
All have successfully implemented a
learning practice of their own by
recognising that employees are key to
business success; making learning
opportunities available and encouraging
ideas, innovation, feedback and
questions.
Organisations Learning to Succeed
focuses on the practical benefits and
implications of gaining a commitment to
learning. Based around five case studies,
it shows how companies adapt the
vision of a learning organisation and
apply it to the culture of their business.
Cable & Wireless, Elida Gibbs, Birds Eye
Wall’s, Torquay Leisure Hotels and
Fastech are the five very different
companies featured in the video.
The Learning
Experience
with Peter Honey
Designed for organisations that wish to
develop the full learning potential of
employees, this package will help to
create an environment that encourages
learning and continuous improvement.
The package shows how to:
• learn continuously from experience
• identify your own style of learning
• facilitate the learning process
52
3 x Videos (73 minutes)
1 x Facilitator’s Guide
PRICE £650+VAT
Training Unit Price: 595
A Resource Book provides the
background to the learning organisation
concept.
CONTENTS
1 x 42-minute Video
1 x Resource Book
PRICE £395+VAT
Training Unit Price: 370
• overcome learning weaknesses
• develop rewarding learning skills.
Presented by Dr Peter Honey, an expert
in psychology in the workplace, this
pack offers straightforward ideas and
methods to develop a conscious
learning process.
CONTENTS
2 x 20-minute Videos
1 x Trainer’s Notes
PRICE £395+VAT
Training Unit Price: 370
To order call: 0181 576 2361
Business Thinking
Benchmarking for Competitive Advantage
Assessing yourself against the others
All organisations are continually trying to
improve the way they work, to make
processes work faster, cheaper and
to a higher quality. The efforts needed
to find ways of improving can be time
consuming, expensive and often
unproductive. There is though, a way
of cheating...and it’s legal.
Benchmarking is now a widely accepted
management technique that is used to
calibrate and then judge any business
process within the organisation. Based
on the simple concept of comparison,
the performance improvements that can
be achieved are often dramatic.
Benchmarking for Competitive
Advantage is a complete training
package that can be used to launch a
benchmarking initiative within any
organisation. It highlights the three main
types of benchmarking:
• Internal – in its simplest and cheapest
form where different parts of the
same organisation measure and
compare working practices
• External – often known as competitive
benchmarking where organisations
with similar products agree to share
performance and business process
information
• Best Practice – where an organisation
can compare the smallest part of its
operation with a world class leader
in the field.
The first video – The Power of
Benchmarking will help explain the
advantages of the benchmarking
process and help to achieve staff buy-in.
Practice will help an organisation to
maintain a successful benchmarking
programme, once it is in place.
Using a wide variety of case study
organisations such as: Boots Ltd,
Johnson and Johnson, Xerox, TSB,
Coates Brothers, Brittania Airlines,
Shorts of Belfast and exploring a diverse
range of business processes,
Benchmarking for Competitive
Advantage is a highly effective tool
for explaining the methodology as well
as giving specific examples that will
bring relevance to any organisation.
CONTENTS
2 x 30-minute Videos
1 x Facilitator’s Guide
PRICE £650+VAT
The second video – Benchmarking in
Training Unit Price: 595
Quality In Practice
• how to avoid the pitfalls and keep the
standard alive.
Quality in Practice is a video based
package which looks at two different
approaches to quality in business:
established systems for ensuring
consistency in any organisation and
Kaizen, a Japanese approach to
continuous improvement.
The first video takes an impartial look at
the process involved (BS 5750 now ISO
9000) rather than issuing a blueprint for
certification. Companies can use the
video to build commitment when
introducing consistency and quality
initiatives. The key messages include:
• establishing whether the standard is
suitable for your organisation
• the benefits and the search for
consistency
53
The second video goes beyond the
quality initiative and shows the benefits
of Kaizen in the workplace. It shows how
two companies are using the technique
to take forward the ideas developed to
set their quality standards. Case studies
of Rover and Ilford emphasise:
• the rewards of Kaizen
• how to put the passion behind
the system
• staff reaction to implementation.
CONTENTS
2 x 25-minute Videos
1 x Training Notes
PRICE £395+VAT
Training Unit Price: 370
Business Thinking
To order call: 0181 576 2361
Transformation
Richard Pascale’s formula for radical change
Transformation is a unique package for
executives interested in transforming
their organisation. The aim of
transformation is to achieve dramatic
shifts in financial results, leaps in
performance against key industry
benchmarks, radical enhancement of
corporate culture and a turnaround in
capacity to respond to changes in the
competitive environment.
