Retailer Newsletter - Wisconsin Lottery Retailers

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INSIDE:
Retailer of the Month, page 2
Millionaires, page 3
Holiday Short Term Incentive,
page 4
Powerball Changes and New
Packers Scratch Tickets, page 5
New scratch tickets, pages 6 & 7
Validating Tickets, page 8
Connection
®
Ideas and information for our RETAILERS
retailer.wilottery.com
September 2015
Volume 16 Issue 9
Striking in the
month of September!
details on the
bottom of page 7
Lieungh's on Lathrop
1933 Lathrop Ave.
Racine, WI 53405
Dale and Andrea Lieungh are proud of what they have built up at
Lieungh's on Lathrop! Quality store at a great location.
Lieungh’s on Lathrop is located in the heart of Racine, a city surrounded by beautiful Lake Michigan and dozens of
other inland lakes. Centrally located between Milwaukee and Chicago, Racine holds interests that everyone can enjoy, whether you are an outdoor enthusiast or an avid lover of shopping and culture. The city also bears the worldrenowned Frank Lloyd Wright architecture, which houses the administration offices of SC Johnson.
Lieungh's has been in Racine since 1961, when it was known as the Sinclair Full Service Station.
In 1982, Dale Lieungh took over the station from his father and renamed
it Lieungh’s Auto Service & Uhaul. Today, Dale and his wife Andrea Lieungh
run Lieungh’s on Lathrop with help from their store manager, Michelle.
The owners are celebrating 15 years of business in their new and
improved shop which was rebuilt in 2001.
Today, the convenience store sells a lot of Lottery draw games and has 37
facings of instant scratch games! Crossword is the popular choice for their
customers in Racine, with Badger 5 also selling well.
So, whether it is a Sinclair or Citgo, you receive Lieungh's quality service
and a friendly smile with every visit. Stop in at Lieungh's and make it
your regular stomping ground!
Sinclair Full Service Station, 1961
Racine is located in
the far south-eastern
part of the state, off
Hwy 32.
®
®
September
3
Jefferson Kwik Trip 
staff Alissa Riedl, John
Deglow and Zach Freund
are proud to have sold a
winning ticket!
Cardinal Service staff Brian Hirschinger (on left)
and Mike Stoller (on right) proudly accept their
winning ticket sign!
It's been a great summer of big wins for our
Lottery players. From the many $1,000 wins on
the $1,000 Club ticket to the milionaires-we
have them all!
July brought us an Ultimate Millions win at the
Jefferson Kwik Trip. The Fort Atkinson winner says
she's been on a lucky streak with scratch tickets,
which shows with a $1 Million win on
July 21!
August surprised us with both a Powerball and a
Mega Millions $1 Million win!
 The Powerball ticket was sold at Poy Sippi Amoco and a Michigan man who was visiting family in WI, claimed the ticket on August 12.
 Cardinal Service in Hartland sold the winning
Mega Millions ticket to the winner who claimed their Million on August 6.
We were patiently waiting for the May 30, 2015,
big Megabucks winner to come forward.
A & I Service sold the winning $22.2 Million ticket
and the winner claimed their win on August 7.
Congratulations to these retailers for selling the
winning tickets and earning great incentives!
Poy Sippi Condon Amoco
sold a winning $1,000,000
Powerball ticket. Manager
Sue Missel and Assistant
Manager John Langkau hold
their new winning sign!
A & I Service owner
Akram Chaudry
accepts their $100,000
incentive check for
selling the winning
Megabucks ticket!
Count on
Holiday Fun!
¨
To Participate in this incentive, Retailers must order one
(1) pack of each of these holiday games by October 1, 2015:
#560 $15 Countdown to Winnings
#561 $10 Holiday Cash
#562 $5 Merry Money
*Earn $10 for each winning ticket
of game #560 Countdown to Winnings, with a
prize of $30 or more sold and redeemed
from October 9 through Halloween.
rs
ile
g eligible reta
* Participatin
*Earn $5 for each winning ticket
of game #560 Countdown to Winnings, with a
prize of $30 or more sold and redeemed
from November 1 through Thanksgiving.
Per administrative rule, the incentives for this program cannot exceed $300,000.
For detailed features and procedures, contact the Retailer Hotline at 1.800.242.7782.
Changes
are coming!
September 2015
5
Starts Sunday, October 4, 2015
Re-Introducing Powerball and Powerball with Power Play……
The following are highlights to the next game change:
Change of Numbers
• The game will change to a 5 of 69 + 1 of 26 game (from the current 5 of 59 + 1 of 35).
This change is expected to increase Powerball jackpots.
Overall Odds
• Overall odds improve from 1:32 to 1:25.
New updated
brochures and
playslips will be
shipped to you!
Prize Levels
• All prize levels remain the same except that the Match 4+1 prize increases from $10,000 to $50,000 cash.
Power Play Option
• The Power Play option will change to include a 10X multiplier at starting jackpots and lower level jackpots. The other
multipliers of 2X, 3X, 4X, and 5X are still available at all times, regardless of the jackpot amount.
• For each Powerball drawing, a Power Play multiplier is drawn and used to multiply certain prizes:
When the advertised annuity jackpot is less than or equal to the Major Jackpot Level, the multiplier will be 2X, 3X, 4X, 5X or 10X.
When the advertised annuity jackpot is greater than the Major Jackpot Level, the multiplier will be either 2X, 3X, 4X
or 5X.
 The Major Jackpot Level will never be less than $150 million.
 The Major Jackpot Level for each drawing, along with the possible multipliers, will be listed at wilottery.com.
• As in the current Powerball with Power Play game:
 The Match 5+0 prize is not multiplied, but does change from $1 million cash to $2 million cash with the Power Play
option for that play.
 The Power Play option does not increase JACKPOT prizes.
Cost Stays the Same
• Powerball is still $2 and Power Play is still an additional $1.
Packers ticket launch at
Lambeau Field!
The Wisconsin Lottery has unveiled new Packers instant scratch tickets that
give fans a chance to win tickets to two 2016 regular season home games
at Lambeau Field.
Three special scratch tickets featuring the Green Bay Packers: $1 Kickoff
Cash, $3 Go Pack Go, and $5 Green Bay Packers are on sale now.
2015 Packers Bonus Drawing Grand Prize:
•Winner will receive twenty-five (25) tickets for one (1) Legends Suite for two (2) 2016 Packers regular season home games at
Lambeau Field. Package includes food, non-alcoholic
beverages, and two (2) parking passes for each of the
two home games.
•Send in at least $5 worth of non-winning Wisconsin Lottery
2015 Packers instant scratch tickets to enter the Packers
Bonus Drawing.
•Entries must be received by March 9, 2016. Winners will
be announced on March 16, 2016.
Scratch-offs
Odds are you’ll like ‘em
#549
TOP PRIZE $10,000