Not for the faint-hearted, this package
features Richard T. Pascale, a leading
business consultant and best selling
author. It provides fresh concepts which
challenge the most up-to-date thinking
on sources of corporate renewal; it
features in-depth case studies of
companies applying these ideas in
corporate settings; and it delivers
practical steps and tailored exercises that
enable companies to develop their own
map towards the goal of transformation.
CONTENTS
7 x Videos (145 minutes)
1 x Facilitator’s Guide
6 x Participant’s Guides
1 x Attachments – case studies and
supplementary exercises
7 x Harvard Business Review Reprints
1 x Set of 43 OHTs
PRICE £975+VAT
Training Unit Price: 895
Video 1 – Nothing Fails Like Success
How, by being too highly adapted to one
competitive environment, companies
lose responsiveness when the
competitive game shifts.
Video 2 – Change or Transformation?
Video 5 – Managing the Present
from the Future
Why mission, vision and value statements
are not enough. How to avoid recycling the
past and set the company on a journey that
is almost, but not quite, impossible!
Why the route to transformation requires
an organisation to reveal its paradigm –
the invisible box that prevents it from
achieving real breakthrough in
performance.
Video 6 – Conflict: The Fuel of
Transformation
Video 3 – The Hidden Dimension
Video 7 – The Re-invention
Rollercoaster: An Action Plan
How current management thinking
has ignored a key factor that is
essential to transformation plus the
‘transformation checklist’.
Video 4 – First Steps
How to design a process that mobilises
the key stakeholders of your organisation
and gets them aligned behind the
transformation effort.
Pascale is able to convey
“some
powerful insights and
ideas in a non-threatening but
challenging manner and to
offer a radical but achievable
approach to regenerating
the organisation.
”
Strategic Planning Society News
54
How conflict can be channelled to
fuel self-questioning and continuous
improvement.
How the journey to transformation
entails peaks and troughs that must be
anticipated and managed by the senior
executive team.
This challenging and extensive
package provides a wealth of support
material which can assist in the
transformation process.
Case studies of seven leading companies
undergoing the transformation process.
To order call: 0181 576 2361
Business Thinking
Reengineering the Business
Making process change happen
Companies worldwide are using
business process reengineering to
radically improve their performance and
restructure their organisation for
continued competitive advantage.
Reengineering the Business is a three
part strategy training resource which
provides a no-nonsense view of the
reality of reengineering, presented by
business leaders who have taken it to the
heart of their organisation. The package:
• introduces the concept of
reengineering
• identifies factors critical to making
reengineering a success
• highlights the change in focus that
reengineering creates.
It is designed to allow senior
management to examine the role of
reengineering in their company’s future
and the obstacles to be faced along the
way. Interviews and case studies outline
the successes and problems that a
CONTENTS
reengineering programme can create.
Dr Michael Hammer, a leading
proponent of reengineering, highlights
the critical issues. Reengineering the
Business will help:
The second video – Making
Reengineering Work explores the
factors that contribute to successful
reengineering projects. Selecting the
right approach will:
• identify key processes which are
ready for reengineering
• quickly involve the key personnel
• initiate and implement a reengineering
strategy
• pre-empt the obstacles to
reengineering within an organisation.
This first video – Introducing
Reengineering combines an overview
of reengineering with the thought
provoking case study of the remarkable
Brazilian company Semco. It examines:
• the assumptions and strategies of
redesigning processes
• the commitment required to bring
about radical change
• the leadership problems in sustaining
radical change.
The videos include interviews with:
3 x Videos (75 minutes)
Bill Gates – Microsoft Inc.
1 x Facilitator’s Guide
Jack Welch – General Electric
PRICE £650+VAT
Training Unit Price: 595
Bob Haas – Levi Strauss
Dick Levitt – Hewlett Packard
Ricardo Semler – Semco
Dr John Potts – Elida Gibbs
55
• eliminate likely obstacles before
they arise
• maximise the chances of success.
The third video – Reengineering in
Action contains case studies of Levi’s,
General Electric and Microsoft to
stimulate discussion and debate.
Each one illustrates how to take the
message of reengineering to a wider
audience within an organisation.
The Facilitator’s Guide includes self
study material based on the case
study companies featured in the
videos. The guide provides suggestions
for further activities, discussion
and debate.
Business Thinking
To order call: 0181 576 2361
The Tom Peters Experience
The customer revolution
Interspersing footage of Peters in action
with interviews, this classic video
provides a stimulating summary of his
views on how organisations should
adapt to an increasingly competitive
business environment. The way forward
for all companies is to invent continually,
reinvent and create new markets. A
business should operate as a whole
with all staff from management to
frontline workers becoming strategically
oriented and empowered.
Amongst the issues discussed are:
• what makes one company a success
and another a failure
• why innovation and change are
essential to a company’s survival
and look at systems introduced by
First Chicago Bank to measure
customer service.
CONTENTS
1 x 31-minute Video
• why people are the key to success
1 x 24-minute Video
• the ten steps to a quality revolution.
1 x Training Notes
The videos also introduce the
ingredients that have helped turn
Harley-Davidson into a major success,
PRICE £395+VAT
Training Unit Price: 370
Management Revolution
and Corporate Reinvention
In Management Revolution and
Corporate Reinvention, Tom Peters
challenges managers to abandon
convention and to excel in the global
marketplace by becoming more
imaginative, responsive and flexible.
He shows how the extreme changes in
business climate demand an equivalent
radical shift in our attitudes to work.
The issue is no longer if companies
should change but how they must
change. Peters champions imagination,
knowledge and creativity as the driving
force behind successful companies.
This pack combines film of Peters’
inspiring seminar, ‘Crazy Ways for Crazy
Days’, with four extended case studies:
• ABB Asea Brown Boveri – who have
transformed their company by
decentralising their business
and total staff empowerment
• The Lane Group and The Body Shop
– which have dramatically enhanced
their customer/supplier relationship.
CONTENTS
2 x 30-minute Videos
1 x Facilitator’s Guide
• Oticon – where staff work on different
projects in different capacities
PRICE £395+VAT
• Imagination – which advocates radical
Training Unit Price: 370
56
Business Thinking
To order call: 0181 576 2361
Inside Organisations with Charles Handy
Charles Handy, Britain’s foremost
business thinker, presents his thoughts
on management, change and the future
of organisations. Inside Organisations
with Charles Handy is a series of
four management training packs
which explores the key issues facing
companies over the coming decades.
Each one combines business theory
delivered by Handy with case study
examples of real management planning
in action.
The first volume, Handy on the Future
of Organisations features an interview
conducted by the late Brian Redhead.
Charles Handy discusses the impact that
technology and increased global
competition will have on organisations.
Handy focuses on how firms and the
people within them, should best remodel themselves to continue to
succeed in the future.
CONTENTS
1 x 20-minute Video
1 x Training Notes*
*Handy on the Future of Organisations
contains the Book Inside Organisations
instead of Training Notes
Handy’s Quality Formula, applies
Handy’s ideas on quality to two different
stages of business development. Firstly
the staff at the well established
Gleneagles Hotel who maintain a unique
standard of quality and service and
secondly a new enterprise Magnificent
Mouchoirs who build in a quality formula
from the start of their business. By
outlining his approach to total quality,
Handy argues how everything could be
10% better and cost 10% less and
shows how this can be achieved.
The third package in the series, Handy
on Teams makes the link between an
enthusiastic management approach,
shared beliefs and highly motivated,
successful teams. By looking at the
skills needed to become a successful
team leader, Handy demonstrates the
positive value of infecting people with
energy, enthusiasm and excitement –
‘E factors’. Case studies include The
Body Shop and Coleman RSCG who
have put into practice, techniques to
motivate and inspire their staff.
Handy on Change looks at how
managers can prepare for change,
harness it and make it work to their
advantage. This training resource
examines two different examples of
organisations tackling the change
process, The Kelvingrove Art Gallery and
the Sail Training Association. Handy talks
about the challenges of preparing for
and tackling people’s reactions to
change and demonstrates some
practical ways that managers can
smooth its introduction and ensure a
company-wide acceptance.
Charles Handy’s inspired foresight will
encourage managers at every level to
take on new ideas and turn them into
positive action in their own workplace.
“
Change is like the British weather:
always with us, always different and not
always what we would like.