Overall odds of winning: 1:4.1
Prize payout: 62.0%
There is a Bonus Multiplier in
this game!
#489
TOP PRIZE $200
 Overall odds of winning: 1:3.9
 Prize payout: 59.0%
 Tic Tac Toe play style!
#556
TOP PRIZE $15,000



Overall odds of winning: 1:3.8
Prize payout: 62.0%
Get a "CRESCENT MOON"
symbol in the BONUS AREA to
win $20 instantly!
Visit retailer.wilottery.com
for information on ticket launches.
#542
TOP PRIZE $20,000
 Overall odds of winning: 1:3.7
 Prize payout: 63.0%
 BONUS BIG FOOT feature!
#547
TOP PRIZE $50,000



®
Overall odds of winning: 1:4.0
Prize payout: 64.5%
TWO ways to play! Two ways
to win in each hand!
September 2015
7
Ask your Lottery
Telemarketer
for the most current
launch dates
#552
TOP PRIZE $100,000



Overall odds of winning: 1:3.2
Prize payout: 70.0%
Includes a SUPER-GRID, MINI-
GRID and BONUS WORD puzzle!
#540
TOP PRIZE $1,000,000
 Overall odds of winning: 1:3.2
 Prize payout: 75.0%
 THREE top prizes of $1,000,000!
Lightning Ball Strikes Badger 5 this month!
During the month of September, some Badger 5 plays will be struck by Lightning! In
addition to the usual five numbers, an extra number will be printed on one in every
three plays statewide. That number is called the "Lightning Ball" and, when it strikes,
players can use it to match the winning numbers. You can win by matching at least
two of your numbers or just one number and the Lightning Ball to the numbers drawn.
All Lightning Balls are quick picks and will never match the other five numbers played.
It counts for any drawings in which that same play is entered.
The Lighting Ball feature cannot be
used to win the jackpot.
Players who match four of their five numbers and the
Lightning Ball win $50; matching the Lightning Ball does
not increase this prize to the jackpot prize.
Odds of a play getting a Lightning Ball, 1:3. Plays
matching 4 of 5+LB will win $50.
HOW TO WIN: Odds for plays with a Lightning Ball:
MatchWin
Odds
5 of 5
JACKPOT
1:169,91
4 of 5+LB
4 of 5
$50
1:448
3 of 5+LB
3 of 5
2 of 5+LB
$2
1:29
2 of 5
1 of 5+LB
$1
1:5
Wisconsin Lottery
2135 Rimrock Rd.
P.O. Box 8941
Madison, WI 53708-8941
PRSRT STD
U.S. POSTAGE PAID
Madison, WI
Permit No. 1369
A Refresher on Validating Tickets
The Wisconsin Lottery's cross-validation allows for players to cash winning tickets at any lottery retail location
regardless of where the tickets were purchased.
Any retailer may cash and receive credit for prizes up to $599.00. If your location has a cashing policy or limit,
please post the policy in a prominent location.
How to cash winning tickets $100 or greater.
Your Lottery Terminal will take the guesswork out of whether a ticket is a winner.
You can cash tickets from ANY retailer up to $599.
• If the ticket has a prize over $100, a Confirmation Screen will display
• Touch SEND to validate the ticket or touch CANCEL to stop the transaction
To manually enter the ticket number:
• Enter all of the numbers on the back of the ticket
• Enter the numbers on the front of the ticket except the boxed numbers
• Enter the three boxed digits
• Touch EXIT to complete
Go to retailer.wilottery.com for more information on cashing tickets.
September 2015
Volume 16 Issue 9
®
Connection is a monthly publication
of the Wisconsin Lottery.
Connection is a monthly publication
of the Wisconsin Lottery.
Kami Blatter, graphic designer
Retail Relations, editors
®®
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