Charles Handy
PRICE £195+VAT PER PACK
Training Unit Price: 180 per pack
Training Unit Series Price: 500
57
”
Business Thinking
To order call: 0181 576 2361
Globalisation
Kenichi Ohmae’s strategy for global success
Globalisation could change the way your
organisation approaches international
business. This four part programme is
designed to enable an organisation to:
globalisation and his vision of the
borderless world. It focuses on:
success in three areas:
• the three C’s: customers, competitors
and companies
• people, training and development
• analyse why industries and markets
are globalising
• multinational versus global business
• learn a five stage globalisation model
• the ‘insider’ company
• measure your company’s global
competitiveness against this model
• the five stages to becoming global.
In addition the video will help you
develop an action plan for globalisation
for your company and allocate resources
for its implementation.
• devise and implement a new or
revised strategy for global development.
Globalisation features Kenichi Ohmae,
cited by the Financial Times as ‘Japan’s
only management guru’. The videos are
based on his extensive analysis of
management and global trade issues
and provide the most comprehensive
presentation available on the realities of
today’s changing world marketplace.
Ohmae delivers his ideas on
globalisation in four video modules.
The first video – Globalisation in Theory
introduces Ohmae’s ideas of
The second video in the package –
Globalisation in Practice is a case study
of the global status of a variety of
companies. It includes discussion of
each company’s competitive strength,
using Porter’s ‘five forces’ model.
The third video – Developing and
Implementing a Global Strategy is
an introduction to Ohmae’s strategy
development model. It will help
organisations conduct their own analyses.
The final video in the pack, Making
Globalisation Succeed, revisits the case
study companies and analyses their
World Without
Borders
World Without Borders examines the
development of international business
and the structural and human resource
implications for companies moving
through the stages of international
development.
It focuses on the concept of ‘global’,
arguing this is more a strategic business
concept than a geographical one.
World Without Borders enables
companies to:
58
• vision, values and strategy
• location, delegation and control.
This challenging and extensive package
provides a wealth of support material
to enable the development of a
global strategy.
CONTENTS
4 x Videos (159 minutes)
1 x Facilitator’s Guide
6 x Participant’s Guides
7 x Background Reading Booklets
1 x Set of 28 OHTs
PRICE £650+VAT
Training Unit Price: 595
• identify their current stage of
development and the next stage
of global growth
• examine the human resource
implications of that growth
• assess the impact of IT on the
organisation’s future strategy.
CONTENTS
1 x 20-minute Video
1 x Training Notes
PRICE £195+VAT
Training Unit Price: 180
To order call: 0181 576 2361
Business Thinking
Branding – the Marketing Advantage
Seven marketing essentials to make your brand stand out
The proliferation of brands, the demands
of the global marketplace and the
increasing power of retailers are just
some of the pressures that are forcing
companies worldwide to reassess their
brand marketing strategy.
• Threats to the Brand
Branding – the Marketing Advantage
investigates the marketing response to
the strategic challenges of today: the
role of service and relationship marketing
within an organisation; how a company
should approach globalisation; and the
new relationship with the retailer.
• The Future of Marketing.
The package is aimed at senior
management and marketing
professionals. Together with a Case Study
Booklet and a Facilitator’s Guide, the
three videos will promote discussion and
debate and assist in the development
of branding and marketing strategies
that really work.
• 3M – balancing the interests of the
corporate brand with the individual
product line, while managing over
60,000 brands in both the consumer
and business-to-business markets
The videos are divided into seven
branding modules:
• Managing Brand Equity
• Adding Value
• Retailer Power
• Globalisation
• Relationship Marketing
Five companies are featured:
• Häagen Dazs – successfully taking a
premium US brand to the world market
• Singapore Airlines – capitalising
on a service unrivalled in the
airline industry
• American Express – raising
relationship marketing to new heights
Senior consultant to the programme
is Chris Halliburton, Professor of
International Marketing and UK Director of
EAP, European School of Management.
Additional comment and analysis are
provided by:
• Malcolm McDonald – Professor of
Marketing, Cranfield School of
Management
• John Quelch – Professor of Marketing,
Harvard Business School
• Christopher Mole – Marketing
Consultant, Coopers and Lybrand
• Chris McCrae – Author of World
Class Brands.
CONTENTS
3 x Videos (105 minutes)
1 x Facilitator’s Guide
1 x Case Study Booklet
• Club Med – developing a consistent
international brand, despite diverse
product offerings in different markets.
PRICE £650+VAT
Breaking into China
• the conflict between the local
environment and company policy
Breaking Into China demonstrates the
need for flexibility when operating in a
new international market. The video
presents a case study of world leader
Marks & Spencer plc as it opens a major
retail outlet in Hong Kong.
• the effective management of
resources in a new market
The company’s service package
conforms to centrally defined standards,
but tension between the local market
and an organisation’s central goals can
arise when this is exported to a different
culture. Breaking into China addresses:
59
Training Unit Price: 595
• communication within an organisation
• quality monitoring and maintenance
• flexibility in products and services.
CONTENTS
1 x 20-minute Video
1 x Training Notes
PRICE £195+VAT
Training Unit Price: 180
Make or Break
Open hear t surgery for small businesses
One person, one idea and a large
amount of enthusiasm is the starting
point for many small businesses. But
what happens when it starts to go
wrong, how many businesses are
prepared for the unexpected? The
paradox for small businesses is that the
unexpected will happen.
Learn from experience
Make or Break is an unrivalled
opportunity to learn from the experience
of others. BBC for BUSINESS followed
ten small businesses, mainly in their
start-up phase, over the course of a year.
The problems ranged from cash flow,
IT, recruitment and training, marketing
and selling to environmental health.
Inevitably some enterprises flourished
in adversity while others perished.
Substantial resource
Using the highly innovative, analytical
tool of 360 degree assessment, each
training pack asks you to analyse the
business from a number of different
viewpoints, that of the customer, the
supplier, the owner, the banker, the
employees and the business advisor.
In essence Make or Break invites you
to become the strategist and key
decision maker for each business.
Amongst other things, you will prepare
SWOT analyses and business plans.
of NVQs level III and IV. There is dual
approval both for owner managers and
for business support services.
Are you an organisation that would
like to buy Make or Break, in order
to lend it to small businesses?
If so, you need to apply for an
Annual Lending Licence from
BBC for BUSINESS.
Approved self-study learning
Individual Price £195+VAT
All learning in the programmes has been
approved by both the Small Firms
Enterprise Development Initiative and
the Management Charter Initiative as
supporting evidence for the equivalent
Series Training Unit Price: 180
Series Price £1950+VAT
Series Training Unit Price: 1800
See Page 6 for how to buy Training Units
What’s inside each pack
Self-Study Workbook
• 1 x 30-minute case study Video
Central to the learning experience of Make
or Break is the highly engaging ‘business
mentor’ style Self-Study Workbook.
Containing over 100 pages of thought
provoking analytical tools, assessment
techniques and strategy review, it will help
you to develop a highly rigorous approach
to running your own business. Each pack
contains an MCI/SFEDI standards’ mapping
matrix so you can track your new skills
against industry benchmarks.
• 1 x 100 page Self-Study Workbook
Video
Each 30-minute Video documents the life of a
small company over the course of a year.
Going behind the scenes, this fly-on-the-wall
approach is a riveting insight into the
stresses, strains and nail-biting decisions that
have to be made.
Additional copies of the Self-Study Workbook
are available priced £20.
60
Advan
H&H Scaffolding
Industry Type – Franchising
Industry Type – Construction
The Murphy brothers have invested all their money in a mobile
advertising franchise. As head office’s promise of national
contracts evaporates do they borrow more family money or do
they try to sell out as a going concern?
H&H has to be turned around if James Hill is going to save his
house. But getting to grips with multi-site contracting, where
equipment, cash deals and labour are notoriously difficult to
control, is going to be tough for the ex-stockbroker. Will he sell
out to a local competitor or bring H&H into profit?
Issues: Franchising – Cash Flow – Staffing
Issues: Cost Control – Contracts – Service
Orchard Country Hotel
WOW Toys
Industry Type – Hotel and Catering
Industry Type – Toy Design and Manufacture
Rachel Pike has given up her job to run her own hotel. She has
to renovate and modernise prior to opening, but time and
money are running out and Rachel is short on bookings.
Can she square the circle and pull through the first season?
Entrepreneur Nadim Ednan-Lapérouse doesn’t have a business
plan but his toy designs have won awards for top brand
manufacturers. Having decided to design, manufacture and
market his own brand of toys, can Nadim get it all together to
meet the retailers’ Christmas deadlines?
Issues: Marketing – Planning – Delegation
Issues: Manufacturing – Distribution – Planning
Computer Recruitment Services
Azur London
Industry Type – Business Services
Industry Type – Network Marketing
Computer contracting is tough, cut-throat and highly
competitive. Demands on cash flow are severe but the Batra
brothers have to expand to survive. Can they recruit the right
people to help them develop their dream whilst keeping the
bank at bay?
Fiona Aitken has floated her clothes company to finance her
expansion. She will have to double her agents and supply
them all with the stock they want if they are to achieve the
demanding sales targets set. Can she keep the sales force on
track while managing the supply chain?
Issues: Staffing – Cash Flow – Culture
Issues: Flotation – Distribution – Supply Chain
Cotswold Homemade Meringues
Metropolitan Brasseries
Industry Type – Food Manufacture
Industry Type – Hotel and Catering
Tony was going to retire before he turned his wife’s hobby into
a booming business. Can he cope with moving to new
premises, satisfying the environmental health inspectors and
doing his invoicing by hand?
Opening an up-market Art Deco brasserie in competition with
150 other suppliers in Newcastle’s city centre is a risky
proposition. The two entrepreneurs are short on skilled staff
and building work is way behind schedule.
Issues: Growth – IT – Environmental Health
Issues: Skills Gap – Training – Project Management
Suite Dreams
Alma
Industry Type – Furniture Manufacture and Retail
Industry Type – Wholesalers
The Hinton brothers make great futon beds but their premises
are stuck in a shopping backwater in Southend-on-Sea. Going
into wholesaling might be the right solution but they are also
trying advertising and catalogue selling as well.
Wholesale leather? Think Alma! At the hub of the East End rag
trade Alma is over-stocked and bankrolling many small leather
goods producers. The bank wants to pull the plug but the
charismatic boss is devising a rescue plan. Can he save Alma?
Issues: Location – Marketing – Cash Flow
Issues: Cash Flow – Stock – Debt – MBO
61
Also Available
To order call: 0181 576 2361
Also Available from BBC for BUSINESS
In addition to the titles shown on the previous pages of the
catalogue we have published over 20 other titles that are currently available.
For more details of any of these titles please call BBC for BUSINESS on 0181 576 2361.
Appearing on Camera
This video shows how to appear
professional on television and avoid the
common pitfalls for those new to TV.
PRICE £195+VAT
Training Unit Price: 180
Back to the Floor
– Schools
This teacher training pack follows the
headmistress of an independent girls
school as she accepts the BBC’s
challenge to spend one week in a
London comprehensive.
PRICE £395+VAT
Training Unit Price: 370
Frontliners – You & Your
Organisation
Three managers show how they have
used their resources carefully to achieve
their business aims and comply with
company procedures. The video also
examines time management and
building trade union relationships.
Frontliners – You & Your
Workforce
Frontline managers show how they
develop their teams, enforce quality,
cope with difficult situations and gain
the trust and confidence of the people
they lead.
Training Unit Price: 180
Peter Drucker and Warren Bennis
discuss how companies can cope with
competition and the ‘information age’.
Great Corporate
Balancing Act
Dr Rosabeth Moss Kanter outlines her
vision of how to motivate, innovate and
set up partnerships in today’s tough
markets, in order to achieve sustained
competitive advantage.
PRICE £195+VAT
Training Unit Price: 180
PRICE £195+VAT
Training Unit Price: 180
Training Unit Price: 180
This video pack raises key issues
concerning the strategic management of
information, the expertise required in the
‘information age’ plus the management
of alliances and acquisitions.
Phillip Crosby introduces a formula to
help every business to get things right
first time. Three companies illustrate the
benefits of a policy of ‘zero defects’.
Facing the Challenge
PRICE £195+VAT
Training Unit Price: 180
PRICE £195+VAT
Training Unit Price: 180
Two managers illustrate the changing
role of the manager and the skills
needed to fulfil this role in the future.
The Information
Superhighway
PRICE £195+VAT
Crosby on Quality
PRICE £195+VAT
In Search of Knowledge
PRICE £195+VAT
Training Unit Price: 180
IT: The Third Revolution
Two case studies examine how
information technology can improve
business processes and benefit
production and communication.
PRICE £195+VAT
Training Unit Price: 180
Just in Time
Case studies show companies that have
successfully introduced JIT, overcome
objections to changes in work practices
and gained the support of suppliers.
PRICE £195+VAT
In Search of Identity
Training Unit Price: 180
Three companies show how managers
can help their staff develop and
implement quality programmes.
This pack looks at how middle managers
can best adapt their management style
to the changing nature of business in the
future. It explores the impact of the
coming decades on issues such as;
performance, empowerment, hierarchy
and team working.
PRICE £195+VAT
PRICE £195+VAT
PRICE £195+VAT
Training Unit Price: 180
Training Unit Price: 180
Training Unit Price: 180
Frontliners – You & Your
Product
62
Large Acting Small
The video shows the benefits of selfmanaged groups and how this requires
the manager to act like the leader of a
small enterprise.
To order call: 0181 576 2361
Also Available
Manage That Change
Marking the Managers
Troubleshooter
The video helps managers understand
the need for change and formulate the
most appropriate ways of implementation
within their organisation. The process
is examined using a case study of a
department of Hampshire County Council.
Four case studies illustrate how
managers and companies have
benefited from different versions of
upward feedback. The pack also shows
how trainers and managers can plan and
implement their own scheme.
PRICE £195+VAT
PRICE £395+VAT
Training Unit Price: 180
Training Unit Price: 370
Sir John Harvey-Jones in action as he
visits six companies and assesses what
they are doing right and what they are
doing wrong. The packages present
valuable lessons in a wide range of key
management issues and provide
managers and students of business with
a fascinating insight into the skills of
consultancy and the real workings
of business.
The six companies featured are: Triang
Toys, Copella Fruit Juices, Apricot
Computers, The Shropshire Health
Authority, Churchill Tableware and The
Morgan Car Company.
Management Classics
The Quality Man
This 1974 video contains three classic
interviews: Dr Peter discusses his
famous principle – individuals promoted
to the level of their incompetence,
Professor Herzberg talks about his
theories on motivation and Robert
Townsend outlines his sometimes
outrageous philosophy on running
a business.
The programme captures Crosby at his
most entertaining and informative as he
discusses the importance of the ‘Four
Absolutes of Quality’. Made in 1985, the
programme is a great session starter.
Training Unit Price: 180
Troubleshooter 2
PRICE £195+VAT
The Team Solution
Sir John Harvey-Jones visits six more
organisations to assess their business
performance.
Introducing new, efficient organisational
methods, The Team Solution
demonstrates the principles of effective
teamwork and the stages needed to
establish and lead a successful team.
The six companies featured are: The
Charles Letts Group, The South
Yorkshire Police, Double Two, The
Bradford Hospitals Trust, Norton Motors,
The Tollemache and Cobbold Brewery.
PRICE £395+VAT
PRICE £395+VAT
Training Unit Price: 370
Training Unit Price: 370
Training Unit Price: 180
Managing Change
Dr Rosabeth Moss Kanter tackles the
difficulties of overcoming people’s
resistance to change. Dr Kanter draws
on the experiences of high tech
businesses which have used a radical
approach to encourage change and
harness the inventiveness of people.
PRICE £195+VAT
PRICE £395+VAT
Training Unit Price: 370
PRICE £195+VAT
Language Titles from BBC for BUSINESS
Training Unit Price: 180
A comprehensive range of language
• Italianissimo 1
learning videos designed to meet the
• Italianissimo 2
Marketing a Product
Range
needs of adult learners is also available
from BBC for BUSINESS.
• Japanese Language
and People
This classic video made in 1989
demonstrates practical marketing using
three different case studies; a market
leader, an innovative retailer and a niche
operator. This pack offers a stimulating
overview of the processes of marketing
and provides essential tips and
techniques on marketing, ideas on
product development and suggestions
for group discussion.
Call today for more details on the
• Sueños World Spanish.
series that have been broadcast and
appreciated by millions of language
learners:
• A Vous La France
• The French Experience 1
• The French Experience 2
Three packs deal specifically with the
language and skills of conducting
business in three different countries:
• French Means Business
• German Means Business
• Spanish Means Business.
• Deutsch Direkt!
PRICE £195+VAT
• Deutsch Plus
Training Unit Price: 180
• España Viva!
63
For a copy of the BBC for BUSINESS
language brochure please call BBC
for BUSINESS on 0181 576 2361.